We have several educational (Math) apps in App Store, and while there were some ups and downs before, for the most part they were slowly going up in their App Store rankings (for keywords) and download numbers. Then several month ago they started to go down, especially our two main ones, Matrix Solver Step by Step and Graphmath,
for example, Matrix Solver used to be second or third for "matrix calculator", now it is 6th-7th, even though in recent months it received quite a few 5-star rating (more than before), and average rating is 4.8, but now we are getting other low rated apps (with 1 to 3 star average rating) ranked above it in searches.
Similar with Graphmath, it used to be 20-30th on "graphing calculator" (I know, there are hundreds of them), now it is somewhere in 100+ area, and on more specific keyword combination where it was the first or second, now it is 7th or 8th (and again, it got several good ratings recently)
Do you have any idea why this might be happening and what can we do about it?
It also looks that there is a "developer rating (or ranking)", because sometimes all of our apps are getting more views and downloads, and now all of them are going down. Apple denies it has anything like that, but maybe anybody else has seen it?
We also have heard that paid apps and apps with ads get higher rankings, so we might try to make Matrix Solver a paid app ($1), at least for a while and see what happens
Topic:
App Store Distribution & Marketing
SubTopic:
General