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“4.3”

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Rejected because of 4.3 (a) spam
Hello. I've been struggling to get through the app review. It's been 3 months of constantly improving and adding new features to the app and getting rejected. A week ago i got a call from apple review team, and they said that my app shares the similar binary with other apps. They don't tell the specififcs or details. My app is a vpn app that is written by me in flutter. The only native code i have is a library that i use to work with vpn. I changed the entirity of the library, but still can't get pass. Although, the only think left is the xray-core (https://github.com/XTLS/Xray-core) framework that implemented as .xcframework to use vless protocol. Does apple check .xcramework for similarity? i can't rewrite the framework, because it written in a go language.
4
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603
Feb ’25
Continous 4.3 (a) Spam rejection
I built an app which is a modern twist on a game called Reversi. My app is fundamentally different than the original game because it adds a different game dynamics (a point scoring version and a puzzle mode). Not to mention, it is free and ad-free for users. However, my app continues to get the same boiler plate rejection from Apple. I understand Apple wants to reduce the number of similar apps and also prevent spam, however it is disappointing they take no time to read my responses or provide more information on what the issue is. It's a disappointing experience as a developer, as all of the effort I've put into this app feels like a gamble with Apple as they don't take my submission seriously. Also, the app reviewers have not answered any of my questions through the mail. Unsure of how to continue. If Apple is going to reject an app merely on concept there should be a way to do that before someone spends the time finalising and polishing the game.
2
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135
Jun ’25
Guideline 4.3(a) - Design - Spam
I've been rejected by Apple many times for design spam. I'm confused whether this is because I'm reusing codebase or because my app is similar to other apps on the store. However, very few other apps on the App Store are similar to mine, so I don't think I'm spamming. Could you please tell me how to fix this? Should I refect the codebase or completely redesign the app's features? Thank you for reading!
1
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293
Jan ’26
4.3(b) Rejection for 7 year old app Update
My game has been live since 2018 and I’ve been updating it recently to add some improvements because it’s been a few years (last update was 2020). I got hit with a couple of basic issues with the screenshots but I was told I can release that version anyway and fix it in a later update. I spent yesterday fixing those issues because they were minor, and resubmitted my app to review. This morning I was hit with another rejection for a new issue, 4.3(b) Design Spam. The reason being it’s a game in a saturated category (Beer Pong) and so I should reconsider the app concept. This game has been live for 7 years. In those 7 years the category may have become saturated, but it wasn’t when I originally released it, so stopping me from updating it feels extremely unfair. If this was a brand new app I would still be upset but I would understand. Another reason was that it’s based on a drinking game, and that it encourages people to drink alcohol. I stated in the age rating section that it heavily contains alcoho
1
0
294
Nov ’25
An already live app for 3+ years suddenly gets 'Design Spam, item 4.3' rejection !!!
Hi, We have an app live on the App Store since August 2020. We have made some 50+ updates on the app with minor & major changes throughout these 3+ years. A few months ago we submitted an update as usual with some minor changes and a new feature but got 'Design Spam, 4.3' rejection saying: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. 1st question, how does an app that has been doing the same things for 3+ years suddenly gets 'Design Spam' ???? Then we sent a message to App Review with some screenshots of our app's update history taken from App Store Connect console and a message stating the same question as above. We got a reply: Hello, Thank you for your reply. During our review, we found that this app duplicates the content and functionality and icon of other apps submitted to the App Store, which is considered a form of spam and is not appropriate for the App Store. Now they mentioned
1
0
1.4k
Dec ’23
4.3(b) Appeal Pending for 23 Days - No Visibility in Resolution Center
Hello everyone, I am looking for some advice or shared experiences regarding a prolonged App Review Board appeal process. I submitted my app earlier this month. On March 3rd, it was rejected under guideline 4.3(b) Spam. On the exact same day (March 3rd), I submitted a detailed appeal to the App Review Board. In my appeal, I provided clear documentation and explanations to prove that the app is not a generic template. I specifically highlighted our proprietary algorithm that calculates a unique total daily energy percentage for users, which distinctly separates it from standard, saturated apps in the market. The issue: It has now been 23 days since I submitted the appeal, and I have not received any response from the Board. My main concern is the lack of visibility. Since appeals to the Board do not appear in the Resolution Center UI, I have no way of knowing if my ticket is actually actively open, in a queue, or if it has been lost due to a system glitch. I recently tried reaching out to general supp
7
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318
Mar ’26
App Rejected for 4.3 Spam Without Proper Review – Need Clarification
Hello everyone, I’m reaching out to seek advice and support regarding a confusing issue I’m experiencing with my app’s review process. App ID: 6744330283 Here’s the situation: Versions 1.0 and 1.1 of my app were approved and successfully published on the App Store. However, updates 1.2 and 2.0 have both been rejected for Guideline 4.3 – Spam. The rejection happens extremely fast – less than 10 seconds after the app goes “In Review”, it gets rejected. There is no indication that the reviewer even launched the app. This is very frustrating because: The app has real user reviews, In-App Purchases, and active paying users. My app is 100% original – it is not a copy or template-based app. Even worse, the review process for versions 1.2 and 2.0 took over 7 days before even starting, and then they were rejected instantly, again without being opened. I’m happy to cooperate and improve my app further, but I feel like this may be a misunderstanding or a mistaken flag by an automated process. Has anyone experie
2
0
217
Jun ’25
Appeal Account Termination – App ID 6744330283 (Spam 4.3 Misunderstanding)
Hello Apple Developer Support & Community, I’m reaching out regarding the unexpected termination of my Apple Developer Program account, associated with App ID: 6744330283. Recently, my app was flagged under Guideline 4.3 - Spam, and I was asked to make necessary changes. I followed all guidance provided by Apple, including a phone call with an App Review team member, who clarified the steps I should take. I did not submit any further update after that call. However, before I had the chance to upload the new, compliant version of my app, my entire developer account was terminated without a clear explanation or additional warning. I believe this was a misunderstanding, as I was actively working on compliance and fully committed to resolving the issue. My app is not spam I only followed Apple’s instructions I never uploaded a new version after my call with App Review No specific violation or example of “spam” was shown to me I’ve submitted an official appeal via the App Review Board, but I’m hoping
1
0
355
Jul ’25
Reply to 4.3 Design Spam (Suggestion for Apple)
Here we go again! A bigger company copied some of my ideas from my android app since apple is still rejecting. The redesinged it a little bit to fit 4.3 Design: Spam and got approved a couple of weeks ago. Bad enough.. so I redesinged my App the same way and resubmitted it. And guess what.. Still rejected because of 4.3 Design: Spam. THIS IS UNFAIR TREATMENT! THIS IS FU*CKING NOT OKAY! I am so mad right now. I have a meeting with a lawyer tomorrow. You should do the same!
Sep ’23
Seeking Help: App Rejected Under Guideline 4.3 - Alleged Similarity with Terminated Account
Hello everyone, I am seeking advice regarding a recurring issue with our app, YouMi UM, which was rejected due to alleged spam under App Review Guideline 4.3(a). The review team stated that our app shares a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Our app, YouMi UM, has been successfully launched on the Android platform, and we have invested significant effort into its UI design and features. However, when submitting to Apple, the review team pointed out similarities between our app and others submitted by different developers, particularly in terms of binary files, metadata, and concept, which led them to believe it might violate Guideline 4.3. Our app is independently developed, with all code and design being original. We have also added several unique features, such as real-time news widgets, branded dynamic toast notifications, and exclusive scene transition animations, which are not commonly found in similar
1
0
280
Jan ’25
Rejected because of 4.3 (a) spam
Hello. I've been struggling to get through the app review. It's been 3 months of constantly improving and adding new features to the app and getting rejected. A week ago i got a call from apple review team, and they said that my app shares the similar binary with other apps. They don't tell the specififcs or details. My app is a vpn app that is written by me in flutter. The only native code i have is a library that i use to work with vpn. I changed the entirity of the library, but still can't get pass. Although, the only think left is the xray-core (https://github.com/XTLS/Xray-core) framework that implemented as .xcframework to use vless protocol. Does apple check .xcramework for similarity? i can't rewrite the framework, because it written in a go language.
Replies
4
Boosts
0
Views
603
Activity
Feb ’25
Continous 4.3 (a) Spam rejection
I built an app which is a modern twist on a game called Reversi. My app is fundamentally different than the original game because it adds a different game dynamics (a point scoring version and a puzzle mode). Not to mention, it is free and ad-free for users. However, my app continues to get the same boiler plate rejection from Apple. I understand Apple wants to reduce the number of similar apps and also prevent spam, however it is disappointing they take no time to read my responses or provide more information on what the issue is. It's a disappointing experience as a developer, as all of the effort I've put into this app feels like a gamble with Apple as they don't take my submission seriously. Also, the app reviewers have not answered any of my questions through the mail. Unsure of how to continue. If Apple is going to reject an app merely on concept there should be a way to do that before someone spends the time finalising and polishing the game.
Replies
2
Boosts
0
Views
135
Activity
Jun ’25
Guideline 4.3(a) - Design - Spam
I've been rejected by Apple many times for design spam. I'm confused whether this is because I'm reusing codebase or because my app is similar to other apps on the store. However, very few other apps on the App Store are similar to mine, so I don't think I'm spamming. Could you please tell me how to fix this? Should I refect the codebase or completely redesign the app's features? Thank you for reading!
Replies
1
Boosts
0
Views
293
Activity
Jan ’26
Reply to App rejection Guideline 4.3(a) - Design - Spam
我之前遇到4.3 是找他解决的 , http://www.appstore.love
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Activity
Mar ’26
4.3(b) Rejection for 7 year old app Update
My game has been live since 2018 and I’ve been updating it recently to add some improvements because it’s been a few years (last update was 2020). I got hit with a couple of basic issues with the screenshots but I was told I can release that version anyway and fix it in a later update. I spent yesterday fixing those issues because they were minor, and resubmitted my app to review. This morning I was hit with another rejection for a new issue, 4.3(b) Design Spam. The reason being it’s a game in a saturated category (Beer Pong) and so I should reconsider the app concept. This game has been live for 7 years. In those 7 years the category may have become saturated, but it wasn’t when I originally released it, so stopping me from updating it feels extremely unfair. If this was a brand new app I would still be upset but I would understand. Another reason was that it’s based on a drinking game, and that it encourages people to drink alcohol. I stated in the age rating section that it heavily contains alcoho
Replies
1
Boosts
0
Views
294
Activity
Nov ’25
An already live app for 3+ years suddenly gets 'Design Spam, item 4.3' rejection !!!
Hi, We have an app live on the App Store since August 2020. We have made some 50+ updates on the app with minor & major changes throughout these 3+ years. A few months ago we submitted an update as usual with some minor changes and a new feature but got 'Design Spam, 4.3' rejection saying: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. 1st question, how does an app that has been doing the same things for 3+ years suddenly gets 'Design Spam' ???? Then we sent a message to App Review with some screenshots of our app's update history taken from App Store Connect console and a message stating the same question as above. We got a reply: Hello, Thank you for your reply. During our review, we found that this app duplicates the content and functionality and icon of other apps submitted to the App Store, which is considered a form of spam and is not appropriate for the App Store. Now they mentioned
Replies
1
Boosts
0
Views
1.4k
Activity
Dec ’23
Reply to Varying levels of promo codes based on referral?
Re: 4.3. They let you launch a few similar apps before shutting you down. Do you know that promo codes work for IAPs? There were a lot of complaints when they were first 'released'.
Replies
Boosts
Views
Activity
Dec ’17
4.3(b) Appeal Pending for 23 Days - No Visibility in Resolution Center
Hello everyone, I am looking for some advice or shared experiences regarding a prolonged App Review Board appeal process. I submitted my app earlier this month. On March 3rd, it was rejected under guideline 4.3(b) Spam. On the exact same day (March 3rd), I submitted a detailed appeal to the App Review Board. In my appeal, I provided clear documentation and explanations to prove that the app is not a generic template. I specifically highlighted our proprietary algorithm that calculates a unique total daily energy percentage for users, which distinctly separates it from standard, saturated apps in the market. The issue: It has now been 23 days since I submitted the appeal, and I have not received any response from the Board. My main concern is the lack of visibility. Since appeals to the Board do not appear in the Resolution Center UI, I have no way of knowing if my ticket is actually actively open, in a queue, or if it has been lost due to a system glitch. I recently tried reaching out to general supp
Replies
7
Boosts
0
Views
318
Activity
Mar ’26
App Rejected for 4.3 Spam Without Proper Review – Need Clarification
Hello everyone, I’m reaching out to seek advice and support regarding a confusing issue I’m experiencing with my app’s review process. App ID: 6744330283 Here’s the situation: Versions 1.0 and 1.1 of my app were approved and successfully published on the App Store. However, updates 1.2 and 2.0 have both been rejected for Guideline 4.3 – Spam. The rejection happens extremely fast – less than 10 seconds after the app goes “In Review”, it gets rejected. There is no indication that the reviewer even launched the app. This is very frustrating because: The app has real user reviews, In-App Purchases, and active paying users. My app is 100% original – it is not a copy or template-based app. Even worse, the review process for versions 1.2 and 2.0 took over 7 days before even starting, and then they were rejected instantly, again without being opened. I’m happy to cooperate and improve my app further, but I feel like this may be a misunderstanding or a mistaken flag by an automated process. Has anyone experie
Replies
2
Boosts
0
Views
217
Activity
Jun ’25
Appeal Account Termination – App ID 6744330283 (Spam 4.3 Misunderstanding)
Hello Apple Developer Support & Community, I’m reaching out regarding the unexpected termination of my Apple Developer Program account, associated with App ID: 6744330283. Recently, my app was flagged under Guideline 4.3 - Spam, and I was asked to make necessary changes. I followed all guidance provided by Apple, including a phone call with an App Review team member, who clarified the steps I should take. I did not submit any further update after that call. However, before I had the chance to upload the new, compliant version of my app, my entire developer account was terminated without a clear explanation or additional warning. I believe this was a misunderstanding, as I was actively working on compliance and fully committed to resolving the issue. My app is not spam I only followed Apple’s instructions I never uploaded a new version after my call with App Review No specific violation or example of “spam” was shown to me I’ve submitted an official appeal via the App Review Board, but I’m hoping
Replies
1
Boosts
0
Views
355
Activity
Jul ’25
Reply to 4.3 Design Spam (Suggestion for Apple)
Here we go again! A bigger company copied some of my ideas from my android app since apple is still rejecting. The redesinged it a little bit to fit 4.3 Design: Spam and got approved a couple of weeks ago. Bad enough.. so I redesinged my App the same way and resubmitted it. And guess what.. Still rejected because of 4.3 Design: Spam. THIS IS UNFAIR TREATMENT! THIS IS FU*CKING NOT OKAY! I am so mad right now. I have a meeting with a lawyer tomorrow. You should do the same!
Replies
Boosts
Views
Activity
Sep ’23
Seeking Help: App Rejected Under Guideline 4.3 - Alleged Similarity with Terminated Account
Hello everyone, I am seeking advice regarding a recurring issue with our app, YouMi UM, which was rejected due to alleged spam under App Review Guideline 4.3(a). The review team stated that our app shares a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Our app, YouMi UM, has been successfully launched on the Android platform, and we have invested significant effort into its UI design and features. However, when submitting to Apple, the review team pointed out similarities between our app and others submitted by different developers, particularly in terms of binary files, metadata, and concept, which led them to believe it might violate Guideline 4.3. Our app is independently developed, with all code and design being original. We have also added several unique features, such as real-time news widgets, branded dynamic toast notifications, and exclusive scene transition animations, which are not commonly found in similar
Replies
1
Boosts
0
Views
280
Activity
Jan ’25
Reply to 4. 3 Design: Spam
A 4.3 rejection basically means you do not have an app and should start over.See:https://developer.apple.com/design/human-interface-guidelines/Also pls. see:For Best Results - Read the Label
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Activity
Feb ’19
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Guidelines 4.3 is in place for very good reasons - Take a look at the Google play store. Be creative and be unique instead of trying to game the system with copy cat apps.
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Dec ’17
Reply to iMac slows down after Big Sur installing
I have an iMac 2014 5k with 32 GB Ram, The system can't manage the memory. most of the time I have 4.3% to 12% free memory. And the speed is so low for simple tasks.
Topic: App & System Services SubTopic: Core OS Tags:
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Jan ’21