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“4.3”

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4.3 Design Spam - Roadblock
Hi, I am stuck at Design Spam, I have done numerous revisions but still i am getting We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. from app review team. The app which I am trying to submit is a simple social media app, and its been almost a month it could not pass the review. I have updated meta data, updated assets but still app is getting rejected. Has anyone faced similar case, if yes then how did they solved it? Any help would be appreciated. Thanks
1
0
401
Nov ’24
Guideline 4.3(a) rejection - unable to get specific clarification from App Review
Hello, Our app, Cloudkeep Rivals, was rejected under Guideline 4.3(a) - Design - Spam. The App Review message says that the app appears to share a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. The reviewed version was 1.0 (202606172035), with review date June 25, 2026, and Submission ID a03a3146-51b2-4440-967b-2326018fb06b. We are trying to understand what exactly triggered this rejection. We have asked App Review several times whether the issue is related to the build/binary, metadata, the game concept, similar heroes/characters, or a possible association with a terminated account. Unfortunately, the replies we receive appear to be mostly the same copy-pasted message, without any specific clarification about which part of the app is considered problematic or what exactly we need to change. We also tried to use the Contact Us / support channels, but we have not received a meaningful response to our support messages or emails.
0
0
134
Jul ’26
Guideline 4.3 - Design - Abuse against developers?
Hello,We have problems regarding:Guideline 4.3 - DesignWe noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.Additionally, apps that use the same - or very similar - icons make it difficult for users to find apps and are considered a form of spam.The case is that we work with radio apps and all will be similar but each radio want your own app and not stay inside some shared app with others stations. Even if we change app layout, use diferent contents and graphs, the app is rejected.I believe that exist diferences between some cases, and forbiden a developer to make others apps of the same type is abusive. Apple force developer to make an app that the developer client do not need or request. That's a very strange action from apple and really I would like that someone from apple explain why reject apps of the same type from one developer could be good to someone. In
11
0
4.4k
Sep ’17
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
2
0
704
Feb ’25
4.3(b) rejection for a client case-management app: any similar experiences?
Hi everyone, I'm an indie developer in Taiwan and also a Zi Wei Dou Shu and BaZi consultant. I built this app for my own work and for other practitioners. The app focuses on client case management: client records, consultations and payments in one place, filtering across cases (by chart features, life events or payment status), and statistics to review the business and explore how traditional rules relate to their own cases. It also generates charts, which users interpret themselves, and on iPad two pages can be viewed side by side. It has been rejected several times under Guideline 4.3(b), with the message that it primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. It has no horoscopes, palm reading, daily fortunes, zodiac reports or AI readings. I've provided review notes and a demo video to explain its features. The latest rejection noted that repeated submissions may lead to extended review times, and that accounts that repeatedly submit non-compliant apps m
4
0
568
1w
Reply to Development of apps for multiple companies/clarification on guideline 4.3, Spam
Yes, Apple believes that 4.3 applies directly to what you are doing. To quote 4.3: If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase.Also, if your app is for use only by employees of each 'client' then consider using the Enterprise or B2B programs designed for such limited distribution.
May ’17
Rejection of VPN App for Guideline 4.3(a) - Design - Spam
Hello everyone, We are currently facing a frustrating situation: we are trying to publish an app that enables VPN connection with our platform, which is offered exclusively to our clients. However, our app is being repeatedly rejected under Guideline 4.3(a) - Design - Spam. To clarify, this VPN app is strictly for enterprise use and only operates in specifically provisioned environments. It is not a generic VPN client and cannot function outside of its intended context. Authorship: The entire codebase is original and exclusive. The only third-party dependencies are: WireGuardKit: used for establishing the VPN tunnel (WireGuard protocol). ZIPFoundation: used for compression and decompression of packages. Uniqueness: No other VPN app on the market works with our solution. The only thing in common with some is the use of the WireGuard protocol. Our app includes an agent that reports device information to our platform for security policy evaluation and access control. It uses entirely proprietary authent
3
0
168
Sep ’25
App rejected for 4.3(a) duplicate, but it's the same app (rebranding update)
Hello, I am facing a rejection under Guideline 4.3(a) - Spam for duplicate apps. However, this submission is an update of an existing app (same bundle identifier), not a new app. The update only includes a company rebranding (name, icon, and screenshots). At the moment, we only have one app with this functionality available on the App Store, and we are not intentionally distributing multiple apps targeting the same users or storefronts. The review team mentioned that the app duplicates another app we submitted, but we are unable to identify which app they are referring to. Has anyone experienced a similar issue where Apple flagged a duplicate app even though only one app is live? How did you resolve it? Any guidance would be greatly appreciated.
1
0
157
Mar ’26
Got 4.3(a) rejection after switching from personal to organization account - same app
Hey everyone, I'm in a bit of a frustrating situation and could really use some advice from anyone who's been through something similar. So here's what happened: I built a VPN app and submitted it from my personal developer account a few months ago. It got rejected because apparently VPN apps need to be submitted under an organization account, not individual. I went ahead and created a new organization developer account, deleted the app from my personal account, and resubmitted the exact same app. Same code, same assets, everything identical - just from the new organization account. Now I keep getting 4.3(a) spam rejections. I'm pretty sure it's because Apple's system is flagging this as the same app from different accounts even though I legitimately needed to switch account types. I've tried explaining this in my appeal responses but they just keep sending back the same 4.3(a) rejection template. I'm starting to think the reviewers aren't even reading my explanations. Has anyone dealt with
1
0
231
May ’25
App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello everyone, We’re facing an ongoing issue with our app being rejected under the 4.3(a) Spam guideline, and we’re hoping the community can offer some advice on how to resolve it. Our app is a free sports application that provides real-time score updates. It also features commentary from several top contributors and journalists. We offer exclusive features that are completely original—we don’t replicate or borrow any designs or functionalities from other apps on the App Store. Additionally, the app includes games that we have personally researched, designed, and developed from scratch without using any third-party libraries. We were flagged under 4.3(a) Spam after a very minor update, which primarily focused on fixing some interface-related bugs. Despite these minimal changes, our app was rejected under the Spam guideline. To address this, we have sent detailed information to Apple Review, including our development roadmap, screenshots of design versions, and even git logs to demonstrate t
2
0
467
Mar ’25
1st App - iOS App Rejection Due to 4.3 Design: Spam
Very first app, rejected for Spam? It seems this is quite common. This 4.3 spam reason, generally means the app is considered low quality or it's already saturated, right? There are only a handful of Free dinosaur sound apps, so I can't see the saturated reasoning. My app arguably looks better and has a better UI, the rest are pretty dated or are pretty basic. My app has a video for each dinosaur, with is unique to my app, compared to all the others. All sounds are original, the rest use royalty free sources. I'm really at a loss as to why it's considered spam, compared to what's already up there. Any tips on how to get my app approved? I'm not exactly sure how to make it better or more unique than the competition. Thanks
1
0
482
Oct ’24
Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but
3
0
303
May ’25
4.3 guideline; Is there a way out?
Is there a way out of this madness? If there are businesses that are impossible to consolidate their apps (i.e. when your business model is food ordering and your direct competitors are marketplaces so you cannot become a marketplace -it is stupid to have an online ordering marketplace with 100 clients throughout the world, we go for quality not quantity since we offer a premium product-), is Apple directly saying to us that we have to shut down? Is there an official and serious response from Apple as to what their Review Team has to see in order to accept apps? Should we rewrite 100.000 lines of code for each client so they are happy? Should we design separately 200 different online ordering apps so they are happy? What makes an app different enough for them? How can a development business make sure that if they have 20 clients for a specific kind of app and are under contract that they will not get drawn to the courthouse for not delivering to their clients?Is there really a way out of this madness?
4
0
1.1k
Sep ’17
4.3 Design Spam - Roadblock
Hi, I am stuck at Design Spam, I have done numerous revisions but still i am getting We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. from app review team. The app which I am trying to submit is a simple social media app, and its been almost a month it could not pass the review. I have updated meta data, updated assets but still app is getting rejected. Has anyone faced similar case, if yes then how did they solved it? Any help would be appreciated. Thanks
Replies
1
Boosts
0
Views
401
Activity
Nov ’24
Guideline 4.3(a) rejection - unable to get specific clarification from App Review
Hello, Our app, Cloudkeep Rivals, was rejected under Guideline 4.3(a) - Design - Spam. The App Review message says that the app appears to share a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. The reviewed version was 1.0 (202606172035), with review date June 25, 2026, and Submission ID a03a3146-51b2-4440-967b-2326018fb06b. We are trying to understand what exactly triggered this rejection. We have asked App Review several times whether the issue is related to the build/binary, metadata, the game concept, similar heroes/characters, or a possible association with a terminated account. Unfortunately, the replies we receive appear to be mostly the same copy-pasted message, without any specific clarification about which part of the app is considered problematic or what exactly we need to change. We also tried to use the Contact Us / support channels, but we have not received a meaningful response to our support messages or emails.
Replies
0
Boosts
0
Views
134
Activity
Jul ’26
Guideline 4.3 - Design - Abuse against developers?
Hello,We have problems regarding:Guideline 4.3 - DesignWe noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.Additionally, apps that use the same - or very similar - icons make it difficult for users to find apps and are considered a form of spam.The case is that we work with radio apps and all will be similar but each radio want your own app and not stay inside some shared app with others stations. Even if we change app layout, use diferent contents and graphs, the app is rejected.I believe that exist diferences between some cases, and forbiden a developer to make others apps of the same type is abusive. Apple force developer to make an app that the developer client do not need or request. That's a very strange action from apple and really I would like that someone from apple explain why reject apps of the same type from one developer could be good to someone. In
Replies
11
Boosts
0
Views
4.4k
Activity
Sep ’17
Reply to Bizarre situation involving 4.3 guideline and app that cannot be deleted
It really seems that 4.3 thing is getting out of hand. I wonder when they will admit they did a big mistake by trying to enforce it this way.
Replies
Boosts
Views
Activity
Oct ’17
4.3 design spam problem
Hi. i am trying to publish my new drag racing game, i already have 2 other kind drag racing game,but this new one is totally different, all UIs. gameplay, tracks etc are new...But they wont let me publish it, what should i do?
Replies
6
Boosts
0
Views
1.1k
Activity
Jun ’19
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
Replies
2
Boosts
0
Views
704
Activity
Feb ’25
4.3(b) rejection for a client case-management app: any similar experiences?
Hi everyone, I'm an indie developer in Taiwan and also a Zi Wei Dou Shu and BaZi consultant. I built this app for my own work and for other practitioners. The app focuses on client case management: client records, consultations and payments in one place, filtering across cases (by chart features, life events or payment status), and statistics to review the business and explore how traditional rules relate to their own cases. It also generates charts, which users interpret themselves, and on iPad two pages can be viewed side by side. It has been rejected several times under Guideline 4.3(b), with the message that it primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. It has no horoscopes, palm reading, daily fortunes, zodiac reports or AI readings. I've provided review notes and a demo video to explain its features. The latest rejection noted that repeated submissions may lead to extended review times, and that accounts that repeatedly submit non-compliant apps m
Replies
4
Boosts
0
Views
568
Activity
1w
Reply to Development of apps for multiple companies/clarification on guideline 4.3, Spam
Yes, Apple believes that 4.3 applies directly to what you are doing. To quote 4.3: If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase.Also, if your app is for use only by employees of each 'client' then consider using the Enterprise or B2B programs designed for such limited distribution.
Replies
Boosts
Views
Activity
May ’17
Rejection of VPN App for Guideline 4.3(a) - Design - Spam
Hello everyone, We are currently facing a frustrating situation: we are trying to publish an app that enables VPN connection with our platform, which is offered exclusively to our clients. However, our app is being repeatedly rejected under Guideline 4.3(a) - Design - Spam. To clarify, this VPN app is strictly for enterprise use and only operates in specifically provisioned environments. It is not a generic VPN client and cannot function outside of its intended context. Authorship: The entire codebase is original and exclusive. The only third-party dependencies are: WireGuardKit: used for establishing the VPN tunnel (WireGuard protocol). ZIPFoundation: used for compression and decompression of packages. Uniqueness: No other VPN app on the market works with our solution. The only thing in common with some is the use of the WireGuard protocol. Our app includes an agent that reports device information to our platform for security policy evaluation and access control. It uses entirely proprietary authent
Replies
3
Boosts
0
Views
168
Activity
Sep ’25
App rejected for 4.3(a) duplicate, but it's the same app (rebranding update)
Hello, I am facing a rejection under Guideline 4.3(a) - Spam for duplicate apps. However, this submission is an update of an existing app (same bundle identifier), not a new app. The update only includes a company rebranding (name, icon, and screenshots). At the moment, we only have one app with this functionality available on the App Store, and we are not intentionally distributing multiple apps targeting the same users or storefronts. The review team mentioned that the app duplicates another app we submitted, but we are unable to identify which app they are referring to. Has anyone experienced a similar issue where Apple flagged a duplicate app even though only one app is live? How did you resolve it? Any guidance would be greatly appreciated.
Replies
1
Boosts
0
Views
157
Activity
Mar ’26
Got 4.3(a) rejection after switching from personal to organization account - same app
Hey everyone, I'm in a bit of a frustrating situation and could really use some advice from anyone who's been through something similar. So here's what happened: I built a VPN app and submitted it from my personal developer account a few months ago. It got rejected because apparently VPN apps need to be submitted under an organization account, not individual. I went ahead and created a new organization developer account, deleted the app from my personal account, and resubmitted the exact same app. Same code, same assets, everything identical - just from the new organization account. Now I keep getting 4.3(a) spam rejections. I'm pretty sure it's because Apple's system is flagging this as the same app from different accounts even though I legitimately needed to switch account types. I've tried explaining this in my appeal responses but they just keep sending back the same 4.3(a) rejection template. I'm starting to think the reviewers aren't even reading my explanations. Has anyone dealt with
Replies
1
Boosts
0
Views
231
Activity
May ’25
App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello everyone, We’re facing an ongoing issue with our app being rejected under the 4.3(a) Spam guideline, and we’re hoping the community can offer some advice on how to resolve it. Our app is a free sports application that provides real-time score updates. It also features commentary from several top contributors and journalists. We offer exclusive features that are completely original—we don’t replicate or borrow any designs or functionalities from other apps on the App Store. Additionally, the app includes games that we have personally researched, designed, and developed from scratch without using any third-party libraries. We were flagged under 4.3(a) Spam after a very minor update, which primarily focused on fixing some interface-related bugs. Despite these minimal changes, our app was rejected under the Spam guideline. To address this, we have sent detailed information to Apple Review, including our development roadmap, screenshots of design versions, and even git logs to demonstrate t
Replies
2
Boosts
0
Views
467
Activity
Mar ’25
1st App - iOS App Rejection Due to 4.3 Design: Spam
Very first app, rejected for Spam? It seems this is quite common. This 4.3 spam reason, generally means the app is considered low quality or it's already saturated, right? There are only a handful of Free dinosaur sound apps, so I can't see the saturated reasoning. My app arguably looks better and has a better UI, the rest are pretty dated or are pretty basic. My app has a video for each dinosaur, with is unique to my app, compared to all the others. All sounds are original, the rest use royalty free sources. I'm really at a loss as to why it's considered spam, compared to what's already up there. Any tips on how to get my app approved? I'm not exactly sure how to make it better or more unique than the competition. Thanks
Replies
1
Boosts
0
Views
482
Activity
Oct ’24
Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but
Replies
3
Boosts
0
Views
303
Activity
May ’25
4.3 guideline; Is there a way out?
Is there a way out of this madness? If there are businesses that are impossible to consolidate their apps (i.e. when your business model is food ordering and your direct competitors are marketplaces so you cannot become a marketplace -it is stupid to have an online ordering marketplace with 100 clients throughout the world, we go for quality not quantity since we offer a premium product-), is Apple directly saying to us that we have to shut down? Is there an official and serious response from Apple as to what their Review Team has to see in order to accept apps? Should we rewrite 100.000 lines of code for each client so they are happy? Should we design separately 200 different online ordering apps so they are happy? What makes an app different enough for them? How can a development business make sure that if they have 20 clients for a specific kind of app and are under contract that they will not get drawn to the courthouse for not delivering to their clients?Is there really a way out of this madness?
Replies
4
Boosts
0
Views
1.1k
Activity
Sep ’17