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4.3

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App Rejected under Guideline 4.3(a) – No Response from Apple After 7 Days of Appeal
Subject: Follow-up on Appeal – Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6 Dear App Review Team, I hope this message finds you well. We submitted an appeal for our app (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6), which was rejected under Guideline 4.3(a). It has been over a week since our appeal was submitted, but we have not received any response or confirmation regarding its status. We respectfully request a follow-up on the progress of the appeal review. Our team has carefully reviewed the guideline and provided supporting materials to demonstrate the app’s unique purpose, target audience, and feature set. We are fully committed to complying with all App Store policies and are open to making necessary improvements based on your feedback. Please let us know if any further information or clarification is needed. Thank you very much for your time and assistance. Best regards
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Apr ’25
Seeking Developer Insights Regarding 4.3(b) Review Response
We recently received feedback under Guideline 4.3(b) suggesting our app duplicates functionality found in other apps in this category. However, our app is fundamentally not a dating app. It is a conversation facilitator designed to foster meaningful connections for friendships, networking, and shared interests. While romantic connections may occur naturally, they are not the primary focus. Thus, we are seeking insights on this key question: How do developers effectively demonstrate feature differentiation to reviewers? We want to clearly show how our app’s functionality uniquely addresses user needs and provides value beyond existing solutions. Our Core Features: Our app introduces distinct features that differentiate it from traditional apps in this space: Paths: Psychology-based prompts embedded in chats encourage users to explore meaningful topics like values and aspirations. These prompts are dynamically triggered to keep conversations engaging and productive. Aura: A rewards system that incentiv
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Dec ’24
Seeking Assistance to Address Guideline 4.3(a) Rejection - App Concept and Functionality Concerns
Hello Apple Developer Community, I hope this message finds you well. My app submission was recently rejected under Guideline 4.3(a) due to the App Review Team's determination that my app shares similarities in binary, metadata, and concept with apps submitted by other developers, with only minor differences. The feedback I received stated: We still found that your app shares a similar binary, metadata, and concept as apps submitted to the App Store by other developers, with only minor differences. Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. I have already made significant efforts to differentiate my app by implementing unique features and functionality tailored to my audience. However, I’d like to better understand: What specific aspects of my app might be contributing to the similarity concerns? How can I further highlight the unique features and functionality of my app to meet Apple's
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Nov ’24
Reply to 4.3 Design Spam (Suggestion for Apple)
>Does creating multiple developer accounts solve this problem?Two different things. One is apps that are made via a template or app generator(4.3 design), the other is a Developer Program account that belongs to the content owner.Simply moving to an owned account won't help if the app is still made using a template/generator (4.3 design), etc. When both are an issue w/review, both have to be dealt with separately, I think. > Each one want an individual AppThat's where owned accounts come in. You can still do your thing as a dev, regarless of who owns the account.
Sep ’17
Reply to Solution to template apps?
Search this forum for '4.3 spam rejection'. Apple wants you to generate a single app that can be directed by the user to a specific 'client' or 'ball team' or 'barber shop' rather than one for each client, ball team or barber shop in every town in America. Another solution may be to have each of your clients create their own developer account and submit the app under that account.4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase.......
Aug ’18
Repeated 4.3 Design Spam Rejections Due to False Copyright Claim
I’m posting this here as a last resort as I’ve exhausted all options including numerous unsuccessful messages and appeals to the App Review Team and App Review Board. On April 1, 2022, a simple bug fix update was rejected and the app and account was under investigation. This had never happened to me before so I wasn’t sure what was going on. After a couple of days, the App Review Team concluded their investigation and rejected my app due to 4.3.0 spam design (“same features to other apps”). This took me surprise as my app was doing well and offered users unique features not found on other similar apps. These features were added due to request from my customers. I then realized this was most likely caused by a copyright claim my app received in March by another app developer that had a similar app on the App Store. The copyright claim was recently dropped by the complainant as their rights were not being infringed but it appears that my app and account have been flagged as a spammer. All because of a false cop
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Apr ’22
How to resolve rejection depending on 4.3 spam guide
I have recently made an app whose name is 'campus date'. As you can find on its name, it is dating app. And that app got rejected because dating app is already satuated and my app seems like existing apps. However, my app is rooted in unique intention that is matching from certain university. Especially, in my country (South Korea), there is no dating app that matches users in the same university. I think that makes differences enough but Apple doesn't think that is enough. I have no idea to resolve this situation, what should I do? what feature could be in dating app and make Apple feel different. One of my small ideas is 'recommendation for dating place'. This dating app has users that are in same university, so I would like to recommend some dating place which is located near that university. Do you think this kind of approach is correct? or should I focus on different thing? Any ideas or your experiences, please comment, thank you
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Jun ’22
Game Rejected due to 4.3 Design Spam!
So game I created a racing game with open world , all content was made by me from scratch , I understand the appstore was flooded by racing games like mine , but if u compare , test and etc it has been much better , when I started to develop this game , I think about quallity and good experience for users because I've seen what a trash games on the appstore , with screenshots from gta 5 and the game by itself is really just an asset , I aldo bought an asset , but I modified amd added an half of things in this car physics asset , more than half of this asset modified , I'm worked on this game about 4 years , I have big plans for this to update and work more to give to users a console like physics and experience , right now I tried to add some features to my game and adding online mode , the main idea of The game was an open world racing game like forza horizon , with similar car physics , tuning system , and in feature updates with online races , rankings and etc , so what to do right now idk , just to add thi
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Jun ’25
[HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)
Hi everyone, I’m reaching out because I’m really struggling to understand what’s happening with my app’s review status. My app was successfully approved and published with: Version 1.0 on May 12, 2025 Then updated to 1.1 on May 18, 2025 Everything was going smoothly — users were engaging, and within the last 20 days alone, in-app purchases totaled $2,100. However, when I submitted a new summer update (with fresh features and an in-app event), both: Version 1.2 and Version 2.1 ...were rejected under guideline 4.3(A) – Spam. This is incredibly confusing because: My app has a completely original design and functionality It provides distinctive value and content There is real user activity and sales I tried everything — submitted explanations, requested a manual review, even scheduled a Webex meeting with Apple. But the meeting was vague, and I still haven't received any concrete details on what exactly violates 4.3(A). Everything just refers back to not complying with Apple's guidelines without
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Jun ’25