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“4.3”

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Guidelines 4.3(a) and 4.2.6: Publishing separate apps for multiple companies under one or separate developer accounts
Hello everyone, I’m developing a work management app using React Native/Expo for multiple companies. The apps share a common codebase and similar core functionality, but each company has its own app name, logo, bundle ID, and company-specific data. Each company wants a separate app publicly available on the App Store so users can search for and download it. Private distribution through Custom Apps or a single shared app with a company selector would not meet their requirements. I’d like to understand how App Review Guidelines 4.3(a) and 4.2.6 apply to these two scenarios: 1. All apps published under one organization’s developer account Our company would develop and publish all client apps under our own Apple Developer Program organization account. Is there a compliant way to support this model? What requirements would each app need to meet? 2. Each app published under the client company’s own developer account Each client company would enroll in the Apple Developer Program and publish its app under i
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3d
Reply to Guideline 4.3(a) after rebuilding my app multiple times
Rebuilding does not change what 4.3(a) is comparing: the outside of the binary and the listing, not your code. Three things that usually clear it: (1) make sure the bundle id and CFBundleName are your own brand, not a placeholder like com.example / com.anonymous / the template's name; (2) delete template demo screens and starter assets that are still in the bundle; (3) in the Resolution Center reply, name one verifiable feature that no other app in the category has and where to tap to see it — our app is unique gets ignored, a specific tap path gets read. If the second review still says 4.3(a), appeal with the same specifics; those do succeed when the app is original.
4w
App previously approved, later rejected under 4.1 / 4.3 without metadata changes - looking for similar experiences
Hello, I’m looking for advice from developers who may have encountered similar App Review situations. I have an iOS game (“Next Run Game”), a fantasy roguelike RPG. App version 1.0.13 was reviewed and approved by App Review, but it was not released publicly on the App Store. Later, I submitted version 1.0.14. This update contained only minor changes: small balance tweaks bug fixes localization text fixes No changes were made to metadata or presentation: app name icon screenshots description branding overall concept After submitting version 1.0.14, the app began to be rejected under: Guideline 4.3 (Spam) later also Guideline 4.1 (Copycats) The review messages are generic and state that the app or its metadata “appears to be misrepresenting itself as another popular app,” but no specific example, reference app, or concrete issue has been provided. What is confusing to me: The same app (version 1.0.13) was previously approved by App Review. Metadata did not change between the approved and rejected submi
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122
Dec ’25
Waiting for Review after addressing 4.3(a) and NFC information request; support cases unanswered
Hello App Review team and fellow developers, We’re seeking assistance with Communicator Pro, version 2.0.2 (App Store ID: 6514321736). Here is the timeline: September 29: Build 102 was rejected under Guideline 4.3(a). App Review identified overlapping storefront availability with another app we submitted. Apple also requested a physical-device video demonstrating NFC functionality. The response included an “Extended Review” warning. October 1: We replied that we had removed the other app, Communicator Cloud, from the App Store and attached a video demonstrating NFC tag scanning and assignment on a physical iPhone. After receiving no further response, we withdrew the previous submission and resubmitted the same build. The current submission remains “Waiting for Review.” We contacted Apple Developer Support on October 9 and October 14 but have not received a response so far. We can provide case numbers privately through an appropriate Apple support channel. We understand that additional verification ca
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2d
How long should it take to install watchOS 4.3 beta 3
I’m attempting to download this update. I’m using an iPhone X to the Series 3 watch and it’s been longer than 120 minutes since the download completed. It’s been sitting at “verifying” for the last 90 minutes and it seems to be stuck there. I’m running all Apple networking and it’s very quick.What‘s a “normal” download and install timeframe?Thank you for any and all help / suggestions
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835
Feb ’18
App Review Guideline 4.3(a) - Design - Spam for our own App
Hi all Our App was rejected for being suspected Spam, copied from another entiy's App witht he following narrative: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. We explained this on the form, but the case is not being progressed, jsut ignored. Is there a good way forward to resolve this that is good for Apple as well. Here is our response in the Form: Dear App Review, Thank you for flagging this point and we fully understand and appreciate your concern for protection of our App from being put to unauthorised use. This App and has been developed solely for us and on our instruction and under our direction. As you have noticed, our developer submitted our App to your App Store years ago and it was available for several years from this account. Then some months ago we decided with the developer to move it to our own account. And as you also noticed, some small changes to simplify the flow were made inte
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190
Feb ’26
Reply to Having Multiple Similar Apps
Is there any real resolution regarding this design 4.3 rejection?Our account belongs to a parent company which owns many subsidiary companies. Each has its own mobile app and shares some general app architecture and functions and of course provides certain company-specific functions. This app rejection design 4.3 seriously affects all our mobile app submission. We can no longer arrange app submission for new app or app upgrade. This really impacts our business. Seems this rule is tightened starting from end of June 2017 but poorly explained to public and affects many parent companies' strategies and app management. Any idea?Hope Apple can seriously review this design 4.3 rule which should stop real spam app but allows white label apps for different entities under parent company or any similar scenario like University app. It does not make sense to offer a single container unversity app for XXX University aliance which actually offers services for many individual universities under t
Jul ’17
Reply to Guideline 4.3(b) appeal pending — typical App Review Board response time?
Yeah, the same thing is happening to me. It honestly feels like Apple may have a company-wide strategy of taking an unbearably long time to respond to 4.3(b) resubmissions/appeals, essentially wearing developers down until they give up. This completely disregards the developers who are putting in an enormous amount of time and effort simply to compete freely and fairly in the market. It is an extremely undemocratic and deeply disappointing approach. I’m honestly stunned by Apple’s irresponsible handling of this process and its increasingly anti-developer stance. I consider this a major event and a political decision on par with saying, “There are too many gay people in the Bay Area, so we’re going to stop selling condoms.” Seriously, Apple should rethink its decisions regarding 4.3(b).
Aug ’26
App Rejected Under Guideline 4.3(a) - “Spam” for Unofficial Telegram Client with Unique Features
Hi everyone, I’m currently working on a project based on the Telegram iOS open-source code. My goal is to build an unofficial Telegram client with Telegram’s permission (they have publicly allowed third-party clients under their open-source license). My app includes unique new features and UI improvements that are not present in the official Telegram app. Essentially, it’s Telegram plus additional features — built from the official source, but extended significantly. However, when I try to submit my app to the App Store, Apple rejects the build under Guideline 4.3(a) - Design - Spam with this message: “We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” I completely understand Apple’s intent to prevent low-effort clones or spam apps. However, in my case, this is
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312
Oct ’25
Urgent: App stuck in "Waiting for Review" after Guideline 4.3(a) resolution – scheduled release today (App ID: 1437488996)
Hello Apple Team, We are seeking assistance regarding our app 健康行動go (App ID: 1437488996, Case ID: 20000146721382). Timeline: August 14: We received feedback regarding Guideline 4.3(a). August 21: We resolved the issues by providing detailed business differentiation, UI comparison documentation, and submitting an updated build. Status: The submission has remained in Waiting for Review since August 21. Today, August 27, 2026, is our scheduled public release date with external commitments. Could an Apple representative please check if our submission is held in a specialized queue and assist in escalating it to the App Review team for review? Thank you very much for your time and support.
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717
Aug ’26
Guideline 4.3(b) Spam rejection for unique niche dating app — Appeal upheld, seeking guidance
Hello, My app Tall - App de rencontre (App ID: 6761081326) has been rejected 4 times under Guideline 4.3(b) Design Spam. The App Review Board also upheld the rejection (Appeal Ticket APL411770). I fully understand the dating category is saturated. However, my app has unique mechanical features that do not exist on any other dating app on the App Store: MANDATORY HEIGHT GATE: During registration, women below 1.75m and men below 1.80m are blocked and CANNOT complete registration. This is hard-coded into the onboarding. It is not an optional filter. Users who do not meet the height criteria simply cannot use the app. DOOR-FRAME HEIGHT VERIFICATION: Users must submit a full-body photo standing barefoot under a standard door frame to verify their height. Unverified users see all other profiles blurred. This trust-and-safety mechanism is entirely unique. THE BAKERY: A curated, time-limited daily drop of compatible profiles replacing infinite swipe. This is an anti-swipe paradigm designed to prioritize qual
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393
Apr ’26
Reply to My App Rejected 4.3 Design: Spam
My game has been updated steadily every week on the appstore for several months. When I submitted the updated version for review recently, it was rejected by 4.3, saying that my game has no characteristics. However, there is no other game with unique features such as custom skills on the appstore except my game, so I am puzzled and hope to be re-reviewed. There is another problem. My game has accumulated a part of users on the appstore user side. They are anxious because they cannot update to the latest version and urge me to solve the Apple version update problem quickly. I hope Apple can give me, an individual developer and Apple mobile phone users, a practical solution to this problem, instead of just a 4.3 rejection without specifying the specific reason.
Apr ’25
Guidelines 4.3(a) and 4.2.6: Publishing separate apps for multiple companies under one or separate developer accounts
Hello everyone, I’m developing a work management app using React Native/Expo for multiple companies. The apps share a common codebase and similar core functionality, but each company has its own app name, logo, bundle ID, and company-specific data. Each company wants a separate app publicly available on the App Store so users can search for and download it. Private distribution through Custom Apps or a single shared app with a company selector would not meet their requirements. I’d like to understand how App Review Guidelines 4.3(a) and 4.2.6 apply to these two scenarios: 1. All apps published under one organization’s developer account Our company would develop and publish all client apps under our own Apple Developer Program organization account. Is there a compliant way to support this model? What requirements would each app need to meet? 2. Each app published under the client company’s own developer account Each client company would enroll in the Apple Developer Program and publish its app under i
Replies
0
Boosts
0
Views
44
Activity
3d
Reply to Guideline 4.3(a) after rebuilding my app multiple times
Rebuilding does not change what 4.3(a) is comparing: the outside of the binary and the listing, not your code. Three things that usually clear it: (1) make sure the bundle id and CFBundleName are your own brand, not a placeholder like com.example / com.anonymous / the template's name; (2) delete template demo screens and starter assets that are still in the bundle; (3) in the Resolution Center reply, name one verifiable feature that no other app in the category has and where to tap to see it — our app is unique gets ignored, a specific tap path gets read. If the second review still says 4.3(a), appeal with the same specifics; those do succeed when the app is original.
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Views
Activity
4w
Reply to 1 month under review
Hi, What does your app do, that you got flagged for SPAM? Guideline 4.3 - Design We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
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Activity
Jan ’23
App previously approved, later rejected under 4.1 / 4.3 without metadata changes - looking for similar experiences
Hello, I’m looking for advice from developers who may have encountered similar App Review situations. I have an iOS game (“Next Run Game”), a fantasy roguelike RPG. App version 1.0.13 was reviewed and approved by App Review, but it was not released publicly on the App Store. Later, I submitted version 1.0.14. This update contained only minor changes: small balance tweaks bug fixes localization text fixes No changes were made to metadata or presentation: app name icon screenshots description branding overall concept After submitting version 1.0.14, the app began to be rejected under: Guideline 4.3 (Spam) later also Guideline 4.1 (Copycats) The review messages are generic and state that the app or its metadata “appears to be misrepresenting itself as another popular app,” but no specific example, reference app, or concrete issue has been provided. What is confusing to me: The same app (version 1.0.13) was previously approved by App Review. Metadata did not change between the approved and rejected submi
Replies
1
Boosts
0
Views
122
Activity
Dec ’25
Waiting for Review after addressing 4.3(a) and NFC information request; support cases unanswered
Hello App Review team and fellow developers, We’re seeking assistance with Communicator Pro, version 2.0.2 (App Store ID: 6514321736). Here is the timeline: September 29: Build 102 was rejected under Guideline 4.3(a). App Review identified overlapping storefront availability with another app we submitted. Apple also requested a physical-device video demonstrating NFC functionality. The response included an “Extended Review” warning. October 1: We replied that we had removed the other app, Communicator Cloud, from the App Store and attached a video demonstrating NFC tag scanning and assignment on a physical iPhone. After receiving no further response, we withdrew the previous submission and resubmitted the same build. The current submission remains “Waiting for Review.” We contacted Apple Developer Support on October 9 and October 14 but have not received a response so far. We can provide case numbers privately through an appropriate Apple support channel. We understand that additional verification ca
Replies
0
Boosts
0
Views
38
Activity
2d
How long should it take to install watchOS 4.3 beta 3
I’m attempting to download this update. I’m using an iPhone X to the Series 3 watch and it’s been longer than 120 minutes since the download completed. It’s been sitting at “verifying” for the last 90 minutes and it seems to be stuck there. I’m running all Apple networking and it’s very quick.What‘s a “normal” download and install timeframe?Thank you for any and all help / suggestions
Replies
0
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0
Views
835
Activity
Feb ’18
White Label apps / Apple 4.3 spam design
Wanted to check if there's really a issue for a genuine company going to release a white label solution( with different branding, logo, look and feel) for their product using same apple store account, app template but with different bundle id?
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6
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7.1k
Activity
Sep ’19
App Review Guideline 4.3(a) - Design - Spam for our own App
Hi all Our App was rejected for being suspected Spam, copied from another entiy's App witht he following narrative: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. We explained this on the form, but the case is not being progressed, jsut ignored. Is there a good way forward to resolve this that is good for Apple as well. Here is our response in the Form: Dear App Review, Thank you for flagging this point and we fully understand and appreciate your concern for protection of our App from being put to unauthorised use. This App and has been developed solely for us and on our instruction and under our direction. As you have noticed, our developer submitted our App to your App Store years ago and it was available for several years from this account. Then some months ago we decided with the developer to move it to our own account. And as you also noticed, some small changes to simplify the flow were made inte
Replies
1
Boosts
0
Views
190
Activity
Feb ’26
Reply to Having Multiple Similar Apps
Is there any real resolution regarding this design 4.3 rejection?Our account belongs to a parent company which owns many subsidiary companies. Each has its own mobile app and shares some general app architecture and functions and of course provides certain company-specific functions. This app rejection design 4.3 seriously affects all our mobile app submission. We can no longer arrange app submission for new app or app upgrade. This really impacts our business. Seems this rule is tightened starting from end of June 2017 but poorly explained to public and affects many parent companies' strategies and app management. Any idea?Hope Apple can seriously review this design 4.3 rule which should stop real spam app but allows white label apps for different entities under parent company or any similar scenario like University app. It does not make sense to offer a single container unversity app for XXX University aliance which actually offers services for many individual universities under t
Replies
Boosts
Views
Activity
Jul ’17
Reply to Guideline 4.3(b) appeal pending — typical App Review Board response time?
Yeah, the same thing is happening to me. It honestly feels like Apple may have a company-wide strategy of taking an unbearably long time to respond to 4.3(b) resubmissions/appeals, essentially wearing developers down until they give up. This completely disregards the developers who are putting in an enormous amount of time and effort simply to compete freely and fairly in the market. It is an extremely undemocratic and deeply disappointing approach. I’m honestly stunned by Apple’s irresponsible handling of this process and its increasingly anti-developer stance. I consider this a major event and a political decision on par with saying, “There are too many gay people in the Bay Area, so we’re going to stop selling condoms.” Seriously, Apple should rethink its decisions regarding 4.3(b).
Replies
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Views
Activity
Aug ’26
Reply to 4.3 Design Spam (Suggestion for Apple)
We have the same experience, a large number of app in China because 4.3 was shelved or rejected, some developers commissioned a lawyer to appeal to the China State Administration for Industry and Commerce. I think Apple's abuse of the hands of the right to deprive developers and users of the right.
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Activity
Oct ’17
App Rejected Under Guideline 4.3(a) - “Spam” for Unofficial Telegram Client with Unique Features
Hi everyone, I’m currently working on a project based on the Telegram iOS open-source code. My goal is to build an unofficial Telegram client with Telegram’s permission (they have publicly allowed third-party clients under their open-source license). My app includes unique new features and UI improvements that are not present in the official Telegram app. Essentially, it’s Telegram plus additional features — built from the official source, but extended significantly. However, when I try to submit my app to the App Store, Apple rejects the build under Guideline 4.3(a) - Design - Spam with this message: “We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” I completely understand Apple’s intent to prevent low-effort clones or spam apps. However, in my case, this is
Replies
1
Boosts
0
Views
312
Activity
Oct ’25
Urgent: App stuck in "Waiting for Review" after Guideline 4.3(a) resolution – scheduled release today (App ID: 1437488996)
Hello Apple Team, We are seeking assistance regarding our app 健康行動go (App ID: 1437488996, Case ID: 20000146721382). Timeline: August 14: We received feedback regarding Guideline 4.3(a). August 21: We resolved the issues by providing detailed business differentiation, UI comparison documentation, and submitting an updated build. Status: The submission has remained in Waiting for Review since August 21. Today, August 27, 2026, is our scheduled public release date with external commitments. Could an Apple representative please check if our submission is held in a specialized queue and assist in escalating it to the App Review team for review? Thank you very much for your time and support.
Replies
1
Boosts
0
Views
717
Activity
Aug ’26
Guideline 4.3(b) Spam rejection for unique niche dating app — Appeal upheld, seeking guidance
Hello, My app Tall - App de rencontre (App ID: 6761081326) has been rejected 4 times under Guideline 4.3(b) Design Spam. The App Review Board also upheld the rejection (Appeal Ticket APL411770). I fully understand the dating category is saturated. However, my app has unique mechanical features that do not exist on any other dating app on the App Store: MANDATORY HEIGHT GATE: During registration, women below 1.75m and men below 1.80m are blocked and CANNOT complete registration. This is hard-coded into the onboarding. It is not an optional filter. Users who do not meet the height criteria simply cannot use the app. DOOR-FRAME HEIGHT VERIFICATION: Users must submit a full-body photo standing barefoot under a standard door frame to verify their height. Unverified users see all other profiles blurred. This trust-and-safety mechanism is entirely unique. THE BAKERY: A curated, time-limited daily drop of compatible profiles replacing infinite swipe. This is an anti-swipe paradigm designed to prioritize qual
Replies
2
Boosts
0
Views
393
Activity
Apr ’26
Reply to My App Rejected 4.3 Design: Spam
My game has been updated steadily every week on the appstore for several months. When I submitted the updated version for review recently, it was rejected by 4.3, saying that my game has no characteristics. However, there is no other game with unique features such as custom skills on the appstore except my game, so I am puzzled and hope to be re-reviewed. There is another problem. My game has accumulated a part of users on the appstore user side. They are anxious because they cannot update to the latest version and urge me to solve the Apple version update problem quickly. I hope Apple can give me, an individual developer and Apple mobile phone users, a practical solution to this problem, instead of just a 4.3 rejection without specifying the specific reason.
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Apr ’25