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Reply to My App Rejected 4.3 Design: Spam

Apple rejected many times.What to do ? Please help me. 4. 3 Design: Spam Guideline 4.3 - Design - Spam Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. Next Steps We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

App Store Distribution & Marketing App Review

Nov ’20

Reply to App rejected as spam

Read the guidelines. Spam may be because your app falls into an overcrowded category without enough innovative features. Dating apps are just such a category. 4.3 Spam (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. So, the only thing you can do is to add comments to reviewer explaining how your app provides this unique experience.

Community Apple Developers

Jul ’24

Reply to [HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)

Thank you for your post. We believe we have resolved this issue as we see you were able to discuss this with an App Review representative during Meet with Apple. If you continue to experience issues during review, please contact us. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you disagree with the outcome of our review, you may consider submitting an appeal to the App Review Board. The App Review Board will contact you directly as soon as they've completed their investigation.

App Store Distribution & Marketing App Review

Jun ’25

Reply to App Store Review 4.3 . help!help!help!

I have the same problem. I made a game, uploaded it, and passed the moderation. Then, when updating to a new version, after adding in-app purchases using RevenueCat, I received a rejection. Guideline 4.3 - Design We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. The game is also written in Flutter. Could that be the issue? Any ideas on what to do? I've already rewritten it from scratch twice, with entirely different code.

App & System Services Core OS

Nov ’23

We have submitted our app multiple times in an effort to resolve the 4.3(a) issue, but unfortunately, we have not received any effective technical support or specific guidance to address the problem.

我们收到贵团队的审核反馈4.3(a) ，对此我们高度重视并认真核查。我们理解苹果对应用生态原创性的严格要求，但我们的 App 完全由团队独立开发，并未复制或模仿其他应用。独立原创开发，非模板应用 • 本 App 100% 由我们团队自主开发，未使用任何第三方模板或克隆代码。 • 所有 UI 设计、交互逻辑、功能实现均为原创，不存在与其他 App 的刻意相似。核心功能差异显著我们的 App 在以下方面具有独特创新：【交友】模块「通过（RTC）技术提供在线语音/视频聊天服务，以用户允许的个人信息匹配到对应用户进行音视频聊天，支持视频聊天场景下文本输入的交互」，以独特的用户操作界面和交互方式区别于市场同类交友App。愿意配合调整，请求具体指导如审核团队认为我们的 App与其他应用存在相似性，恳请提供关于本APP更具体的问题点，以便我们做针对性优化。我们非常愿意配合调整，确保符合苹果的审核标准。感谢您的理解与支持，期待您的进一步反馈！ app #1561289219 We have received your feedback regarding Guideline 4.3(a), and we take it very seriously. We fully understand Apple’s commitment to maintaining originality and a high-quality app ecosystem. Therefore, we would like to clarify that our app is entirely independently developed and not copied or cloned from any other application. Independently Developed – Not a Template-Based App • This app is 100% developed in-house by our team. We have not used any third-party templates or cloned source code. • All UI designs, interaction logic, and functionality are original

App Store Distribution & Marketing App Store Connect

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May ’25

Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.

Apple reviewers are just taking the 4.3 guideline out of context these days.Your Church app(s) is a perfect example of how this guideline fails.Main thing is the searchability. Each country, each state, each city probably has multiple churches, one person who goes to, say, Michigan state , Midland Pentecostal Church would probably simply search michigan church on the app store.But if all church apps in the country is under one app he / she will get no search results since the developer just can't fit all the states in the keywords...

App Store Distribution & Marketing App Review

Nov ’17

Reply to App store minimum iOS version support ?

The current App Distribution Guide says For example, the lowest available setting for iPad apps is iOS 4.3. ( Setting the Deployment Target ) but my Xcode 7.1.1 doesn't seem to allow any deployment target for an iPhone project to be lower than iOS 6.0. So YMMV I guess. Basically the minimum is whatever the minimum supported Xcode version (Is Xcode 5 still allowed or does the store now require Xcode 6? I don't know) allows in the popup for the project deployment target.One other factor - if you use Swift that limits you to iOS 7.0 and later.

App Store Distribution & Marketing General

Mar ’16

Reply to Guideline 4.3(a) - Design - Spam

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jul ’25

Reply to Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

May ’25

Reply to 4.3 B Spam Error

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jun ’25

Reply to Visual Novel Game Rejection due to Design 4.3 (a) Spam

To add to this case, and for better understanding of the issue, we've noticed that there's not been any activity on our servers during the second review of the game. The evaluation seems to have been taken without actually evaluating the in-game changes we've made. We did find server activity during the first review. The game had a dating simulation feature (think of profile swiping between fictional characters to unlock storylines), and we assumed that having a “dating resemblance was not in accordance to the 4.3 design guidelines (the one that explains developers should refrain from piling up on already saturated categories, such as dating). Hope this makes things a bit clearer. Thanks again for any insight or feedback on how to get things right.

App Store Distribution & Marketing App Review

Oct ’24

Reply to App rejected for Guideline 4.3(a) due to similar app on old account I cannot access

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jun ’25

Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.

I have loyal users of many years. Not many, but they have supported Apple's products for many years.Apple just keep on damaging user experience by rejecting the updates because of guideline 4.3.I have to explain to users that I can't update our productivity apps because Apple just don't allow updates even though the updates are ready to be released only if Apple allow to do so.The apps are keeps on crashing on users' phone and users are unable to access their data accumulated on their phone for several years. I don't understand why Apple keep on damaging tthier reputation by donig this.I am not being harrassed by Apple, but users are.

App Store Distribution & Marketing App Review

May ’18

Reply to Urgent Help Needed: Apple Developer Account Deleted Due to App Name Similarity Issue

I received a notification that my account will be marked for deletion after 30 days, even though I have no connection or affiliation with any other account that was previously removed for violations. Apple claims that I am involved in manipulation or have links to a violating account, but I genuinely have no idea what this is about. My app was published on the App Store for over two months without issues. However, after submitting an update, it was suddenly rejected under Guideline 4.3 (Spam). All previous updates were approved normally, and I did not make any significant changes that would justify this rejection. I feel this is a misunderstanding and would appreciate clarification. I’m a legitimate developer and just want to understand what went wrong.

Developer Tools & Services Apple Developer Program

Jul ’25

Reply to Guideline 4.3 -- made from template... but they are not.

I got another Guideline 4.3 rejeciton today.This time it is a keyboard extension that enables Japanese and English handwriting (handwriting recogniton) system wide.View on App StoreI immediately appealed to the review board, but even the appeal was rejected just in an hour. They said they gave us all the reasons (yes, made from a template as usual) and my request for detailed explanation was denied.-----We got a phone call on June 6. Finally they decided that the app is unique enough to be appoved. It took several weeks to get attention from the review board this time again. The resolution centre was purly waste of time. It did not resolve anything.

App Store Distribution & Marketing App Review

May ’18

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