It sounds like there are two types of 'products' being sold - the actual physical goods and the premium listing (i.e.'seller can highlight' and 'premium account functionality'). Regarding the physical goods - you cannot use IAP and depending on how you interpret 11.2 you may, or may not, use a 'PayPal' like system within your app. You can use a PayPal like system accessed through your website for the physical goods. Regarding the premium listing - I think you must use IAP for that.
Topic:
App & System Services
SubTopic:
StoreKit
Tags: