“4.3”

Hello,We’re struggling ourselves with the 4.3 Rule Spam restriction, and we need your guide to know how to proceed without breaking the Apple Rules.Well, our company develop homecare softwares, monitoring health by an app, where user can save and view its historic of health recordings, such as glucose, blood pressure, oximetry and others. Actually we have one app at store, Glico, which registers glucose, meals, medicines and physical activity.The problem is, that we have some contracts to develop new apps, for different companies. They’ll have similar purpose, and also similar design, but their icons, colors, and also some parts of the design will be different between them. As well, they will have some same features, and some others different.Our doubt lies in if and how we can do this without breaking the Apple Rules (in this case, 4.3 Rule Spam restriction, about similar apps), because as a great part of features will be shared between the apps, we will reuse great (or at least some) of th

I have apps that are travel guides and maps for various cities. I just updated them and some got approved but others got rejected with this message:We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.In 4.3 Spam in https://developer.apple.com/app-store/review/guidelines/#spam it saysIf your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase.It says consider not that it's absolutely required. I did consider it and thought it better to have multiple apps because 1) discovery, I can't put the keywords for all the cities in one app and 2) better user experience to have all the data in the initial app download than require seperate downloads from a server.What is the exact policy on this? It seems that many developers are able to have multiple apps with the same functional