Hello, I submitted my game app on 28 Dec last year. Unfortunately, it was stuck in review for weeks. I've tried submitting a request to expedite the review, I've reached out via the contact form, I've even tried resubmitting the build - all to no avail. Prior to this, I've been able to release monthly updates without trouble. Any advice on this issue would be greatly appreciated, thank you kindly!

Hi everyone, We’re looking for advice regarding an App Store review rejection and would really appreciate insights from developers with similar experience. Our app is a retro game emulator platform. It provides emulator functionality only (e.g. NES / GB / GBA emulation) and does NOT include, bundle, or download any game ROMs. Key points about our app design: ❌ No ROMs are bundled or distributed ❌ No in-app ROM downloads ✅ Users can only import their own ROM files that they legally own (e.g. personal backups) ✅ No copyrighted game names, box art, screenshots, or branding are used ✅ The app is positioned as a general-purpose emulator tool, similar to a media player that plays user-provided files However, during review we received the following rejection: The app appears to contain copyrighted video game files. Apps and their content should not infringe upon the rights of another party… We’re confused about what might have triggered this decision and would appreciate guidance on: On what basis Apple may conclude that the app “contains” copyrighted game files? Could this be related to: App screenshots or preview videos? Default demo flows or UI text? The emulator functionality itself? What changes are typically required to pass review, such as: Adding stronger legal disclaimers Requiring user confirmation that imported ROMs are legally owned Removing any potentially misleading UI wording Explicitly clarifying ROM ownership responsibility We’ve noticed that similar emulator apps already exist on the App Store, so we’re trying to understand: Whether there is a clear compliance path What modifications have worked for other developers in similar cases Thanks a lot in advance for any advice or shared experience 🙏 Happy to provide more details if needed.

Hello everybody, I have a never ending issue with appstore review, an need a QUICK HELP ! I am submitting a new app (oral training), for Iphones only. I disabled other devices (such as Ipas) via Xcode. In the appstore informations form, it is obligatory to provide ipad screens, so I provided screens showing Iphone experience. Appstore team asked me to remove it because I don't authorize Ipads. But if I remove those screens, form cannot be sent. I don't understantd how to proceed. Thanks for the help Regards Jean

I just launched my app Stonk on the App Store and spent $100 on ads but haven’t seen any downloads. I’m curious if others rely on the same strategies or if bigger ad budgets work better. Marketing has been challenging, so I’d appreciate advice on how to advertise more effectively.

Hello everyone, We received a Pending Termination Notice on Nov 4, 2025, flagging our developer account for removal under Section 3.2(f) of the Apple Developer Program License Agreement. The notice alleged that our app submissions "repeatedly violated the App Review Guidelines in an attempt to evade the review process." We unequivocally state that there was no intent to evade review or act dishonestly. The repeated submissions were actually a result of our efforts to resolve a trademark dispute regarding our app icon with a third party. We were in active legal negotiations to update our assets to a compliant design. The resubmissions were attempts to update the metadata to comply with these legal requests. Unfortunately, this overlapped with the App Review process and created the appearance of "evasion." Case Details: Case Number: 102748595474 App ID: 1599464287 Notice Date: Nov 4, 2025 Current Status: Appeal submitted; awaiting review. What we've done so far **Legal Resolution:** We are now in the final stages of a legal settlement with the third party. We have obtained a statement from our legal counsel and evidence of this settlement to demonstrate our Good Faith and commitment to the App Store Guidelines. **Appeals Submitted:** We have diligently followed standard procedures and submitted three formal appeals, with the latest one submitted on Nov 22. **Support Contact:** We have contacted Developer Support multiple times via email to follow up. Questions: * Given the expiration of the termination deadline, is there any way to confirm if our account is safe from automatic removal while the review is ongoing? * Are there any additional steps we should take to bring this to the App Review Board's attention? * Is there any other documentation we should submit to expedite the process? The 30-day appeal window ended on Dec 4, and this deadline has now passed. We are deeply concerned that our account may be automatically terminated despite our full cooperation and pending appeal. Having been a dedicated developer for over 8 years, we are eager to resolve this amicably. Thank you for your time and assistance.

I was wondering if there was a way to submit an app for review before completing the terms of service and privacy policy in case the app does not get approved.

I built the Appvector tool – aso.report, a completely free ASO analysis platform designed to help indie developers easily improve their App Store listings without complex metrics or costly subscriptions. Just paste your app’s URL to get instant insights, multi-country analysis, and actionable recommendations - making ASO simple, accessible, and effective for everyone.

Hello everyone, My team is exploring the implementation of an Apple Wallet pass for a loyalty program linked to a brand in an age-restricted product category. The intended use cases for the Wallet pass are: Member identification at events — Quick verification at brand events or exclusive venues, with tier-based perks (e.g., priority entry for higher tiers) Support services — Members present their card at retail locations to receive assistance Tier and points display — Dynamic visual changes based on loyalty level and current points balance Notifications — Pass updates for expiring points, upcoming events, or relevant announcements The pass would function as a standard Store Card (membership/loyalty) — no payments, no stored value, just identification and informational display. Before investing development effort, I'd like to understand: Has anyone successfully implemented Wallet passes for brands in restricted categories (tobacco, alcohol, etc.)? Are there specific guidelines or restrictions I should be aware of beyond the standard Wallet documentation? Is there a recommended channel to get official guidance from Apple on eligibility before building? Any insights or experiences would be appreciated. Thanks!

I am developing a utility application for macOS. In the next version, I would like to access data files from multiple third-party web browsers. However, requiring users to manually select and grant access to each browser’s folder individually would be inconvenient from a usability perspective. Therefore, I am considering requesting Full Disk Access for my app. Is it realistic to expect App Store review approval when requesting Full Disk Access? Under what conditions or use cases is such permission typically accepted by Apple? I would greatly appreciate any advice or experiences you can share.

Hello, I have an app with a few essential asset packs currently totaling to ~8GB. I've noticed that when trying to install the app fresh from TestFlight, there is a significant delay between tapping install and the app appearing on the device in the loading state. The delay is long enough where it's hard to tell what's happening, or if the installation has failed. This also appears to be an issue in App Review, as I've had my app rejected twice due to the app not loading on the reviewers device. The reason they gave is UIRequiredDeviceCapabilities is blocking the installation, but UIRequiredDeviceCapabilities is empty. Note: I'm not looking for App Store review help, simply sharing the extent of the issue. Thank you

Mobile app marketing feels even more challenging in 2026, with once-reliable tactics like paid installs, influencer promotions, and push notifications losing impact while organic growth and user retention continue to slow. I am curious what is truly working for developers in 2026, whether stronger ASO, community-led engagement, web-to-app funnels, or long-term retention strategies are outperforming traditional paid acquisition.

Hello everyone, I’m looking for guidance regarding a prolonged App Store review delay. I submitted my app for review more than 12 days ago, and its status has remained “Waiting for Review” with no updates. I have also tried contacting Apple through App Store Connect and the Contact Us option, but I haven’t received any response so far. This app does not include any unusual features, private APIs, or sensitive content, and previous versions (or similar apps) were reviewed much faster. The long delay is blocking a planned release and affecting our timeline. Could anyone please advise: If this review duration is normal lately? Whether there is a recommended escalation path beyond App Store Connect messages? If there are any known review backlogs or issues I should be aware of? Any insights or suggestions from developers who’ve faced a similar situation would be greatly appreciated. Thank you for your time and help.

ASO is by far one of the most frustrating parts of being an indie iOS dev. Despite trying keywords, descriptions, screenshots, and icons, results are unpredictable and competing with big-budget apps feels impossible. Has anyone found a way to make it work?

I'm looking to learn from others in the community. Please share any effective tips, hacks, or approaches you've used to boost app visibility and downloads through App Store SEO. Insights on keywords, descriptions, or metadata optimization are especially welcome.

Brand new to app development and marketing and preparing to launch my app on both the App Store and Google Play Store soon I understand ASO is a strong approach for organic growth and would appreciate any tools services or practical advice on how to do ASO efficiently and effectively

On January 1, 2026, we received a notice regarding the potential removal of our app with a 30-day resolution deadline. We treated this matter with immediate urgency and submitted an appeal on the same day. However, two weeks have passed without any feedback or clarification. As we have not yet received specific details regarding the violation, we are unable to identify the exact cause or take the necessary corrective actions. With only two weeks remaining in the compliance window, it is critical for us to understand the issue promptly to resolve it before the deadline. Could you please provide an update on the status of our appeal? We are fully committed to complying with App Store policies. If there are any additional materials required or proactive steps we should take while waiting, please let us know.

Hi everyone, We’re looking for advice regarding an App Store review rejection and would really appreciate insights from developers with similar experience. Our app is a retro game emulator platform. It provides emulator functionality only (e.g. NES / GB / GBA emulation) and does NOT include, bundle, or download any game ROMs. Key points about our app design: ❌ No ROMs are bundled or distributed ❌ No in-app ROM downloads ✅ Users can only import their own ROM files that they legally own (e.g. personal backups) ✅ No copyrighted game names, box art, screenshots, or branding are used ✅ The app is positioned as a general-purpose emulator tool, similar to a media player that plays user-provided files However, during review we received the following rejection: The app appears to contain copyrighted video game files. Apps and their content should not infringe upon the rights of another party… We’re confused about what might have triggered this decision and would appreciate guidance on: On what basis Apple may conclude that the app “contains” copyrighted game files? Could this be related to: App screenshots or preview videos? Default demo flows or UI text? The emulator functionality itself? What changes are typically required to pass review, such as: Adding stronger legal disclaimers Requiring user confirmation that imported ROMs are legally owned Removing any potentially misleading UI wording Explicitly clarifying ROM ownership responsibility We’ve noticed that similar emulator apps already exist on the App Store, so we’re trying to understand: Whether there is a clear compliance path What modifications have worked for other developers in similar cases Thanks a lot in advance for any advice or shared experience 🙏 Happy to provide more details if needed.

My app is being rejected again and again because the reviewer keeps saying that there is a bug with the app, the get OTP button did not work. They are using Ipad Air. Now the issue is that I have tested my app again and again on every device possible and I am able to login perfectly every time. I am using firebase phone authentication to login. I don't know what to do ?

I have two apps stuck in "Waiting for Review" status: App 1: Submitted Dec 20, 2024 (still waiting) App 2: Submitted Jan 12, 2025 (still waiting) I've requested expedited reviews but haven't heard back. I know the holidays can cause delays, but it's been over 3 weeks for the first app. Has anyone else experienced similar delays? If anyone from Apple's review team sees this, could you check on these submissions? Happy to provide more details if needed. Thanks guys

I’m attempting to resubmit my app after a few unsuccessful review submissions (first time dealing with this process). Previously, when I resubmitted (the last two times), the “In-App Purchases and Subscriptions” section was available on the version page, and I could select the appropriate IAPs and subscriptions prior to submitting for review. However, on the resubmission attempt, this section is no longer visible anywhere on the version page! I’ve tried several troubleshooting steps, but it still won’t appear. Current status: All IAPs/subscriptions: Waiting for Review App version status: 1.0 Prepare for Submission It has been suggested that I "deleting all my subscriptions and [do] them over again..."; however, this workaround is completely unacceptable! While it may work for unreleased apps, it would be catastrophic for production apps. If this UI bug occurred during a subsequent update, deleting IAPs would permanently invalidate the original product IDs—which cannot be reused. This would break all existing customer purchases! Does anyone know how to get around this?????