App Store Distribution & Marketing

• Tech Talks
• iOS, macOS

Discover a new way you can distribute apps to limited audiences on the App Store. We'll take you through the differences between using unlisted distribution and standard distribution on the App Store, show you how to share apps with a direct link, and more.

• Tech Talks
• iOS, macOS, tvOS, watchOS

Learn how you can create additional versions of your App Store product page and showcase different features or content within your app. We'll explore how you can create pages for a specific aspect of your app or a specific audience, show you how to set it up in App Store Connect, and highlight...

• Tech Talks
• iOS, macOS, tvOS, watchOS

Help make your App Store product page even more relevant and effective with product page optimization. We'll explore details of the feature, take you through the setup process in App Store Connect including how to test different app icons, screenshots and app previews, and share testing...

• Tech Talks
• iOS, macOS, tvOS, watchOS

Learn how you can acquire subscribers and grow your business using App Store features. We'll explore subscriber acquisition strategies, share implementation best practices, and show you how to integrate these processes into your app for success.

• Tech Talks
• iOS, macOS, tvOS, watchOS

Discover how you can complement existing offer codes campaigns with custom, repeatable codes to provide even more flexibility to acquire and retain subscribers. We'll take you through the latest enhancements to offer codes, provide engineering guidance, explore best practices, and show you how to...

• Tech Talks
• iOS, macOS, tvOS, watchOS

Prepare your app for review with these tips from the App Review team. Learn how to prevent the most common issues and discover best practices for an easy and straightforward review experience.

• Tech Talks
• iOS, macOS, tvOS, watchOS

Discover how you can highlight your app or game's content on the App Store. We'll take you through the in-app events feature and provide recommendations, tips, and best practices for helping people discover content or events within your app.

• Tech Talks
• iOS, macOS, tvOS, watchOS

Discover how you can use StoreKit 2, App Store Server API, and App Store Server Notifications to create great in-app purchase experiences for your customers and offer support and refunds. We'll explore implementation approaches, provide best practices and take you through customer management and...

• Tech Talks
• iOS

Subscription offer codes can help you acquire, retain, and win back subscribers as you grow your business. Learn about configuration options, creating a great experience, and measuring redemptions. We'll explore how to set up customer eligibility, territory, price, and expiration in App Store...

• Tech Talks
• iOS, macOS

Family Sharing for in-app purchases lets people share their auto-renewable subscriptions and non-consumables with up to five additional family members, helping you attract new subscribers, increase user engagement, and improve retention. We'll review how to enable in App Store Connect and provide...

• Tech Talks
• iOS, macOS

Discover the latest on the platform changes in macOS Big Sur and Mac computers with the Apple M1 chip, including features available in macOS Big Sur 11.3. Learn about macOS Big Sur management capabilities and strategies for deploying in business and education. Hear about changes to deployment...

• Tech Talks
• iOS, tvOS

Providing a great subscription experience within your app makes it easier to acquire new subscribers. Learn how to more clearly communicate the value of your subscriptions, streamline your sign up flow, and make subscriptions appealing and effortless.

• WWDC21
• iOS, macOS

Discover the latest advancements in key device management capabilities for your organization or MDM solution. Explore the refreshed device management Settings on iOS and iPadOS, an all-new return to service functionality for macOS, and other updates to device management across Apple platforms.

• WWDC21
• iOS, macOS

The future of device management is here: Learn how you can support mobile device management while allowing individual devices to be autonomous and proactive, bringing both increased performance and scalability. We'll show you how you can incorporate this declarative model in your MDM solution.

• WWDC21
• iOS, macOS, tvOS, watchOS

An inclusive app or game is not only usable by different people, but also welcomes people from diverse backgrounds and perspectives. Discover how you can design inclusive content for your interface, language, imagery, and marketing materials and support the broadest possible range of people with...

• WWDC21
• iOS, macOS, tvOS

Discover the Apps and Books Management API and explore how you can assign an organization's owned apps and books to managed users and devices. Learn about the latest API improvements and find out how you can subscribe to and receive notifications around asset counts, assignments, and registered...

• WWDC21
• iOS, macOS, tvOS, watchOS

Discover the redesigned Apple Pay for in-app and web payments and learn how you can incorporate the latest APIs into your app or website. Learn how to add features to your app like coupon codes, improved shipping information, and improvements to the payment detail display screen. And explore...

• WWDC21
• macOS

Notarization works in tandem with macOS to help people safely download software for their Mac outside of the App Store. Discover how notarytool can help you quickly and easily notarize your Mac app for distribution. We'll show you how you can now notarize your apps with just a single command, and...

• WWDC21
• iOS, macOS, tvOS, watchOS

StoreKit 2 delivers powerful, Swift-native APIs for in-app purchases and auto-renewable subscriptions. Learn how you can easily implement in-app purchases and subscriptions, and discover APIs for retrieving product information, handling transactions, determining product entitlements and customer...

• WWDC21
• iOS, macOS

Quickly discover how to identify priorities when viewing power and performance regressions. Learn how to track metrics that have regressed with device-and percentile-specific information, so you can focus your efforts on optimization and save valuable development time. We'll also show you how to...

• WWDC21
• iOS, macOS

It's easier than ever to offer your existing iPad and iPhone apps on Macs with M1. We'll show you how to bring your app to macOS, and explore how the system automatically bridges various features of your app to work on the Mac. We'll also provide guidance on best practices in your iPad app,...

• WWDC21
• iOS, macOS, tvOS, watchOS

Great customer support is critical to running a successful business on the App Store. Discover how you can provide a frictionless support experience to customers who make in-app purchases, including APIs that make it easy for customers to manage or cancel their auto-renewable subscription, or...

• WWDC21
• iOS, macOS

Apple Configurator is now more capable than ever. Whether you're provisioning iOS, iPadOS, and tvOS devices in your organization or servicing existing macOS devices, learn how Apple Configurator can help with key workflows. And, coming to iPhone in iOS 15, discover how you can bring Automated...

• WWDC21
• iOS, macOS, tvOS, watchOS

App Analytics helps you maximize your opportunity on the App Store by providing privacy-friendly insights about your app. Learn about four new ways to grow your business, including information about custom product pages, in-app events, product page optimization, and new metrics about transactions...

• WWDC21
• iOS, macOS, tvOS, watchOS

Discover how to distribute your apps directly to App Store Connect and all the distribution methods supported in Xcode. Explore how to automate distribution for your apps, and learn about improvements to the distribution workflow like cloud signing, app record creation, and build number management.

• WWDC21
• iOS, macOS

Discover how you can measure your ad campaigns in apps and on the web without compromising privacy. We'll introduce you to Private Click Measurement and explore SKAdNetwork, which provides you with a more secure, private, and useful way to measure your app installs.

• WWDC21
• iOS, macOS, tvOS

TestFlight has come to Mac. Learn how you can manage builds and testers, collect feedback, and deploy your macOS app. Discover enhancements for internal testing and new features that integrate with Xcode Cloud to make testing even easier on all platforms.

• WWDC21
• iOS, macOS

Learn how User Enrollment helps you support “bring your own device” deployments in your business or enterprise environment. We'll explore data separation, enhancements to Managed Apple IDs and how you can use the new account-based onboarding in your organization.

• WWDC21
• iOS

Explore the Screen Time API and learn how you can build apps that support customized parental controls — all while putting privacy first. Learn how you can use key features like core restrictions and device activity monitoring to create safe, secure experiences in your app while providing...

• WWDC21
• iOS, macOS, tvOS, watchOS

Discover the latest updates to managing in-app purchases on your server. Explore how you can use servers to track status changes, handle refunds, and manage subscriber status. Learn about App Store server APIs around status and in-app purchase transactions, and find out how App Store server...

• WWDC21
• iOS, macOS, tvOS

Power up your online gaming experience with GameKit and adopt features like multiplayer, leaderboards, and achievements in your game. We'll take you through the latest improvements to Game Center, including player matching and multiplayer APIs, and explore how you can boost discovery of your game.

• WWDC21
• iOS

Discover new ways to make your product page more relevant. Learn how you can use custom product pages to highlight different features and content in your app for different users. Explore how you can optimize your product page by comparing the effectiveness of different visual assets to see what...

• WWDC21
• iOS, macOS, tvOS

Discover how you can promote timely events happening in your apps and games — like a game competition, a movie premiere, and more — directly on the App Store. We'll show you how in-app events now appear on the App Store and how to create, schedule, and manage them in App Store Connect.

• WWDC21
• iOS, macOS

In a managed device environment, you often need to control the pace of software updates while you test the latest operating systems within your company or education institution. Discover the tools you have at your disposal to defer, deploy, and enforce software updates.

• WWDC 2020
• iOS

App Clips are small parts of an app that offer a streamlined, direct experience and help people get what they need at the right time. Learn how you can invoke an App Clip through real-world experiences like App Clip Codes, NFC, and QR codes, or have them appear digitally through apps like Maps or...

• WWDC 2020
• iOS, macOS

Apple silicon Macs can run many iPad and iPhone apps as-is, and these apps will be made available to users on the Mac through the Mac App Store. Discover how iPad and iPhone apps run on Apple silicon Macs, and the factors that make your apps come across better. Learn how to test your app for the...

• WWDC 2020
• macOS

Discover the latest updates to Mac Catalyst and find out how you can bring your iPadOS app to the Mac. Explore enhancements to the application lifecycle, integrate new extensions into your apps, and learn how the new look and feel of macOS impacts Mac Catalyst apps. Get a taste of the new...

• WWDC 2020
• iOS, macOS

Empower your organization with the right tools while protecting privacy and security. Discover Apple's identity management tools for enterprise, and how they can help you create a smoother experience for users when signing in to devices, apps and websites. We'll show you how to take advantage of...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Discover the latest improvements to App Store Connect, your suite of tools to upload, submit, and manage apps on the App Store. Learn about enhancements to the App Store Connect API, in-app purchase and subscriptions, Game Center, and more.

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Track your app's performance metrics in custom team dashboards, bug reporting systems, and other custom workflows with the Power and Performance Metrics and Diagnostics API. Explore how you can access the same data that drives the Power and Performance analysis tools in Xcode to quickly identify...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

The building blocks of the intelligent system are simple: Define, learn, execute. Discover how you can use intents to define your app's key features, create donations to help the system learn and make predictions about the future, and implement extensibility to ensure your app is ready to execute...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Learn how extensibility is key to surfacing the most important features of your app into new entry points of the operating system. And discover how — by breaking out of the constraints of a monolithic container — your app can see increased engagement through suggestions on the lock screen, in...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Understand what motivates people to use your app — and how you can use system intelligence to help them and achieve your own goals as a developer. We'll take a look at a typical person's journey to better understand how an app can become a key part of their routine — and why some apps just don't...

• WWDC 2020
• iOS, macOS, tvOS

Discover how Apple's system administrators remotely deploy Apple devices to their teams, ensuring a zero-touch deployment. Learn how to configure the setup experience, control and manage devices effectively, and discover practices around security and management.

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Create a great in-app purchase experience for your iPhone, iPad, Mac, and Apple Watch apps. Discover how to handle refunds, integrate new App Store server notifications, and find out how to use receipts and server notifications to manage subscriber status. We'll also walk you through the latest...

• WWDC 2020
• iOS

iOS and iPadOS provide powerful capabilities to help developers deliver breakthrough apps and games across all device generations. In certain instances, however, demanding apps with exceptional performance requirements may only be able to provide the best experience on devices with an A12 Bionic...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Learn how you can build simple entitlement logic to enhance the customer experience. We'll dive deep into key concepts and provide guidance for architecting your systems to accurately entitle service. You'll learn best practices for subscription features and how to craft the best customer...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Make routine tasks in App Store Connect a thing of the past when you automate your workflow with the App Store Connect API. Learn how you can manage more about your presence on the App Store with the App Metadata API, or use the new Power and Performance Metrics and Diagnostics API to access the...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Discover StoreKit Testing in Xcode — a local environment for testing your in-app purchases without needing to connect to App Store servers. We'll show you how to set up a test environment, create a StoreKit configuration file, and prepare to validate receipts locally. We'll also explain how to...

• WWDC 2020
• iOS, macOS, tvOS, watchOS

Intelligence is a core part of building a great modern app. App extensions, Siri suggestions, voice, widgets, App Clips — we've designed all of these features to help make everyday tasks easier for people who use our platforms. Learn about the origins of the intelligent system experience, and...

• WWDC 2020
• iOS, macOS, tvOS

We've made significant strides in bringing crucial device management features to macOS. Discover how these features can help you manage your all your devices using the same tools and technologies. Get details on changes coming this year and how they will impact your deployment workflows, as well...

• WWDC 2020
• iOS, macOS, tvOS

With AppleSeed for IT, you can help your school or business test pre-release versions of Apple software and provide valuable feedback directly to Apple. We'll guide you through getting started in AppleSeed for IT and provide insight on how to file great feedback collaboratively within your...

• WWDC 2019
• macOS

Notarization is all about identifying and blocking malicious Mac software prior to distribution, without requiring App Review or the Mac App Store. Introduced last year and already widely adopted by Mac app developers, this is your opportunity to take an in depth tour of Notarization workflows...

• WWDC 2019
• iOS, macOS, tvOS, watchOS

Whether you want to share your app with a few colleagues, deliver it to employees within an organization, or release it to the world, there's a distribution mechanism designed to fit your needs. Familiarize yourself with each app deployment model, learn how to choose the one that's best for you,...

• WWDC 2019
• iOS, macOS, tvOS, watchOS

App Store Connect continues to improve its role in each step of your app's lifecycle with new features that make your app submission, management, and distribution experience better than ever. Learn about the latest enhancements and discover new ways to ensure each release of your app is better...

• WWDC 2019
• iOS, macOS, tvOS, watchOS

Learn about the latest management enhancements for iOS, macOS, and tvOS and the evolution of management tools over the past year. You'll discover how new MDM features help administrators manage devices more effectively, how new technologies deliver support for centrally managed authorization, and...

• WWDC 2019
• iOS, macOS, tvOS, watchOS

Learn about the latest updates in StoreKit and dive deep into best practices for using server-to-server notifications to manage your subscribers.

• WWDC 2019
• iOS, macOS, tvOS

Dive into implementation best practices for Subscription Offers using StoreKit and server-side logic. Learn how to generate signatures, determine customer eligibility, and reduce churn, plus gain insights into strategies for distributing offers to your customers and utilizing Subscription Offers...

• Insights
• iOS, tvOS, watchOS

The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.

• Insights
• iOS, tvOS, watchOS

The people behind Concepts, Grokker, TypeShift, War Dragons, and codeSpark Academy share how they use each metadata element on the App Store product page to encourage users to download their apps.

• Insights
• iOS

Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with users on the App Store helps them improve user acquisition and retention.

• Insights
• iOS

Super Evil Megacorp shares why cultivating an authentic relationship with its community is critical to the success of Vainglory.

• Insights
• iOS, tvOS

Houzz's unique approach to monetization focuses on creating the best experience for homeowners and professionals through technology.

• Insights
• iOS

Originator shares how it built a sustainable business in the Kids category with the Endless series of apps.

• Insights
• iOS

Seriously built a brand for its game, Best Fiends, with a creative approach to social media marketing.

• Insights
• iOS, tvOS

Smule grew a thriving community of loyal users through regular app updates and feature innovations.

• Insights
• iOS

Evernote began localizing its app for Japan by speaking with Japanese users to learn more about their preferences and culture.

• Insights
• iOS, macOS, tvOS, watchOS

In making CARROT Weather for Apple Watch, Grailr started from scratch and evolved both the app and its business model.

• Insights
• iOS, watchOS

Indie developer WRKSHP attracted hundreds of thousands of users with limited marketing resources by winning over its most passionate players.

• Insights
• iOS, watchOS

3 Minute Games shares why the paid business model made sense for the Lifeline series of games.

• WWDC 2018
• iOS, macOS, watchOS

Podcasts are created and enjoyed by millions of people around the world. With the addition of Podcast Analytics, podcasters can gather actionable and insightful intelligence into how their show is consumed, while respecting the privacy of their listeners. Learn how to interpret and use these new...

• WWDC 2018
• iOS, macOS, tvOS

Learn about the latest updates in StoreKit, including offering introductory pricing for subscriptions, requesting ratings and reviews, promoting your in-app purchases within the App Store, and developing in the sandbox environment. Dive deep into best practices for processing transactions and...

• WWDC 2018
• iOS, macOS, tvOS

Learn the best practices for architecting your subscription infrastructure using StoreKit and server-side logic. Find out about simple engineering techniques to keep your subscribers longer, and how to utilize new tools and APIs to give your subscribers the best experience.

• WWDC 2018
• iOS, macOS, tvOS, watchOS

App Store Connect is constantly evolving to improve the experience of managing and deploying your app on App Store. Learn about the new App Store Connect API for managing frequently modified data such as users and groups, see the latest updates to Sales Trends and Analytics reporting, and...

• WWDC 2018
• iOS, macOS, tvOS, watchOS

The new App Store Connect API provides a familiar and highly readable REST API designed to facilitate the automation of many tasks you would typically perform through the Apple Developer website and the App Store Connect browser interfaces. Learn how this API allows you to manage your apps and...

• WWDC 2018
• iOS, macOS, tvOS, watchOS

Learn about new management capabilities for iOS, macOS, and tvOS, tool evolution over the past year, and important changes coming this fall. You'll discover how new MDM features help administrators manage devices more effectively, how educators can enhance the classroom learning environment, and...

• WWDC 2018
• iOS

Search Ads is a great way to help people discover your app in App Store search results. Learn how new market expansion will give you greater opportunities to reach high quality customers. See how Search Ads Advanced new creative variations will help make your app promotion even more effective.

• WWDC 2017
• iOS

Redesigned from the ground up, the new App Store provides a fresh approach to marketing your app. Learn how the new functionality, enhanced editorial features, and the thinking that drove the visual changes are all designed to make your apps and in-app purchase more discoverable and appealing to...

• WWDC 2017
• iOS, macOS, tvOS, watchOS

Learn about new advances in Xcode's support for code signing, including more powerful distribution signing, better integration with Xcode Server, and more control for working with manual signing assets.

• WWDC 2017
• iOS, macOS, tvOS, watchOS

iTunes Connect has been updated to make the experience of delivering your app to the new App Store even better. Learn about new and updated meta-data requirements, capabilities to support promotion of in-app purchases and techniques for handling customer reviews. Discover how new TestFlight...

• WWDC 2017
• iOS, macOS, tvOS

Gain an understanding of the pros and cons of server- versus app-based receipt validation, and how to implement this critical functionality for your In-App Purchases. Get the latest news, and valuable tips for keeping subscribers and managing subscriptions. Learn about a major improvement to...

• WWDC 2017
• iOS, macOS, tvOS, watchOS

Platform features and tools make it easy to configure, deploy and manage Apple devices in organizations of all sizes. Discover new and updated configuration capabilities for each platform, updated app deployment techniques and tool changes that make low-bandwidth updates more accessible. Learn...

• WWDC 2017
• iOS, macOS, tvOS

Starting with an expert guide to implementing the In-App Purchase workflow, learn about Promoted In-App Purchases and how to use the new StoreKit APIs. Find out what's involved for your server and apps. And finally, get the details and guidance on asking for Ratings and Reviews, and responding to...

• WWDC 2017
• iOS

iOS provides several techniques for keeping your app front and center. Whether you're building a kiosk, hospitality check-in, or educational assessment app, choosing the right app-lock technique is critical. From Guided Access to Automatic Assessment Configuration you'll learn which approach...

• WWDC 2015
• iOS, macOS, watchOS

Get more acquainted with iTunes Connect, your gateway to the App Store. Dive into unique services like TestFlight for beta testing and Transporter to help automate metadata setup for your apps. Discover the power of adding rich media to your app store page, the benefits of broadening your...