Create a compelling app name, subtitle, and description
Your app’s name and description play a critical role in how people discover and download your app.
Names can be up to 30 characters on the App Store. Choose a simple, memorable name that’s easy to spell and suggests what your app does. Be distinctive — avoid long names full of generic terms or descriptions, or names that are too similar to existing app names.
Use a subtitle, rather than your app’s name, to explain the value of your app in greater detail. Avoid generic descriptions, such as "world’s best app." Instead, highlight your app’s purpose or features that resonate with your audience.
Every word counts, so focus the description on your app’s unique features and functionality. Begin with a concise statement of what the app does, followed by an attention-grabbing paragraph that includes a short list of main features.
Assign the right categories
Categories on the App Store help people discover new apps to meet their needs. The primary category you select is particularly important for your appʼs discoverability on the App Store, and it helps people find your app when browsing the App Store or filtering search results. The primary category also determines whether your app appears in the Apps tab or Games tab on the App Store. You can also select a secondary category to help our algorithm better surface your app. If you select Games as the primary or secondary category, you can select up to two additional subcategories to define your game.
Be sure to select the categories that are most relevant for your app or game. Choosing categories that aren’t relevant is grounds for rejection by App Review.
Learn about choosing a category
Foster positive ratings
Ratings and reviews appear on your product page and influence how your app ranks in search results. They can encourage people to engage with your app, so focus on providing a great app experience that motivates users to leave positive reviews.
Ask users to rate your app on the App Store, but don’t ask too soon — wait until they’ve enjoyed a few sessions first and make sure your app is stable. Then choose an appropriate time to make the request. Look for moments when users are most likely to feel satisfied with your app, such as when they’ve completed an action, level, or task.
Provide an easy way for users to give feedback with the SKStoreReviewController API, which lets them submit a rating through a standardized prompt, as well as write and submit a review — all within your app. You can prompt for ratings up to three times in a 365-day period.
Make sure your support channels and contact information are easy to find in your app and on your App Store product page, so if users encounter difficulties they’re able to discuss them with you directly and resolve negative experiences that may otherwise lead to poor reviews.
Learn about ratings, reviews, and responses
Publish in-app events
In-app events are timely events within apps and games — such as game competitions, movie premieres, or livestreamed experiences. You can publish your in-app events on the App Store on iOS and iPadOS. When someone searches for an app, the event card and your app appear together in search results for people who have downloaded your app, while screenshots show for those who haven’t downloaded your app. When someone searches for an event, the event card and your app appear together in search results.
Learn about in-app events
Promote in-app purchases
Your promoted in-app purchases appear in search results on the App Store. Tapping an in-app purchase leads to your product page, which displays your app’s description, screenshots, app previews, and in-app events — and lets people initiate an in-app purchase.
Subscriptions and in-app purchases are shown in separate sections on your product page, and you can showcase up to 20 items total. Each item you feature can have a unique display name, promotional image, and description. In-app purchase names are limited to 30 characters and descriptions are limited to 45 characters, so choose your words carefully. Be descriptive, accurate, and concise when highlighting the benefits of your in-app purchases.
Learn about promoting in-app purchases