Submit your apps and games today
Take advantage of the latest capabilities in Apple platforms and the App Store to deliver your most innovative apps yet.
Update for new OS releases
Build and test with Xcode 26, which supports the latest SDKs for iOS, iPadOS, macOS, tvOS, visionOS, and watchOS to take advantage of the latest advancements in Apple platforms. Make sure your apps and games work as expected on Apple devices running the latest OS releases. Starting April 2026, apps and games uploaded to App Store Connect need to meet the following minimum requirements.
- iOS and iPadOS apps must be built with the iOS & iPadOS 26 SDK or later
- tvOS apps must be built with the tvOS 26 SDK or later
- visionOS apps must be built with the visionOS 26 SDK or later
- watchOS apps must be built with the watchOS 26 SDK or later
Set up in App Store Connect
When you distribute on the App Store, people around the world can discover and download your apps and games in 175 storefronts and 39 languages.
App Review
The guiding principle of the App Store is simple — we want to provide a trusted experience for people to get apps and games, and a great opportunity for developers to succeed. To do this, Apple reviews all apps, app updates, bundles, In-App Purchases, and In-App Events to evaluate they meet requirements for privacy, security, safety, and reliability. As you plan and build, get acquainted with the App Review Guidelines early on in your app or game’s development in order to make appropriate design decisions and help your review process goes as smooth as possible.
TestFlight
You can get feedback on your apps, games, and App Clips throughout your development using TestFlight, Apple’s beta app testing service. Simply add testers from your internal team, or invite external testers via email or public link. Testers download, test, and provide feedback on your beta app, using the TestFlight app. You can then use their provided feedback — including screenshots with contextual feedback, or crash details — to improve your app or game.
Product page
Make sure your app’s name, icon, description, screenshots, app previews, and keywords are ready for your App Store product page. You can also take this opportunity to update your subtitle and promotional text, and choose to promote any new In-App Purchases.
Age ratings. The age rating system for apps and games has been updated to provide people with more granular age ratings and categories. The current rating for each of your apps has been automatically adjusted to align with this new system and will be reflected on Apple devices running a minimum of iOS 26, iPadOS 26, macOS 26, tvOS 26, visionOS 26, and watchOS 26. You can view the age rating in the App Information section of your app in App Store Connect.
App privacy details. Enter all necessary information about your app’s privacy practices, including the practices of third‑party partners whose code you integrate into your app, in App Store Connect. These details inform the Privacy Nutrition Label that appears on your product page and are required in order to submit new apps and app updates to the App Store.
Accessibility support. You can now share information in App Store Connect about your app or game’s support — such as whether it includes VoiceOver, Voice Control, Larger Text, Captions, and more. Based on this information, an Accessibility Nutrition Label will appear on your App Store product page, specific to each platform you support. If you’d like, you can also add a URL on your App Store product page that links people to a website with even more details.
Custom product pages. In addition to your default product page, you can use custom product pages to showcase a particular feature, content, character, or aspect of gameplay. Highlight this content on each page with unique screenshots, app previews, and promotional text that differ from your default product page. Share a particular page with people by using its unique URL in your marketing efforts or Apple Ads campaigns.
Product page optimization. Test different elements of your App Store product page to understand if different app icons, screenshots, or app preview videos result in more engagement.
Learn about creating product pages
Availability options
Required device capabilities. The App Store is designed to provide users with apps that work seamlessly with their devices‘ capabilities. Verify that your information property list (info.plist) is compatible with any device requirements when submitting a new app that takes advantage of the latest technologies.
Apps for Macs with Apple silicon. If your Mac app requires the high performance of Apple silicon, you can make your app available on the Mac App Store only to Macs with an M1 chip or later. To only support Macs with Apple silicon, your app must require a minimum OS version of macOS Monterey 12 or later, and have never supported Intel-based Macs. In Xcode, update the Architectures build setting for your target and specify to build ARM64 only. Apps can add Intel support and lower the minimum OS version in an update but, once released, they cannot return to only supporting Apple silicon.
Universal purchase. With universal purchase, people can discover and enjoy your app or game across their Apple devices with a single purchase. In-App Purchases and subscriptions can also easily be set up and shared across platforms. Your product page will show the other platforms your app supports along with screenshots. And you’ll be able to promote your app using a single URL across your marketing channels.
iPadOS and iOS apps on Mac and Apple Vision Pro. Most iPadOS and iOS apps can run unmodified on Apple Vision Pro and on Macs with Apple silicon, so your app can easily extend to these platforms — with no additional work required. By default, your compatible apps are published automatically on the App Store for Apple Vision Pro or Mac using the metadata you’ve already provided in App Store Connect.
Learn about managing your app’s availability
Increase discoverability
Boost your game and app discoverability with built-in promotional features on the App Store and App Store Connect.
In-App Events
Promote timely content within your app or game — such as game competitions, movie premieres, livestreamed experiences, and more — using In-App Events. People can find In-App Events across the App Store, including on your product page, in search results, and on the Today, Games, and Apps tabs.
Apple Games app
Games that are available on the App Store will automatically appear on the Games app, including in search results, the Library tab, and the Continue Playing section. Additionally, games that include Game Center features and In-App Events are prominently displayed across the Games app in order to help players discover and engage deeper with them.
Featuring Nominations
The App Store showcases incredible apps and games that people love across Apple platforms, and shines a spotlight on developers from communities around the world. Each Apple platform has a dedicated App Store to help people discover the best apps, games, in-app content, and more. You can use Featuring Nominations in App Store Connect to share your story with our team.
Custom marketing assets
The App Store marketing tools and the App Store Connect app provide you with premade assets to celebrate moments such as a launch, new version, and more. Simply download your selected assets, then share them using your social media or marketing channels to amplify your app or game.