Our team has recently encountered a tricky issue: our game app was rejected during the App Store review process due to Guideline 4.3(a) - Design - Spam. We firmly believe this to be a miscarriage of judgment, as our game app is entirely self-developed and does not copy or imitate any other app. We've noted that the App Store review team may have considered our app to share similar binaries, metadata, and/or concepts with other apps on the App Store. However, we would like to emphasize that our team has invested a significant amount of time, effort, and creativity in developing this app. Despite our best efforts, our app was still rejected. We are sincerely seeking help and advice from the Apple Developer Forums community. Have any other developers encountered a similar situation, and if so, how did you resolve it?
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Greetings, We have been rejected in the review of our App for a code non-compliance with 4.3 Design guidelines. Our App appears to be similar to others, and indeed it is similar in functionality and appearance. The others that are similar have been developed by us as well, these being customisations that are specifically targeted at the companies or accounts we deal with. The truth is that we have gone through several reviews of the other Apps before when we submitted them for publication at the time. We know that there are other development companies that customise Apps for different brands and in these cases there has been no reason for rejection by the Apple Store. We are beginning to think that there may be certain factors that are directly influencing the rejection of this App: The mockups or screenshots we are using are similar to those of another App we have published with the same functionalities. The backgrounds of the App have a gem of colours similar to that of the other App. And now we wo
Hello everyone, I updated a new version to fix bugs and add more levels, but Apple rejected it citing spam design 4.3(a). Everything in the game is created by my team, and we did not copy or imitate any other product. We discovered that a studio has unpacked our game and stolen all our images, sounds, and many other files, even the file names match ours. Our game was released over a month before theirs, while they just released their first version a week ago. Despite being the original version, our game was rejected for spam. Currently, our game is generating $10k daily in IAP and we are spending a lot on ads. We are in urgent need of updating the game. I’m really frustrated that this issue has not been resolved yet. I have submitted all the information and evidence to the Apple Review Board, but I haven’t received any response so far.
Welcome to the forum. But the forum is not really intended for such warnings. It is to help solve issues. The fact is not that reviewer does not want you to update, it is that in the new review, he/she has evaluated your games as spam (for good reason or not, that's a question we cannot answer). Have you answered to the review explaining why you consider your apps are not spam ? You have certainly read the guidelines; it may help you understand the reason for rejection and better explain in your comments: 4.3 Spam (a) Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality exper
Hi, I have a VPN app that was developed using Flutter, and all of the codebase was created on our own. We are not using any code templates or etc. However it constantly gets rejected due to this reason. My suspicion is that I was originally developing this app using another developer account, and we had submitted it to TestFlight before. If I remove this app from my older account, would it still be considered as a duplication of existing app?
To add to this case, and for better understanding of the issue, we've noticed that there's not been any activity on our servers during the second review of the game. The evaluation seems to have been taken without actually evaluating the in-game changes we've made. We did find server activity during the first review. The game had a dating simulation feature (think of profile swiping between fictional characters to unlock storylines), and we assumed that having a “dating resemblance was not in accordance to the 4.3 design guidelines (the one that explains developers should refrain from piling up on already saturated categories, such as dating). Hope this makes things a bit clearer. Thanks again for any insight or feedback on how to get things right.
Hello, My company is developing an interactive story game (or a visual novel with multiple ongoing and updated stories). We've added a few unique features to add value to our proposal, but we have been rejected due to Design 4.3 (0) Spam two times now. When trying to get more information from the message from the App Review team, we're only getting what we believe are automated responses Here's the message to our first submission: Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality After the first rejection, we looked into the game and make substantial changes t
Welcome to the forum. If it is effectively rejected for 4.3(a): (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Is it what you did ? there could be other reasons for spam (4.3(b)). what type of app is it ? There are some categories which are over crowded and new apps are rejected unless they are really original and high added value: (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. so please tell more so that one can help you;
Hi there, Im trying to submit an app but is rejected from apple gour guidelines 4.3(a) Design-Spam violation. Can someone help me with that please?
Dear App Store Review Team, We have made the necessary changes to our app, addressing any elements that might have caused similarities with other apps, such as shared open-source components. However, our app is still being rejected under Guideline 4.3. We are unclear on the specific reason for this. Could you please clarify which app our app is being compared to? Is the similarity in the code or the design? If it's the design, could you provide further guidance on which parts are considered similar? With a limited number of UI styles available, we are unsure if it is essential to create a completely unique design to comply with Guideline 4.3. Our app distinguishes itself through its operations, such as having a 99% message delivery success rate and providing superior service. However, these differences may not be immediately visible within the app itself. We would greatly appreciate clearer feedback and more specific advice on how to address this issue. Additionally, we are curious why our a
The version I submitted is 1.0.1, and the build is 105. I only added features and optimizations to the original version, so it is judged as 4.3. Did the review compare my 1.0 version as a duplicate value
After successfully passing the review for version 1.0, I was consistently rejected after updating to version 1.0.1 with 4.3 (a). However, I only added some paid products to the original features, and did not make any changes to the layout or UI design. Why do you keep rejecting me. Multiline BlockQuote hello, Thank you for your message. Regarding Guideline 4.3(a), we continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts We hope that you will make the appropriate changes to your app to bring it into compliance with the
I have a series of 4 titles that date back 15(!) years in the app store. The games are series (like Super Mario Brothers) - where the game play is largely identical - but the levels are entirely different. 3 versions of the game share much of the source code. I recently tried to release an update to one of them - and found my app rejected due to being Spam. Guideline 4.3(a) - Design - Spam Specifically, this app is available in the same locations as another identical app you submitted to the App Store. I've tried appealing - and even sent app review videos of a happy customer playing different installments of the series all-the-way-through. I long ago gave up charging for the game (there aren't even ads). I am trying to keep them up-to-date largely because they are still popular with kids and retro-gamers. When I expressed confusion about why now - after 15-years there is suddenly a problem - I received: Thank you for your reply. Please note that previous approval to the App Store does not guarantee
Hi My app was work fine since 2023 till i uploaded new update on april 2024 i got rejected due to Guideline 4.3(a) and since that i have made a lot of changes but still getting me that. below message what they have keep Guideline 4.3(a) - Design - Spam This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam. Specifically, this app is available in the same locations as another identical app you submitted to the App Store. Apps that duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps. Next Steps It would be appropriate to restrict the available storefronts for these apps and ensure none of the selected storefronts overlap. Restrict storefronts by selecting None on Country or Region Availability in App Store Connect and then select the desired countries or regions. Learn more about restricting storefronts in App Store Connect. Re
We are reaching out to seek your guidance regarding our app's approval process. Despite diligently resolving all the issues and strictly adhering to Apple’s guidelines, our app continues to face rejection under Guideline 4.3(b) - Design - Spam. We want to emphasize that our app offers a truly unique experience, unlike anything currently available on the App Store. It is designed to foster real-world social connections and encourage users to explore new locations. Our minimalist black-and-white design, paired with innovative functionalities, sets us apart from other apps. We have carefully crafted every detail to ensure a fresh and distinctive user experience. During our one-on-one app review, we thoroughly explained our app's concept and demonstrated how it differs from existing apps. We are confident that no other app on the market offers what we are trying to bring to users. Given that we were live on the App Store in 2020, but had to postpone our launch due to the pandemic, we believe our app is n