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“4.3”

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Publish Whitelabel Apps from Client's Accounts

Hi, I want to publish White Label apps for my clients. Recently I have submitted multiple white label apps from my clients' developer accounts but I got rejection for all the app with the following reason: Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Currently the apps have only a different like Logo, name and some internal conditions. Please suggest me what should I do for this issue. I will thankful to you. Kind Regards.

App Store Distribution & Marketing App Review

607

Jul ’24

why？

Why? Our app got rejected because of 4.3? The review reply is as follows Hello, We are not able to provide feedback on app concepts or features, but we recommend evaluating your suggestions against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. Additionally, if you are considering implementing any of the following functionality, we recommend reviewing all associated reference material and other resources available on Apple Developer for any additional requirements. -Apple Developer -Apple Copyright and Trademark Guidelines -Game Center -iCloud -In-App Purchases You may also choose to post a question in the Apple Developer Forums. Best regards, App Store Review

App & System Services Core OS iOS

202

Nov ’22

Getting Rejected for more than 5 months!

Hi My app was work fine since 2023 till i uploaded new update on april 2024 i got rejected due to Guideline 4.3(a) and since that i have made a lot of changes but still getting me that. below message what they have keep Guideline 4.3(a) - Design - Spam This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam. Specifically, this app is available in the same locations as another identical app you submitted to the App Store. Apps that duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps. Next Steps It would be appropriate to restrict the available storefronts for these apps and ensure none of the selected storefronts overlap. Restrict storefronts by selecting None on Country or Region Availability in App Store Connect and then select the desired countries or regions. Learn more about restricting storefronts in App Store Connect. Re

App Store Distribution & Marketing App Review App Review

1.3k

Aug ’24

Need help with app's rejection multiple times with same review guidelines of Duplicate content and Intellectual Property

We have published an app to show biblical information from a book God's Word written in the stars for all constellations and sub-constellations. This is not a star gazing app and we are not duplicating any content whatsoever. We are building the sky image, the constellation images by ourselves and the content is from the above mentioned book. We have published the app 2-3 times but every time we get rejected owing to following design guidelines: Guideline 4.3(a) - Design - Spam This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam. Guideline 5.2.1 - Legal - Intellectual Property Any help on this is much much appreciated.

App Store Distribution & Marketing App Review App Review

449

Mar ’24

Would this business model end up breaking the guidelines?

Hello and sorry if this is posted in the wrong forum.I am in the process of creating a Whitelabel application which acts as a frontend to a forum. The forum is a web forum that many users can have separate installations of. The iOS app in question would therefore be almost exactly the same app, but branded to the specific forum, and connects to that forum only.Now in order to be able to publish these apps, and if the idea picks up and there are many users willing to get the app, would this break the AppStore Review Guideline 4.3? https://developer.apple.com/app-store/review/guidelines/#spamI would like to know that before going through the project and wasting developer time and money if this an unacceptable business model on the AppStore.Thanks for any insights.

App Store Distribution & Marketing App Review App Review

323

Oct ’16

Reply to 4.3 Design Spam (Suggestion for Apple)

We also have the same issue. We strongly believe that Apple enforces this rule in good intention but in the wrong direction. Appstore is full of clones of low value and this seem to cause extreme burden to App Review Team and the whole ecosystem. The templated/white label industry though has a lot of great examples where it would not work otherwise:Example:Smart City Apps: Applications that are contracted to several municipalities throughout the world to offer e-services to citizens like complaints, parking payment, notifications for deadlines etc. These apps rely on robust backends with a lot of functionality and communication with the app. They cannot get consolidated (every city needs it's own identity, would be funny to combine cities in USA and Thailand and Ukraine for example in one app), and they will eventually share mostly the same code. Some functions may be available to some apps some to others, but essentiatlly they will have a lot of common ground. But each app will target extremely different peo

App Store Distribution & Marketing App Review

Sep ’17

As a Chinese person, I feel that I have been discriminated against by Apple's review process.

We have developed an app called FastUP, which has been constantly reminding us of 4.3(a). We have uploaded the original evidence of the developed code and UI design drafts, but it still keeps giving us this problem. There will be no manual response and no consideration of our explanations. It always just reacts mechanically. This is a repetitive application. Could you please explain how to apply it repeatedly when our code is original and the UI is also original? Is it possible that there can only be one tool-type app in the AppStore? ？ Every time during the process of applying for the phone communication, we were told there was no problem, but they still gave us incorrect information and kept deceiving us. Is this not discrimination against us just because we applied for the Chinese voice phone service?

App Store Distribution & Marketing App Review App Review

264

Jul ’25

CLKComplicationDescriptor identifier for very old complications

I'm in the process of updating an app that uses complications that originally had a deployment target of watchOS 4.3. These complications used CLKComplicationSupportedFamilies defined in Info.plist. There are no CLKComplicationDescriptors in use. Updated complications that use a new CLKComplicationDescriptor.identifier display correctly in the complication picker, but the original complication that's using CLKDefaultComplicationIdentifier displays -- or --- depending on placement. This happens whether you are using a ComplicationController instance or WidgetKit. Using CLKDefaultComplicationIdentifier as the identifier when creating the CLKComplicationDescriptor doesn't work: the complication doesn't appear in the picker. My question is there a way to upgrade an older complication configured by the customer to a new complication identifier? I'm not using WidgetKit for this project so a widgetMigrator isn't an option. -ch

App & System Services General Watch Complications ClockKit

1.4k

Nov ’22

How long does it normally take for App Review appeals?

Hi! My app was rejected on Nov 4 due to 4.3 Design Spam. After communicating with the App Review team on Nov 4, the decision was still the same, so I submitted an appeal to the App Review Board that day. They mentioned there are apps that are providing the same functionalities but I have done my research on App Store and reached out to potential users in London to gauge the interest. I believe my app and its direction is unique. I still haven’t received any update and I totally understand that the appeals process can take some time. It's just that I am really passionate about getting this app into the public to get people on it and I have no idea on what is wrong and how I can help make it right. Does anyone know how long it usually takes to get a response from the App Review Board? Thank you for any help!

App Store Distribution & Marketing App Review App Review

127

Nov ’25

4.3a

Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment Submission ID: f14dec0a-1269-438e-b483-6d806b3d17bf Review date: April 13, 2026 Review Device: iPhone 17 Pro Max Version reviewed: 1.0 Guideline 4.3(a) - Design - Spam Issue Description We noticed the app shares a similar binary, metadata, and/or concept as other apps you already submitted to the App Store, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review the app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Cre

App Store Distribution & Marketing App Review

161

Apr ’26

Rejected for Guideline 4.3a - Spam

Hello, I posted this on one of the other forums, but I think it fits better here. One of our apps has been rejected under Guideline 4.3 for spam. Our studio has been on the App Store for 10+ years and this particular app has been available for over two years without previous issue. We have submitted a couple responses to the original rejection outlining why we think our app is unique and not spam and unfortunately we have been rejected. I have also submitted an appeal and requested a phone call. This is compounded by a live issue happening in our app right now that requires a build to unblock. I added that to our review notes for submission but was rejected. We believe we have been flagged as spam in error and would like to release builds to our active players ASAP to get them unblocked and provide further value to them. Beyond submitting an appeal and requesting a call is there anything else I can do?

App Store Distribution & Marketing App Review App Review

442

Jan ’25

App description / country

Hi,My following question contains two parts: My source code organization & the countries description with my issue.1. Source code organizationI am actually working on an application for eleven countries. All these countries have the same source code but not the same functionalities. Indeed, some features are only available for some countries (feature flag).2. Countries description on iTunes ConnectOn iTunes Connect and for an app version, some countries aren't available (example: Poland). What're the best practices to describe a functionality in its own language and that'is only available for this country(feature flag)? I would like to conserve one source code and one app on the app store without making different apps (1 per country) in order to avoid the section 4.3 (Spam) from the reviews guidelines.Thank you in advance.

App Store Distribution & Marketing App Review App Review

443

Mar ’18

No Response to My App Review Appeal (Submitted May 27)

Hi everyone, I submitted an appeal to the App Review Board on May 27, related to a rejection under Guideline 4.3(a). (We noticed your app shares a similar binary, metadata, and/or concept as other apps you already submitted to the App Store, with only minor differences.) (The app is named LucidYou and was submitted through my personal developer account.). So far, I haven't received any update or response in App Store Connect or via email. I fully understand that WWDC may have delayed reviews, and I appreciate how busy this time of year is. Still, I just want to make sure my appeal was received and is still being considered. Has anyone else experienced longer-than-usual response times for appeals recently? Should I follow up via App Store Connect again or wait a bit longer? Thanks in advance — any advice or shared experience would be appreciated!

App Store Distribution & Marketing App Review

111

Jun ’25

Apple review team violates policy

According to Apple's new policy ( https://developer.apple.com/news/?id=84w3e5bm ) - bug fixes will no longer be delayed over guideline violations except for those related to legal issues. You’ll instead be able to address guideline violations in your next submission.. In 2019 updates to my apps were rejected due to apple Guidelines (note - not safety, not legal - guidelines) violation 4.3 - smap (I have only few of them and they are NOT reskins - they do share similar functionality, though not the same, and different graphics - they are similar only in a way any match 3 is similar to each other). A week ago I wanted to publish and update (SDK update and bugfixed, not gameplay or etc) again, and was still rejected - though obviously it should be allowed. Correct me if I am wrong or misunderstood the sentence from the top of my post. Otherwise whom do I contact to change my reviewer for the one that follows rules? Thank you

App Store Distribution & Marketing General App Review App Store

244

Nov ’20

I just received a similar note

I just received a similar note for my updated and new apps is rejected from Apple for many of our apps, although they were not in review.Guideline 4.3 - Design We noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store;i Recieved the same note on my all apps that is rejected, what are the main reason to rejection my all app verion from itunes developer account, please give me brief detail about rejected reason, and tell me how to take an action for all app in review and live on account, i am very confused about this matter. so please request to you kindly focus on my apps rejected reason issue and give me proper guidelines to solve and update the next verion of these apps. thanks.developer account links, while my all rejected with the different obejects, toipc and concept.https://itunes.apple.com/us/developer/saurabh-gupta/id976015972rejected apps ids:12581071251266592533124883962312672935761198916667127552218512650539431278920151

App Store Distribution & Marketing App Review App Review

592

Sep ’17