“4.3”

My app has been rejected twice (on March 5 and March 11) . 1. Response to Initial Rejection (March 5) After the first rejection on March 5, I thoroughly reviewed the feedback and provided the following evidence to demonstrate the originality of my app: Design Documentation: I shared multiple iterations of the app’s design process, including early sketches and final mockups. Code Provenance: I provided Git version control logs to show the development history and prove that the code was written entirely by me. Explanation of Uniqueness: I explained how my app differs from existing productivity and wellness apps, particularly in its combination of focus and relaxation features. Despite this, my feedback was rejected. I took the feedback seriously and made significant improvements to the app before resubmitting. 2. Changes Made After First Rejection To address potential concerns and enhance the app’s value, I implemented the following changes: Added New Features: Introduced a breathing guide with visual animation

Hello, It has been almost a week since I submitted an appeal, but I haven’t received any response yet. Additionally, my app has been in the review queue for three days without any progress. This delay is quite frustrating. Is anyone else experiencing similar delays? Any suggestions on how to speed up the process? Thanks.

Hello. They told me this: We are not able to provide feedback on app concepts or features, but we recommend evaluating your suggestions against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. Additionally, if you are considering implementing any of the following functionality, we recommend reviewing all associated reference material and other resources available on Apple Developer for any additional requirements. I'm trying to add a card game to the app store, but it's being rejected. I can't understand why, apparently it would be because there is another card game like it. Is that possible ? There are many poker games for example. I need help ! Thanks. Greetings.

Here is the English translation of your content:  Section 1: Our game was developed using Cocos Creator 3.8.5, written in TypeScript. The team spent nearly two years completing it. Initially, our submission wasn't classified under Guideline 4.3(a). The first four reviews provided normal feedback, which we addressed. However, after a subsequent rejection citing 4.3(a), we considered whether similarities in gameplay concepts, narrative, or art assets might exist. In response, our team introduced unique features not found in other App Store applications. We completely redesigned our original art assets to ensure originality and extensively modified aspects potentially resembling other developers’ work. This included removing all third-party SDK modules except Apple Pay and Sign in with Apple. Despite these significant efforts, we still received a 4.3(a) rejection. We have now iterated over 20 versions but continue to face this issue.  Section 2: Our game’s business logic code (exclud

Hello everyone, I am hoping to get some advice or hear from anyone who has successfully navigated a similar situation with App Review. We are currently stuck in a review cycle regarding Guideline 4.3(a) - Design - Spam, and the goalposts seem to be shifting. The Context: Our company recently acquired a B2B application (a utility app used by regional cable operators in India for payment collection). The app was originally built by an independent developer whose Apple Developer account was subsequently terminated. We legally acquired the complete intellectual property, source code, and distribution rights. The Review Timeline: Submission 1: Flagged under 4.3(a). App Review stated the app was associated with a terminated account. We replied via the Resolution Center, attaching the fully executed IP Assignment Agreement and proving we are a distinct, compliant corporate entity. We also updated the Bundle ID and backend infrastructure. Submission 2 (Current): Apple reviewed the IP documentation b

Hello,We’re struggling ourselves with the 4.3 Rule Spam restriction, and we need your guide to know how to proceed without breaking the Apple Rules.Well, our company develop homecare softwares, monitoring health by an app, where user can save and view its historic of health recordings, such as glucose, blood pressure, oximetry and others. Actually we have one app at store, Glico, which registers glucose, meals, medicines and physical activity.The problem is, that we have some contracts to develop new apps, for different companies. They’ll have similar purpose, and also similar design, but their icons, colors, and also some parts of the design will be different between them. As well, they will have some same features, and some others different.Our doubt lies in if and how we can do this without breaking the Apple Rules (in this case, 4.3 Rule Spam restriction, about similar apps), because as a great part of features will be shared between the apps, we will reuse great (or at least some) of th

Hi, I've built my own Collaboration/Messenger App based on Rocket.Chat from the open source, bound to my server and necessary to receive push notifications from my server. My app was refused today with: Guideline 4.3 - Design We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam. The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved. Guideline 4.2 - Design - Minimum Functionality We found that the usefulness of your app is limited because it seems to be intended for a small, or niche, set of users. I'm pretty puzzled. Regarding 4.2, how should I deploy an app to potential 250 users of my sports club if not via the AppStore. This is not a company where BusinessManager etc. can be used, I have no control over any devices. But finally 4.3 ... what I read my understanding of Spam i

I'm a solo developer rejected 2 tiems times under Guideline 4.3(a). I've appealed and revised, but keep getting the same result. My app is nonogram puzzle game with various theme and multi color logic. Key facts: First and only developer account, with another app already live and approved on it — so this isn't account association. A multi-color nonogram/picross puzzle game, hand-coded from scratch in Cocos Creator (TypeScript). No app template, no third-party ad/analytics/mediation SDKs, no shared source code. 1,100+ original solver-verified puzzles, custom multi-color engine. I've already revised all metadata, removed a placeholder feature, and tightened the build. Still rejected. Questions: Since my account is not associated with other account, is this truly design issue or because there are many nonogram apps on app store? if it's design issue. the match usually on shared assets (art/audio from a common pack), the binary, or the concept/metadata — and how do I tell which? Can I get App Review to n

Hello, Our first app, Kardea, was rejected under Guideline 4.3(b) as belonging to a saturated category. We understand Apple’s need to prevent generic and template-based applications. However, our server-side logs show that the review session lasted less than one minute. No question was entered and no personalized reading was generated. This is particularly important because Kardea’s differentiating functionality only begins after the user enters a question. The app then composes a reading individually and in real time according to the question, the cards drawn, their positions, a licensed method from published French author François Villeneuve, and the user’s previous readings. The app also contains 78 original commissioned illustrations and does not contain horoscopes, astrology, palm reading or generic daily reports. We explained that the core functionality had not been tested and asked what specific functionality Apple considered duplicative. The responses did not address this point and instead re

Hello App Review Team, Our app MagicMatch has been in Waiting for Review status for 7+ days now (submitted Friday, September 18). We previously addressed a Guideline 4.3(a) rejection and resubmitted with substantial changes to the app's structure and design. Could you please confirm: • Is there a specific reason for this extended hold? • Is any action required from our side? • When can we expect the review to proceed? We have not withdrawn or resubmitted the build during this wait, to avoid resetting the queue. Any update would be greatly appreciated. Thank you.

Guideline 4.3(b) appeal pending — how can we confirm the App Review Board received it? Our app was rejected under Guideline 4.3(b) on August 1, 2026. We replied through App Store Connect the same day and respectfully requested reconsideration of the rejection. After sending that response, we did not receive any further communication. The submission was moved back to “Pending Review” on August 5 and has remained there since. Because we were unsure whether the reconsideration request was being actively reviewed, we submitted a formal appeal to the App Review Board on August 10. We have not received a confirmation email for that appeal or any further communication yet. Is there a typical timeframe for App Review Board appeals under Guideline 4.3(b)? More importantly, is there an official way to confirm that the formal appeal was successfully received and is currently in the queue? We do not want to cancel the current submission, resubmit the build, or interfere with an active appeal. W

I have app, which I developed and published: https://itunes.apple.com/us/app/selfie-horoscopes/id1437164941?ls=1&mt=8After approval I decided to make update and added IAP subscription.And got this:We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.Why so? 🙂