4.3

Hello everyone, I’m looking for some advice or shared experiences regarding an app rejection under App Store Review Guideline 4.3(b) – Design – Spam. Our app was rejected and, after an appeal to the App Review Board, Apple maintained that the app “duplicates the content and functionality of similar apps in a saturated category.” We strongly disagree with this classification and are struggling to understand how Guideline 4.3(b) has been applied in our case. The app was developed as an original product: Custom-designed content (including original cards and interactions) A unique visual style and UI A distinct interaction flow focused on encouraging social interaction between users This was not a template-based or reskinned app, nor is it part of a series of similar submissions. We fully respect the App Store Review Guidelines and are open to making adjustments to better align with them. However, what we find difficult is the lack of specific, actionable feedback. We have not received clear gui

I am in the middle of trying to get an app approved for beta release and the back and forth with the App Store reviewers has been incredibly frustrating and concerning. On Tuesday, I created an app record for my app but quickly realized I made it under the wrong account- I'm working for a company that has a few brands under it's umbrella, and I was under the wrong account when I created the app record. Rather than wait several days to get Apple's approval to transfer app ownership, I decided to delete that app record and create a new one under the proper account. Worst mistake of my life. Now, Apple is insisting that the new app record is spam despite my clarification that I own the other app record and that it was deleted before the new one was created. I have no choice but to believe that somebody else is using our branding and asset somewhere in the App Store that I can't see. Does anybody know how I can resolve this? It should have never taken me the whole week to make an app available on test flight and

Hello everyone, When I submit the game I developed with Unity, it's constantly being rejected due to Guideline 4.3(a) - Design - Spam. Unfortunately, I haven't received any detailed information. I've changed almost all the assets in the code. I'm not using any code other than my own. But I can't overcome this problem. How can I find out where this problem occurs? Thank you very much in advance for your support.

I am seeking guidance after experiencing what appears to be an inconsistent and unresponsive review process. My app was rejected under Guideline 4.3(b) (Spam - saturated category) and Guideline 2.1 (App Completeness - IAP not found in binary). I would like to highlight several concerns: Regarding 2.1 - IAP Issue: The rejection states that In-App Purchase products could not be found in the submitted binary. However, a previous reviewer successfully accessed and screenshotted the exact purchase screen in an earlier review cycle. The IAP is clearly implemented and functional. This inconsistency suggests the current reviewer may not have thoroughly tested the app. Regarding 4.3(b) - Spam: I have submitted detailed appeal notes explaining the unique, differentiating features of my app that are not found in any competing applications in this category. These include: Integration with real-time external data sources (not static content) Cultural and regional elements unique to my market AI-powered c

Hi everyone, my name is Donovan, I am sharing here the official response I received from Apple following my appeal with App Review Board (image attached). For context, I am an independent developer and a student, working alone. This application was originally created as a student project, with a very simple goal: to improve my skills in mobile application development and to understand the entire creation cycle, from the initial idea to a genuinely usable application. What was meant to be an exercise gradually became a real product. Over time, many people tested the project, used it, provided positive feedback, and encouraged me to take it all the way. That is why I decided to continue it, structure it properly, and finalize it with the level of seriousness expected from a public-facing application. Today, the application is a dating and social connection app, entirely free, with no blocking paid features, funded only by light and optional advertising. It follows the rules, works correctly, and offers features

Hello everyone, My app has been rejected under guideline 4.3(a) – Design – Spam. It is a padel sports-tracking app with: – Bluetooth sensor connection – live session tracking – AI-generated coaching feedback – community feed and notifications – video analysis features The review states that my app “shares a similar binary, metadata and/or concept as other apps with only minor differences”. However, this app is fully custom developed, not generated from any template, and not a reskinned clone. It is part of a larger project including custom hardware sensors and backend. I would like to better understand what exactly triggered the rejection: – Is it the design? – A specific feature? – The metadata / screenshots? – Or similarity detection with another app name or concept? My goal is to comply fully with Apple guidelines and improve the app if needed, but I need more concrete direction to do so. Any guidance from Apple engineers or other developers who have faced 4.3(a) would be appreciated. Tha

Our Application [7 Dawns: Echoes] was recently rejected by the App Store for Guideline 4.3 Apple ID:6753892922 Bundle ID:com.ark.jylhgl.ios Change of Operating Entity Our company, has obtained exclusive global operating rights (excluding Mainland China, Hong Kong, Macau, Taiwan, and certain regions of South Korea) from the copyright owner. The previous distributor’s version, Eternal Sword M (App ID 1369681345, Bundle ID com.emagroups.ea2), has been fully removed from the App Store. Our cooperation with them officially ended on December 29, 2023. New Version Updates This submission is not a duplicate, but a newly operated and updated version. We introduced new gameplay systems (7-day seasonal competitive mode, team-based PvP, dispatch and multi-pet strategy systems), optimized monetization and in-game economy, and improved performance and UI (including redesigned app icon and key interfaces). Evidence Submitted We have provided the Operating Authorization Letter and Software Copyright Certificate via

Hello everyone, I’m looking for advice from developers who may have faced a similar situation, as we appear to be stuck in a long-running loop of Guideline 4.3(a) rejections on iOS with no actionable feedback from App Review. Over an extended period, our iOS app has been repeatedly rejected under Guideline 4.3(a) (“similar or repackaged”), regardless of the changes we make. The responses from App Review consistently use the same high-level language and do not indicate what specifically is considered problematic. Some relevant context: The app is built with Flutter using a single shared codebase. The macOS version, built from the same codebase with the same overall structure and UI, has been approved without issues. The iOS version, using that same implementation, continues to receive 4.3(a) rejections. We do not use purchased templates and do not operate multiple developer accounts. Like most apps, we use some third-party and open-source components where technically appropriate. Acr

Hello, I’m looking for advice from developers who may have encountered similar App Review situations. I have an iOS game (“Next Run Game”), a fantasy roguelike RPG. App version 1.0.13 was reviewed and approved by App Review, but it was not released publicly on the App Store. Later, I submitted version 1.0.14. This update contained only minor changes: small balance tweaks bug fixes localization text fixes No changes were made to metadata or presentation: app name icon screenshots description branding overall concept After submitting version 1.0.14, the app began to be rejected under: Guideline 4.3 (Spam) later also Guideline 4.1 (Copycats) The review messages are generic and state that the app or its metadata “appears to be misrepresenting itself as another popular app,” but no specific example, reference app, or concrete issue has been provided. What is confusing to me: The same app (version 1.0.13) was previously approved by App Review. Metadata did not change between the approved and rejected submi

Hello everyone, I’ll be honest with you, the kind of honesty that comes when you’ve run out of places to turn. My name is Donovan, I’m a French student, and I’m writing here because at this point, I truly don’t know what else to do Two years ago, I started a small project to learn mobile development. Nothing ambitious at first just a personal exercise, a way to grow. But after countless late nights, weekends sacrificed, and lines of code no one will ever see… that small project became a real application. I finished it. Refined it. Carried it like something that genuinely mattered. And for the past two months, I’ve been fighting with App Review. Always for the same reason: Guideline 4.3(b) – Design – Spam. Each time, I respond. Each time, I explain. But each time, the door closes with the same cold, impersonal message: “We encourage you to reconsider your app concept and submit a new app that provides a unique experience not already found on the App Store.” Unique. Such an easy word to use… especially

Pls any idea or guide on how i can go about to resolve this, an app review feedback. Review Environment Submission ID: 43e31418-c37f-4b26-9bec-f88d749a70be Review date: November 27, 2025 Version reviewed: 1.0 Guideline 4.3(a) - Design - Spam This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam. Specifically, this app appears to be identical to apps already submitted to the App Store from other developers. Apps that duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps. Next Steps It would be appropriate to revise your app to provide a unique experience or submit a new app that does not duplicate the content and functionality of other apps on the App Store. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creati

Hello, I’m contacting you for assistance regarding an App Review issue that our company is currently facing. Background Several months ago, a former employee submitted an early prototype of our app using his personal Apple Developer account. That submission was never approved, and after the employee left the company, he removed the app from his account. It is no longer available on the App Store and no longer listed under that account. Recently, we rebuilt the product completely — new UI, new codebase, and a fully updated design — and submitted it under our company’s official Apple Developer account. Issue Our recent submission was rejected with 4.3 – Spam, indicating that our app is considered a duplicate of another existing app. However, the only similar app is the old prototype submitted several months ago by the former employee, which was removed and never published. It seems likely that our submission is being linked to that previous prototype, even though it no longer exists and was submitted u