Post-Launch

Keep your app relevant, innovative, and discoverable to attract new users and retain existing users. Learn more about measuring your app's performance, optimizing your marketing campaigns, and continuing to grow your business.

 Measuring and Improving the Experience

Analytics

Measure your app's performance and get unique insight with data you won’t find anywhere else using App Analytics, Sales and Trends, and Payments and Financial Reports.

Ratings and Reviews

You can ask for ratings and respond to reviews to improve your app’s discoverability, encourage downloads, and build rapport with users.

App Updates

Stay competitive by engaging existing users and attracting new ones with regular app updates. Find out how developers approach planning, implementing, and marketing updates.

Responding to Reviews

Developers share their approach to engaging users on the App Store with Developer Responses.

Releasing App Updates

Smule grew a thriving community of loyal users through regular app updates and feature innovations.

More Resources

Volume Purchase Program

Make it easy for businesses to discover, purchase, and distribute your iOS apps and Mac apps in volume for their entire workforce.

App Bundles

Offer up to 10 of your iOS apps in a single purchase at a reduced price on the App Store. Learn how to set up app bundles and effectively market them on your product page.

Bringing CARROT Weather to Apple Watch

In making CARROT Weather for Apple Watch, Grailr started from scratch and evolved both the app and its business model.