Reach a global audience on the App Store
Distribute your apps and games on the App Store and reach people on more than 2 billion devices around the world. Take advantage of discovery features, a world-class commerce platform, marketing tools, and analytics to make the most of your business on the App Store.
Get to know the App Store
Reach a global audience, across Apple platforms.
The App Store makes it easy for you to distribute your apps and games whether you’re a solo developer, or a part of an enterprise team. With availability in 175 regions and 50 languages, people around the world can discover your apps and games on the App Store, empowering you to grow your business worldwide.
A trusted marketplace that works to help you succeed.
With every app, update, Apple In-App Purchase, and In-App Event on the App Store reviewed for safety, security, and privacy, people can confidently download and purchase your apps, games, and offerings.
Built to support kids and families.
Apple provides robust tools — including developer frameworks and age ratings — to help you design safe and appropriate experiences in your apps and games. We also provide tools for parents like Screen Time and Ask to Buy to help them determine what’s best for their children and manage their purchases.
Support to keep you moving forward.
From accessing Apple experts through Meet with Apple, to comprehensive guides, documentation, and more, we’ve got you covered. Receive code-level support and get your questions answered in Apple Developer Forums, so you can get unblocked and keep moving forward. And if customer issues arise, AppleCare is available to provide people with support related to their purchases, billing issues, and more.
Explore discovery features
Featuring Nominations. Share your story with us using Featuring Nominations in App Store Connect. Our editorial team’s mission is to showcase incredible apps and games that people will love across Apple platforms. We highlight content in a variety of ways, from dedicated stories and featured In-App Events to charts and lists, and even personalized recommendations.
Learn about getting featured and how to submit a nomination
Marketing tools. Promote your app with ready-made badges, QR codes, and marketing assets customized to your app or game. Easily download and use these assets and links to boost your marketing efforts — all while saving on design work and budget. Get assets to share a launch, new version, special offer, or App Store featuring.
App Store search. People can find exactly what they need with App Store search, which goes beyond just displaying apps and games. Search results can surface content like In-App Events, developer stories, categories, collections, custom product pages, and more. Plus, app tags give people more ideas to explore, further amplifying discovery.
Custom product pages. Highlight your best features, such as a particular sport, character, show, or gameplay features. Create unique pages that each cater to specific audiences and share them through your marketing channels, like email or social, helping you drive stronger conversion.
Learn about custom product pages
Product page optimization. Test different elements of your App Store product page — including app icons, screenshots, and app preview videos — to understand which best resonate with people and result in the most engagement and conversion.
Learn about product page optimization
In-App Events. Showcase your game competitions, movie premieres, live-streamed experiences and more, right on the App Store with In-App Events. People can tap to learn more, download your app or game, and then dive right in. In-App Events can help people discover, engage, and even come back to your apps and games.
Commerce tools to help you grow
Apple In-App Purchases give you everything you need to monetize and scale your business — from one-time purchases, to subscriptions, and beyond. Choose from a variety of business models to seamlessly offer your Apple In-App Purchases to people across markets and Apple platforms.
Purchases through the App Store use a customer’s payment method on file, removing friction at the most critical moment to help you better convert, without any extra effort on your end.
Learn more about Apple In-App Purchases
Simple, secure checkout. Customers can make purchases on the App Store and within your apps and games with their payment method on file. This creates a seamless experience for them as they can stay within your apps and games, offering you stronger conversion.
Built to support your global growth. With end-to-end payment processing handled, you can offer your goods and services using Apple In-App Purchases in a single, central place, without having to coordinate with multiple payment providers. Support for more than 200 payment methods — including credit and debit cards, carrier billing, digital wallets, and more — empowers people to pay with their preferred regional method. Plus, international pricing tools provide you with flexibility when pricing your purchases across every region they’re offered, allowing you to reach customers around the world and maximize your revenue.
Subscription tools to help you attract and keep subscribers. Auto-renewable subscriptions offer best-in-class tools and features to help you provide customers with options that are just right for each individual. With a variety of configuration options, people can easily upgrade and downgrade their subscription to one that best fits their needs. Reach customers at every stage of the journey with four types of offers: introductory, promotional, win-back, and offer codes. Plus, tools like billing retry, grace periods, and retention messages help remedy failed payments and minimize cancellations.
Analytics to help move your business forward
Access data and metrics you won’t find anywhere else and make decisions with confidence using Analytics in App Store Connect.
Get performance insights. View key metrics — like sales, subscription performance, referral sources, engagement, and more. Layer on different dimensions and filters to your selected metrics to uncover specific insights that help you move the needle for your apps and games.
Understand how you stack up to your peers. Benchmark your app or game’s performance against similar ones on the App Store, based on category, business model, and download volume. Learn where you’re leading and where there are opportunities to improve so you can provide a great user experience.
Measuring performance with Analytics
Apple Games app
An all-in-one destination for players to get even more out of their gaming experience. The Games app brings players and their friends together in one convenient place where they can discover, launch, and engage with games on their iPhone, iPad, and Mac. Players can challenge one another, play together in a multiplayer match, gain achievements, and so much more.
Learn more about the Games app
