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“4.3”

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Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but
2
0
179
May ’25
Guideline 4.3- Spam- Can’t Get Resolved- Help!
Hello, we have been having huge problems with guideline 4.3- Spam. We submitted our App just fine and it has been rejected on the update. We have responded multiples time with no help.Their original response was:“We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam” and ”When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API”.We kindly explained to them our app has been created in-house with a team of over 15 developers. We did not use a template. We also attached our copyright for them. Not only this, but we only have 1 APP in our developer account. We have heard of developers being rejected with tons of APPS but we only have 1! We have double checked our description and keywords too and
1
0
1.6k
Mar ’19
Guideline 4.3 - Design - Spam
Hi everyone,I got an application from a market and send to store. But rejected. What kind of changes can I make?We noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The following apps were found to provide different content but are identical in functionality:1262896391Next StepsTo resolve this issue, please combine apps with a common feature set into a single container app.You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.Important InformationAs a result of violating this guideline, your app’s review has been delayed. Future submissions of this app, and other apps associated with your Apple Developer account, will also experience a delayed review. Deliberate disregard of the App Store Review Guidelines and attem
2
0
5k
Jul ’17
4.3 Design Spam - Roadblock
Hi, I am stuck at Design Spam, I have done numerous revisions but still i am getting We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. from app review team. The app which I am trying to submit is a simple social media app, and its been almost a month it could not pass the review. I have updated meta data, updated assets but still app is getting rejected. Has anyone faced similar case, if yes then how did they solved it? Any help would be appreciated. Thanks
1
0
379
Nov ’24
Questions Regarding App Rejection for 4.3(a) - Duplicate App, Seeking Help and Feedback
Hello everyone, I’m reaching out to the developer community for help regarding an issue I encountered while submitting our app YouMiUM for review on the App Store. Our app was rejected due to 4.3(a) - Duplicate App, and we believe this might be a mistake. I would appreciate any insights or assistance in understanding the reasoning behind this decision. Our App’s Independence and Originality First of all, I want to emphasize that YouMiUM is a fully independently designed and developed app. All of the UI, interactions, and functionality have been created by our team from scratch. We did not use any templates or clone any existing apps. We have registered software copyrights, received electronic copyright certification, have ICP filing information, and possess a business license to prove our app's independence. Question: Why Is Our App Considered a Duplicate? During the review process, our app was flagged for 4.3(a) - Duplicate App, but we are left wondering why an entirely original app would b
1
0
227
Mar ’25
App Development with Swift Book - stuck at unit 4.3
Dear all,I am trying to learn how to code with Swift, I really want to and, to start, I completed the Intro to App Development with Swift. So far, so good ...I then passed to the App Development with Swift book as it was supposed to be a step up (at least in difficulty). I completed the first 3 units and started the 4th a few days ago.I am now stuck at unit 4.3 (Model View Controller) during the Lab at the end of the unit. No matter what I write (even if I try to copy exactly what is in the 'solution' project) I keep getting an error when trying to create Outlet(s) from the main.storyboard's text fields to the AthleteFormViewController.swift file. This error says: Could not insert new outlet connection: Could not find any information for the class named AthleteFormViewController (all of this in red color). This is the second consecutive exercise that I would have to abandon because following the EXACT instructions given in the book puts me into a dead end. Then I confront with the solutions, try them
10
0
2.3k
Mar ’18
Legitimate app migration from personal to business account keeps getting rejected under Guideline 4.3(a)
Hello everyone, I’m looking for advice from developers who successfully resolved a Guideline 4.3(a) “Spam” rejection in a legitimate account migration scenario. Situation: I originally developed and submitted my app under my personal Apple Developer account. Later, after creating a business/company, I opened a business Apple Developer account because I wanted the app published under the company instead. The original app on the personal account was removed before submitting on the business account. I changed the Bundle ID and created a new app entry under the business account. However, the business-account submission was rejected under: “Guideline 4.3(a) - Design - Spam” with the message about “similar binary, metadata, and/or concept.” I appealed and explained that this is the same legitimate app/business transitioning from an individual account to a company account, not a spam network or template cloning situation. The appeal was denied. What makes this more confusing is that the app on the
0
0
32
May ’26
Extremely Original AI/ML Game Rejected due to 4.3 Spam. Tips on appealing?
I have submitted my game app for review (first release) but it was rejected due to Regarding guideline 4.3, we continue to noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.. I've made attempts to explain to the reviewer on the originality but no success. Some unique features of the app: Arcade style platform with multiple mini-games All games have unique mechanics, and they are supported by AI/ML algorithms to alter the difficulty based on the user's prior performances Various modes to compete with other users for rewards There are more but I prefer not to go too much into detail publicly as I strongly believe that it's an original game app, and don't want to disclose the full design; Happy to be proven otherwise. Essentially, I didn't find any games in the app store with AI/ML to alter the settings per play with competitive aspect involved. This was explained to an app reviewer during a 1:1 consulta
1
0
459
Jan ’25
Bizarre situation involving 4.3 guideline and app that cannot be deleted
I've exhausted all avenues getting this resolved; so I'm posting this here mainly to document the absurdity of what happened, and as a warning to other developers.We built an app that was rejected because of its name. We happily renamed the app, creating a new app record because we also wanted to rename the SKU and Bundle ID, and you can't do this any other way.Big mistakeNow there are two factors combining to put us in an impossible situation.The little-known, bizarre limitation of iTunes Connect that An app that has never been approved can never be deletedThe improper enforcement of the 4.3 guideline such that Similar apps you have submitted in the past apparently includes apps that were rejected and are not on the App Store.So now, our New Name app is being rejected for being too similar to our Old Name app. And the Old Name app can't be deleted because it was never approved.To make matters worse, thanks to inconsistent enforcement, our New Name app actually was approved in its first version (1.0)
6
0
1.3k
Oct ’17
Reply to My App Rejected 4.3 Design: Spam
Also facing the same issue, App got a 4.3spam, it's an update to an existing live App. I hope we as Indi developers can have better support and concrete solution regarding this dreaded 4.3 app killer. I have read in some threads that even a container app gets rejected. hours/days/months/dollar spent all down the drain with this 4.3.
Jul ’24
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
2
0
669
Feb ’25
Rejected because of 4.3 (a) spam
Hello. I've been struggling to get through the app review. It's been 3 months of constantly improving and adding new features to the app and getting rejected. A week ago i got a call from apple review team, and they said that my app shares the similar binary with other apps. They don't tell the specififcs or details. My app is a vpn app that is written by me in flutter. The only native code i have is a library that i use to work with vpn. I changed the entirity of the library, but still can't get pass. Although, the only think left is the xray-core (https://github.com/XTLS/Xray-core) framework that implemented as .xcframework to use vless protocol. Does apple check .xcramework for similarity? i can't rewrite the framework, because it written in a go language.
4
0
628
Feb ’25
Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but
Replies
2
Boosts
0
Views
179
Activity
May ’25
Guideline 4.3- Spam- Can’t Get Resolved- Help!
Hello, we have been having huge problems with guideline 4.3- Spam. We submitted our App just fine and it has been rejected on the update. We have responded multiples time with no help.Their original response was:“We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam” and ”When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API”.We kindly explained to them our app has been created in-house with a team of over 15 developers. We did not use a template. We also attached our copyright for them. Not only this, but we only have 1 APP in our developer account. We have heard of developers being rejected with tons of APPS but we only have 1! We have double checked our description and keywords too and
Replies
1
Boosts
0
Views
1.6k
Activity
Mar ’19
Guideline 4.3 - Design - Spam
Hi everyone,I got an application from a market and send to store. But rejected. What kind of changes can I make?We noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The following apps were found to provide different content but are identical in functionality:1262896391Next StepsTo resolve this issue, please combine apps with a common feature set into a single container app.You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.Important InformationAs a result of violating this guideline, your app’s review has been delayed. Future submissions of this app, and other apps associated with your Apple Developer account, will also experience a delayed review. Deliberate disregard of the App Store Review Guidelines and attem
Replies
2
Boosts
0
Views
5k
Activity
Jul ’17
4.3 Design Spam - Roadblock
Hi, I am stuck at Design Spam, I have done numerous revisions but still i am getting We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. from app review team. The app which I am trying to submit is a simple social media app, and its been almost a month it could not pass the review. I have updated meta data, updated assets but still app is getting rejected. Has anyone faced similar case, if yes then how did they solved it? Any help would be appreciated. Thanks
Replies
1
Boosts
0
Views
379
Activity
Nov ’24
Questions Regarding App Rejection for 4.3(a) - Duplicate App, Seeking Help and Feedback
Hello everyone, I’m reaching out to the developer community for help regarding an issue I encountered while submitting our app YouMiUM for review on the App Store. Our app was rejected due to 4.3(a) - Duplicate App, and we believe this might be a mistake. I would appreciate any insights or assistance in understanding the reasoning behind this decision. Our App’s Independence and Originality First of all, I want to emphasize that YouMiUM is a fully independently designed and developed app. All of the UI, interactions, and functionality have been created by our team from scratch. We did not use any templates or clone any existing apps. We have registered software copyrights, received electronic copyright certification, have ICP filing information, and possess a business license to prove our app's independence. Question: Why Is Our App Considered a Duplicate? During the review process, our app was flagged for 4.3(a) - Duplicate App, but we are left wondering why an entirely original app would b
Replies
1
Boosts
0
Views
227
Activity
Mar ’25
App Development with Swift Book - stuck at unit 4.3
Dear all,I am trying to learn how to code with Swift, I really want to and, to start, I completed the Intro to App Development with Swift. So far, so good ...I then passed to the App Development with Swift book as it was supposed to be a step up (at least in difficulty). I completed the first 3 units and started the 4th a few days ago.I am now stuck at unit 4.3 (Model View Controller) during the Lab at the end of the unit. No matter what I write (even if I try to copy exactly what is in the 'solution' project) I keep getting an error when trying to create Outlet(s) from the main.storyboard's text fields to the AthleteFormViewController.swift file. This error says: Could not insert new outlet connection: Could not find any information for the class named AthleteFormViewController (all of this in red color). This is the second consecutive exercise that I would have to abandon because following the EXACT instructions given in the book puts me into a dead end. Then I confront with the solutions, try them
Replies
10
Boosts
0
Views
2.3k
Activity
Mar ’18
Reply to Xcode multiple targets vs separate project ?
The discussion is under guideline 4.3. See, for example, https://forums.developer.apple.com/thread/85411
Replies
Boosts
Views
Activity
Dec ’17
Legitimate app migration from personal to business account keeps getting rejected under Guideline 4.3(a)
Hello everyone, I’m looking for advice from developers who successfully resolved a Guideline 4.3(a) “Spam” rejection in a legitimate account migration scenario. Situation: I originally developed and submitted my app under my personal Apple Developer account. Later, after creating a business/company, I opened a business Apple Developer account because I wanted the app published under the company instead. The original app on the personal account was removed before submitting on the business account. I changed the Bundle ID and created a new app entry under the business account. However, the business-account submission was rejected under: “Guideline 4.3(a) - Design - Spam” with the message about “similar binary, metadata, and/or concept.” I appealed and explained that this is the same legitimate app/business transitioning from an individual account to a company account, not a spam network or template cloning situation. The appeal was denied. What makes this more confusing is that the app on the
Replies
0
Boosts
0
Views
32
Activity
May ’26
Extremely Original AI/ML Game Rejected due to 4.3 Spam. Tips on appealing?
I have submitted my game app for review (first release) but it was rejected due to Regarding guideline 4.3, we continue to noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.. I've made attempts to explain to the reviewer on the originality but no success. Some unique features of the app: Arcade style platform with multiple mini-games All games have unique mechanics, and they are supported by AI/ML algorithms to alter the difficulty based on the user's prior performances Various modes to compete with other users for rewards There are more but I prefer not to go too much into detail publicly as I strongly believe that it's an original game app, and don't want to disclose the full design; Happy to be proven otherwise. Essentially, I didn't find any games in the app store with AI/ML to alter the settings per play with competitive aspect involved. This was explained to an app reviewer during a 1:1 consulta
Replies
1
Boosts
0
Views
459
Activity
Jan ’25
Bizarre situation involving 4.3 guideline and app that cannot be deleted
I've exhausted all avenues getting this resolved; so I'm posting this here mainly to document the absurdity of what happened, and as a warning to other developers.We built an app that was rejected because of its name. We happily renamed the app, creating a new app record because we also wanted to rename the SKU and Bundle ID, and you can't do this any other way.Big mistakeNow there are two factors combining to put us in an impossible situation.The little-known, bizarre limitation of iTunes Connect that An app that has never been approved can never be deletedThe improper enforcement of the 4.3 guideline such that Similar apps you have submitted in the past apparently includes apps that were rejected and are not on the App Store.So now, our New Name app is being rejected for being too similar to our Old Name app. And the Old Name app can't be deleted because it was never approved.To make matters worse, thanks to inconsistent enforcement, our New Name app actually was approved in its first version (1.0)
Replies
6
Boosts
0
Views
1.3k
Activity
Oct ’17
Reply to Bizarre situation involving 4.3 guideline and app that cannot be deleted
It really seems that 4.3 thing is getting out of hand. I wonder when they will admit they did a big mistake by trying to enforce it this way.
Replies
Boosts
Views
Activity
Oct ’17
Reply to My App Rejected 4.3 Design: Spam
Also facing the same issue, App got a 4.3spam, it's an update to an existing live App. I hope we as Indi developers can have better support and concrete solution regarding this dreaded 4.3 app killer. I have read in some threads that even a container app gets rejected. hours/days/months/dollar spent all down the drain with this 4.3.
Replies
Boosts
Views
Activity
Jul ’24
4.3 design spam problem
Hi. i am trying to publish my new drag racing game, i already have 2 other kind drag racing game,but this new one is totally different, all UIs. gameplay, tracks etc are new...But they wont let me publish it, what should i do?
Replies
6
Boosts
0
Views
1.1k
Activity
Jun ’19
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
Replies
2
Boosts
0
Views
669
Activity
Feb ’25
Rejected because of 4.3 (a) spam
Hello. I've been struggling to get through the app review. It's been 3 months of constantly improving and adding new features to the app and getting rejected. A week ago i got a call from apple review team, and they said that my app shares the similar binary with other apps. They don't tell the specififcs or details. My app is a vpn app that is written by me in flutter. The only native code i have is a library that i use to work with vpn. I changed the entirity of the library, but still can't get pass. Although, the only think left is the xray-core (https://github.com/XTLS/Xray-core) framework that implemented as .xcframework to use vless protocol. Does apple check .xcramework for similarity? i can't rewrite the framework, because it written in a go language.
Replies
4
Boosts
0
Views
628
Activity
Feb ’25