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4.3

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Reply to Development of apps for multiple companies/clarification on guideline 4.3, Spam
Yes, Apple believes that 4.3 applies directly to what you are doing. To quote 4.3: If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase.Also, if your app is for use only by employees of each 'client' then consider using the Enterprise or B2B programs designed for such limited distribution.
May ’17
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
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Feb ’25
Got 4.3(a) rejection after switching from personal to organization account - same app
Hey everyone, I'm in a bit of a frustrating situation and could really use some advice from anyone who's been through something similar. So here's what happened: I built a VPN app and submitted it from my personal developer account a few months ago. It got rejected because apparently VPN apps need to be submitted under an organization account, not individual. I went ahead and created a new organization developer account, deleted the app from my personal account, and resubmitted the exact same app. Same code, same assets, everything identical - just from the new organization account. Now I keep getting 4.3(a) spam rejections. I'm pretty sure it's because Apple's system is flagging this as the same app from different accounts even though I legitimately needed to switch account types. I've tried explaining this in my appeal responses but they just keep sending back the same 4.3(a) rejection template. I'm starting to think the reviewers aren't even reading my explanations. Has anyone dealt with
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May ’25
1st App - iOS App Rejection Due to 4.3 Design: Spam
Very first app, rejected for Spam? It seems this is quite common. This 4.3 spam reason, generally means the app is considered low quality or it's already saturated, right? There are only a handful of Free dinosaur sound apps, so I can't see the saturated reasoning. My app arguably looks better and has a better UI, the rest are pretty dated or are pretty basic. My app has a video for each dinosaur, with is unique to my app, compared to all the others. All sounds are original, the rest use royalty free sources. I'm really at a loss as to why it's considered spam, compared to what's already up there. Any tips on how to get my app approved? I'm not exactly sure how to make it better or more unique than the competition. Thanks
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Oct ’24
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
My game was also rejected with a 4.3 rating without any reason. I spent a long time developing it and tried countless ways to appeal, but all of them were mechanically replied with a 4.3 rating without any reason. I watse lots of time on Apple. My game currently has thousands of DAUs per day on Google and a rating of 4.7. It's ridiculous that it can't even be listed on Apple. Independent developers should give up Apple. I feel discriminated against.
Feb ’25
Reject app for spam 4.3
Hello, I allow myself to contact you because following two rejections of the update of my application because of a problem of multiple bundle ID, I rechecked my package in unity, checking the version numbers in xcode is all looks okay to me? Is there anything else I could look at? I had released an update a few days before without worries, thank you in advance for your answers
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Mar ’22
Help with 4.3 Spam Rejection
I am in the middle of trying to get an app approved for beta release and the back and forth with the App Store reviewers has been incredibly frustrating and concerning. On Tuesday, I created an app record for my app but quickly realized I made it under the wrong account- I'm working for a company that has a few brands under it's umbrella, and I was under the wrong account when I created the app record. Rather than wait several days to get Apple's approval to transfer app ownership, I decided to delete that app record and create a new one under the proper account. Worst mistake of my life. Now, Apple is insisting that the new app record is spam despite my clarification that I own the other app record and that it was deleted before the new one was created. I have no choice but to believe that somebody else is using our branding and asset somewhere in the App Store that I can't see. Does anybody know how I can resolve this? It should have never taken me the whole week to make an app available on test flight and
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App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello everyone, We’re facing an ongoing issue with our app being rejected under the 4.3(a) Spam guideline, and we’re hoping the community can offer some advice on how to resolve it. Our app is a free sports application that provides real-time score updates. It also features commentary from several top contributors and journalists. We offer exclusive features that are completely original—we don’t replicate or borrow any designs or functionalities from other apps on the App Store. Additionally, the app includes games that we have personally researched, designed, and developed from scratch without using any third-party libraries. We were flagged under 4.3(a) Spam after a very minor update, which primarily focused on fixing some interface-related bugs. Despite these minimal changes, our app was rejected under the Spam guideline. To address this, we have sent detailed information to Apple Review, including our development roadmap, screenshots of design versions, and even git logs to demonstrate t
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Mar ’25
Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but
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May ’25
App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello, My app was recently rejected due to App Review Guideline 4.3(a), which states: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. The feedback provided was: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. This has left me quite confused. I have only one app, Fly2enjoy, which I originally uploaded on Android and am looking to upload it also to iOS. I don't have any other active apps on the Apple App Store. The app was developed with the intention of being unique, and I have not repackaged or copied another app. Additionally, I only have one Bundle ID associated with my app. On Android, th
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Jan ’25