“4.3”

My game has been live since 2018 and I’ve been updating it recently to add some improvements because it’s been a few years (last update was 2020). I got hit with a couple of basic issues with the screenshots but I was told I can release that version anyway and fix it in a later update. I spent yesterday fixing those issues because they were minor, and resubmitted my app to review. This morning I was hit with another rejection for a new issue, 4.3(b) Design Spam. The reason being it’s a game in a saturated category (Beer Pong) and so I should reconsider the app concept. This game has been live for 7 years. In those 7 years the category may have become saturated, but it wasn’t when I originally released it, so stopping me from updating it feels extremely unfair. If this was a brand new app I would still be upset but I would understand. Another reason was that it’s based on a drinking game, and that it encourages people to drink alcohol. I stated in the age rating section that it heavily contains alcoho

Hi, We have an app live on the App Store since August 2020. We have made some 50+ updates on the app with minor & major changes throughout these 3+ years. A few months ago we submitted an update as usual with some minor changes and a new feature but got 'Design Spam, 4.3' rejection saying: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. 1st question, how does an app that has been doing the same things for 3+ years suddenly gets 'Design Spam' ???? Then we sent a message to App Review with some screenshots of our app's update history taken from App Store Connect console and a message stating the same question as above. We got a reply: Hello, Thank you for your reply. During our review, we found that this app duplicates the content and functionality and icon of other apps submitted to the App Store, which is considered a form of spam and is not appropriate for the App Store. Now they mentioned

Hello, I'm seeking advice regarding my app CloakLine which has been rejected multiple times under Guideline 4.3(a) for being too similar to other apps. App Details: Name: CloakLine Bundle ID: com.ztech.cloakline Current Status: Rejected Rejection History: Initial Rejection: Reason: Similar binary, metadata, and/or concept to other apps Reviewer's comment: Submitting similar or repackaged apps is a form of spam Our Response: I've verified that no app with a similar name exists in the App Store This is our original work, not a repackaged app We have only one bundle ID All assets, code, and designs are original Actions Taken: Requested Phone Call: Was told our app has similar functionalities to other apps But no specific details were provided about which functionalities or which apps First Appeal: Added 5+ new unique features Result: Still rejected Second Appeal: Added another 5+ unique features Result: Still rejected Current Situation: We've ensured our app's uniqueness through: Distinctive app name an

Hello everyone, I hope you are all doing well. I’m opening this discussion because we’ve encountered a repeated Guideline 4.3 rejection for an update, despite having previously addressed the same concern with the App Review team and reaching a resolution. Several weeks ago, we went through a detailed review process regarding Guideline 4.3. We provided full technical explanations, clarified our development structure, redesigned parts of the UI, and made all adjustments requested by the App Review team. That update was ultimately approved, and the app has been live on the App Store since then without any issues. However, our new submission—which includes only a critical bug fix—is now being rejected again for the same 4.3 reason. No changes have been made to the concept, design, or core functionality since the previously approved version. The update is not introducing new features or new UI; it simply resolves a performance bug affecting downloads and uploads, which users are already

Hello everyone, I’m reaching out to seek advice and support regarding a confusing issue I’m experiencing with my app’s review process. App ID: 6744330283 Here’s the situation: Versions 1.0 and 1.1 of my app were approved and successfully published on the App Store. However, updates 1.2 and 2.0 have both been rejected for Guideline 4.3 – Spam. The rejection happens extremely fast – less than 10 seconds after the app goes “In Review”, it gets rejected. There is no indication that the reviewer even launched the app. This is very frustrating because: The app has real user reviews, In-App Purchases, and active paying users. My app is 100% original – it is not a copy or template-based app. Even worse, the review process for versions 1.2 and 2.0 took over 7 days before even starting, and then they were rejected instantly, again without being opened. I’m happy to cooperate and improve my app further, but I feel like this may be a misunderstanding or a mistaken flag by an automated process. Has anyone experie

Hello Apple Developer Support & Community, I’m reaching out regarding the unexpected termination of my Apple Developer Program account, associated with App ID: 6744330283. Recently, my app was flagged under Guideline 4.3 - Spam, and I was asked to make necessary changes. I followed all guidance provided by Apple, including a phone call with an App Review team member, who clarified the steps I should take. I did not submit any further update after that call. However, before I had the chance to upload the new, compliant version of my app, my entire developer account was terminated without a clear explanation or additional warning. I believe this was a misunderstanding, as I was actively working on compliance and fully committed to resolving the issue. My app is not spam I only followed Apple’s instructions I never uploaded a new version after my call with App Review No specific violation or example of “spam” was shown to me I’ve submitted an official appeal via the App Review Board, but I’m hoping

Hello everyone, I am seeking advice regarding a recurring issue with our app, YouMi UM, which was rejected due to alleged spam under App Review Guideline 4.3(a). The review team stated that our app shares a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Our app, YouMi UM, has been successfully launched on the Android platform, and we have invested significant effort into its UI design and features. However, when submitting to Apple, the review team pointed out similarities between our app and others submitted by different developers, particularly in terms of binary files, metadata, and concept, which led them to believe it might violate Guideline 4.3. Our app is independently developed, with all code and design being original. We have also added several unique features, such as real-time news widgets, branded dynamic toast notifications, and exclusive scene transition animations, which are not commonly found in similar

Hello, I am facing a recurring issue during the review process of my app, FlexicX, and I am struggling to understand the exact concerns raised by the App Store Review Team under Guideline 4.3. Each time I submit my app, I receive a response stating that it duplicates the content and functionality of other apps already on the App Store and is therefore considered a form of spam. However, no specific examples or comparisons are provided to help me understand which parts of my app are considered problematic or why. I submitted an appeal over a week ago but have not received any substantive response. Each time I contact support, I receive nearly identical replies, reiterating that the app duplicates functionality, but no clarification is given as to what exactly they believe is duplicated. This lack of detail is incredibly frustrating and makes it feel like the guidance is to simply “throw out the app and remake it,” which is neither realistic nor fair. FlexicX is a highly innovative game that has alread

Hello everyone, I'm hoping to get some advice or visibility on a frustrating catch-22 situation with App Review regarding my company's VPN app. Background: I originally developed our VPN app under my personal Apple Developer account. App Review correctly informed me that under Guideline 5.4 (VPN Apps), the app must be submitted by an enrolled Organization, not an individual. To fully comply with Apple's policies, I formed my company, enrolled as an Organization, and transferred the app. My previous personal account was closed as a direct result of this migration. The Issue: Now, submitting the exact same app under my new, fully compliant organizational account, I am getting repeatedly rejected under Guideline 4.3(a) Design - Spam: We noticed the app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. The terminated account is my own previous personal account! The similar binary is because it is literally the exact same app be

my app in app store: https://apps.apple.com/cn/app/%E4%B8%89%E5%9B%BD%E6%88%98%E4%BA%89%E7%AD%96%E7%95%A5slg/id6741073714?ct=Tap725796 my app in android store: https://www.taptap.cn/app/725796?os=android Hello, Thank you for your response. Your app still provides the same feature set as other apps submitted to the App Store for review. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. To resolve the issue it would be appropriate to revise your app to provide a unique experience or submit a new app that does not repackage the content and functionality of other apps on the App Store. You may also choose to post a question in the Apple Developer Forums. Best regards, App Review This is a cross-era slg game. Players can customize and create the generals' skills they want in the game. The game has been updated for half a year. After the basic functions of the slg game are realized, the game's special functions and custom skills are b