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“4.3”

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Fake reasons given and biased decision made from Apple Review Team - Guideline 4.3(a) - Design - Spam
We submitted our application for a review and got rejected with the followings. Review date: February 18, 2025 Version reviewed: 1.0.0 Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about o
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414
Feb ’25
Doubt about rejection under Guideline 4.3(b) - Design - Spam
Hello everyone, I'm looking for guidance on a situation that has been quite frustrating for me. I've developed an AI-powered Tarot app that offers an innovative and enhanced experience. Its features include: 3 different tarot decks 70 tarot spreads AI-based personalized interpretations Extensive customization options The app has been successfully published on Android (You can search Tarot AI 3D in the android store) and has received positive feedback from users. Many have contacted me asking for an iOS version, so I decided to rebuild it in Unity with an improved approach, ensuring it meets quality and uniqueness standards. This new version has already been approved on Android. However, after several attempts, Apple has repeatedly rejected it under Guideline 4.3(b) - Design - Spam. I carefully reviewed the guidelines and put all my effort into creating a unique, high-quality experience. I have submitted two appeals (one 15 days ago and another about 5 days ago), but I have not received any response.
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212
Mar ’25
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
We did this as well. We removed all but one app in our series, submitted it and it was rejected for 4.3.In our case, we had initially consolidated our series into a container. We removed everything but the container and sold it for one month. The sales as expected were horrible because the marketing suffers terribly and the app icon is super-generic. We've been selling for years and know roughly what to expect for any given week in the app store. The container sold far worse than our series of apps individually. The sales of the container were also worse than our top selling app by itself. So, we decided to discontinue the container and sell only our top seller. This where we are now -- rejected for 4.3 design spam with no other apps like it in the store.We've only received the 4.3 templated response in the resolution center. Last week we had call with the App Store. We had the impression from the call that this course of action was OK (though they wouldn't say definitively), so we
Apr ’18
My App Rejected 4.3 Design: Spam
my app in app store: https://apps.apple.com/cn/app/%E4%B8%89%E5%9B%BD%E6%88%98%E4%BA%89%E7%AD%96%E7%95%A5slg/id6741073714?ct=Tap725796 my app in android store: https://www.taptap.cn/app/725796?os=android Hello, Thank you for your response. Your app still provides the same feature set as other apps submitted to the App Store for review. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. To resolve the issue it would be appropriate to revise your app to provide a unique experience or submit a new app that does not repackage the content and functionality of other apps on the App Store. You may also choose to post a question in the Apple Developer Forums. Best regards, App Review This is a cross-era slg game. Players can customize and create the generals' skills they want in the game. The game has been updated for half a year. After the basic functions of the slg game are realized, the game's special functions and custom skills are b
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238
Apr ’25
Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hey everyone, We recently submitted our new dating app, Rove Dating, and it’s been rejected under Guideline 4.3(b) — “Design: Spam.” I’d really appreciate your insights, especially from anyone who’s faced something similar or has experience getting nuanced apps approved in a saturated category. Before building Rove, we spoke to dozens of users of existing dating platforms. We consistently heard the same thing: people are deeply dissatisfied with current apps. They’re overwhelmed, burned out by swiping, and frustrated by endless choices and low-quality interactions. It became clear that the problem isn’t that there are “too many” dating apps — it’s that most aren’t adapting to how people actually want to date in 2025. We designed Rove to address those pain points head-on, with a totally different approach to matching, message limits, and emotional safety. We believe our app meaningfully improves the dating experience — but we’re having trouble getting that across in the review process. Below is the ex
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Jun ’25
1.0 Information Request and your app does not comply with Guideline 4.3
I have more then 150 stickers pack in AppStore. Last one was published week ago. Today I got 1.0 Information Request to last pack with next messageHello,We're writing to provide information about your app's review.We found that your app does not comply with Guideline 4.3 of the App Store Review Guidelines, because your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language.You will need to combine apps with similar feature sets into a single container app, differentiating varied content within your app by categorizing elements into groups, using the in-app purchase API and location services to deliver content to users. Once you have done so, please reply to this message via Resolution Center indicating the app name and Apple ID of any container apps submitted under your Apple Developer Program account.Transferring and submitting this app, or other associated apps, under a new or existing Apple Developer Program account is
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578
Nov ’18
App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello, I'm seeking advice regarding my app CloakLine which has been rejected multiple times under Guideline 4.3(a) for being too similar to other apps. App Details: Name: CloakLine Bundle ID: com.ztech.cloakline Current Status: Rejected Rejection History: Initial Rejection: Reason: Similar binary, metadata, and/or concept to other apps Reviewer's comment: Submitting similar or repackaged apps is a form of spam Our Response: I've verified that no app with a similar name exists in the App Store This is our original work, not a repackaged app We have only one bundle ID All assets, code, and designs are original Actions Taken: Requested Phone Call: Was told our app has similar functionalities to other apps But no specific details were provided about which functionalities or which apps First Appeal: Added 5+ new unique features Result: Still rejected Second Appeal: Added another 5+ unique features Result: Still rejected Current Situation: We've ensured our app's uniqueness through: Distinctive app name an
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305
Feb ’25
Repeated Guideline 4.3 Rejection for Update – Requesting Insight From Fellow Developers And App Review Team
Hello everyone, I hope you are all doing well. I’m opening this discussion because we’ve encountered a repeated Guideline 4.3 rejection for an update, despite having previously addressed the same concern with the App Review team and reaching a resolution. Several weeks ago, we went through a detailed review process regarding Guideline 4.3. We provided full technical explanations, clarified our development structure, redesigned parts of the UI, and made all adjustments requested by the App Review team. That update was ultimately approved, and the app has been live on the App Store since then without any issues. However, our new submission—which includes only a critical bug fix—is now being rejected again for the same 4.3 reason. No changes have been made to the concept, design, or core functionality since the previously approved version. The update is not introducing new features or new UI; it simply resolves a performance bug affecting downloads and uploads, which users are already
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201
Nov ’25
Reply to Installation of WatchOs 4.3.1 beta 1 issue
What I had to do was delete the beta profile and let WatchOS 4.3 install...then I reinstalled the beta profile and reinstalled the update and it worked....installing as I upload this response
Topic: App & System Services SubTopic: Core OS Tags:
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Apr ’18
Fake reasons given and biased decision made from Apple Review Team - Guideline 4.3(a) - Design - Spam
We submitted our application for a review and got rejected with the followings. Review date: February 18, 2025 Version reviewed: 1.0.0 Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about o
Replies
2
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0
Views
414
Activity
Feb ’25
Doubt about rejection under Guideline 4.3(b) - Design - Spam
Hello everyone, I'm looking for guidance on a situation that has been quite frustrating for me. I've developed an AI-powered Tarot app that offers an innovative and enhanced experience. Its features include: 3 different tarot decks 70 tarot spreads AI-based personalized interpretations Extensive customization options The app has been successfully published on Android (You can search Tarot AI 3D in the android store) and has received positive feedback from users. Many have contacted me asking for an iOS version, so I decided to rebuild it in Unity with an improved approach, ensuring it meets quality and uniqueness standards. This new version has already been approved on Android. However, after several attempts, Apple has repeatedly rejected it under Guideline 4.3(b) - Design - Spam. I carefully reviewed the guidelines and put all my effort into creating a unique, high-quality experience. I have submitted two appeals (one 15 days ago and another about 5 days ago), but I have not received any response.
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1
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212
Activity
Mar ’25
Reply to Appealing 4.3 Design-Spam
My games also the same , rejected for 4.3 even that not violating anything . Do not give up and try again , i dont know what to do for this . The team is not helpful , they dont tell us how to fix it
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Oct ’24
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
We did this as well. We removed all but one app in our series, submitted it and it was rejected for 4.3.In our case, we had initially consolidated our series into a container. We removed everything but the container and sold it for one month. The sales as expected were horrible because the marketing suffers terribly and the app icon is super-generic. We've been selling for years and know roughly what to expect for any given week in the app store. The container sold far worse than our series of apps individually. The sales of the container were also worse than our top selling app by itself. So, we decided to discontinue the container and sell only our top seller. This where we are now -- rejected for 4.3 design spam with no other apps like it in the store.We've only received the 4.3 templated response in the resolution center. Last week we had call with the App Store. We had the impression from the call that this course of action was OK (though they wouldn't say definitively), so we
Replies
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Views
Activity
Apr ’18
My App Rejected 4.3 Design: Spam
my app in app store: https://apps.apple.com/cn/app/%E4%B8%89%E5%9B%BD%E6%88%98%E4%BA%89%E7%AD%96%E7%95%A5slg/id6741073714?ct=Tap725796 my app in android store: https://www.taptap.cn/app/725796?os=android Hello, Thank you for your response. Your app still provides the same feature set as other apps submitted to the App Store for review. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. To resolve the issue it would be appropriate to revise your app to provide a unique experience or submit a new app that does not repackage the content and functionality of other apps on the App Store. You may also choose to post a question in the Apple Developer Forums. Best regards, App Review This is a cross-era slg game. Players can customize and create the generals' skills they want in the game. The game has been updated for half a year. After the basic functions of the slg game are realized, the game's special functions and custom skills are b
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2
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0
Views
238
Activity
Apr ’25
Reply to Duplicate App and Rebranding
With two apps having the same functionality but different branding, you're more likely to have problems with 4.3 (Spam). Apple has been pretty rigorous enforcing that rule over the past few years.
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Mar ’19
Reply to Develop for client having devices running ios 6
There are two kinds of targets. iOS which should always be the latest and lowest deployment targetwhich can be as low as 4.3 on xCode 6.These are set at the project level, not the target level.
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Aug ’15
Reply to Can we get approval for differently skinned apps
>The copycat section seems the most relevant.Seems not.From your comment, tho., it appears you've heard the recent chatter about which guideline is more likely to apply. Search here on: 4.3
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Nov ’17
Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hey everyone, We recently submitted our new dating app, Rove Dating, and it’s been rejected under Guideline 4.3(b) — “Design: Spam.” I’d really appreciate your insights, especially from anyone who’s faced something similar or has experience getting nuanced apps approved in a saturated category. Before building Rove, we spoke to dozens of users of existing dating platforms. We consistently heard the same thing: people are deeply dissatisfied with current apps. They’re overwhelmed, burned out by swiping, and frustrated by endless choices and low-quality interactions. It became clear that the problem isn’t that there are “too many” dating apps — it’s that most aren’t adapting to how people actually want to date in 2025. We designed Rove to address those pain points head-on, with a totally different approach to matching, message limits, and emotional safety. We believe our app meaningfully improves the dating experience — but we’re having trouble getting that across in the review process. Below is the ex
Replies
3
Boosts
0
Views
220
Activity
Jun ’25
1.0 Information Request and your app does not comply with Guideline 4.3
I have more then 150 stickers pack in AppStore. Last one was published week ago. Today I got 1.0 Information Request to last pack with next messageHello,We're writing to provide information about your app's review.We found that your app does not comply with Guideline 4.3 of the App Store Review Guidelines, because your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language.You will need to combine apps with similar feature sets into a single container app, differentiating varied content within your app by categorizing elements into groups, using the in-app purchase API and location services to deliver content to users. Once you have done so, please reply to this message via Resolution Center indicating the app name and Apple ID of any container apps submitted under your Apple Developer Program account.Transferring and submitting this app, or other associated apps, under a new or existing Apple Developer Program account is
Replies
0
Boosts
0
Views
578
Activity
Nov ’18
App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello, I'm seeking advice regarding my app CloakLine which has been rejected multiple times under Guideline 4.3(a) for being too similar to other apps. App Details: Name: CloakLine Bundle ID: com.ztech.cloakline Current Status: Rejected Rejection History: Initial Rejection: Reason: Similar binary, metadata, and/or concept to other apps Reviewer's comment: Submitting similar or repackaged apps is a form of spam Our Response: I've verified that no app with a similar name exists in the App Store This is our original work, not a repackaged app We have only one bundle ID All assets, code, and designs are original Actions Taken: Requested Phone Call: Was told our app has similar functionalities to other apps But no specific details were provided about which functionalities or which apps First Appeal: Added 5+ new unique features Result: Still rejected Second Appeal: Added another 5+ unique features Result: Still rejected Current Situation: We've ensured our app's uniqueness through: Distinctive app name an
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1
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0
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305
Activity
Feb ’25
Reply to WatchOS public beta,
Yes I also have the Betas Profile installed, and after installing a few weeks ago it updated after installing the profile, but nothing since then. Under about my watch has version 4.3 (15T212) is that the latest.
Topic: App & System Services SubTopic: Core OS Tags:
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May ’18
Repeated Guideline 4.3 Rejection for Update – Requesting Insight From Fellow Developers And App Review Team
Hello everyone, I hope you are all doing well. I’m opening this discussion because we’ve encountered a repeated Guideline 4.3 rejection for an update, despite having previously addressed the same concern with the App Review team and reaching a resolution. Several weeks ago, we went through a detailed review process regarding Guideline 4.3. We provided full technical explanations, clarified our development structure, redesigned parts of the UI, and made all adjustments requested by the App Review team. That update was ultimately approved, and the app has been live on the App Store since then without any issues. However, our new submission—which includes only a critical bug fix—is now being rejected again for the same 4.3 reason. No changes have been made to the concept, design, or core functionality since the previously approved version. The update is not introducing new features or new UI; it simply resolves a performance bug affecting downloads and uploads, which users are already
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3
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0
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201
Activity
Nov ’25
Reply to 7.1 Won't Install
If you go to theapp's page within the AppStore it'll at least say Installing with a 4.3 GB download appearing in Launch Pad but again.. it hangs and waits forever
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Oct ’15