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“4.3”

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Reply to First submission stuck in "Waiting for Review" for 6+ days, expedite and support requests unanswered
Update, August 23. Approved. The app has been approved and is live on the App Store. I want to be specific with my thanks, because a general thank you, Apple would miss the point. What changed the outcome was that someone on App Review actually read what I had written, instead of returning another template. Whoever that was, thank you. You did not just close a ticket; you made it possible to reach a person at all, and that is the whole difference between a process that works and one that does not. I am glad that fairness turned out to exist here, even if it took the better part of a month to find it. I have been candid in this thread about how the process looked from my side, so let me be equally candid now. Over twenty-three days, a first submission and a brand new account, I am certain I made mistakes of my own along the way. All's well that ends well. For anyone who lands here searching for a 4.3 thread, the honest summary is this. The specific element was never named to me, in any channel. What I
Aug ’26
Reply to 4.3(a): five apps flagged at once, and the rejection wording changed from "other developers" to "you or other developers"
The wording change from “other developers” to “you or other developers” may be meaningful, but I would not treat it as proof by itself. The practical next step is to make your appeal evidence separate three possible issues: binary similarity, metadata similarity, and concept/category similarity. Your code-overlap numbers are useful, but for 4.3(a) I would also include evidence App Review can evaluate quickly: a table of all five affected apps, their Bundle IDs, App IDs, categories, core user flows and monetization; screenshots or a short video showing the document-parser feature immediately visible in Real Cost, not hidden behind purchase or onboarding; a comparison against the closest loan/debt apps, focused on user outcome rather than implementation; the exact build numbers and metadata versions that were rejected; a statement that there are no shared templates, contractors, SDKs, backends, assets or metadata patterns beyond ordinary SwiftUI scaffolding. In Resolution Center or a formal appeal, I w
Sep ’26
Uploading a Whitealabel app to the App Store
I am whitelabeling the Rocket.Chat app for use with a small but growing group of people. I want to make it as easy as possible for them to download and use the app as many of them are not very tech savvy. When going to upload the app, the review process flagged it as a violation of guideline 4.3 - Spam. My question is: 1) Is there another way that would be better to distribute my app? 2) Is there a way I can change my app or my listing so as not to violate 4.3 as spam is absolutely not my intension. Thank you for your help!
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1.2k
Jan ’23
Watch 3 cellular locked on Apple logo at startup
Since the first 4.3 beta 1 the watch 3 (cellullar) stay had difficulty to start when is powered up and stay locked on the Apple Logo. It is necessary to reboot it pressing the two buttons. This happened very often at startup.Now with the Beta 2, 4.3 (15T5176c) it's very difficult for it to boot correctly, she stays locketd on the Apple logo. It is necessary to force the reboot pressing the two buttons a lot of times for it to be ready.Do you have this kind of problem ?
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425
Feb ’18
Extremely offended by Inconsistent Review
Extremely offended. It leaves me speechless at how inconsistent the apple developer review process is. I got case 4.3 resolved previously, but they keep telling me how I violated 4.3. So I added new functionalities but they still reply with the same automatic response. They told me I have one thing (blocking function) before the approval, I did so, and they still reject me. I am about to lose a lot of money because of this inconsistent process. It makes me so angry and desparate. Please do your work.
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252
Feb ’25
Reply to publish different app version according to the country
Regarding different versions of the app for different country App Stores - you choose the countries in which each app is listed for sale. So you could use a different app for different countries. Each different app would actually be just a different version of the same app. But here you would run up against being rejected for '4.3 Spam' https://developer.apple.com/app-store/review/guidelines/#spam A better solution would be to have the app detect the country App Store from which it is purchased. I do not know a straightforward way of doing that because currentLocale is set by the user's preference not the user's App Store country. But another way is to make an SKProductRequest for an IAP - any IAP. During the response to that SKProductRequest you would examine the SKProduct's priceLocale.countryCode and that would reveal the counry of the App Store. https://developer.apple.com/documentation/storekit/skproduct/1506145-pricelocale?language=objcIn this process there is no need to actually make the purch
May ’19
Divya Maarg stuck App stuck in Waiting for Review after resubmission
Hello Apple Developer Community, Our app Divya Maarg, version 1.0.8, has remained in “Waiting for Review” since September 22, 2026. The previous submission received feedback under Guideline 4.3(b). We addressed the feedback, updated the application, provided clarification to App Review, and submitted a new build. We have also contacted Developer Support and submitted an expedited review request. However, the current submission has not yet moved from “Waiting for Review” to “In Review.” We understand review times can vary. We would simply like to know whether an extended Waiting for Review period can occur following a previous 4.3(b) review, and whether we should continue waiting or take any further action. We do not want to withdraw and resubmit unnecessarily if the submission is already correctly queued. Has anyone experienced a similar delay after addressing 4.3(b) feedback? Thank you.
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3w
Reply to Why Doesnt this Wrap Correctly?
I could not get it wrapping at the right place. It looks like SwiftUI wraps to balance as much as possible to have same length text on both lines. No way to directly ask for a lineBreakMode, unless you go through UIViewRepresentable https://stackoverflow.com/questions/58469001/how-can-i-get-text-to-wrap-in-a-uilabel-via-uiviewrepresentable-without-having/58474880#58474880 . how to vertical align top for text High Tide Declare in the HStack (see below) I tested with a longer text just to check Text(1:08 AM (Tue 03) January and more) Why do you define explicit GeometryProxy var ? How to you call to initialise (in SceneDelegate for instance). I changed as follows to be able to test struct TideForecastInfoView: View { // var geometryProxy: GeometryProxy var body: some View { GeometryReader { geometryProxy in VStack { getHeaders(geometryProxy) TideForecastEntryView() // geometryProxy: geometryProxy) .padding(2) } .background(.white) .clipShape(RoundedRectangle(cornerRadius: 14)) .shadow(radius: 8) } } @ViewBuilder
Topic: UI Frameworks SubTopic: SwiftUI Tags:
Jan ’23
About Guideline 4.2.6
In Guideline 4.2.6.Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.This Guideline is very similar to Guideline 4.3.How to comply with Guideline 4.2.6 without violating Guideline 4.3?Is it possible to just use the tool to create an similar app and submit it using the client's developer account?Is there an impact if the customer's developer account is an individual developer account and not an enterprise developer account?
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1k
Jun ’18
Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam App Store Distribution & Marketing
Thanks Jay_limbani for this topic, I'm facing this issue as well. Let me borrow your topic to ask Apple App Review Team to assit me, hope you don't mind. Appreciate and thank you. Submission ID : c845d491-a9e6-46b2-81d1-acb659cf55c6 Dear App Review Team, I hope this message finds you well. Harmonian is not just another app; it’s a heartfelt effort to create a platform where individuals facing life’s challenges can find support, guidance, and hope. It is a unique, ad-free space focused on fostering mental well-being, empathy, and positive engagement—unlike entertainment-driven or generic platforms. Our mission is to make a meaningful difference by helping people connect, share, and uplift one another in a safe and harmonious environment. I understand your concerns under Guideline 4.3(a) regarding similarities with other apps. While certain features may seem familiar, I assure you that Harmonian is fundamentally different in its purpose, execution, and user experience. It is built with a focus on pers
Nov ’24
Reply to Apple is preventing us from updating our app
Hi, Unfortunately, I am still facing the same issue. The latest versions have been rejected multiple times under Guideline 4.3(a) - Design - Spam: “We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” I’ve carefully reviewed this feedback and made significant updates after each rejection, including adding new features, improving the UI/UX, rebranding, and introducing localization for more languages. Despite these efforts, the app continues to be rejected for the same reason. Here’s a summary of the key changes I’ve made so far: • Added ~10 unique new features • Completely revamped the UI/UX • Introduced new languages (localization) • Implemented TipKit • Rebranded the entire app • Improved security • Added entirely new modes The latest version of the app is vastly diffe
Jan ’25
Reply to Pending Termination Notice 4.3 (Spam) – Appeal Submitted 7 days ago but no confirmation or response
Hi @lazyvar, thank you for your insightful feedback! I completely understand your point about idea saturation. However, my game mechanics are quite different—for example, Scream Bird relies entirely on real-time voice/microphone controls rather than conventional touch controls. However, you're right, while the mechanics are different, the gameplay is quite similar, so it could be considered spam; if so, I accept that and agree if my game isn't approved. The main issue I'm facing is inconsistency: the game was approved after initial rejections (oddly, a version that had just been rejected was approved again, which is something I've never experienced before). But then it triggered a Account pending termination message when I submitted another game (Hopscotch). That's why I'm requesting Apple to officially review it. To elaborate on Hopscotch, it's a hopscotch game, quite unique and, in my opinion, quite challenging. You tap the left side of the screen to land with your left foot, tap the right side to land with
Jul ’26
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I feel it is less about what differences are inside the application, and more about Apple wanting to reduce the clutter in the Appstore.I am all for reducing the number of junk apps, clones, flappy games, and spam, but to outright tell all developers that they have to combine several games into a container app, some of which just don't belong together is overstretching this guideline.Apple needs to soften up the 4.3 guidelines, and allow developers to continue to publish apps that are branded toward the specific target market. eg: diet apps should not be combined. I as a customer would not want to download an app with multiple varying diets when I'm only looking for one specific one.Same with travel apps - if I want an app that caters to Paris traveling, I do not want NYC, Rome, London, Milan, & other cities in a bundle.The idea behind the agreement is well intended, but it's taken too far, without consideration for marketing & other things that come into play with the Appstore.So the topic i
Aug ’17
Reply to First submission stuck in "Waiting for Review" for 6+ days, expedite and support requests unanswered
Update, August 23. Approved. The app has been approved and is live on the App Store. I want to be specific with my thanks, because a general thank you, Apple would miss the point. What changed the outcome was that someone on App Review actually read what I had written, instead of returning another template. Whoever that was, thank you. You did not just close a ticket; you made it possible to reach a person at all, and that is the whole difference between a process that works and one that does not. I am glad that fairness turned out to exist here, even if it took the better part of a month to find it. I have been candid in this thread about how the process looked from my side, so let me be equally candid now. Over twenty-three days, a first submission and a brand new account, I am certain I made mistakes of my own along the way. All's well that ends well. For anyone who lands here searching for a 4.3 thread, the honest summary is this. The specific element was never named to me, in any channel. What I
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Aug ’26
Reply to 4.3(a): five apps flagged at once, and the rejection wording changed from "other developers" to "you or other developers"
The wording change from “other developers” to “you or other developers” may be meaningful, but I would not treat it as proof by itself. The practical next step is to make your appeal evidence separate three possible issues: binary similarity, metadata similarity, and concept/category similarity. Your code-overlap numbers are useful, but for 4.3(a) I would also include evidence App Review can evaluate quickly: a table of all five affected apps, their Bundle IDs, App IDs, categories, core user flows and monetization; screenshots or a short video showing the document-parser feature immediately visible in Real Cost, not hidden behind purchase or onboarding; a comparison against the closest loan/debt apps, focused on user outcome rather than implementation; the exact build numbers and metadata versions that were rejected; a statement that there are no shared templates, contractors, SDKs, backends, assets or metadata patterns beyond ordinary SwiftUI scaffolding. In Resolution Center or a formal appeal, I w
Replies
Boosts
Views
Activity
Sep ’26
Uploading a Whitealabel app to the App Store
I am whitelabeling the Rocket.Chat app for use with a small but growing group of people. I want to make it as easy as possible for them to download and use the app as many of them are not very tech savvy. When going to upload the app, the review process flagged it as a violation of guideline 4.3 - Spam. My question is: 1) Is there another way that would be better to distribute my app? 2) Is there a way I can change my app or my listing so as not to violate 4.3 as spam is absolutely not my intension. Thank you for your help!
Replies
0
Boosts
0
Views
1.2k
Activity
Jan ’23
Watch 3 cellular locked on Apple logo at startup
Since the first 4.3 beta 1 the watch 3 (cellullar) stay had difficulty to start when is powered up and stay locked on the Apple Logo. It is necessary to reboot it pressing the two buttons. This happened very often at startup.Now with the Beta 2, 4.3 (15T5176c) it's very difficult for it to boot correctly, she stays locketd on the Apple logo. It is necessary to force the reboot pressing the two buttons a lot of times for it to be ready.Do you have this kind of problem ?
Replies
0
Boosts
0
Views
425
Activity
Feb ’18
Extremely offended by Inconsistent Review
Extremely offended. It leaves me speechless at how inconsistent the apple developer review process is. I got case 4.3 resolved previously, but they keep telling me how I violated 4.3. So I added new functionalities but they still reply with the same automatic response. They told me I have one thing (blocking function) before the approval, I did so, and they still reject me. I am about to lose a lot of money because of this inconsistent process. It makes me so angry and desparate. Please do your work.
Replies
2
Boosts
0
Views
252
Activity
Feb ’25
Reply to publish different app version according to the country
Regarding different versions of the app for different country App Stores - you choose the countries in which each app is listed for sale. So you could use a different app for different countries. Each different app would actually be just a different version of the same app. But here you would run up against being rejected for '4.3 Spam' https://developer.apple.com/app-store/review/guidelines/#spam A better solution would be to have the app detect the country App Store from which it is purchased. I do not know a straightforward way of doing that because currentLocale is set by the user's preference not the user's App Store country. But another way is to make an SKProductRequest for an IAP - any IAP. During the response to that SKProductRequest you would examine the SKProduct's priceLocale.countryCode and that would reveal the counry of the App Store. https://developer.apple.com/documentation/storekit/skproduct/1506145-pricelocale?language=objcIn this process there is no need to actually make the purch
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May ’19
App Rejected
Hi there, Im trying to submit an app but is rejected from apple gour guidelines 4.3(a) Design-Spam violation. Can someone help me with that please?
Replies
2
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0
Views
740
Activity
Sep ’24
Divya Maarg stuck App stuck in Waiting for Review after resubmission
Hello Apple Developer Community, Our app Divya Maarg, version 1.0.8, has remained in “Waiting for Review” since September 22, 2026. The previous submission received feedback under Guideline 4.3(b). We addressed the feedback, updated the application, provided clarification to App Review, and submitted a new build. We have also contacted Developer Support and submitted an expedited review request. However, the current submission has not yet moved from “Waiting for Review” to “In Review.” We understand review times can vary. We would simply like to know whether an extended Waiting for Review period can occur following a previous 4.3(b) review, and whether we should continue waiting or take any further action. We do not want to withdraw and resubmit unnecessarily if the submission is already correctly queued. Has anyone experienced a similar delay after addressing 4.3(b) feedback? Thank you.
Replies
0
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0
Views
86
Activity
3w
How to modify the BundleID of an online application?
What process can be successfully modified? Can I remove the old app from the shelf and use the new BundleID to re launch it? If so, how to deal with the problems related to 4.3 Spam in the new application audit?
Replies
1
Boosts
0
Views
361
Activity
Oct ’22
Reply to Why Doesnt this Wrap Correctly?
I could not get it wrapping at the right place. It looks like SwiftUI wraps to balance as much as possible to have same length text on both lines. No way to directly ask for a lineBreakMode, unless you go through UIViewRepresentable https://stackoverflow.com/questions/58469001/how-can-i-get-text-to-wrap-in-a-uilabel-via-uiviewrepresentable-without-having/58474880#58474880 . how to vertical align top for text High Tide Declare in the HStack (see below) I tested with a longer text just to check Text(1:08 AM (Tue 03) January and more) Why do you define explicit GeometryProxy var ? How to you call to initialise (in SceneDelegate for instance). I changed as follows to be able to test struct TideForecastInfoView: View { // var geometryProxy: GeometryProxy var body: some View { GeometryReader { geometryProxy in VStack { getHeaders(geometryProxy) TideForecastEntryView() // geometryProxy: geometryProxy) .padding(2) } .background(.white) .clipShape(RoundedRectangle(cornerRadius: 14)) .shadow(radius: 8) } } @ViewBuilder
Topic: UI Frameworks SubTopic: SwiftUI Tags:
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Jan ’23
About Guideline 4.2.6
In Guideline 4.2.6.Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.This Guideline is very similar to Guideline 4.3.How to comply with Guideline 4.2.6 without violating Guideline 4.3?Is it possible to just use the tool to create an similar app and submit it using the client's developer account?Is there an impact if the customer's developer account is an individual developer account and not an enterprise developer account?
Replies
0
Boosts
0
Views
1k
Activity
Jun ’18
Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam App Store Distribution & Marketing
Thanks Jay_limbani for this topic, I'm facing this issue as well. Let me borrow your topic to ask Apple App Review Team to assit me, hope you don't mind. Appreciate and thank you. Submission ID : c845d491-a9e6-46b2-81d1-acb659cf55c6 Dear App Review Team, I hope this message finds you well. Harmonian is not just another app; it’s a heartfelt effort to create a platform where individuals facing life’s challenges can find support, guidance, and hope. It is a unique, ad-free space focused on fostering mental well-being, empathy, and positive engagement—unlike entertainment-driven or generic platforms. Our mission is to make a meaningful difference by helping people connect, share, and uplift one another in a safe and harmonious environment. I understand your concerns under Guideline 4.3(a) regarding similarities with other apps. While certain features may seem familiar, I assure you that Harmonian is fundamentally different in its purpose, execution, and user experience. It is built with a focus on pers
Replies
Boosts
Views
Activity
Nov ’24
Reply to Apple is preventing us from updating our app
Hi, Unfortunately, I am still facing the same issue. The latest versions have been rejected multiple times under Guideline 4.3(a) - Design - Spam: “We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” I’ve carefully reviewed this feedback and made significant updates after each rejection, including adding new features, improving the UI/UX, rebranding, and introducing localization for more languages. Despite these efforts, the app continues to be rejected for the same reason. Here’s a summary of the key changes I’ve made so far: • Added ~10 unique new features • Completely revamped the UI/UX • Introduced new languages (localization) • Implemented TipKit • Rebranded the entire app • Improved security • Added entirely new modes The latest version of the app is vastly diffe
Replies
Boosts
Views
Activity
Jan ’25
Reply to Pending Termination Notice 4.3 (Spam) – Appeal Submitted 7 days ago but no confirmation or response
Hi @lazyvar, thank you for your insightful feedback! I completely understand your point about idea saturation. However, my game mechanics are quite different—for example, Scream Bird relies entirely on real-time voice/microphone controls rather than conventional touch controls. However, you're right, while the mechanics are different, the gameplay is quite similar, so it could be considered spam; if so, I accept that and agree if my game isn't approved. The main issue I'm facing is inconsistency: the game was approved after initial rejections (oddly, a version that had just been rejected was approved again, which is something I've never experienced before). But then it triggered a Account pending termination message when I submitted another game (Hopscotch). That's why I'm requesting Apple to officially review it. To elaborate on Hopscotch, it's a hopscotch game, quite unique and, in my opinion, quite challenging. You tap the left side of the screen to land with your left foot, tap the right side to land with
Replies
Boosts
Views
Activity
Jul ’26
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I feel it is less about what differences are inside the application, and more about Apple wanting to reduce the clutter in the Appstore.I am all for reducing the number of junk apps, clones, flappy games, and spam, but to outright tell all developers that they have to combine several games into a container app, some of which just don't belong together is overstretching this guideline.Apple needs to soften up the 4.3 guidelines, and allow developers to continue to publish apps that are branded toward the specific target market. eg: diet apps should not be combined. I as a customer would not want to download an app with multiple varying diets when I'm only looking for one specific one.Same with travel apps - if I want an app that caters to Paris traveling, I do not want NYC, Rome, London, Milan, & other cities in a bundle.The idea behind the agreement is well intended, but it's taken too far, without consideration for marketing & other things that come into play with the Appstore.So the topic i
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Views
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Aug ’17