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4.3

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Reply to Guidance Needed: App Store Review - Rebuilding Previous App Under New Developer Account
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Guidance Needed: App Store Review - Rebuilding Previous App Under New Developer Account
I'm seeking advice regarding an App Store review situation. Here's the context: We previously had an inventory management app on the App Store that had significant technical issues and bugs Instead of updating the old version, we made the decision to: Completely rebuild the app from scratch with improved architecture Use a new tech stack for better stability Submit under a new developer account for a fresh start The review team has flagged this as a violation of Guideline 4.3(a) - Design - Spam, citing duplication of content and functionality. Key Details: We are the original creators of both versions The previous version was removed due to technical issues The new version is a complete rebuild, not just a repackaging We maintained similar branding as it's our own product Questions for the community: Has anyone successfully handled a similar situation of rebuilding and resubmitting their own app? What approaches worked for distinguishing the new version from the previous one? Are there specific techn
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Feb ’25
Reply to How to get a human to review my app
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Reply to Design Spam 4.3
I recently did an experiment to figure out why my app update keeps getting rejected under 4.3(a) Design Spam, and the results make no sense. • I removed ALL changes except for minor number tweaks to character movement. • The submitted build is now 99.9% identical to the live App Store version. • This exact same codebase was previously approved and is currently live. Despite this, Apple still rejected the update under 4.3(a) Design Spam. This raises serious questions: 1️⃣ How can a build that was already approved now be classified as spam? 2️⃣ Why is Apple blocking ALL further updates even when there are no functional changes? 3️⃣ What steps can I take to get an actual explanation from Apple? Has anyone else experienced this? How do I escalate this beyond the generic rejections?
Topic: Design SubTopic: General
Feb ’25
Extremely offended by Inconsistent Review
Extremely offended. It leaves me speechless at how inconsistent the apple developer review process is. I got case 4.3 resolved previously, but they keep telling me how I violated 4.3. So I added new functionalities but they still reply with the same automatic response. They told me I have one thing (blocking function) before the approval, I did so, and they still reject me. I am about to lose a lot of money because of this inconsistent process. It makes me so angry and desparate. Please do your work.
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Feb ’25
Reply to Extremely offended by Inconsistent Review
Welcome to the forum. You wrote: I got case 4.3 resolved previously, Do you mean you once got a rejection that was finally solved ? If so, I do advise you, when you submit a new release, to mention this past rejection and its resolution and give details (incl the dates of this former rejection/resolution) in the notes for reviewer. That should avoid this type of new rejection.
Feb ’25
App Review 4.3(a) Design Spam Rejection
Hey Apple Developer Community, We have been on the app store for 7 years now. Our latest app submission was rejected under Guideline 4.3(a) app shares similarities in binary, metadata, and concept with apps submitted by other developers, with only minor differences. Even after multiple reviews, the reason for rejection is the same. We still found that your app shares a similar binary, metadata, and concept as apps submitted to the App Store by other developers, with only minor differences. Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Our app has been developed in-house and we own the entire source code. And Apple won't tell us which app this is similar to. Do they expect us to discover that? We have already filed an appeal with the App Board. Has anyone been in a similar situation? What's the best way to resolve this? Any support here will be much appreciated.
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Nov ’24
App rejection - Guideline 4.3(a) - Design - Spam
Hello, i have built an app in Unity, the first app I’ve attempted to submit to the App Store. It is a unique app that links to our web shop. Each time the submission is rejected due to “Guideline 4.3(a) - Design - Spam” with some generic info: “We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” Quite bizarre since this is the first time submitting the app! Nobody ever responds to emails to give further information, frustrating considering you pay £79 for this service…
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Nov ’24
App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
My app, Plinco, was rejected under App Review Guideline 4.3 – Design Spam, stating that it shares similarities with other apps available on the App Store. However, Plinco is a completely unique entertainment experience, designed with original assets, mechanics, and features. It allows users to customize various elements, including risk levels and configurations, ensuring a personalized and engaging experience. Special features like triple elements and the legendary golden mode introduce an extra layer of excitement and strategy. The app also offers high-quality visuals, immersive sound, and dynamic interactions, making each session feel fresh and unique. I conducted extensive research on the App Store and found no similar apps in the Entertainment category that match Plinco's concept and functionality. My app is built from scratch, without using pre-existing templates or duplicated content. Despite implementing multiple updates to address potential concerns, I have not received specific feedback clar
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Jan ’25
Reply to App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25
Rejected for Guideline 4.3 - Spam
Hello, One of our apps has been rejected under Guideline 4.3 for spam. Our studio has been on the App Store for 10+ years and this particular app has been available for over two years without previous issue. We have submitted a couple responses to the original rejection outlining why we think our app is unique and not spam and unfortunately we have been rejected. I have also submitted an appeal and requested a phone call. This is compounded by a live issue happening in our app right now that requires a build to unblock. I added that to our review notes for submission but was rejected. We believe we have been flagged as spam in error and would like to release builds to our active players ASAP to get them unblocked and provide further value to them. Beyond submitting an appeal and requesting a call is there anything else I can do?
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Jan ’25
Rejected for Guideline 4.3a - Spam
Hello, I am a solo indie game developer with more than 20 years of experience. I have been publishing games on App Store more than 10 years. My recent game PinPoint Master has been rejected under Guideline 4.3 for Spam. I believe this is a huge mistake because the concept, gameplay and game code is unique. There is not even a similar game on the App Store. I realized there are many complaints about this 4.3 Spam rejection. There many developers are getting rejected for spam in recent days. This indicates a possible flaw in the review system. I submitted appeal two times but no response. I was about to close a publisher deal for this game. They have been testing two weeks and decided to sign after App Store release. But his issue caused a big loss for me. Here is the YouTube video of the game: https://www.youtube.com/watch?v=WBQrSon0YJw I really need this error fixed ASAP. Thanks. Developer page: https://apps.apple.com/us/developer/hakan-nehir/id575783788 Submission ID: 07be061d-d7df-43ea-8d5
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Jan ’25
Rejected for Guideline 4.3a - Spam
Hello, I posted this on one of the other forums, but I think it fits better here. One of our apps has been rejected under Guideline 4.3 for spam. Our studio has been on the App Store for 10+ years and this particular app has been available for over two years without previous issue. We have submitted a couple responses to the original rejection outlining why we think our app is unique and not spam and unfortunately we have been rejected. I have also submitted an appeal and requested a phone call. This is compounded by a live issue happening in our app right now that requires a build to unblock. I added that to our review notes for submission but was rejected. We believe we have been flagged as spam in error and would like to release builds to our active players ASAP to get them unblocked and provide further value to them. Beyond submitting an appeal and requesting a call is there anything else I can do?
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Jan ’25
Problem with Guideline 4.3(a) - Design - Spam
Hello, My app was rejected because of App Review Guideline 4.3 – Design Spam. The response I received states: “We noticed your app shares similar features, interface design, and functionality with other apps available on the App Store. Apps that duplicate content or functionality from other apps without adding significant value or unique user experiences are considered spam and will not be approved for distribution.” I developed Plinking Platform Rise, a reaction and accuracy game where players control a platform to balance a ball while avoiding obstacles. The game becomes more challenging with each level, and a dark mode adds an exciting element by reducing visibility and requiring greater precision. I’ve tried multiple times to understand the exact reasons for this rejection and made several updates to address potential issues, but all my efforts have been ignored by App Review. None of the changes I implemented led to a resolution. This is the first app I’ve submitted to the App Store, and I devel
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Jan ’25