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4.3

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Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Welcome to the forum. My advice as you once experienced a rejection, is to add a comment to the reviewer, each time you submit a new version, explaining exactly what you tell here. App was once rejected under 4.3, but after adding unique features it was accepted . These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required That will help a new reviewer to perform an better informed review taking into account that you have corrected what caused a former rejection.
Feb ’25
Unfair 4.3(a) Rejection - Update Blocked
Hi, Our latest update for Top Scorer 2 was rejected under Guideline 4.3(a) - Spam, despite previous versions being approved without issue. We have been developing this game since 2017, and it is an original creation with unique gameplay, AI, and physics. This update includes super important bug fixes and improvements critical for our user base, yet Apple claims it is too similar to other apps without specifying which ones or what exactly needs to change. Previous version with similar features and design, was successfully approved, we are improving resolutions, updating SDKs and enhancing security for our players, why would you reject it, leaving players with an older version of the game that lacks the vast array of improvements we've incorporated in the game. Has anyone faced a similar rejection? Any advice would be appreciated.
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Feb ’25
Unfair Rejection – Minglr App Constantly Denied Without Clear Justification (Escalation Request)
Hello Apple Developer Community, We are reaching out in frustration after facing multiple rejections for our app, Minglr, under Guideline 4.3(a) – Spam, despite the fact that: • Our app was approved in May 2024 and has passed four updates without any issue related to design or concept similarity. • The current rejection contradicts Apple’s own approval history, despite no fundamental changes to our UI/UX. • We have built Minglr’s design from scratch in Figma (with a full design history to prove it) and yet are not being given the opportunity to provide evidence. • We have requested Apple to clarify which app they are comparing us to, but they refuse to provide details, making it impossible to properly address their concerns. Why This Feels Unfair & Inconsistent • Apple continues to approve apps with identical UI and UX (such as dating apps), yet a completely different social app like Minglr is being flagged without justification. • If a similar app exists, Apple should confirm whether it was subm
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Feb ’25
Reply to Review-Spam 4.3
Hi everyone, We are facing a frustrating and seemingly automated rejection process under Guideline 4.3(a) – Spam, despite providing clear and transparent proof that our app, Minglr, is unique and originally designed. The Issue: Our app has been approved multiple times since May 2024, with four previous updates passing without issue. Now, it is suddenly being flagged as similar to other apps, despite the fact that it has a completely unique concept, UI, and functionality—which we have repeatedly demonstrated. We even provided full access to our Figma design files to prove that our UI/UX was built from scratch by our Art Director. Despite all of this, we keep receiving the same generic rejection response with no real explanation or actionable feedback. Our Concerns: The Review Process Feels Automated – We provide detailed responses, yet we receive the same copy-pasted reply without any acknowledgment of the evidence we submit. Lack of Transparency – If there is a real issue, we are more than willing to
Feb ’25
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
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Feb ’25
Design Spam 4.3
Hello So I have an application which is in the Apple store. I wanted to fixe some issue therefore i created update build with the following: • Reworked Character Physics: Improved responsiveness and movement for smoother, more controlled gameplay. • Bug Fixes & Performance Enhancements: Fixed critical issues affecting gameplay consistency and stability. Players will now experience better performance and more accurate controls. • Mac Catalyst Fixes: Improved support for macOS, fixing issues related to UI scaling and responsiveness. The changes above are basically all there is. Now it seems that i am not able to pass review as it constantly marks design spam and not give anything in particular. Whats up with that ?
Topic: Design SubTopic: General
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Feb ’25
App rejection Guideline 4.3(a) - Design - Spam
Hello My app got rejected with the message We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. In short, my app is a vpn app built entirely by me. In Russia almost all vpn protocols are blocked: wireguard, openvpn etc. And the only protocol they could not block was vless. It was hard to implement it, i spent like 3 weeks on it writing my own package on flutter. The app first was uploaded to android and shared through testflight with some of my friends. And everyone switched to my app, because it works perfect for their needs: accessing instagram, twitter etc. Those apps are blocked here. So on my first attempt publishing i got 2 errors: Vpn should be published on the account that is organization Spam rejection I registered a company and switched from individual account to a company. I also changed the ui of the app (although i agree most vpns share the same concept design). I got rejected again with only Gui
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Dec ’24
My app update rejected by Guideline 4.3(a) - Design - Spam
Hi There! I released an app called Taino VPN with Russian IP on AppStore a month ago. After that, I updated the app successfully several times with minor fixes. Last time I submitted a new release with only small metadata and keyword updates and got rejected by Guideline 4.3(a) - Design - Spam. Original message is We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. I'm now very confused! On Apple's official website Guideline 4.3(a) says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. It does not make any sense because I have only 1 app developed from the scratch by me. Also, it does not match with Original reject message and 4.3(a) says nothing about other developers. I hope apple review support could guid
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Feb ’25
App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello, I'm seeking advice regarding my app CloakLine which has been rejected multiple times under Guideline 4.3(a) for being too similar to other apps. App Details: Name: CloakLine Bundle ID: com.ztech.cloakline Current Status: Rejected Rejection History: Initial Rejection: Reason: Similar binary, metadata, and/or concept to other apps Reviewer's comment: Submitting similar or repackaged apps is a form of spam Our Response: I've verified that no app with a similar name exists in the App Store This is our original work, not a repackaged app We have only one bundle ID All assets, code, and designs are original Actions Taken: Requested Phone Call: Was told our app has similar functionalities to other apps But no specific details were provided about which functionalities or which apps First Appeal: Added 5+ new unique features Result: Still rejected Second Appeal: Added another 5+ unique features Result: Still rejected Current Situation: We've ensured our app's uniqueness through: Distinctive app name an
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Feb ’25
Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Guideline 4.3(a) - Design - Spam
We have submitted an app which is published in production, however we are planning to move to use flutter and standardise the development and created the same design but name it to version 2 with new features, we are planning to migrate everything to this app but always get this issue and our appeal seems unable to reach Apple review some how. What should we do in this case?
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Feb ’25
Reply to Guidance Needed: App Store Review - Rebuilding Previous App Under New Developer Account
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Guidance Needed: App Store Review - Rebuilding Previous App Under New Developer Account
I'm seeking advice regarding an App Store review situation. Here's the context: We previously had an inventory management app on the App Store that had significant technical issues and bugs Instead of updating the old version, we made the decision to: Completely rebuild the app from scratch with improved architecture Use a new tech stack for better stability Submit under a new developer account for a fresh start The review team has flagged this as a violation of Guideline 4.3(a) - Design - Spam, citing duplication of content and functionality. Key Details: We are the original creators of both versions The previous version was removed due to technical issues The new version is a complete rebuild, not just a repackaging We maintained similar branding as it's our own product Questions for the community: Has anyone successfully handled a similar situation of rebuilding and resubmitting their own app? What approaches worked for distinguishing the new version from the previous one? Are there specific techn
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Feb ’25
Reply to How to get a human to review my app
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Reply to Design Spam 4.3
I recently did an experiment to figure out why my app update keeps getting rejected under 4.3(a) Design Spam, and the results make no sense. • I removed ALL changes except for minor number tweaks to character movement. • The submitted build is now 99.9% identical to the live App Store version. • This exact same codebase was previously approved and is currently live. Despite this, Apple still rejected the update under 4.3(a) Design Spam. This raises serious questions: 1️⃣ How can a build that was already approved now be classified as spam? 2️⃣ Why is Apple blocking ALL further updates even when there are no functional changes? 3️⃣ What steps can I take to get an actual explanation from Apple? Has anyone else experienced this? How do I escalate this beyond the generic rejections?
Topic: Design SubTopic: General
Feb ’25