Between getting your app ready for users and setting up your marketing channels, there’s a lot to consider when launching an app. Use these resources to help you prepare for launch day and beyond.

Preparing Your App for Submission

App Review

Read the App Store Review Guidelines to get familiar with the technical, content, and design criteria that we use to review all apps. We’ve also highlighted some of the most common issues that cause apps to get rejected to help you better prepare your app before submitting it for review.

TestFlight Beta Testing

Identify and resolve issues with your app before you release it on the App Store. With TestFlight Beta Testing, you can invite up to 10,000 external users to test and provide feedback on a beta version of your app.

Crafting Your App Store Presence

App Store Product Page

Your app’s name, icon, previews, screenshots, description, and keywords on the App Store play a critical role in whether users discover and download your app. Help users find and engage with your app through thoughtfully crafted metadata.

App Previews

Engage users with short videos of your iOS or tvOS app in action. Create compelling app previews that spark interest and drive downloads of your app using footage captured on device.

Promoted In-App Purchases

With iOS 11 or later, users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app. Learn more about building a seamless purchase flow and creating effective metadata.


Make sure the categories you assign to your app reflect its purpose. Learn more about special cases, like apps for kids, and understand the descriptions of each category.

Marketing Your App

Discovery on the App Store

The App Store and Mac App Store showcase amazing apps and games with in-depth stories, collections curated by our editors, and more. Learn about the process and let us know if your app has a unique story we should know about.

App Pre-Orders

Your new app can be made available for pre-order when you submit your app and metadata for review in App Store Connect. Users can order your app before it’s released for download from your App Store product page.

User Acquisition Marketing

Measure your user acquisition sources using App Analytics to focus your marketing efforts on the sources that provide the highest page views, downloads, engagement, and monetization.

More Resources

Search Ads

Easily promote your apps directly within App Store search results with Apple's mobile ad platform.

Safari Smart App Banners

Use this feature to display a banner that tells your website visitors on iOS that you have an app on the App Store. If they don't have your app installed, tapping the banner will take them to your product page.