Launch

Between getting your app ready for users and setting up your marketing channels, there’s a lot to consider when launching an app. Use these resources to help you prepare for launch day and beyond.

Preparing Your App for Submission

App Review

Read the App Store Review Guidelines to get familiar with the technical, content, and design criteria that we use to review all apps. We’ve also highlighted some of the most common issues that cause apps to get rejected to help you better prepare your app before submitting it for review.

TestFlight Beta Testing

Identify and resolve issues with your app before you release it on the App Store. With TestFlight Beta Testing, you can invite up to 10,000 external users to test and provide feedback on a beta version of your app.

Crafting Your App Store Presence

Marketing Your App

More Resources

Search Ads

Easily promote your apps directly within App Store search results with Apple's mobile ad platform.

Safari Smart App Banners

Use this feature to display a banner that tells your website visitors on iOS that you have an app on the App Store. If they don't have your app installed, tapping the banner will take them to your product page.