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“4.3”

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Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Conclusion: The Fight for Fairness in the App Store After months of jumping through hoops, removing features, and complying with vague rejections, it’s clear that Apple’s 4.3 guideline enforcement lacks transparency and consistency. The App Store is meant to be a platform that fosters innovation, yet it often feels like an arbitrary gatekeeper deciding which apps get through and which don’t—without proper explanation or recourse. Trust me, this app was one of one—a completely unique tool that no other competitor offers. And I don’t say that lightly. As a developer with 10 years of experience, I know what makes an app stand out, and I’ve built multiple successful ones. This wasn’t just another generic tracking app; it brought real innovation, from gender insights to bot detection and shortcut integrations—features that were built specifically to enhance the user experience. I have repeatedly revised my app, stripping away functionalities users found valuable, only to be met with the same copy-paste re
Feb ’25
Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Hey everyone, We’ve been facing an ongoing issue with 4.3 spam guideline rejections, and I wanted to see if anyone has experienced something similar or has advice. Initially, we got rejected under 4.3, but we complied by adding unique features that helped us pass. These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required After two successful updates, we pushed a third update focused on bug fixes—fixing iPad UI issues and notification improvements—but suddenly, we got rejected again for 4.3, without any clarification. We strongly believe this is a mistake because our app has distinct features not found in any other app. We’ve reached out to Apple for clarification but haven’t received a meaningful response. Has anyone else had a similar experience where a compliance fix worked initially, only to be rejected again later? Any advice on how to appeal this effectively? Would appreciate any insights! Thanks.
5
0
529
Feb ’25
Fake reasons given and biased decision made from Apple Review Team - Guideline 4.3(a) - Design - Spam
We submitted our application for a review and got rejected with the followings. Review date: February 18, 2025 Version reviewed: 1.0.0 Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about o
2
0
414
Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
UPDATE: Hey everyone, We’ve been pushing hard to make our app stand out, and we just rolled out some crazy new features, including: Apple Watch Companion App – Expanding stats to your wrist AI-Powered Gender Insights – A feature no other app offers Incognito Mode – For a more private experience That’s two features no other app has, yet we’re still being rejected under 4.3 Spam, even after making major updates. We originally passed after making compliance fixes, but now, despite these new unique features, we’re facing rejection again. Has anyone else dealt with this? Any advice on appealing effectively?
Feb ’25
My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Hi everyone, I recently received a rejection for my app submission on the App Store. The rejection reason was: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. (Guideline 4.3(a) - Design - Spam) However, my game is quite different. It features a unique pixel art style and introduces fresh mechanics, such as cleaning tasks, accepting additional missions from NPCs, and even an idle clicker-style system where players can hire workers to gather in-game points. These elements differentiate it from other apps in the same category. My game's name is quite different as well: My Pixel Market Sim - AppID: 6742187384 Additionally, the code behind the game is completely my own, and I even sell a popular Unity Asset on the Unity Asset Store for this category. So, I can assure you
2
0
470
Feb ’25
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
My game was also rejected with a 4.3 rating without any reason. I spent a long time developing it and tried countless ways to appeal, but all of them were mechanically replied with a 4.3 rating without any reason. I watse lots of time on Apple. My game currently has thousands of DAUs per day on Google and a rating of 4.7. It's ridiculous that it can't even be listed on Apple. Independent developers should give up Apple. I feel discriminated against.
Feb ’25
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Odd memory usage in user space application causing kernel panics
Hello, We are developing a multimedia routing platform written in Rust and uses gstreamer 1.20. We are targeting running on Mac Minis (older intel and newer M1/2/3/... w/ 8GB ram) using macOS 14.6.1 I have profiled memory usage using XCode instruments with the allocation tool, stack and heap memory is very stable once the pipelines are up and running. There are between 50 to 100 incoming RTSP streams with multiple webrtc connections, so lots of network and memory bandwidth is being used. However, we eventually see real memory usage increasing in Activity Monitor along with memory pressure increasing, but the heap/stack usage is constant in instruments, so we do not understand this behavior. Page fragmentation is a possibility, but have not been able to prove this with instruments. Please see attached image.You can see that 10-minute run had a total of approx 4.3 GB of allocations, but only 50.17MB persistent. Eventually we see kernel panics in either userspace watchdog timeout: no successful checkins
2
0
427
Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Welcome to the forum. My advice as you once experienced a rejection, is to add a comment to the reviewer, each time you submit a new version, explaining exactly what you tell here. App was once rejected under 4.3, but after adding unique features it was accepted . These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required That will help a new reviewer to perform an better informed review taking into account that you have corrected what caused a former rejection.
Feb ’25
Unfair 4.3(a) Rejection - Update Blocked
Hi, Our latest update for Top Scorer 2 was rejected under Guideline 4.3(a) - Spam, despite previous versions being approved without issue. We have been developing this game since 2017, and it is an original creation with unique gameplay, AI, and physics. This update includes super important bug fixes and improvements critical for our user base, yet Apple claims it is too similar to other apps without specifying which ones or what exactly needs to change. Previous version with similar features and design, was successfully approved, we are improving resolutions, updating SDKs and enhancing security for our players, why would you reject it, leaving players with an older version of the game that lacks the vast array of improvements we've incorporated in the game. Has anyone faced a similar rejection? Any advice would be appreciated.
1
0
557
Feb ’25
Unfair Rejection – Minglr App Constantly Denied Without Clear Justification (Escalation Request)
Hello Apple Developer Community, We are reaching out in frustration after facing multiple rejections for our app, Minglr, under Guideline 4.3(a) – Spam, despite the fact that: • Our app was approved in May 2024 and has passed four updates without any issue related to design or concept similarity. • The current rejection contradicts Apple’s own approval history, despite no fundamental changes to our UI/UX. • We have built Minglr’s design from scratch in Figma (with a full design history to prove it) and yet are not being given the opportunity to provide evidence. • We have requested Apple to clarify which app they are comparing us to, but they refuse to provide details, making it impossible to properly address their concerns. Why This Feels Unfair & Inconsistent • Apple continues to approve apps with identical UI and UX (such as dating apps), yet a completely different social app like Minglr is being flagged without justification. • If a similar app exists, Apple should confirm whether it was subm
3
0
427
Feb ’25
Reply to Review-Spam 4.3
Hi everyone, We are facing a frustrating and seemingly automated rejection process under Guideline 4.3(a) – Spam, despite providing clear and transparent proof that our app, Minglr, is unique and originally designed. The Issue: Our app has been approved multiple times since May 2024, with four previous updates passing without issue. Now, it is suddenly being flagged as similar to other apps, despite the fact that it has a completely unique concept, UI, and functionality—which we have repeatedly demonstrated. We even provided full access to our Figma design files to prove that our UI/UX was built from scratch by our Art Director. Despite all of this, we keep receiving the same generic rejection response with no real explanation or actionable feedback. Our Concerns: The Review Process Feels Automated – We provide detailed responses, yet we receive the same copy-pasted reply without any acknowledgment of the evidence we submit. Lack of Transparency – If there is a real issue, we are more than willing to
Feb ’25
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
2
0
658
Feb ’25
Design Spam 4.3
Hello So I have an application which is in the Apple store. I wanted to fixe some issue therefore i created update build with the following: • Reworked Character Physics: Improved responsiveness and movement for smoother, more controlled gameplay. • Bug Fixes & Performance Enhancements: Fixed critical issues affecting gameplay consistency and stability. Players will now experience better performance and more accurate controls. • Mac Catalyst Fixes: Improved support for macOS, fixing issues related to UI scaling and responsiveness. The changes above are basically all there is. Now it seems that i am not able to pass review as it constantly marks design spam and not give anything in particular. Whats up with that ?
Topic: Design SubTopic: General
6
0
893
Feb ’25
My app update rejected by Guideline 4.3(a) - Design - Spam
Hi There! I released an app called Taino VPN with Russian IP on AppStore a month ago. After that, I updated the app successfully several times with minor fixes. Last time I submitted a new release with only small metadata and keyword updates and got rejected by Guideline 4.3(a) - Design - Spam. Original message is We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. I'm now very confused! On Apple's official website Guideline 4.3(a) says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. It does not make any sense because I have only 1 app developed from the scratch by me. Also, it does not match with Original reject message and 4.3(a) says nothing about other developers. I hope apple review support could guid
1
0
428
Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Conclusion: The Fight for Fairness in the App Store After months of jumping through hoops, removing features, and complying with vague rejections, it’s clear that Apple’s 4.3 guideline enforcement lacks transparency and consistency. The App Store is meant to be a platform that fosters innovation, yet it often feels like an arbitrary gatekeeper deciding which apps get through and which don’t—without proper explanation or recourse. Trust me, this app was one of one—a completely unique tool that no other competitor offers. And I don’t say that lightly. As a developer with 10 years of experience, I know what makes an app stand out, and I’ve built multiple successful ones. This wasn’t just another generic tracking app; it brought real innovation, from gender insights to bot detection and shortcut integrations—features that were built specifically to enhance the user experience. I have repeatedly revised my app, stripping away functionalities users found valuable, only to be met with the same copy-paste re
Replies
Boosts
Views
Activity
Feb ’25
Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Hey everyone, We’ve been facing an ongoing issue with 4.3 spam guideline rejections, and I wanted to see if anyone has experienced something similar or has advice. Initially, we got rejected under 4.3, but we complied by adding unique features that helped us pass. These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required After two successful updates, we pushed a third update focused on bug fixes—fixing iPad UI issues and notification improvements—but suddenly, we got rejected again for 4.3, without any clarification. We strongly believe this is a mistake because our app has distinct features not found in any other app. We’ve reached out to Apple for clarification but haven’t received a meaningful response. Has anyone else had a similar experience where a compliance fix worked initially, only to be rejected again later? Any advice on how to appeal this effectively? Would appreciate any insights! Thanks.
Replies
5
Boosts
0
Views
529
Activity
Feb ’25
Fake reasons given and biased decision made from Apple Review Team - Guideline 4.3(a) - Design - Spam
We submitted our application for a review and got rejected with the followings. Review date: February 18, 2025 Version reviewed: 1.0.0 Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about o
Replies
2
Boosts
0
Views
414
Activity
Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
UPDATE: Hey everyone, We’ve been pushing hard to make our app stand out, and we just rolled out some crazy new features, including: Apple Watch Companion App – Expanding stats to your wrist AI-Powered Gender Insights – A feature no other app offers Incognito Mode – For a more private experience That’s two features no other app has, yet we’re still being rejected under 4.3 Spam, even after making major updates. We originally passed after making compliance fixes, but now, despite these new unique features, we’re facing rejection again. Has anyone else dealt with this? Any advice on appealing effectively?
Replies
Boosts
Views
Activity
Feb ’25
My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Hi everyone, I recently received a rejection for my app submission on the App Store. The rejection reason was: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. (Guideline 4.3(a) - Design - Spam) However, my game is quite different. It features a unique pixel art style and introduces fresh mechanics, such as cleaning tasks, accepting additional missions from NPCs, and even an idle clicker-style system where players can hire workers to gather in-game points. These elements differentiate it from other apps in the same category. My game's name is quite different as well: My Pixel Market Sim - AppID: 6742187384 Additionally, the code behind the game is completely my own, and I even sell a popular Unity Asset on the Unity Asset Store for this category. So, I can assure you
Replies
2
Boosts
0
Views
470
Activity
Feb ’25
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
My game was also rejected with a 4.3 rating without any reason. I spent a long time developing it and tried countless ways to appeal, but all of them were mechanically replied with a 4.3 rating without any reason. I watse lots of time on Apple. My game currently has thousands of DAUs per day on Google and a rating of 4.7. It's ridiculous that it can't even be listed on Apple. Independent developers should give up Apple. I feel discriminated against.
Replies
Boosts
Views
Activity
Feb ’25
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Feb ’25
Odd memory usage in user space application causing kernel panics
Hello, We are developing a multimedia routing platform written in Rust and uses gstreamer 1.20. We are targeting running on Mac Minis (older intel and newer M1/2/3/... w/ 8GB ram) using macOS 14.6.1 I have profiled memory usage using XCode instruments with the allocation tool, stack and heap memory is very stable once the pipelines are up and running. There are between 50 to 100 incoming RTSP streams with multiple webrtc connections, so lots of network and memory bandwidth is being used. However, we eventually see real memory usage increasing in Activity Monitor along with memory pressure increasing, but the heap/stack usage is constant in instruments, so we do not understand this behavior. Page fragmentation is a possibility, but have not been able to prove this with instruments. Please see attached image.You can see that 10-minute run had a total of approx 4.3 GB of allocations, but only 50.17MB persistent. Eventually we see kernel panics in either userspace watchdog timeout: no successful checkins
Replies
2
Boosts
0
Views
427
Activity
Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Welcome to the forum. My advice as you once experienced a rejection, is to add a comment to the reviewer, each time you submit a new version, explaining exactly what you tell here. App was once rejected under 4.3, but after adding unique features it was accepted . These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required That will help a new reviewer to perform an better informed review taking into account that you have corrected what caused a former rejection.
Replies
Boosts
Views
Activity
Feb ’25
Unfair 4.3(a) Rejection - Update Blocked
Hi, Our latest update for Top Scorer 2 was rejected under Guideline 4.3(a) - Spam, despite previous versions being approved without issue. We have been developing this game since 2017, and it is an original creation with unique gameplay, AI, and physics. This update includes super important bug fixes and improvements critical for our user base, yet Apple claims it is too similar to other apps without specifying which ones or what exactly needs to change. Previous version with similar features and design, was successfully approved, we are improving resolutions, updating SDKs and enhancing security for our players, why would you reject it, leaving players with an older version of the game that lacks the vast array of improvements we've incorporated in the game. Has anyone faced a similar rejection? Any advice would be appreciated.
Replies
1
Boosts
0
Views
557
Activity
Feb ’25
Unfair Rejection – Minglr App Constantly Denied Without Clear Justification (Escalation Request)
Hello Apple Developer Community, We are reaching out in frustration after facing multiple rejections for our app, Minglr, under Guideline 4.3(a) – Spam, despite the fact that: • Our app was approved in May 2024 and has passed four updates without any issue related to design or concept similarity. • The current rejection contradicts Apple’s own approval history, despite no fundamental changes to our UI/UX. • We have built Minglr’s design from scratch in Figma (with a full design history to prove it) and yet are not being given the opportunity to provide evidence. • We have requested Apple to clarify which app they are comparing us to, but they refuse to provide details, making it impossible to properly address their concerns. Why This Feels Unfair & Inconsistent • Apple continues to approve apps with identical UI and UX (such as dating apps), yet a completely different social app like Minglr is being flagged without justification. • If a similar app exists, Apple should confirm whether it was subm
Replies
3
Boosts
0
Views
427
Activity
Feb ’25
Reply to Review-Spam 4.3
Hi everyone, We are facing a frustrating and seemingly automated rejection process under Guideline 4.3(a) – Spam, despite providing clear and transparent proof that our app, Minglr, is unique and originally designed. The Issue: Our app has been approved multiple times since May 2024, with four previous updates passing without issue. Now, it is suddenly being flagged as similar to other apps, despite the fact that it has a completely unique concept, UI, and functionality—which we have repeatedly demonstrated. We even provided full access to our Figma design files to prove that our UI/UX was built from scratch by our Art Director. Despite all of this, we keep receiving the same generic rejection response with no real explanation or actionable feedback. Our Concerns: The Review Process Feels Automated – We provide detailed responses, yet we receive the same copy-pasted reply without any acknowledgment of the evidence we submit. Lack of Transparency – If there is a real issue, we are more than willing to
Replies
Boosts
Views
Activity
Feb ’25
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team, I hope this message finds you well. My name is Pouya Saberian, I am from Italy, and my company is based in the United States. I am not a developer myself; I am simply an investor in the technology sector. Recently, I submitted the Quantum app for review and release on the App Store. However, I received a message indicating that my app has been flagged as spam due to its similarity with apps previously submitted by a terminated Apple Developer Program account. I would like to request your assistance in reviewing and resolving this issue. First and foremost, I would like to clarify that I have never had an Apple Developer account before, and this is my first time submitting an app for release on the App Store. I have one employee responsible for creating and maintaining the account. The app has been developed and submitted by my freelance team (which consists of employees from countries such as Pakistan, India, Germany, and the United States). Over time, I have had to hire three differen
Replies
2
Boosts
0
Views
658
Activity
Feb ’25
Design Spam 4.3
Hello So I have an application which is in the Apple store. I wanted to fixe some issue therefore i created update build with the following: • Reworked Character Physics: Improved responsiveness and movement for smoother, more controlled gameplay. • Bug Fixes & Performance Enhancements: Fixed critical issues affecting gameplay consistency and stability. Players will now experience better performance and more accurate controls. • Mac Catalyst Fixes: Improved support for macOS, fixing issues related to UI scaling and responsiveness. The changes above are basically all there is. Now it seems that i am not able to pass review as it constantly marks design spam and not give anything in particular. Whats up with that ?
Topic: Design SubTopic: General
Replies
6
Boosts
0
Views
893
Activity
Feb ’25
My app update rejected by Guideline 4.3(a) - Design - Spam
Hi There! I released an app called Taino VPN with Russian IP on AppStore a month ago. After that, I updated the app successfully several times with minor fixes. Last time I submitted a new release with only small metadata and keyword updates and got rejected by Guideline 4.3(a) - Design - Spam. Original message is We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. I'm now very confused! On Apple's official website Guideline 4.3(a) says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. It does not make any sense because I have only 1 app developed from the scratch by me. Also, it does not match with Original reject message and 4.3(a) says nothing about other developers. I hope apple review support could guid
Replies
1
Boosts
0
Views
428
Activity
Feb ’25