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4.3

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Reply to Having Multiple Similar Apps
Is there any real resolution regarding this design 4.3 rejection?Our account belongs to a parent company which owns many subsidiary companies. Each has its own mobile app and shares some general app architecture and functions and of course provides certain company-specific functions. This app rejection design 4.3 seriously affects all our mobile app submission. We can no longer arrange app submission for new app or app upgrade. This really impacts our business. Seems this rule is tightened starting from end of June 2017 but poorly explained to public and affects many parent companies' strategies and app management. Any idea?Hope Apple can seriously review this design 4.3 rule which should stop real spam app but allows white label apps for different entities under parent company or any similar scenario like University app. It does not make sense to offer a single container unversity app for *** University aliance which actually offers services for many individual universities under t
Jul ’17
Appeal for App Rejected Under 4.3(b) – Looking for Insight on Short Video + AI Dating App
Hi all, I’ve been working on an innovative dating app — it focuses on short videos and AI-powered recommendations, rather than static profiles/images and swipe interactions. It includes: Short-form video feeds instead of pictures AI-generated summaries from uploaded videos (hobbies, personality, etc.) AI-driven feed recommendations based on user like behavior Free, unlimited messaging between mutually interested users Inclusive for all genders, non-swipe-based UI Despite these features, the app has been repeatedly rejected under Guideline 4.3(b): Design – Spam. The review feedback refers to duplicative functionality in a saturated category. I’ve filed an appeal and previously raised this in the forums — where I received helpful feedback. I would love any insights, examples, or advice from others who’ve built in saturated categories while navigating this rule. I genuinely believe the app brings something innovation and unique experience to dating app users on iPhone. And it's bringing some freshness t
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Apr ’25
How long should it take to install watchOS 4.3 beta 3
I’m attempting to download this update. I’m using an iPhone X to the Series 3 watch and it’s been longer than 120 minutes since the download completed. It’s been sitting at “verifying” for the last 90 minutes and it seems to be stuck there. I’m running all Apple networking and it’s very quick.What‘s a “normal” download and install timeframe?Thank you for any and all help / suggestions
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Feb ’18
Reply to My App Rejected 4.3 Design: Spam
There are a number of app genres that the App Store reviewers decided to be too saturated. Among those are astrology, horoscope, palm-reading, and similar tell-your-future-from-your-biometric apps. If your app is one of those, you can't publish it on the App Stores. You could try publishing it as a Developer ID macOS application – use Catalyst if it's an iOS app. However there are other causes of Guideline 4.3 Spam rejection: Publishing similar apps that differs only in content. Publishing white-label apps under your own Developer Account. A competitor's app looks similar to yours. Search the web for How to Pass App Store Review: Guideline 4.3 Spam to find out how to diagnose the problem further as well as some potential solutions.
Nov ’20
Reply to 4.3 Design Spam (Suggestion for Apple)
Hi,I work in a portuguese company and am also facing this issue.Besides suggesting to develop a centralized App to target all our different customers, Apple made the rediculous suggestion that we build a web app. They provide us with the technique to build apps but they want us to implement a website?In every message they sent, they just copied and paste the 4.3 article and failed to give a viable suggestion. The last message from them was to contact them regarding this issue, but I've tried a couple of times (in their working hours) unsuccessfully.As the other developers, we can't implement a centralized App for multiple customers. Each one want an individual App, an individual splash screen, an individual icon.andrefjesus, when they called you, did they just stated and insisted on the 4.3 article or were they open to discussion?Does creating multiple developer accounts solve this problem?
Sep ’17
Keep getting rejecting under Guideline 4.3 - Design - Spam, even though our concept is unique
Im currently developing a new party game app, but App Store have been rejecting the app because they say they say the following: We found in our review that your app is primarily a drinking game app. Since there are many drinking game apps already on the App Store, your app duplicates their content and functionality. This is considered a form of spam. Your app may include features or characteristics that distinguish it, but it prominently features functionality that facilitate games that encourage users to drink. Therefore, it is classified as a drinking game app and we simply have enough of these types of apps on the App Store. I have tried to add more to the app, than just drinking games, to a point it has unique characteristic (I cant say the specifics uniquness due to strategic reasons). To my understanding, they say they dont take in new drinking game app, but this app doesnt just have drinking games, but other things that no other app has. Does that mean that they also dont take in new party game apps i
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Jan ’24
Reply to Design Spam 4.3
I recently did an experiment to figure out why my app update keeps getting rejected under 4.3(a) Design Spam, and the results make no sense. • I removed ALL changes except for minor number tweaks to character movement. • The submitted build is now 99.9% identical to the live App Store version. • This exact same codebase was previously approved and is currently live. Despite this, Apple still rejected the update under 4.3(a) Design Spam. This raises serious questions: 1️⃣ How can a build that was already approved now be classified as spam? 2️⃣ Why is Apple blocking ALL further updates even when there are no functional changes? 3️⃣ What steps can I take to get an actual explanation from Apple? Has anyone else experienced this? How do I escalate this beyond the generic rejections?
Topic: Design SubTopic: General
Feb ’25
Reply to Guideline 4.3(a) - Design - Spam
Could anyone clarify why Apple Reviewers, when rejecting the app under Guideline 4.3(a) - Design - Spam, do not provide any specific details? Because they don't have to. Your relationship with Apple is governed by the developer agreement that you signed. It says what you and Apple have to do. There is nothing in there that says that Apple has to provide any reasoning for their rejections. See section 6.9.
Mar ’25
Reply to My App Rejected 4.3 Design: Spam
My game has been updated steadily every week on the appstore for several months. When I submitted the updated version for review recently, it was rejected by 4.3, saying that my game has no characteristics. However, there is no other game with unique features such as custom skills on the appstore except my game, so I am puzzled and hope to be re-reviewed. There is another problem. My game has accumulated a part of users on the appstore user side. They are anxious because they cannot update to the latest version and urge me to solve the Apple version update problem quickly. I hope Apple can give me, an individual developer and Apple mobile phone users, a practical solution to this problem, instead of just a 4.3 rejection without specifying the specific reason.
Apr ’25