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4.3

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Reply to Guideline 4.3(a) - Design - Spam
Could anyone clarify why Apple Reviewers, when rejecting the app under Guideline 4.3(a) - Design - Spam, do not provide any specific details? Because they don't have to. Your relationship with Apple is governed by the developer agreement that you signed. It says what you and Apple have to do. There is nothing in there that says that Apple has to provide any reasoning for their rejections. See section 6.9.
Mar ’25
Guideline 4.3(a) - Design - Spam
Dear Apple Review Team & Develpers! Could anyone clarify why Apple Reviewers, when rejecting the app under Guideline 4.3(a) - Design - Spam, do not provide any specific details? Each time my app is rejected, I receive a generic, automated response. In contrast, I provide detailed information and request clarification on the exact reasons for the rejection- specifically, what aspects of the app do not meet Apple's requirements. However, the responses I receive are always the same standard message without any useful details. Am I correct in understanding that the review process is entirely automated, with no human evaluation, resulting in repetitive, unhelpful replies? I would appreciate a more detailed response that can genuinely help me address the issue and ensure my app complies with Apple's guidelines. Here is their standard generic response to any my reply where I provide details and ask questions, but Apple Reviewer answer alsway with the same text: Guideline 4.3(a) - Design - Spam
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Mar ’25
A Developer’s First App—Unfairly Rejected and Account Terminated
After months of navigating repeated 4.3 guideline rejections, Apple has now terminated my developer account. This was a fresh app—one I worked hard on, designing it from the ground up with unique features. At first, my app was rejected under 4.3, but I complied with Apple's feedback and was approved. Two weeks later, with no major changes, it was suddenly rejected again for the same reason. I provided proof that this wasn’t a duplicate or spam app—sharing my GitHub repository, design iterations, and direct communication with designers. Still, my account was terminated. I’ve reached out for clarification, but the lack of transparency in the review process makes it difficult to understand what went wrong. This was my first app under this account, and I paid the $99 developer fee like everyone else. I just want a fair review. If there’s a way to appeal this, I’d be grateful for a second look.
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Mar ’25
Guideline 4.3(a) - Design - Spam
Dear App Review team, My app Goodie AI (Apple ID 6741483227) has been flagged as violating Guideline 4.3(a) - Design - Spam. I thought I would reach out to the team to explain that Goodie AI is an entirely original concept, and would seek guidance on if we misunderstood what specifically the problem with the submission is. DESCRIPTION Please suggest next steps? We've already appealed, and have resubmitted the app. Thanks! SCREENSHOTS ATTACHED
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Mar ’25
App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello everyone, We’re facing an ongoing issue with our app being rejected under the 4.3(a) Spam guideline, and we’re hoping the community can offer some advice on how to resolve it. Our app is a free sports application that provides real-time score updates. It also features commentary from several top contributors and journalists. We offer exclusive features that are completely original—we don’t replicate or borrow any designs or functionalities from other apps on the App Store. Additionally, the app includes games that we have personally researched, designed, and developed from scratch without using any third-party libraries. We were flagged under 4.3(a) Spam after a very minor update, which primarily focused on fixing some interface-related bugs. Despite these minimal changes, our app was rejected under the Spam guideline. To address this, we have sent detailed information to Apple Review, including our development roadmap, screenshots of design versions, and even git logs to demonstrate t
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Mar ’25
13 Years Old App Gets Guideline 4.3(a) - Design - Spam Rejection
Our application was first published on December 16, 2012, at 11:42 PM, and has been available on the market for 13 years. Over the years, we have implemented hundreds of updates to enhance and refine the app. Our recent updates are rejected for the reason Guideline 4.3(a) - Design - Spam warning. How can it be for a 13 years old app. Please advice me what to do. Thanks in advance
Topic: Design SubTopic: General
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Feb ’25
Reply to iOS did not update all widgets of an app when the user press a button on a widget
Hello, while creating the sample app I found a message in the debugger: Widget archival failed due to image being too large [1] - (6000, 4000), totalArea: 24000000 > max[2121055.200000]. Can you provide a table, what is the limit or how to calculate it? I found that this limit is different for all my devices. Now I use a magic number = 3.6. It is not the scale of the device screen, but something else. //ipad 10 sqrt(13.54) ~ sqrt(13) ~ 3.6 //iphone 16 pro sqrt(18.5) ~ 4.3 //iphone SE sqrt(17.59) ~ 4.1 And it is better to have documentation about it. And the archiving of images in the widget is not very fast. Especially it becomes a problem when using a long timeline. Even if the image is the same for all parts of the timeline, archiving is slow.
Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Conclusion: The Fight for Fairness in the App Store After months of jumping through hoops, removing features, and complying with vague rejections, it’s clear that Apple’s 4.3 guideline enforcement lacks transparency and consistency. The App Store is meant to be a platform that fosters innovation, yet it often feels like an arbitrary gatekeeper deciding which apps get through and which don’t—without proper explanation or recourse. Trust me, this app was one of one—a completely unique tool that no other competitor offers. And I don’t say that lightly. As a developer with 10 years of experience, I know what makes an app stand out, and I’ve built multiple successful ones. This wasn’t just another generic tracking app; it brought real innovation, from gender insights to bot detection and shortcut integrations—features that were built specifically to enhance the user experience. I have repeatedly revised my app, stripping away functionalities users found valuable, only to be met with the same copy-paste re
Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
UPDATE: Hey everyone, We’ve been pushing hard to make our app stand out, and we just rolled out some crazy new features, including: Apple Watch Companion App – Expanding stats to your wrist AI-Powered Gender Insights – A feature no other app offers Incognito Mode – For a more private experience That’s two features no other app has, yet we’re still being rejected under 4.3 Spam, even after making major updates. We originally passed after making compliance fixes, but now, despite these new unique features, we’re facing rejection again. Has anyone else dealt with this? Any advice on appealing effectively?
Feb ’25
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
My game was also rejected with a 4.3 rating without any reason. I spent a long time developing it and tried countless ways to appeal, but all of them were mechanically replied with a 4.3 rating without any reason. I watse lots of time on Apple. My game currently has thousands of DAUs per day on Google and a rating of 4.7. It's ridiculous that it can't even be listed on Apple. Independent developers should give up Apple. I feel discriminated against.
Feb ’25
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Hi everyone, I recently received a rejection for my app submission on the App Store. The rejection reason was: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. (Guideline 4.3(a) - Design - Spam) However, my game is quite different. It features a unique pixel art style and introduces fresh mechanics, such as cleaning tasks, accepting additional missions from NPCs, and even an idle clicker-style system where players can hire workers to gather in-game points. These elements differentiate it from other apps in the same category. My game's name is quite different as well: My Pixel Market Sim - AppID: 6742187384 Additionally, the code behind the game is completely my own, and I even sell a popular Unity Asset on the Unity Asset Store for this category. So, I can assure you
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Feb ’25
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Welcome to the forum. My advice as you once experienced a rejection, is to add a comment to the reviewer, each time you submit a new version, explaining exactly what you tell here. App was once rejected under 4.3, but after adding unique features it was accepted . These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required That will help a new reviewer to perform an better informed review taking into account that you have corrected what caused a former rejection.
Feb ’25
Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
Hey everyone, We’ve been facing an ongoing issue with 4.3 spam guideline rejections, and I wanted to see if anyone has experienced something similar or has advice. Initially, we got rejected under 4.3, but we complied by adding unique features that helped us pass. These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required After two successful updates, we pushed a third update focused on bug fixes—fixing iPad UI issues and notification improvements—but suddenly, we got rejected again for 4.3, without any clarification. We strongly believe this is a mistake because our app has distinct features not found in any other app. We’ve reached out to Apple for clarification but haven’t received a meaningful response. Has anyone else had a similar experience where a compliance fix worked initially, only to be rejected again later? Any advice on how to appeal this effectively? Would appreciate any insights! Thanks.
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Feb ’25
Fake reasons given and biased decision made from Apple Review Team - Guideline 4.3(a) - Design - Spam
We submitted our application for a review and got rejected with the followings. Review date: February 18, 2025 Version reviewed: 1.0.0 Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about o
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Feb ’25