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4.3

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App Review 4.3(a) Design Spam Rejection
Hey Apple Developer Community, We have been on the app store for 7 years now. Our latest app submission was rejected under Guideline 4.3(a) app shares similarities in binary, metadata, and concept with apps submitted by other developers, with only minor differences. Even after multiple reviews, the reason for rejection is the same. We still found that your app shares a similar binary, metadata, and concept as apps submitted to the App Store by other developers, with only minor differences. Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Our app has been developed in-house and we own the entire source code. And Apple won't tell us which app this is similar to. Do they expect us to discover that? We have already filed an appeal with the App Board. Has anyone been in a similar situation? What's the best way to resolve this? Any support here will be much appreciated.
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690
Nov ’24
Dating App rejected SPAM 4.3
Hello we have developed our app after years of hard work and managed somehow to make payment for the apple developer program After multiple reviews from the past 2 months, Apple is still rejecting our app stating 4.3 reason design spam as they already host many dating apps We can understand that the app can be sometimes similar but our app has some very unique features which no other app offers in the market. We have tried changing the design layout adding removing features but still, apple rejected our app we haven't use the app to sexualize in any way, it's just a normal app as it is already live in numerous app stores and can be accessed on any device through a browser it makes no sense for the rejection of the app, our users are always asking when are we going live on the apple app store Any help from you all is highly appreciable we have already tried the app review board still in vain many apps with a very simple design and the same concept were accepted recently which makes me think about what
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2.1k
Dec ’20
Guideline 4.3(a) - Design - Spam
尊敬的苹果审核官 您好 1.我们按照审核要求,这次提交审核中我们重新建了一个Xcode 项目,重构了代码功能及结构,删除了没用到的第三方库,图片资源、功能模块。 2.好多之前没用到的第三方库,资源已经被删除掉了,我们不明白为什么还会有 4.3 的审核意见,希望苹果审查官给一些详细改进意见。 3.为了能上线苹果市场,我们已经花费大量的精力,时间在配合更正 一些产品功能,开发人员加班加点的弄了好几周时间,希望审查官能给一些明确的改进意见,非常感谢。 4.期待digibuy应用能早日的审核上线,不枉费大家的共同努力。
Topic: Design SubTopic: General
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2.8k
Jun ’24
4.3 Spam issue and Apple isn't answering
Hi,We are developing a dating app and got rejected by the Appstore several times. So I decided to change our business model, marketing, and took out certain functions after having a phone call with apple.I deleted the old bundle, and created a new one.Now I got rejected again for 4.3 Spam issues. However, I deleted the old bundle BEFORE submitting the new one. The bundle is the only one I have in my developer account. All I wanted to have is a fresh start. I tried to clearify that but now Apple isn't responding since 7 days. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.Any idea how long I have to wait for an answer, or is that some kind of unlimited time ban?
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861
Jan ’19
Rejected app because of Guideline 4.3 - Design
I have submitted my app. It is a unique app. But it was rejected due to this ; We are writing to let you know that we have completed our evaluation of your app and account. Upon further review, we found that your app does not comply with the following guidelines: 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. I have submitted same app before with different bundle ID and different app ID. It was rejected because of a coding problem. But I have deleted that submission already. I
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1.6k
Aug ’22
4.3 Spam after re-creating the app from scratch
Hello everyone, After eight months of development, we’ve reached a roadblock and are hoping someone here might have insights into resolving our issue. Our journey started when we decided to create a betting tips app. We initially purchased a template, customized it extensively, and after three months, the app was ready for iOS submission. However, upon review, we received a 4.3 Spam rejection, citing similarities to other apps on the App Store. We scheduled a call with an Apple representative, who informed us that the issue was code-related—the same code had been used in other apps. Taking this feedback seriously, we spent a month modifying the code, but repeated rejections led us to a more drastic decision: we started over from scratch, avoiding templates, AI-generated code, and GitHub repositories. Three months later, we had a brand-new app with a fully redesigned UI, freshly written code, and additional features we had not seen in any other betting tips app on iOS. We submitted the new app under a
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406
Mar ’25
4.3 Design Spam (Suggestion for Apple)
Hello, I would like to make an appeal on behalf of small businesses around the world.My name is André, I'm a developer and an entrepreneur.When Apple was created its biggest mission was to bring technology to everyone. I'm in love with this ideology. Technology for all in an easy and usual way.Many development companies work hard to generate jobs, move their country's economy, realize dreams, and bring quality technology to users.Currently I received a call from Simone, from Apple's review team (case: 1769784) - she was very caring, polite and professional.Simone told me that my applications are outside of Apple's guidelines, my case is item 4.3 Design Spam. She suggested that I create a container application to solve the problem.As I accepted being an Apple developer I should suit the guidelines. However, it is a guideline that goes against information democracy. Brands do not want to share spaces with competitors. Example is Apple itself. Apple has concept stores around the world that only sell App
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25k
Aug ’17
4.3(a) Spam Issue – Appeal Not Receiving Any Updates
Hello, I’m contacting you for assistance regarding an App Review issue that our company is currently facing. Background Several months ago, a former employee submitted an early prototype of our app using his personal Apple Developer account. That submission was never approved, and after the employee left the company, he removed the app from his account. It is no longer available on the App Store and no longer listed under that account. Recently, we rebuilt the product completely — new UI, new codebase, and a fully updated design — and submitted it under our company’s official Apple Developer account. Issue Our recent submission was rejected with 4.3 – Spam, indicating that our app is considered a duplicate of another existing app. However, the only similar app is the old prototype submitted several months ago by the former employee, which was removed and never published. It seems likely that our submission is being linked to that previous prototype, even though it no longer exists and was submitted u
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108
Nov ’25
Unique application rejected due to guideline 4.3(a)-Design-Spam.
Here is the English translation of your content:  Section 1: Our game was developed using Cocos Creator 3.8.5, written in TypeScript. The team spent nearly two years completing it. Initially, our submission wasn't classified under Guideline 4.3(a). The first four reviews provided normal feedback, which we addressed. However, after a subsequent rejection citing 4.3(a), we considered whether similarities in gameplay concepts, narrative, or art assets might exist. In response, our team introduced unique features not found in other App Store applications. We completely redesigned our original art assets to ensure originality and extensively modified aspects potentially resembling other developers’ work. This included removing all third-party SDK modules except Apple Pay and Sign in with Apple. Despite these significant efforts, we still received a 4.3(a) rejection. We have now iterated over 20 versions but continue to face this issue.  Section 2: Our game’s business logic code (exclud
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127
Jun ’25
Dating App Rejected Guideline 4.3 - Design - Spam
Regarding Guideline 4.3 - Design - Spam, your app primarily includes dating features that duplicate the content and functionality of similar apps in a saturated category'. Our app is a dating app for anime fans, we feature Tinder-like swiping but have many distinguishing features. Video: https://streamable.com/xedrse Website: https://senpaiapp.com We were hoping to launch next week and this is a huge disappointment, we even have a Japanese localization in progress. I think the tester had a bad experience due to swiping without interaction on the seeded profiles -- so I resubmitted so they can experience a=our distinguishing features like our anime recommendation engine. Anyway, is there a way forward? I've filed an appeal, but I would hate to miss launching ahead of Valentine's Day.
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2.3k
Feb ’24
Getting rejected with: Guideline 4.3(a) - Design - Spam
Hello everyone, I'm stuck here, i have developed an app, and i keep getting from Apple Guideline 4.3(a) - Design - Spam - We continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. As i was looking around this seems to be so much an issue now for many people and i don't understand why. My app which is approved in Android already it have an unique design built my own, and the most important the content (in this case futures crypto signals) are created by my own strategy, so it can be no where else found. I literally have no idea what to do next, i don't want to do major changes because i don't believe the app looks similar to any other app and for the reason that its already in Google Play Store i don't want to do major UI design. We would greatly appreciate any valuable advice from fellow developers in the community to help us navigate this challenge and successfully pass the review
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487
Jan ’25
Whitelabelled app built from open source refused with 4.3 "Spam"
Hi, I've built my own Collaboration/Messenger App based on Rocket.Chat from the open source, bound to my server and necessary to receive push notifications from my server. My app was refused today with: Guideline 4.3 - Design We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam. The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved. Guideline 4.2 - Design - Minimum Functionality We found that the usefulness of your app is limited because it seems to be intended for a small, or niche, set of users. I'm pretty puzzled. Regarding 4.2, how should I deploy an app to potential 250 users of my sports club if not via the AppStore. This is not a company where BusinessManager etc. can be used, I have no control over any devices. But finally 4.3 ... what I read my understanding of Spam i
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621
Oct ’20