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“4.3”

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Our app rejected by Guideline 4.3 - Design Please Help!
Hello, Our app rejected by following reason: Guideline 4.3 - Design We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about our requirements to prevent spam in App Store Review Guideline 4.3. iOS App 1.0App Version R
Topic: Design SubTopic: General Tags:
8
0
4.3k
Nov ’23
App rejection Guideline 4.3(a) - Design - Spam
Hello My app got rejected with the message We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. In short, my app is a vpn app built entirely by me. In Russia almost all vpn protocols are blocked: wireguard, openvpn etc. And the only protocol they could not block was vless. It was hard to implement it, i spent like 3 weeks on it writing my own package on flutter. The app first was uploaded to android and shared through testflight with some of my friends. And everyone switched to my app, because it works perfect for their needs: accessing instagram, twitter etc. Those apps are blocked here. So on my first attempt publishing i got 2 errors: Vpn should be published on the account that is organization Spam rejection I registered a company and switched from individual account to a company. I also changed the ui of the app (although i agree most vpns share the same concept design). I got rejected again with only Gui
7
0
2.7k
Dec ’24
My App Rejected 4.3 Design: Spam
hi I submitted our app 2 days ago to review, and earlier this morning I was surprised that the application was rejected, Reason 4.3 Design: Spam. And I've introduced an application programmed by myself, and a unique design. We spend over 2.5 half years on writing the code and getting this app ready to state it is now. we went through multiple ux/ui designer we have in and out of the design inside figma. This is just generic. We submitted same app 4 weeks ago at first we got same rejection reasoning, then we got a replied and apple said there is an issue, and we fixed and redesigned again. I feel like we are just getting generic answer. What should we do ?The app is a dating app, and yes I know, Another one. but I see dating apps that are exact same copy of others getting published. ours we use AI and very interesting way of matching and completely different than any other UI out there. how could they possible say we are spam ?
2
0
3.7k
Dec ’23
App Review Guideline 4.3: How is ‘Uniqueness’ evaluated for Dating Apps?
Hello, I have a policy-related question regarding App Store Review for dating apps. As a development agency, we build apps based on client requirements. Recently, we received feedback from App Review stating that the dating app category is saturated and that the app should demonstrate unique features to avoid being considered spam or a duplicate of existing apps. In such cases, what is the recommended approach for developers working on client projects? If a client requests a standard dating app with common features (profiles, matching, chat, etc.), is it likely to be rejected under the spam/duplicate guideline (4.3)? Should developers proactively advise clients to include clearly differentiated features before submission, even if the app is functionally complete and complies with technical guidelines? Any clarification on how App Review evaluates dating apps for uniqueness under Guideline 4.3 would be very helpful. Thank you.
0
0
131
Feb ’26
4.3 - Design
Hi,I created new app and submitted but the answer from Apple is:We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.I coded and designed it by myself. There may be similar apps on App Store doing the similar job but that shouldn't make my app a spam! My algorithm is different and my UI is better. Why I can't compete with other apps? No sense.
1
0
872
Oct ’17
Guideline 4.3 -- made from template... but they are not.
I have an app called AB Player, which is a music player that can play back user's iTunes library with speed control and A-B repeat.■ AB Player ... View on App StoreThis app was rejected becasue it violates Guideline 4.3 (Spam).I have appealed to the review board. They decided to maintaint the rejection and they told me that AB-Player app is made on the same template as many of other my apps like eLaws■ eLaws ... View on App StoreeLaws is a (sort of) law dictionary app. Users can download Japanese laws from the government website and browse locally.AB Player and eLaws are completely different apps.They are not made from a same template. They may be made from Xcode's Single view app template but that's all.I explained to them but they didn't change mind. And they didn't disclose the exact reason why they think they are made on the same template.AB Player and eLaws both use Realm Swift database frameworks and Google Mobile Ads framework, as well as UIKit, CoreText etc, but I don't think that's an issue.
23
0
9.2k
Apr ’18
App rejected under 4.3(a) “Design – Spam”, need clarification
Hello everyone, My app has been rejected under guideline 4.3(a) – Design – Spam. It is a padel sports-tracking app with: – Bluetooth sensor connection – live session tracking – AI-generated coaching feedback – community feed and notifications – video analysis features The review states that my app “shares a similar binary, metadata and/or concept as other apps with only minor differences”. However, this app is fully custom developed, not generated from any template, and not a reskinned clone. It is part of a larger project including custom hardware sensors and backend. I would like to better understand what exactly triggered the rejection: – Is it the design? – A specific feature? – The metadata / screenshots? – Or similarity detection with another app name or concept? My goal is to comply fully with Apple guidelines and improve the app if needed, but I need more concrete direction to do so. Any guidance from Apple engineers or other developers who have faced 4.3(a) would be appreciated. Tha
2
0
563
Dec ’25
Problem with Guideline 4.3(a) - Design - Spam
Hello, My app was rejected because of App Review Guideline 4.3 – Design Spam. The response I received states: “We noticed your app shares similar features, interface design, and functionality with other apps available on the App Store. Apps that duplicate content or functionality from other apps without adding significant value or unique user experiences are considered spam and will not be approved for distribution.” I developed Plinking Platform Rise, a reaction and accuracy game where players control a platform to balance a ball while avoiding obstacles. The game becomes more challenging with each level, and a dark mode adds an exciting element by reducing visibility and requiring greater precision. I’ve tried multiple times to understand the exact reasons for this rejection and made several updates to address potential issues, but all my efforts have been ignored by App Review. None of the changes I implemented led to a resolution. This is the first app I’ve submitted to the App Store, and I devel
2
0
468
Jan ’25
Dating App rejected SPAM 4.3
Hello we have developed our app after years of hard work and managed somehow to make payment for the apple developer program After multiple reviews from the past 2 months, Apple is still rejecting our app stating 4.3 reason design spam as they already host many dating apps We can understand that the app can be sometimes similar but our app has some very unique features which no other app offers in the market. We have tried changing the design layout adding removing features but still, apple rejected our app we haven't use the app to sexualize in any way, it's just a normal app as it is already live in numerous app stores and can be accessed on any device through a browser it makes no sense for the rejection of the app, our users are always asking when are we going live on the apple app store Any help from you all is highly appreciable we have already tried the app review board still in vain many apps with a very simple design and the same concept were accepted recently which makes me think about what
5
0
2.2k
Dec ’20
Guideline 4.3 - Design Spam Urgent Help
My app has been rejected due to 4.3 design issue. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam my question is I was working on the game from the university level in 2017 for pc platform. In 2019 I convert my game for mobile platform.This is my first app on App Store.it is already available on the play store from 2019.I am still working on it and adding new features in this game.My app is not a spam nor I make a clone of app.How I can solve this problem.I am shifting my all apps of the play store to iOS platform. Is there anyone can help me and guide me for solve this problum.I will be very thankful to you.
4
0
1.3k
Apr ’22
App Rejection for Design 4.3 – Need Help!
Hey community, Spent a good two years crafting a multi-protocols VPN app for iOS and Android. Exciting news – the Android version's live on Google Play. However, hit a roadblock with the iOS version; it got the rejection stamp, and we've been trying to sort it out for two weeks now. Sent over four inquiries and even asked for a phone call with the Reviewer, but no luck so far. The rejection reason is Design 4.3, and they're talking about a similar binary, metadata, and concept. We're all ears for suggestions on resolving this and keen on getting our app on the App Store. Any insights or help would be awesome! Cheers, Mo
1
0
497
Jan ’24
Guideline 4.3(a) - Design - Spam
尊敬的苹果审核官 您好 1.我们按照审核要求,这次提交审核中我们重新建了一个Xcode 项目,重构了代码功能及结构,删除了没用到的第三方库,图片资源、功能模块。 2.好多之前没用到的第三方库,资源已经被删除掉了,我们不明白为什么还会有 4.3 的审核意见,希望苹果审查官给一些详细改进意见。 3.为了能上线苹果市场,我们已经花费大量的精力,时间在配合更正 一些产品功能,开发人员加班加点的弄了好几周时间,希望审查官能给一些明确的改进意见,非常感谢。 4.期待digibuy应用能早日的审核上线,不枉费大家的共同努力。
Topic: Design SubTopic: General
1
0
3.2k
Jun ’24
4.3 Spam issue and Apple isn't answering
Hi,We are developing a dating app and got rejected by the Appstore several times. So I decided to change our business model, marketing, and took out certain functions after having a phone call with apple.I deleted the old bundle, and created a new one.Now I got rejected again for 4.3 Spam issues. However, I deleted the old bundle BEFORE submitting the new one. The bundle is the only one I have in my developer account. All I wanted to have is a fresh start. I tried to clearify that but now Apple isn't responding since 7 days. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.Any idea how long I have to wait for an answer, or is that some kind of unlimited time ban?
1
0
887
Jan ’19
Our app rejected by Guideline 4.3 - Design Please Help!
Hello, Our app rejected by following reason: Guideline 4.3 - Design We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about our requirements to prevent spam in App Store Review Guideline 4.3. iOS App 1.0App Version R
Topic: Design SubTopic: General Tags:
Replies
8
Boosts
0
Views
4.3k
Activity
Nov ’23
App rejection Guideline 4.3(a) - Design - Spam
Hello My app got rejected with the message We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. In short, my app is a vpn app built entirely by me. In Russia almost all vpn protocols are blocked: wireguard, openvpn etc. And the only protocol they could not block was vless. It was hard to implement it, i spent like 3 weeks on it writing my own package on flutter. The app first was uploaded to android and shared through testflight with some of my friends. And everyone switched to my app, because it works perfect for their needs: accessing instagram, twitter etc. Those apps are blocked here. So on my first attempt publishing i got 2 errors: Vpn should be published on the account that is organization Spam rejection I registered a company and switched from individual account to a company. I also changed the ui of the app (although i agree most vpns share the same concept design). I got rejected again with only Gui
Replies
7
Boosts
0
Views
2.7k
Activity
Dec ’24
My App Rejected 4.3 Design: Spam
hi I submitted our app 2 days ago to review, and earlier this morning I was surprised that the application was rejected, Reason 4.3 Design: Spam. And I've introduced an application programmed by myself, and a unique design. We spend over 2.5 half years on writing the code and getting this app ready to state it is now. we went through multiple ux/ui designer we have in and out of the design inside figma. This is just generic. We submitted same app 4 weeks ago at first we got same rejection reasoning, then we got a replied and apple said there is an issue, and we fixed and redesigned again. I feel like we are just getting generic answer. What should we do ?The app is a dating app, and yes I know, Another one. but I see dating apps that are exact same copy of others getting published. ours we use AI and very interesting way of matching and completely different than any other UI out there. how could they possible say we are spam ?
Replies
2
Boosts
0
Views
3.7k
Activity
Dec ’23
App Review Guideline 4.3: How is ‘Uniqueness’ evaluated for Dating Apps?
Hello, I have a policy-related question regarding App Store Review for dating apps. As a development agency, we build apps based on client requirements. Recently, we received feedback from App Review stating that the dating app category is saturated and that the app should demonstrate unique features to avoid being considered spam or a duplicate of existing apps. In such cases, what is the recommended approach for developers working on client projects? If a client requests a standard dating app with common features (profiles, matching, chat, etc.), is it likely to be rejected under the spam/duplicate guideline (4.3)? Should developers proactively advise clients to include clearly differentiated features before submission, even if the app is functionally complete and complies with technical guidelines? Any clarification on how App Review evaluates dating apps for uniqueness under Guideline 4.3 would be very helpful. Thank you.
Replies
0
Boosts
0
Views
131
Activity
Feb ’26
4.3 - Design
Hi,I created new app and submitted but the answer from Apple is:We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.I coded and designed it by myself. There may be similar apps on App Store doing the similar job but that shouldn't make my app a spam! My algorithm is different and my UI is better. Why I can't compete with other apps? No sense.
Replies
1
Boosts
0
Views
872
Activity
Oct ’17
Guideline 4.3 -- made from template... but they are not.
I have an app called AB Player, which is a music player that can play back user's iTunes library with speed control and A-B repeat.■ AB Player ... View on App StoreThis app was rejected becasue it violates Guideline 4.3 (Spam).I have appealed to the review board. They decided to maintaint the rejection and they told me that AB-Player app is made on the same template as many of other my apps like eLaws■ eLaws ... View on App StoreeLaws is a (sort of) law dictionary app. Users can download Japanese laws from the government website and browse locally.AB Player and eLaws are completely different apps.They are not made from a same template. They may be made from Xcode's Single view app template but that's all.I explained to them but they didn't change mind. And they didn't disclose the exact reason why they think they are made on the same template.AB Player and eLaws both use Realm Swift database frameworks and Google Mobile Ads framework, as well as UIKit, CoreText etc, but I don't think that's an issue.
Replies
23
Boosts
0
Views
9.2k
Activity
Apr ’18
App rejected under 4.3(a) “Design – Spam”, need clarification
Hello everyone, My app has been rejected under guideline 4.3(a) – Design – Spam. It is a padel sports-tracking app with: – Bluetooth sensor connection – live session tracking – AI-generated coaching feedback – community feed and notifications – video analysis features The review states that my app “shares a similar binary, metadata and/or concept as other apps with only minor differences”. However, this app is fully custom developed, not generated from any template, and not a reskinned clone. It is part of a larger project including custom hardware sensors and backend. I would like to better understand what exactly triggered the rejection: – Is it the design? – A specific feature? – The metadata / screenshots? – Or similarity detection with another app name or concept? My goal is to comply fully with Apple guidelines and improve the app if needed, but I need more concrete direction to do so. Any guidance from Apple engineers or other developers who have faced 4.3(a) would be appreciated. Tha
Replies
2
Boosts
0
Views
563
Activity
Dec ’25
Reply to 5 identical review rejections and no details
4.3 spam is problem for us too,we developed a new innocative app but they insist on 4.3 spam.We ask which app is dublicate, they dont reply yet. We appeal but still waiting review board.What should we do?Thanks
Replies
Boosts
Views
Activity
Nov ’18
Reply to Our app got rejected the second time because of 4.3 design spam reason. Need help
same here, I highly believe my App's feature set is unique but still get the 4.3 spam rejection. Really have no idea how the review works, and they never give reason but copy of 4.3 guidline. Also no reply from the appeal.
Replies
Boosts
Views
Activity
Mar ’23
Problem with Guideline 4.3(a) - Design - Spam
Hello, My app was rejected because of App Review Guideline 4.3 – Design Spam. The response I received states: “We noticed your app shares similar features, interface design, and functionality with other apps available on the App Store. Apps that duplicate content or functionality from other apps without adding significant value or unique user experiences are considered spam and will not be approved for distribution.” I developed Plinking Platform Rise, a reaction and accuracy game where players control a platform to balance a ball while avoiding obstacles. The game becomes more challenging with each level, and a dark mode adds an exciting element by reducing visibility and requiring greater precision. I’ve tried multiple times to understand the exact reasons for this rejection and made several updates to address potential issues, but all my efforts have been ignored by App Review. None of the changes I implemented led to a resolution. This is the first app I’ve submitted to the App Store, and I devel
Replies
2
Boosts
0
Views
468
Activity
Jan ’25
Dating App rejected SPAM 4.3
Hello we have developed our app after years of hard work and managed somehow to make payment for the apple developer program After multiple reviews from the past 2 months, Apple is still rejecting our app stating 4.3 reason design spam as they already host many dating apps We can understand that the app can be sometimes similar but our app has some very unique features which no other app offers in the market. We have tried changing the design layout adding removing features but still, apple rejected our app we haven't use the app to sexualize in any way, it's just a normal app as it is already live in numerous app stores and can be accessed on any device through a browser it makes no sense for the rejection of the app, our users are always asking when are we going live on the apple app store Any help from you all is highly appreciable we have already tried the app review board still in vain many apps with a very simple design and the same concept were accepted recently which makes me think about what
Replies
5
Boosts
0
Views
2.2k
Activity
Dec ’20
Guideline 4.3 - Design Spam Urgent Help
My app has been rejected due to 4.3 design issue. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam my question is I was working on the game from the university level in 2017 for pc platform. In 2019 I convert my game for mobile platform.This is my first app on App Store.it is already available on the play store from 2019.I am still working on it and adding new features in this game.My app is not a spam nor I make a clone of app.How I can solve this problem.I am shifting my all apps of the play store to iOS platform. Is there anyone can help me and guide me for solve this problum.I will be very thankful to you.
Replies
4
Boosts
0
Views
1.3k
Activity
Apr ’22
App Rejection for Design 4.3 – Need Help!
Hey community, Spent a good two years crafting a multi-protocols VPN app for iOS and Android. Exciting news – the Android version's live on Google Play. However, hit a roadblock with the iOS version; it got the rejection stamp, and we've been trying to sort it out for two weeks now. Sent over four inquiries and even asked for a phone call with the Reviewer, but no luck so far. The rejection reason is Design 4.3, and they're talking about a similar binary, metadata, and concept. We're all ears for suggestions on resolving this and keen on getting our app on the App Store. Any insights or help would be awesome! Cheers, Mo
Replies
1
Boosts
0
Views
497
Activity
Jan ’24
Guideline 4.3(a) - Design - Spam
尊敬的苹果审核官 您好 1.我们按照审核要求,这次提交审核中我们重新建了一个Xcode 项目,重构了代码功能及结构,删除了没用到的第三方库,图片资源、功能模块。 2.好多之前没用到的第三方库,资源已经被删除掉了,我们不明白为什么还会有 4.3 的审核意见,希望苹果审查官给一些详细改进意见。 3.为了能上线苹果市场,我们已经花费大量的精力,时间在配合更正 一些产品功能,开发人员加班加点的弄了好几周时间,希望审查官能给一些明确的改进意见,非常感谢。 4.期待digibuy应用能早日的审核上线,不枉费大家的共同努力。
Topic: Design SubTopic: General
Replies
1
Boosts
0
Views
3.2k
Activity
Jun ’24
4.3 Spam issue and Apple isn't answering
Hi,We are developing a dating app and got rejected by the Appstore several times. So I decided to change our business model, marketing, and took out certain functions after having a phone call with apple.I deleted the old bundle, and created a new one.Now I got rejected again for 4.3 Spam issues. However, I deleted the old bundle BEFORE submitting the new one. The bundle is the only one I have in my developer account. All I wanted to have is a fresh start. I tried to clearify that but now Apple isn't responding since 7 days. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.Any idea how long I have to wait for an answer, or is that some kind of unlimited time ban?
Replies
1
Boosts
0
Views
887
Activity
Jan ’19