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4.3

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4.3 Spam issue and Apple isn't answering
Hi,We are developing a dating app and got rejected by the Appstore several times. So I decided to change our business model, marketing, and took out certain functions after having a phone call with apple.I deleted the old bundle, and created a new one.Now I got rejected again for 4.3 Spam issues. However, I deleted the old bundle BEFORE submitting the new one. The bundle is the only one I have in my developer account. All I wanted to have is a fresh start. I tried to clearify that but now Apple isn't responding since 7 days. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.Any idea how long I have to wait for an answer, or is that some kind of unlimited time ban?
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846
Jan ’19
4.3 Design Spam (Suggestion for Apple)
Hello, I would like to make an appeal on behalf of small businesses around the world.My name is André, I'm a developer and an entrepreneur.When Apple was created its biggest mission was to bring technology to everyone. I'm in love with this ideology. Technology for all in an easy and usual way.Many development companies work hard to generate jobs, move their country's economy, realize dreams, and bring quality technology to users.Currently I received a call from Simone, from Apple's review team (case: 1769784) - she was very caring, polite and professional.Simone told me that my applications are outside of Apple's guidelines, my case is item 4.3 Design Spam. She suggested that I create a container application to solve the problem.As I accepted being an Apple developer I should suit the guidelines. However, it is a guideline that goes against information democracy. Brands do not want to share spaces with competitors. Example is Apple itself. Apple has concept stores around the world that only sell App
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24k
Aug ’17
Rejected app because of Guideline 4.3 - Design
I have submitted my app. It is a unique app. But it was rejected due to this ; We are writing to let you know that we have completed our evaluation of your app and account. Upon further review, we found that your app does not comply with the following guidelines: 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. I have submitted same app before with different bundle ID and different app ID. It was rejected because of a coding problem. But I have deleted that submission already. I
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1.5k
Aug ’22
Dating App Rejected Guideline 4.3 - Design - Spam
Regarding Guideline 4.3 - Design - Spam, your app primarily includes dating features that duplicate the content and functionality of similar apps in a saturated category'. Our app is a dating app for anime fans, we feature Tinder-like swiping but have many distinguishing features. Video: https://streamable.com/xedrse Website: https://senpaiapp.com We were hoping to launch next week and this is a huge disappointment, we even have a Japanese localization in progress. I think the tester had a bad experience due to swiping without interaction on the seeded profiles -- so I resubmitted so they can experience a=our distinguishing features like our anime recommendation engine. Anyway, is there a way forward? I've filed an appeal, but I would hate to miss launching ahead of Valentine's Day.
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2.1k
Feb ’24
Unique application rejected due to guideline 4.3(a)-Design-Spam.
Here is the English translation of your content:  Section 1: Our game was developed using Cocos Creator 3.8.5, written in TypeScript. The team spent nearly two years completing it. Initially, our submission wasn't classified under Guideline 4.3(a). The first four reviews provided normal feedback, which we addressed. However, after a subsequent rejection citing 4.3(a), we considered whether similarities in gameplay concepts, narrative, or art assets might exist. In response, our team introduced unique features not found in other App Store applications. We completely redesigned our original art assets to ensure originality and extensively modified aspects potentially resembling other developers’ work. This included removing all third-party SDK modules except Apple Pay and Sign in with Apple. Despite these significant efforts, we still received a 4.3(a) rejection. We have now iterated over 20 versions but continue to face this issue.  Section 2: Our game’s business logic code (exclud
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109
Jun ’25
Getting rejected with: Guideline 4.3(a) - Design - Spam
Hello everyone, I'm stuck here, i have developed an app, and i keep getting from Apple Guideline 4.3(a) - Design - Spam - We continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. As i was looking around this seems to be so much an issue now for many people and i don't understand why. My app which is approved in Android already it have an unique design built my own, and the most important the content (in this case futures crypto signals) are created by my own strategy, so it can be no where else found. I literally have no idea what to do next, i don't want to do major changes because i don't believe the app looks similar to any other app and for the reason that its already in Google Play Store i don't want to do major UI design. We would greatly appreciate any valuable advice from fellow developers in the community to help us navigate this challenge and successfully pass the review
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434
Jan ’25
Whitelabelled app built from open source refused with 4.3 "Spam"
Hi, I've built my own Collaboration/Messenger App based on Rocket.Chat from the open source, bound to my server and necessary to receive push notifications from my server. My app was refused today with: Guideline 4.3 - Design We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam. The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved. Guideline 4.2 - Design - Minimum Functionality We found that the usefulness of your app is limited because it seems to be intended for a small, or niche, set of users. I'm pretty puzzled. Regarding 4.2, how should I deploy an app to potential 250 users of my sports club if not via the AppStore. This is not a company where BusinessManager etc. can be used, I have no control over any devices. But finally 4.3 ... what I read my understanding of Spam i
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599
Oct ’20
Guideline 4.3 - Design
I have app, which I developed and published: https://itunes.apple.com/us/app/selfie-horoscopes/id1437164941?ls=1&mt=8After approval I decided to make update and added IAP subscription.And got this:We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.Why so? 🙂
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6.7k
Oct ’18
Guideline 4.3 - Design
Hello. They told me this: We are not able to provide feedback on app concepts or features, but we recommend evaluating your suggestions against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. Additionally, if you are considering implementing any of the following functionality, we recommend reviewing all associated reference material and other resources available on Apple Developer for any additional requirements. I'm trying to add a card game to the app store, but it's being rejected. I can't understand why, apparently it would be because there is another card game like it. Is that possible ? There are many poker games for example. I need help ! Thanks. Greetings.
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1.1k
Jul ’22
Review-Spam 4.3
Hello, It has been almost a week since I submitted an appeal, but I haven’t received any response yet. Additionally, my app has been in the review queue for three days without any progress. This delay is quite frustrating. Is anyone else experiencing similar delays? Any suggestions on how to speed up the process? Thanks.
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263
Jan ’25
Guideline 4.3(a) Rejected
My app has been rejected twice (on March 5 and March 11) . 1. Response to Initial Rejection (March 5) After the first rejection on March 5, I thoroughly reviewed the feedback and provided the following evidence to demonstrate the originality of my app: Design Documentation: I shared multiple iterations of the app’s design process, including early sketches and final mockups. Code Provenance: I provided Git version control logs to show the development history and prove that the code was written entirely by me. Explanation of Uniqueness: I explained how my app differs from existing productivity and wellness apps, particularly in its combination of focus and relaxation features. Despite this, my feedback was rejected. I took the feedback seriously and made significant improvements to the app before resubmitting. 2. Changes Made After First Rejection To address potential concerns and enhance the app’s value, I implemented the following changes: Added New Features: Introduced a breathing guide with visual animation
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308
Mar ’25
rejected by 4.3 due to being misunderstood as a similar application. What should I do?
My application was developed by myself There is a reason for being misunderstood Please allow me to provide some information: My application has already been launched on a macOS platform version (temporarily called AAA). I encountered difficulties in compiling the SDK, as it cannot be compatible with two platforms in the same project at the same time. Therefore, I have specifically developed an iOS version (temporarily called BBB) This version uses a different bundle ID from the plaintiff's macOS platform version, equivalent to two independent apps. Then, the (BBB) version of my iOS platform was rejected. The reason was 4.3- Spam. I accepted this decision and did not attempt to apply for listing again, and deleted the relevant information. Later on, I spent time and finally overcame the difficulties of SDK compilation, successfully developing an iOS version (temporarily called CCC) based on the macOS version, using the same bundle ID as the macOS version, which can be considered as the same app My ne
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652
Aug ’24