Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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Subscription was rejected more as 3 times
I have created an app with one subscription for one year. The subscriptions was rejected for more as 3 time. But I don't know, what I must do. No description or no email from apple. Only I can see "developer action is needed". I have changed the name of the subscription group, I have changed the localization. but also it was rejected. I have resubmitted an app version with text, that the subscription to checked. but the app was distributed only the subscription. the text was ignored. now the state for the group localization is in waiting for review. but, the subscription under the subscription group is approved. what can I do?
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Request for Better Support and Review Consistency
Hello Apple Team, Please, we need you to come back to the level of support and consistency we used to have. Right now, the review process and the assistance we’re receiving don’t reflect the standards we’ve known from Apple. Developers don’t deserve this style of support; long waits, unclear rejections, and no real answers. We rely on the App Store to run our businesses, and we simply need the professionalism, clarity, and responsiveness that Apple was always known for. Please help bring that quality back. We deserve better Thank you.
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Unusually long “Waiting for Review” times this week (App Store + TestFlight delays?)
Hi everyone, I’m currently experiencing unusually long review waiting times and wanted to ask if others see the same behavior this week. My situation: • App Store update has been in “Waiting for Review” significantly longer than usual • A newly submitted build also seems stuck • TestFlight processing is slower than I normally see • Expedited review request and contact attempts didn’t change the status so far What confuses me is that I still see other apps receiving updates, so I’m unsure whether this is a broader review delay or something submission-specific. I’m not trying to escalate anything — just looking to understand if this is currently affecting more developers. Would really appreciate hearing about your recent experiences. Thanks and good luck to everyone waiting 🙂
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App review taking over 2 weeks — no updates even after resubmission
Hello, We’re facing a long delay with our app review and would appreciate any advice. We submitted our app for review and have been waiting for over 2 weeks with no updates at all — no approval, no rejection, and no request for more information. Since we weren’t sure what was happening, we looked into it and found that sometimes apps can get stuck in the review queue. Based on that, we decided to cancel the submission and submit it again. It has now been 2 more days since resubmitting, and there is still no response or progress. At this point, we’re not sure if this delay is normal or if there might be an issue on our side. App details: App Name: Autoskop Has anyone experienced something similar recently?Is there anything we can do to speed up the process or get clarity from Apple? Thank you.
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First iOS App stuck in "Waiting for Review" for days after resolving Guideline 2.1
Hello everyone, I am seeking some advice or shared experiences regarding my first iOS app submission. My app was initially rejected under Guideline 2.1 (Information Needed) because the App Tracking Transparency (ATT) prompt was not displaying. I completely resolved this issue by implementing the request directly in native Swift (AppDelegate.swift) and verified that the prompt appears correctly on launch. I uploaded the new build (Version 1.0, Build 5) and resubmitted it for review a few days ago. However, the status has been stuck at "Waiting for Review" ever since, without moving to "In Review". Since this is my very first app on the App Store, I am unsure if this kind of delay is normal for a resubmission, or if my app might be stuck in a queue. I have already sent a polite inquiry via the Resolution Center, but I am eagerly waiting to launch my app and proceed with my marketing plans. Has anyone experienced a similar delay recently after fixing a 2.1 Guideline issue? Is there any additional step I should take to bump the review, or is it strictly a waiting game at this point? Thank you in advance for your time and any guidance! Best regards, Onur App Name: Tercih Cini App ID: 6758962191
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App review taking over 2 weeks — no updates even after resubmission
Hello, We’re facing a long delay with our app review and would appreciate any advice. We submitted our app for review and have been waiting for over 2 weeks with no updates at all — no approval, no rejection, and no request for more information. Since we weren’t sure what was happening, we looked into it and found that sometimes apps can get stuck in the review queue. Based on that, we decided to cancel the submission and submit it again. It has now been 2 more days since resubmitting, and there is still no response or progress. At this point, we’re not sure if this delay is normal or if there might be an issue on our side. App details: App Name: Autoskop Platform: ios Has anyone experienced something similar recently?Is there anything we can do to speed up the process or get clarity from Apple? Thank you.
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We can't ask for expedited reviews
Hey team! I’m trying to request an expedited review for an app launching on the 24th of this month, but I’m unable to proceed. The request that fetches the apps for the selected organization is failing with a 500 error, even though it still returns the list of apps. I’ve tried clearing my Chrome cache and also attempted the same process in Safari, but the issue persists in both browsers. Has anyone run into this before or knows how to get around it?
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App in “Ready for Review” since Feb 1 – Seeking Guidance
Hello, I’m hoping to get some guidance regarding a submission that appears to be delayed. We submitted our iOS app on February 1, 2026, and it has remained in “Ready for Review” status since then (currently February 20). For context: • Initial submission: February 1, 2026 • Support case opened: February 9, 2026 • Expedited review requested: February 18, 2026 • Current status: Still “Ready for Review” We understand review timelines can vary, and we appreciate the work of the App Review team. However, given the length of time in queue and the lack of status changes, we wanted to confirm that the submission is active and not blocked or requiring additional information from our side. We have not received any rejection, clarification request, or indication that further documentation is needed. If anyone has experienced a similar delay or can advise on next steps, we would greatly appreciate it. Thank you in advance.
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Waiting for app review about 10 days
Hello, I have an iOS application that has been submitted for review and is currently in the “Waiting for Review” state. App details: App Name: Fato Platform: iOS Version: 1.2.6 Submission date: February 10 Current status: Waiting for Review This update includes significant UI and user experience changes following previous App Review feedback, including a custom-built interface and updated metadata. The app has been waiting for review for several days without moving to “In Review,” and I wanted to ask if this duration is expected for apps with prior review history, or if there is anything additional I should check from my side. I have already submitted an expedited review request and opened a Developer Support case, and I would appreciate any general guidance on expected timelines or next steps. Thank you in advance.
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App Review Issue/Bug/Delay
More than 2 week's ago submitted 3 apps, and it's still stuck on "In Review" status with zero updates. No updates in statuses. No updates from email support Apple Team. We create some tickets on support tab, but no updates from Apple Team. Apple’s review process usually isn’t this slow, so I’m starting to wonder if something’s broken on their end… Would appreciate any insights or updates from others who’ve managed to get through this too!!! Can you please help us to resolve this issue?
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App Review Time Clarification for Recently Submitted App (ID: 6759405609)
Hello, I hope you’re doing well. I recently submitted a new app (App ID: 6759405609), which is currently in “Waiting for Review.” I understand that review times can vary, and I truly appreciate the work the review team does. My first app took almost a week to be reviewed, so I was wondering if timelines are currently similar across the board or if they may vary depending on factors like app category or developer history. I have a launch commitment with a client scheduled for this Monday, so I’m simply trying to plan accordingly and set realistic expectations. Any insight would be greatly appreciated. Thank you very much for your time. Kindest regards, Jose Rodriguez
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"Waiting for Review" since January 31
My app update has been in "Waiting for Review" since January 31. This is my second post here, as it appears the App Review team is monitoring these posts, and this is the only place where I’ve seen direct responses. I’ve submitted multiple support requests and called Apple Developer Support several times, but they can only leave messages for the App Review team, which remain unanswered (support case ID: 102819325365). I also requested an expedited review — with no response. This update is urgent for my app and my team. We are currently blocked and losing revenue each day. I would greatly appreciate any information on how much longer this might take, or whether it is worth continuing to wait.
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"Waiting for review" for over 10 days.
Hi everyone, I'm currently experiencing an unusually long time for my app to be reviewed. I'm curious to know if other people are experiencing the same problem, since I don't remember it ever taking this long for a submission to be reviewed. I first submitted my app for review on February 9th, and resubmitted it on February 16th (one week later), requesting an expedited review. On the 18th, I contacted support (2 days ago). I still haven't had any changes to my submission, and haven't heard from support either. A client of mine has had their submissions reviewed as usual. I'm not sure if there's a specific issue with mine that's causing the delay. I haven't found any phone numbers I can call, and I'm quite anxious about this because we are trying to fix a critical bug, and all our campaigns are on hold until we fix this. Has anyone experienced this before? How did you get it resolved? Any help is greatly appreciated 😊
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App Review 4.3(a) Design Spam Rejection
Hey Apple Developer Community, We have been on the app store for 7 years now. Our latest app submission was rejected under Guideline 4.3(a) "app shares similarities in binary, metadata, and concept with apps submitted by other developers, with only minor differences." Even after multiple reviews, the reason for rejection is the same. "We still found that your app shares a similar binary, metadata, and concept as apps submitted to the App Store by other developers, with only minor differences. Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality." Our app has been developed in-house and we own the entire source code. And Apple won't tell us which app this is similar to. Do they expect us to discover that? We have already filed an appeal with the App Board. Has anyone been in a similar situation? What's the best way to resolve this? Any support here will be much appreciated.
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App Rejected due to third Party AI Service.
Hi All, We are facing App Rejection from Apple due to this - Guidelines 5.1.1(i) - Legal - Privacy - Data Collection and 5.1.2(i) - Legal - Privacy - Data Use Issue Description The app appears to share the user’s personal data with a third-party AI service but the app does not clearly explain what data is sent and identify who the data is sent to before sharing the data. Apps may only use, transmit, or share personal data after they meet all of the following requirements: Disclose what data will be sent Specify who the data is sent to Obtain the user’s permission before sending data Identify in the privacy policy what data the app collects, how it collects that data, all uses of that data, and confirm any third party the app shares data with provides the same or equal protection Next Steps If the app sends user data to a third-party AI service, revise the app to explain what data is sent and identify who the data is sent to before sharing personal data with a third-party AI service. If it does not already, the app’s privacy policy must also identify what data the app collects, how it collects that data, and all uses of that data, including if it is shared with a third-party AI service. If the app does not send user data to a third-party AI service or does not include a third-party AI service, reply to this rejection to confirm and add this information to the App Review Information section of App Store Connect. We have updated on privacy policy and ATT as well as Nutrition Labels and we have added a consent screen for explicitly taking the user consent for AI Services. However we are still seeing the rejection. Has some else faced a similar issue and what are the steps they followed for this.
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Application getting rejected, because of Guideline 2.1 - Performance - App Completeness
I have an auto-renewable subscription and added everything in IAP subscriptions and inside my app. But I still keep getting this rejection and no one responds to be question at the app review. " Guideline 2.1 - Performance - App Completeness We are unable to complete the review of the app because one or more of the in-app purchase products have not been submitted for review. Specifically, the app includes references to subscriptions but the associated in-app purchase products have not been submitted for review. Next Steps To resolve this issue, please be sure to take action and submit your in-app purchases and upload a new binary in App Store Connect so we can proceed with our review. Note you must provide an App Review screenshot in App Store Connect in order to submit in-app purchases for review. Learn more about required in-app purchase metadata. " But I have done all thse things and submitted the new binary as well. Still rejection.
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App Rejected – iPhone-Only App Using SIM Binding (SMS) Being Tested on iPad
We are facing an issue with App Store review and would appreciate some guidance. Our application is designed strictly for iPhone devices only. The app includes a SIM binding mechanism that requires sending an SMS from the registered mobile number for device verification. This functionality depends on the physical SIM capabilities available only on iPhone devices. However, during the review process, Apple is testing the app on an iPad device. Since iPads generally do not support sending SMS from a physical SIM (especially Wi-Fi models), the SIM binding process fails, which is resulting in app rejection. We have: Configured the app deployment target for iPhone only. Set the device family to iPhone in Xcode.
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Users Unable to Rate App
Numerous people have told me that they tried to rate and review my app in App Store, but the ratings were not accepted. On their phones, the star immediately blanked out. In App Store Connect, I don't see their reviews. In the App Store, there are only a handful of reviews. The app has thousands of downloads and has been in the store for 2 weeks. The lack of ratings is hurting my App Store ranking. Is this a known problem? What steps can I take to investigate or resolve this?
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Pending Termination (3.2(f)) — Unable to Understand Root Cause or Reach App Review
Hello everyone, We are currently facing a pending termination notice under Guideline 3.2(f) and are trying to better understand the root cause so we can ensure full compliance. Brief timeline: Feb 4: Our in-app events were rejected → we removed them immediately Feb 6: After the Guideline 1.2 update, our account received a pending termination notice We submitted appeals but continue to receive generic responses without specific details We proactively removed all instant/random video matching functionality and submitted a fully updated build The new build has been in “Waiting for Review” for ~10 days Current challenges: We cannot clearly identify what triggered the 3.2(f) determination Multiple call requests have not received a response Contact options with App Review in App Store Connect appear disabled Our goal is simply to understand the concern and ensure full compliance with the App Store Review Guidelines. If anyone has experienced a similar situation or can share guidance on how to get clarity from App Review, we would greatly appreciate your insights. Thank you in advance for any help.
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