“4.3”

Hello Apple Developer Team and Community, I’m writing to raise a serious concern regarding my app (App ID: 6744330283) which is now being repeatedly rejected under Guideline 4.3 (A) – Spam, despite being previously approved and published for at least two earlier versions. We have had multiple rounds of communication with the App Review team in the past, carefully addressing every request and making adjustments accordingly. These previous versions were reviewed and approved without any reference to 4.3 issues. However, since a recent update, we’ve been receiving rejections citing Spam 4.3 (A) — without any specific explanation or detailed reasoning. Even more frustrating: Each review now takes over a week to process, making our release cycle extremely difficult to manage. It required dozens of phone calls and emails just to get the app reviewed at all. I even had a meeting with an App Review team member, where I was told: “The recent updates are considered Spam 4.3, while th

Hello, I am facing an issue with App Store Review Guideline 4.3(a) - Design - Spam. My app was rejected because it was found to be similar to another app previously uploaded on a different Apple Developer account. However, I have lost access to my old developer account and cannot remove or modify the previous submission. Currently, I am unable to: Log in to the old Apple Developer account Remove or update the app that is causing the conflict My new app is intended for internal testing only and is not yet published on the App Store. I have made efforts to modify the app, but the system still detects similarities with the old app. I would like to ask for advice or assistance on how to proceed in this situation, as I no longer have control over the previous account. Has anyone experienced a similar situation, and is there any way Apple can help resolve this? Thank you very much for your support.

We have spoken to many developers in previous months who have run into issues with the new 4.3 Design Guidelines rules & had their apps rejected, seemingly by a bot, or in general, by a reviewer because of similarities to previous apps. They have been asked to combine their similar apps into one container app.We understand why Apple is finally cracking down and doing this. They are trying to clean up the Appstore of clones, useless junk & other spam apps.In the process however, this has seemingly hurt indie developers who are not using templates, and design their own games from scratch. We've spoken with several developers, many who pride themselves in creating unique content such as educational & games for children, receieve these notices with no method to appeal, and auto-responses making the same blanket statement, ending in frustration for the developer & wasted months in development time.They are asked to combine their apps or games into one single container app to reduce the clu

Need Help with App Store Rejection - Violation of Guideline 4.3(a) After Uploading a New Version Hi everyone, I’m currently facing an issue while trying to bring our team’s app back to the App Store, and I would greatly appreciate any support or suggestions from everyone. Our team’s app is a language learning app specifically designed for a particular group of users. Previously, the app was uploaded by a team member who was responsible for registering and uploading the app to the store, but this person has since left the team. Before leaving, she did not hand over any information, we only requested that the app be removed from the store, and now we cannot get in touch with she to retrieve the account and proceed with the transfer. Recently, our team registered a new account and attempted to upload the app again. However, Apple rejected it for violating Guideline 4.3(a) - Design - Spam. I suspect the rejection is due to residual data from the old account, even though our app is unique and hig

Dear App Review Team, My app has been under continuous development for 6 years since it first launched in 2019. It currently serves a loyal user base of over 200,000 users. I can confidently confirm that all the core functionality in the app is fully developed by me. While I do use a few third-party libraries, the overall app design, code, and feature set are entirely my own work. In my recent submission (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6, reviewed on April 9, 2025, version 4.3.9), the app was rejected under guideline 4.3(a). I previously integrated AI features using DeepSeek, but after receiving a rejection, I completely removed all related AI components and metadata. However, the updated submission was still rejected with the same reason, and I was not given a clear explanation of what part of the app may be in violation. I deeply value this project, and so do my users who have accompanied me through this journey for years. I do not wish to give up on this app — it is meaningful t

Hello everyone, I'm looking for advice from developers who may have encountered a similar situation. I originally submitted an app called Bien, which provides financial services and handles sensitive user data. During review, Apple rejected the app under Guideline 5.1.1 and advised that the app must be published under a seller/company name that reflects the Bien brand. Following that guidance, we went through the process of creating a new Apple Developer account under the appropriate company identity and submitted the app again using the new account. However, the new submission has now been rejected under Guideline 4.3(a) (Spam) because the binary, metadata, and concept are similar to apps submitted under another developer account. The challenge is that the similarities exist because it is the same app, being resubmitted under the new account that Apple previously indicated should be used. We have: Submitted a formal appeal. Opened a support case with Apple. Provided the previous review communication

We recently received feedback under Guideline 4.3(b) suggesting our app duplicates functionality found in other apps in this category. However, our app is fundamentally not a dating app. It is a conversation facilitator designed to foster meaningful connections for friendships, networking, and shared interests. While romantic connections may occur naturally, they are not the primary focus. Thus, we are seeking insights on this key question: How do developers effectively demonstrate feature differentiation to reviewers? We want to clearly show how our app’s functionality uniquely addresses user needs and provides value beyond existing solutions. Our Core Features: Our app introduces distinct features that differentiate it from traditional apps in this space: Paths: Psychology-based prompts embedded in chats encourage users to explore meaningful topics like values and aspirations. These prompts are dynamically triggered to keep conversations engaging and productive. Aura: A rewards system that incentiv

Hi everyone, and hopefully Apple Staff, I am looking for some advice or assistance regarding an unusually long App Review delay for our game. Here are the details of our submission: App Name: Era Online: Şeref Savaşı App ID: 6773240689 Bundle ID: com.ark.xhmzxqteq.ios Submission ID: d19cb33a-b179-4f82-85e7-4acc77f46968 Background: Our app was previously rejected under guidelines 2.1(a) - App Completeness and 4.3(a) - Spam. On June 23 (Tuesday), we submitted a comprehensive appeal and a new build (v1.0.5): For 2.1(a): We completely fixed the occasional iPad crash issue and thoroughly tested the new build. For 4.3(a): We provided extensive legal documentation proving we hold the exclusive publishing rights for this game in Turkey. We also demonstrated that our app is a highly customized, exclusive version for the Turkish market, featuring a 300,000-word localization, local voice acting, unique IAPs priced in Turkish Lira, dedicated servers in Ankara, and exclusive in-game classes. The Issue: I