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“4.3”

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Reply to Extremely offended by Inconsistent Review
Welcome to the forum. You wrote: I got case 4.3 resolved previously, Do you mean you once got a rejection that was finally solved ? If so, I do advise you, when you submit a new release, to mention this past rejection and its resolution and give details (incl the dates of this former rejection/resolution) in the notes for reviewer. That should avoid this type of new rejection.
Feb ’25
Reply to App Rejected
Welcome to the forum. If it is effectively rejected for 4.3(a): (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Is it what you did ? there could be other reasons for spam (4.3(b)). what type of app is it ? There are some categories which are over crowded and new apps are rejected unless they are really original and high added value: (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. so please tell more so that one can help you;
Sep ’24
Reply to Is it allowed to publish one project as two apps on the App Store?
There is a risk that the second app submitted will be rejected as spam. In addition, you take the risk of account cancellation because you tried to fool the appStore. In a word, I would not do it. At least I would make it very clear in the comments to reviewer when submitting both apps in order to avoid account cancellation. See Guideline 4.3: . 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.
Jul ’22
Seeking Guidance: App Store Rejection Under Guideline 4.3(a) - Detailed Differentiation Already Provided
Seeking developer insights regarding a 4.3(a) review response citing similar binary, metadata, and/or concept. Our app implements distinct community-focused features that fundamentally differentiate it from existing applications in this category. Feature Implementation: Our app introduces new technological approaches to faith-based applications: Community System: Custom-built group participation with progress visualization Engagement Features: Peer support system with achievement tracking Progress Metrics: Proprietary points system for progress tracking Group Progress Features: Shared accomplishment tracking Achievement Architecture: Progress continuity tracking Performance metrics accumulation Custom recognition system for personal and group milestones Synchronized goal-setting framework Market Analysis: Our research indicates: No existing apps with group-based progress features No solutions combining community features with scheduling No applications with similar group achievement systems No platfo
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Dec ’24
Our app got rejected the second time because of 4.3 design spam reason. Need help
Hi, we submitted our app for review after 1 year of development, and 4 months waiting to finally make payment and enable developer account. After review, app was rejected for 4.3 reason design spam as there are already lots of dating apps in the store reason. We have a unique audience and features (of course also common features like other dating as cannot be avoided chat, some like function etc), and a lof of users were looking forward to our ios version, they are still using the web and ask us every day when they can use ios app. App got rejected and what is unfair is that we can mention at least 5 apps that are total trash in terms of features that do exist in app store same category and are our rivals published without any problem. We submitted after 2 weeks a totally new concept for the app, new menus, animations etc to make it more unique so is not anymore under design spam. Now it was rejected again for same reason and we are out of ideas what to change for the next submission. Our designers a
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3.0k
Aug ’20
Reply to An app for each school
You'll get busted by 4.3 eventually. In fact, they call out schools/universities, right in the guideline. You are essentially looking to white label your business, meaning that any school can put their logo on your app, but it is all the same app. Unfortunately, Apple doesn't like the white label business model, so you are SOL
Nov ’17
Reply to Guideline 4.3 - Design - Spam
I am facing the same issues.we are creating our own games with out copying from others. But past few months apple rejects all our games with same issue Guideline 4.3 - Design - Spam. Do not know how to upload the games to apple. Eventhough we are submitting different catagory . Apple says the same error. Do help me in this issue.regards,Jayanthi
Aug ’17
pp flagged as “Spam” under Guideline 4.3 — despite approval from App Review Lead (Erica)
Hi everyone, I’m hoping to get advice or hear from anyone with similar experiences. Our app Pixllove was originally rejected under Guideline 4.3 (“Spam”). We were later invited to an App Review call with Erica, who reviewed everything and confirmed verbally and in writing (April 8, 2025) that the spam classification was removed. She acknowledged that our app uses a unique concept and only required us to implement a pre-chat consent popup. We implemented exactly that: • A popup appears before any chat starts, displaying the match’s name, age, and distance. • Users must actively accept before the chat begins. • We show this clearly in our new demo video. • Full reporting/blocking/moderation is in place. However, after submitting the updated build, we were again rejected under a different interpretation of 1.2, with the reasoning that our app “connects users randomly.” This appears to be a misunderstanding, since no match occurred during their test – and it takes at least 2 users online for a match to h
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366
Apr ’25
Applications submitted to the App Store have been rejected by 4.3 for a long time.
Our application was developed and designed entirely independently, and we made adjustments after it was rejected at first.Apple audits have always been a mechanical response, and do not specify specific violations.It's a headache to reply to their email and give 2.1 big gift package question.We examined App carefully and found that none of these problems existed.They didn't respond in time.App audits have now been resubmitted and are awaiting review. What should I do?
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Mar ’19
Guideline 4.3 - Design - Spam Has been really checked by human or is a bot message?
Hello, I've uploaded my first application on applestore and they 've replied : Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. My application is related Turkish Coffee, i have explained unique features and differences from other applications. Added special review notes, and uploaded detailed screenshots. I've not send 2. submission before get replied from Apple, and then i have asked to make a phone call, then they said okay we will call you in 3 days, but no sound again. In this time i have entered much more detail to my application and sent to review again with new features. Buuum: i've got same message again. I don't believe my application reviewed by human, because ther
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694
Aug ’21
Appstore Rejection every time with reason Guideline 4.3 - Design This app duplicates the content and functionality of other app
Guideline 4.3 - Design This app duplicates the content and functionality of other apps submitted by you or another developer to the App Store, which is considered a form of spam. Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps. The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved. Next Steps Review the Design section of the App Store Review Guidelines. Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program. Once your app is fully compliant, resubmit your app for review. Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to le
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972
Jun ’20
Reply to 4.3 guideline nightmare
Same issue here, We develop games of multiple animal hunting and apple says to put all the animals in one app and publish game as one. Which doesnt makes sense, there's a difference between gorilla hunter and dinosaur hunter but apple review team wont get it and rejects the game ! 4.3 is being pain in the A** for developers.
Aug ’17
Reply to Extremely offended by Inconsistent Review
Welcome to the forum. You wrote: I got case 4.3 resolved previously, Do you mean you once got a rejection that was finally solved ? If so, I do advise you, when you submit a new release, to mention this past rejection and its resolution and give details (incl the dates of this former rejection/resolution) in the notes for reviewer. That should avoid this type of new rejection.
Replies
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Views
Activity
Feb ’25
Reply to App Rejected
Welcome to the forum. If it is effectively rejected for 4.3(a): (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Is it what you did ? there could be other reasons for spam (4.3(b)). what type of app is it ? There are some categories which are over crowded and new apps are rejected unless they are really original and high added value: (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. so please tell more so that one can help you;
Replies
Boosts
Views
Activity
Sep ’24
Reply to Is it allowed to publish one project as two apps on the App Store?
There is a risk that the second app submitted will be rejected as spam. In addition, you take the risk of account cancellation because you tried to fool the appStore. In a word, I would not do it. At least I would make it very clear in the comments to reviewer when submitting both apps in order to avoid account cancellation. See Guideline 4.3: . 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.
Replies
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Views
Activity
Jul ’22
Seeking Guidance: App Store Rejection Under Guideline 4.3(a) - Detailed Differentiation Already Provided
Seeking developer insights regarding a 4.3(a) review response citing similar binary, metadata, and/or concept. Our app implements distinct community-focused features that fundamentally differentiate it from existing applications in this category. Feature Implementation: Our app introduces new technological approaches to faith-based applications: Community System: Custom-built group participation with progress visualization Engagement Features: Peer support system with achievement tracking Progress Metrics: Proprietary points system for progress tracking Group Progress Features: Shared accomplishment tracking Achievement Architecture: Progress continuity tracking Performance metrics accumulation Custom recognition system for personal and group milestones Synchronized goal-setting framework Market Analysis: Our research indicates: No existing apps with group-based progress features No solutions combining community features with scheduling No applications with similar group achievement systems No platfo
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4
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0
Views
771
Activity
Dec ’24
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Any progress so far? I am in the same boat. My idea was also to publish these types of games, but of course making them different enough with existing apps. My second game got the 4.3 rejection. Both games are completely different in terms of ui design and gameplay, but use the same base code. Which I believe why is was rejected.
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Nov ’18
Our app got rejected the second time because of 4.3 design spam reason. Need help
Hi, we submitted our app for review after 1 year of development, and 4 months waiting to finally make payment and enable developer account. After review, app was rejected for 4.3 reason design spam as there are already lots of dating apps in the store reason. We have a unique audience and features (of course also common features like other dating as cannot be avoided chat, some like function etc), and a lof of users were looking forward to our ios version, they are still using the web and ask us every day when they can use ios app. App got rejected and what is unfair is that we can mention at least 5 apps that are total trash in terms of features that do exist in app store same category and are our rivals published without any problem. We submitted after 2 weeks a totally new concept for the app, new menus, animations etc to make it more unique so is not anymore under design spam. Now it was rejected again for same reason and we are out of ideas what to change for the next submission. Our designers a
Replies
8
Boosts
0
Views
3.0k
Activity
Aug ’20
Reply to An app for each school
You'll get busted by 4.3 eventually. In fact, they call out schools/universities, right in the guideline. You are essentially looking to white label your business, meaning that any school can put their logo on your app, but it is all the same app. Unfortunately, Apple doesn't like the white label business model, so you are SOL
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Views
Activity
Nov ’17
Reply to What is the policy on multiple apps for different cities?
One of the developer that you listed - eTips - has hundreds of similar apps in the app store and one of their app update was approved 1 week ago.Same thing with the other one. Ulmon had an app updated a month ago.Wow apple, great job in being consistent with 4.3 spam guideline. Talk about complete selective punishment.
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Dec ’17
Reply to Guideline 4.3 - Design - Spam
I am facing the same issues.we are creating our own games with out copying from others. But past few months apple rejects all our games with same issue Guideline 4.3 - Design - Spam. Do not know how to upload the games to apple. Eventhough we are submitting different catagory . Apple says the same error. Do help me in this issue.regards,Jayanthi
Replies
Boosts
Views
Activity
Aug ’17
pp flagged as “Spam” under Guideline 4.3 — despite approval from App Review Lead (Erica)
Hi everyone, I’m hoping to get advice or hear from anyone with similar experiences. Our app Pixllove was originally rejected under Guideline 4.3 (“Spam”). We were later invited to an App Review call with Erica, who reviewed everything and confirmed verbally and in writing (April 8, 2025) that the spam classification was removed. She acknowledged that our app uses a unique concept and only required us to implement a pre-chat consent popup. We implemented exactly that: • A popup appears before any chat starts, displaying the match’s name, age, and distance. • Users must actively accept before the chat begins. • We show this clearly in our new demo video. • Full reporting/blocking/moderation is in place. However, after submitting the updated build, we were again rejected under a different interpretation of 1.2, with the reasoning that our app “connects users randomly.” This appears to be a misunderstanding, since no match occurred during their test – and it takes at least 2 users online for a match to h
Replies
4
Boosts
0
Views
366
Activity
Apr ’25
Applications submitted to the App Store have been rejected by 4.3 for a long time.
Our application was developed and designed entirely independently, and we made adjustments after it was rejected at first.Apple audits have always been a mechanical response, and do not specify specific violations.It's a headache to reply to their email and give 2.1 big gift package question.We examined App carefully and found that none of these problems existed.They didn't respond in time.App audits have now been resubmitted and are awaiting review. What should I do?
Replies
0
Boosts
0
Views
557
Activity
Mar ’19
Guideline 4.3 - Design - Spam Has been really checked by human or is a bot message?
Hello, I've uploaded my first application on applestore and they 've replied : Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. My application is related Turkish Coffee, i have explained unique features and differences from other applications. Added special review notes, and uploaded detailed screenshots. I've not send 2. submission before get replied from Apple, and then i have asked to make a phone call, then they said okay we will call you in 3 days, but no sound again. In this time i have entered much more detail to my application and sent to review again with new features. Buuum: i've got same message again. I don't believe my application reviewed by human, because ther
Replies
0
Boosts
0
Views
694
Activity
Aug ’21
Appstore Rejection every time with reason Guideline 4.3 - Design This app duplicates the content and functionality of other app
Guideline 4.3 - Design This app duplicates the content and functionality of other apps submitted by you or another developer to the App Store, which is considered a form of spam. Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps. The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved. Next Steps Review the Design section of the App Store Review Guidelines. Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program. Once your app is fully compliant, resubmit your app for review. Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to le
Replies
1
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0
Views
972
Activity
Jun ’20
Reply to Sierra MacBook Early 2009? why no support?
All good points, I remember in iOS 4.2 beta, the iPhone 3G had airplay and when 4.2.1 was released there wasn't airplay and the media went crazy over that, little did they know it wasn't getting 4.3. Who knows, it could be many things, oh well I'll just find another Mac before Fall.
Topic: App & System Services SubTopic: Core OS Tags:
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Jun ’16
Reply to 4.3 guideline nightmare
Same issue here, We develop games of multiple animal hunting and apple says to put all the animals in one app and publish game as one. Which doesnt makes sense, there's a difference between gorilla hunter and dinosaur hunter but apple review team wont get it and rejects the game ! 4.3 is being pain in the A** for developers.
Replies
Boosts
Views
Activity
Aug ’17