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4.3

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Guideline 4.3 - Design
I have app, which I developed and published: https://itunes.apple.com/us/app/selfie-horoscopes/id1437164941?ls=1&mt=8After approval I decided to make update and added IAP subscription.And got this:We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.Why so? 🙂
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6.8k
Oct ’18
rejected by 4.3 due to being misunderstood as a similar application. What should I do?
My application was developed by myself There is a reason for being misunderstood Please allow me to provide some information: My application has already been launched on a macOS platform version (temporarily called AAA). I encountered difficulties in compiling the SDK, as it cannot be compatible with two platforms in the same project at the same time. Therefore, I have specifically developed an iOS version (temporarily called BBB) This version uses a different bundle ID from the plaintiff's macOS platform version, equivalent to two independent apps. Then, the (BBB) version of my iOS platform was rejected. The reason was 4.3- Spam. I accepted this decision and did not attempt to apply for listing again, and deleted the relevant information. Later on, I spent time and finally overcame the difficulties of SDK compilation, successfully developing an iOS version (temporarily called CCC) based on the macOS version, using the same bundle ID as the macOS version, which can be considered as the same app My ne
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691
Aug ’24
Title: App Rejected (4.3(a) - Design Spam)
Hi everyone, I would like to ask for help how should I resolve the issue with app submission for Guideline 4.3(a) - Design - Spam. I will explain my case to you. I assigned a task to junior engineer to submit an app from a personal developer account because my organization account has not been available yet. I thought I could be transfer later or resubmit under different bundle id and account would be okay. yes, it was my fault . But the app review process was taking too long in the personal account and I told him to cancel and delete the app submission, thinking that there might be not issue since the app was not released in AppStore. After I submitted the updated version of app with organization account, it doesn't get approve and getting 4.3.0 Spam rejection. We have taken about 6 months of work putting all the efforts both in the technical and business side on the product from scratch. We are about to launch in next week and our app is got rejected. I don't know what to do. I've all the authority
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208
Aug ’25
Guideline 4.3 - Design
Hello. They told me this: We are not able to provide feedback on app concepts or features, but we recommend evaluating your suggestions against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. Additionally, if you are considering implementing any of the following functionality, we recommend reviewing all associated reference material and other resources available on Apple Developer for any additional requirements. I'm trying to add a card game to the app store, but it's being rejected. I can't understand why, apparently it would be because there is another card game like it. Is that possible ? There are many poker games for example. I need help ! Thanks. Greetings.
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1.1k
Jul ’22
Review-Spam 4.3
Hello, It has been almost a week since I submitted an appeal, but I haven’t received any response yet. Additionally, my app has been in the review queue for three days without any progress. This delay is quite frustrating. Is anyone else experiencing similar delays? Any suggestions on how to speed up the process? Thanks.
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300
Jan ’25
Guideline 4.3(a) Rejected
My app has been rejected twice (on March 5 and March 11) . 1. Response to Initial Rejection (March 5) After the first rejection on March 5, I thoroughly reviewed the feedback and provided the following evidence to demonstrate the originality of my app: Design Documentation: I shared multiple iterations of the app’s design process, including early sketches and final mockups. Code Provenance: I provided Git version control logs to show the development history and prove that the code was written entirely by me. Explanation of Uniqueness: I explained how my app differs from existing productivity and wellness apps, particularly in its combination of focus and relaxation features. Despite this, my feedback was rejected. I took the feedback seriously and made significant improvements to the app before resubmitting. 2. Changes Made After First Rejection To address potential concerns and enhance the app’s value, I implemented the following changes: Added New Features: Introduced a breathing guide with visual animation
4
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352
Mar ’25
Concerns About Rule 4.3 Spam Restriction - Enlightenment Needed
Hello,We’re struggling ourselves with the 4.3 Rule Spam restriction, and we need your guide to know how to proceed without breaking the Apple Rules.Well, our company develop homecare softwares, monitoring health by an app, where user can save and view its historic of health recordings, such as glucose, blood pressure, oximetry and others. Actually we have one app at store, Glico, which registers glucose, meals, medicines and physical activity.The problem is, that we have some contracts to develop new apps, for different companies. They’ll have similar purpose, and also similar design, but their icons, colors, and also some parts of the design will be different between them. As well, they will have some same features, and some others different.Our doubt lies in if and how we can do this without breaking the Apple Rules (in this case, 4.3 Rule Spam restriction, about similar apps), because as a great part of features will be shared between the apps, we will reuse great (or at least some) of th
6
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1.7k
Dec ’17
Unique App Rejected for Guideline 4.3(a) - Design - Spam
I’m looking for advice and clarification regarding an issue I’ve encountered during the review process. My app was recently rejected under Guideline 4.3(a) for allegedly duplicating content or functionality of other apps. The feedback stated that my app appears to be identical to apps already on the App Store, but I’m confident this is a misunderstanding. The app is entirely unique, both in its functionality and its independently developed codebase. This rejection is puzzling, as I’ve thoroughly reviewed the guidelines and ensured that my app adheres to them. Has anyone else encountered similar issues? How did you address them? To the Apple team: Could you provide additional context or examples of the similarities identified? I’d be happy to address any concerns or make adjustments if necessary to align with the App Store standards. Submission ID: a6e96157-a543-45c6-b05d-8c50766ea4bf I’m grateful for any insights or advice from the community and the Apple team. Thanks in advance for your help! Best r
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334
Dec ’24
Development of apps for multiple companies/clarification on guideline 4.3, Spam
We are seeking clarification on guideline 4.3, Spam. We are readying to deploy an individual and unique app for each of our clients and were advised we should review the guideline. Since we have seen other companies who appear to be building with the same set-up we do not think we are in conflict, but we want to make sure we are proceeding correctly. To elaborate on our setup: We build with a shared codebase that deals with communication with our servers, page rendering and state management however, the resultant app produced is unique to each client. Clients select custom background images, logos, provide custom messaging and may choose from any one of our color themes. Also, their “App Information”, eg their description, keywords, marketing and naming used for their store presence are unique to the produced app. Users who install our clients app may view details related to our client’s business and use it to manage services with our client. Users without an account may browse views of our a client’
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2.2k
May ’17
4.3 Guideline... Frustation
I develop apps for radio stations and WebTVs.Recently I had to update some apps at the same day, because I had to change the streaming url, and all were rejected. Now, even the new apps are rejected.I submitted an appeal explaining that my apps are individually branded, so branding on the home screen, app store searching and the app name matter for my clients. I believe my apps are not creating clutter, each one has unique brand, name, color scheme, background and specific content. That will not confusing users.They replied:We understand that your radio and TV apps are individually branded. However, they share the same concept and feature set. It is no longer appropriate to submit multiple apps that provide the same or similar feature set.To resolve this issue, please consolidate similar apps into a single directory app (for example, all radio apps into one container, and all TV apps into one container) that allows users to select from different channels within the app.These type of one container app with mul
3
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2.5k
Aug ’17
Design Spam 4.3
Hello So I have an application which is in the Apple store. I wanted to fixe some issue therefore i created update build with the following: • Reworked Character Physics: Improved responsiveness and movement for smoother, more controlled gameplay. • Bug Fixes & Performance Enhancements: Fixed critical issues affecting gameplay consistency and stability. Players will now experience better performance and more accurate controls. • Mac Catalyst Fixes: Improved support for macOS, fixing issues related to UI scaling and responsiveness. The changes above are basically all there is. Now it seems that i am not able to pass review as it constantly marks design spam and not give anything in particular. Whats up with that ?
Topic: Design SubTopic: General
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857
Feb ’25