My app requires Google or Apple login. The App Store requires an active email for review. How can the App review team access my email if it required 2FA? I don't understand how I can get an app reviewed it they need me to provide a code after they login? It seems ridiculous that I need to supply them with a test email, why can't they test with a dummy email? Is it just not possible to get an app reviewed if the app requires Apple or Google logins? Should I temporarily add the option for any email to setup an account and just make a dummy email and then after review asap remove the email login from the app? that seems like a lot of unnecessary programming just because they the need me to provide an email address and login.

Hello! I recall guidance for Alternate App Icons used to be under 4.6 and stated that: each change is initiated by the user and the app includes settings to revert to the original icon. However, I see that section 4.6 was removed on June 10, 2024, and now shows up as "Intentionally omitted". Does this mean that under the current guidance an app is now allowed to trigger an icon change without the user input, and does not need to provide the option to revert it back? Thanks!

My app has been in "Waiting for Review" since February 19, 2026. It has been over 10 days with no status change. Submission ID: 4577f492-606e-4615-9cc5-05c35da79ff9 There are no rejection notices and no messages in Resolution Center. I have contacted Developer Support but received no resolution. The average review time is 24-48 hours. Could someone please look into this? Thank you.

Hi everyone, I am writing this out of pure desperation because I honestly don't know what else to do or where to turn. My app has been stuck in the review process since February 9th (almost 3 weeks now), and I feel like I am completely trapped in a black box. I have tried every official channel available to get at least some information: I submitted requests for an expedited review. I opened 3 separate tickets with Developer Support, but received absolutely zero response. Just complete, deafening silence. I finally called the developer hotline. The representative was polite but completely unhelpful. I was basically told that "everything is fine, this timeline is normal, we can't do anything to help you, just keep waiting." Just to put this wait time into perspective, while sitting in this Apple "black box" waiting for a single message, I have managed to do the following: Registered a Google Play Developer account and fully verified my identity. Almost completely rewrote my entire app from scratch, translating it from Swift to Kotlin. Uploaded the Android version, got it approved, and I am already on Day 8 of closed testing in Google Play! Meanwhile, in App Store Connect, absolutely nothing has changed. No status updates, no rejections, no questions from the reviewers, no replies to my tickets. Just an absolute void. Has anyone else experienced this kind of extreme delay and complete lack of communication recently? For context, here are my details: Submission ID: db1ffb72-8f0f-49bc-b215-179e1e179b7d Apple ID: 6756239914 Any advice or shared experiences would be deeply appreciated. Thank you.

My app has been sitting in "Waiting For Review" for a month now, this coming week. I understand that it takes some time to review an app but I didn't realize it takes this long. I have deployed apps in the past and it took 1-2 days only. I just couldn't understand what's taking it that long this time. The app ID of the app I recently submitted is 6756655072. Please provide at least a specific timeframe of the review process so developers can also manage properly. It's really difficult to be patient in something that doesn't even respond properly. Please help and hope you see this post from a dev's point of view. Thank you.

Hello. We've developed a compatibility engine for the App Store. We collect very detailed profile information from users and use this information to dynamically calculate compatibility scores with the help of AI, recommending users to each other. The app is newly completed and we don't have any real users yet. My questions are: We are at the initial approval stage, Should we submit a completely empty application, or will the reviewer account create accounts with matching genders? Should we create one or more fake users? We have profiles that we created as demos (to inspire users) and indicated with a badge as "demo"s, but these don't appear in the "Explore" section. Should we add these people to the explore section? Assuming the people appearing in the explore section are demos, should the "request to meet" button be active for these demo content? Should it be possible to chat with demo people? After the submission is approved, will we delete the fake people or remove the demo people from the Explore section again? Is this possible? Which approach is correct to avoid being perceived as "fake content"?

@AppleSupport Hey @AppleSupport / @AppleDevSupport, my iOS app Name:- HealthAlpha - One For All is stuck in Processing on App Store Connect since [08 December 2025]. I’ve waited + retried. I have already send emails multiple times but yet i haven't received any update. Could you please check this?, We were expecting our app to launch on 1st January 2026 but it's the end of February now still app is not getting reviews properly also the issues which I had mentioned to support agents are not solved yet. This is impacting our release timeline. Could you please assist or escalate this matter? Appreciate your support. 🙏 #iOSDev #AppStoreConnect #AppleDeveloper

I’m beginning my journey in iOS app development with a strong Java background and an app idea in mind, and I want to learn the best practices, tools, and workflows to build it the right way from the start. I’d appreciate guidance on useful AI tools for coding and learning Swift or SwiftUI, how developers approach app design, and recommended sources for UI inspiration, graphics, and overall development tips.

User spending on mobile apps keeps rising, but competition is growing faster, making App Store Optimization a critical pillar of mobile growth by improving visibility, reducing cost per install, and driving stronger organic performance. This post highlights the most important ASO trends for 2026, including AI driven optimization, user intent focus, localization, creative testing, analytics, and privacy first strategies to help apps grow consistently on the App Store.

Getting early traction can be challenging for a retail app. Beyond running ads, work on improving your App Store and Play Store presence through better screenshots, descriptions and keyword choices. You can also promote the app directly to existing customers with in store QR codes, social media and small influencer partnerships to get your first new users.

Hello, Our application (application ID: 6759598338), submitted on March 1, 2026 at 17:24, is awaiting verification without status change in the App Store Connect. Could someone from the application review team check if this application is stuck in the review queue, or let us know if any action is required on our part? We are in urgent need of an urgent review of the application (the request for an expedited review has also already been made). We also have to warn you that previously there were similar applications with a similar code and name, but they were deleted and are also our development (their identifier: 6757390034, 6758405199, 6756528976, 6757389750). These versions of the application did not meet the required quality, so they were deleted. Thank you for your time and help.

Hello everyone, I’m facing an unusually long app review delay and would appreciate any insight from the community. My app has been stuck in the "Waiting for Review" status since February 10, 2026, with no updates or feedback. App details: App ID: 6756574744 Case Number: 102824473424 During this time, I have: Submitted several support requests Filed multiple expedited review requests Tried contacting through email and the support section Attempted to follow up on the case status Despite all of these efforts, I have not received any response, acknowledgment, or update regarding its review progress. I understand that review times can vary, and delays sometimes happen. What concerns me more is the complete lack of communication. At this point, it feels like the app might be stuck in the queue. Has anyone else experienced long "Waiting for Review" times recently? Is there anything else I can do to get clarification or make sure the submission is not blocked for some reason? Thanks in advance for any insight!

Hello, I am writing to ask for assistance regarding two of my apps that have been stuck in “Waiting for Review” for an extended period. At the moment: App ID 6497716649 — Waiting for Review since Feb, 19 at 11:45 AM App ID 6743224713 — Waiting for Review since Feb, 15 at 10:26 PM There are no warnings, Resolution Center messages, or visible issues in App Store Connect. All Agreements, Tax, and Banking information are active and up to date. The builds were uploaded successfully, and no further action appears to be required on my side. Could you please help confirm: Whether there is any hidden blocker or account-related issue? Or if this delay is currently due to review queue processing times? If additional details are needed (bundle IDs, app category, sign-in requirements, encryption/export compliance, etc.), I will be happy to provide them immediately. Thank you very much for your time and support. Best regards,

We've been stuck without an approval of our app since Feb 3. and we are desperate for any help. We need our build approved. The history: Submitted build on 2/3 Sat in 'Waiting for Review' for 6 day Cancelled and resubmitted on 2/9 Sat in 'Waiting for Review' for 15 day (called multiple times and was told that there wasn't anything they could do) Cancelled and resubmitted on 2/25 App rejected about 6 hours later with a note that said basically "You have this small issue on iPad. You can fix it in your next build just let us know.' We responded immediately that we would fx it in our build and to please approve the build. No response since we responded more than 3 days ago We are absolutely desperate to get this build approved. It has been nearly a month and this is destroying our company. It is impossible to understate how hard this been for us. Does anyone know any way of trying to resolve?

Hello everyone, My app (ID: 6758039899) was submitted on Feb 17, 2026, and has been stuck in "Waiting for Review" status for over 8 days. I contacted Developer Support (case #20000108234172) and received confirmation that it's proceeding normally, but no update since. On average, Apple reviews 90 percent of apps within 24 hours. However, there might be cases that need more review time, but mine exceeds a week. Any recent experiences with long queues? Thanks!

Hi, I’m running into a persistent issue in App Store Connect related to TestFlight and app reviews, and I’m hoping someone has seen this before. Around two weeks ago, I started getting the following error when trying to create external TestFlight builds: ENTITY_UNPROCESSABLE.BETA_CONTRACT_MISSING Since then: I cannot create any external TestFlight tests Internal TestFlight builds appear, but cannot be downloaded (“The requested app is not available or doesn’t exist”) My apps do not progress properly through review One app got stuck in “In Review” for ~10 days; I eventually withdrew it and resubmitted it At this point, I cannot update two existing apps, and I can’t start testing a new app at all Important details: This is an individual developer account I am the Account Holder All contracts appear active and valid The issue affects multiple apps, not just one Nothing changed on my side (no contract updates, no account changes) before this started happening. I’ve already reached out to Apple Developer Support multiple times, but unfortunately haven’t received any response so far, which makes it unclear how to proceed. Has anyone experienced this issue or found a resolution? Any insight would be greatly appreciated. Thanks!

Start by refining your metadata with keyword-rich titles, subtitles, and descriptions that match user intent. Use high-quality screenshots, app previews, and localized content to improve visibility. Focus on user engagement through regular updates, positive reviews, and consistent installs. Higher retention and active user signals naturally help your app climb the App Store rankings.

After nearly ten years in Android development, I finally built a native iOS app, sharing the journey publicly while learning Swift and SwiftUI, using AI selectively, and finding the platform familiar yet different in tooling, concurrency, and culture. I reached production without initially buying a developer account and faced a stricter, iterative App Store review process than the Play Store, with several rejections that ultimately clarified Apple’s quality standards and expectations.

I launched my app on the App Store and Google Play about two months ago and despite improving the icon and screenshots I have only reached around 40 downloads which makes me believe ASO is my main challenge. I started using ASO tools like TryAstro and AppTweak but the keyword metrics such as volume 39 and difficulty 0 are confusing so I would appreciate guidance on interpreting this data and on effective ASO strategies for a new app with minimal downloads or ratings.

Hello everyone, My app has been in “Waiting for Review” status since February 4, 2026, and there has been no progress or update since then. Normally, my previous submissions were reviewed within a few days, but this time it has been significantly delayed. There are no messages in the Resolution Center, and I have not received any communication from the App Review team. Has anyone else experienced similar delays recently? Is there anything I can do to follow up or escalate this review? Any guidance would be greatly appreciated. Thank you.