Hi, I have a completely new release of my app coming out with a new tech stack. I noticed that only 1% of my users were on iPad so the new app was not created to be 'compatible' with iPad including how it looks on iPad. Can I release this new version of the app only for iPhone? Or because it was previously available for iPad I have to release for iPad as well? Really appreciate any support/guidance on this. Thank you!

Dear App Review Team, Our app – Apple ID 6756967338, has been stuck in the “In Review” status for over 10 days (Jan, 19 at 1:33 PM). Normally, reviews begin within a few days, but in our case, it seems unusually delayed. Could you please clarify: • Is there a specific reason for this hold? • Is any action required from our side? • When can we expect the review to finish? Thank you very much for your time and assistance.

Hello everyone Hoping for some insights with an issue we're having with our app store review process. Note that this is not a new app, and we've had many successful reviews in the past. We submitted the app for review just over a week ago. We received a timely review about 24 hours later, citing an issue with Apple Pay. We make use of PassKit, but the reviewer could not find where we use Apple Pay in our app. I replied within a few hours with screenshots and videos, as it is quite easy to find where we use Apple Pay. Since then, we haven't received any feedback at all. I tried resubmitting a new build after 4 day,s and that is also sitting unreviewed for a while now. We've got features and bug fixes that were supposed to go out in this release, but we are now blocked on them. Is there anything we can do?

I’ve observed several areas in iOS where user experience could be enhanced, such as keyboard flexibility, animation speed, biometric options, cache management, background uploads, navigation reliability, and automation features. Addressing these aspects would not only improve usability but also align iOS more closely with diverse user needs across regions and use cases. What enhancements would you consider most valuable?

In App Store Connect metadata I added keywords expecting App Store and Apple Watch searches to surface my app using those terms. However searching those keywords does not show my app and it only appears when I search by the app name so I am unsure what is incorrect.

I’m launching my game on May 9 and have been going through Apple’s App Store course. It’s informative but also feels like a marketing push. For those who’ve tried App Store campaigns, did they actually drive results like views, conversions, or in-app purchases? Sharing your app/industry for context would be super helpful.

I’ve been working on marketing my iOS app, but it’s been quite frustrating so far. ASO hasn’t brought the results I expected, and I’m not sure what to try next. I’d like to learn more about indie app marketing beyond keyword tweaks-any blogs, courses, books, or communities you’d recommend for understanding effective strategies and improving app visibility?

Hi everyone, Just wanted to ask if anyone else has noticed longer-than-normal review times recently. Our latest app has been sitting in “In Review” for more than a week now. Normally our apps get reviewed much faster, so we’re unsure if this is just a backlog or something else. Currently: No communication from Apple No visible issues in metadata Review status hasn’t changed Curious to know: • Are others seeing similar delays? • Does this usually mean a deeper/manual review? • When should we reach out to Apple? • How do you usually contact App Review for status checks? Would love to hear your experiences. Thanks!

Dear App Review Team, Our app – Apple ID 6754872058 has been stuck in the “In Review” status for over 7 days (since Jan, 15 at 10:44 PM). Normally, reviews begin within a few days, but in our case, it seems unusually delayed. Could you please clarify: • Is there a specific reason for this hold? • Is any action required from our side? • When can we expect the review to finish? Thank you very much for your time and assistance.

Apple’s documentation indicates that iOS now supports A/B testing for app icons, but I haven’t been able to get it working. My app already includes alternate icons within the same binary, yet when I try to set up an A/B test in App Store Connect, there’s no option to change the icon-only screenshots can be updated in a new treatment.

My iOS app currently holds a 3.5★ rating with limited reviews, and I’d like to raise it by motivating happy users to share feedback. I’m looking for ethical ways to do this without being pushy. What are the best strategies and timing for review prompts to boost ratings while keeping users satisfied?

I am using Product Page Optimization for the first time and after updating a new app version the test stopped automatically. The status shows developer has stopped with no option to restart the test even though I did not stop it.

Hello Apple Developer Community, It's been almost a week since I submitted an update to an existing In-App Purchase and specifically a text change to the "Display Name" field. All my new localized strings are stuck in "Waiting for Review" status, and the IAP itself shows "Updates Pending Review" (although its status is "Approved"). Do I need to submit a new app version for these metadata changes to be reviewed, even though the IAP was previously approved? Thanks in advance for any insight.

Once, the App Store empowered indie creators - small teams could launch great apps and find users easily. But in 2025, that era feels long gone, with algorithms, big players, and pay-to-win discoverability reshaping everything. Is there still a real chance for indie iOS developers today, or has Apple’s evolving ecosystem made independent success nearly impossible?

I want a programmatic way to monitor my app search ranking on the Apple App Store. Is there any API or external website available besides checking directly in the App Store app on iPhone?

Hello, I’m posting here in hopes of getting some help or advice regarding our app submission, which has now been stuck in “Waiting for Review” status for 45 days. We submitted our iOS app on Dec 12, 2025, and since then there has been no movement in the review process. This app is important for our business. The delay is now starting to affect our plans significantly. We called Developer Support, hoping to get some clarity or assistance. Unfortunately, the responses we received were generic and didn’t provide any concrete solutions or timelines. We understand the review process can take time, but 45 days with no progress or transparency feels excessive—especially considering the app was submitted under a developer account that has had previous successful submissions without issue. Here’s a quick summary: • Initial submission: Dec 12, 2025 • Current status: “Waiting for Review” If anyone from the App Review team happens to see this, or if any fellow developers have deal with a similar issue recently and have advice, we would greatly appreciate your insights. This delay is putting real pressure on our timeline, and we’re doing everything we can to resolve it. Thank you for your time and support.

Hi team, I wanted to share some friendly feedback based on my experience as a relatively new developer submitting apps to the App Store. The documentation states that 90% of submissions are reviewed within 24 hours. However, across my submissions, I've found the average review time to be closer to five days. I completely understand that review volumes are likely substantial, and there may well be differences between iOS and macOS review queues. This isn't a complaint - just a suggestion that adjusting the stated timeframes might help set more realistic expectations for new developers. When I first started submitting apps, the longer wait times left me wondering whether I'd done something wrong. Thanks

When creating a new App Store version to update ASO keywords and metadata, I notice that elements like the app icon and other details are missing and I am looking for a way to copy the existing metadata from the previous version. Also, is it possible to submit a new App Store version solely for ASO improvements without uploading a new build and still have the changes applied successfully.

I’ve been building iOS apps since 2011 and have worked on hundreds along the way. Recently, I started a series on App Store Optimization (ASO) to share tips, strategies, and lessons learned. In this first post, I dive into how responding to customer reviews can directly influence ASO performance and App Store ranking - covering timing, response style, and best practices to turn negative reviews into positive ones.

Even the best apps struggle to get noticed—over 5 million apps compete in stores, and most never hit 1,000 downloads. Visibility, not quality, is the real challenge. App Store Optimization (ASO) is the key to breaking through. Optimizing your app’s title, keywords, visuals, and description, combined with ongoing testing and competitor analysis, can drastically improve discoverability and downloads in 2025.