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“4.3”

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Rejected for Guideline 4.3(a) - Spam, looking for advice on next steps
Hello, My game was rejected under Guideline 4.3(a) (Design - Spam), with the message stating that it shares a similar binary, metadata, and/or concept with other apps already submitted to the App Store. The issue is I can’t figure out where this is coming from: No shared source code, template, or assets with any other game. No duplicated metadata. The app’s concept is still fairly niche on the App Store (I could only find around a dozen apps with a similar concept, at most). I’m trying to better understand what might have triggered this rejection, and I’m fully willing to make changes if needed. Has anyone else run into this kind of rejection under similar circumstances? How did you go about clarifying things with the review team, and did requesting an App Review Appointment help in cases like this? Thanks in advance for any insight.
2
0
500
Aug ’26
Reply to Repeated Guideline 4.3 Rejection for Update – Requesting Insight From Fellow Developers And App Review Team
This is amazing how they just comment the same generic response even in the forum. i am facing the exact same issue I submitted my app last week and got rejected due to 4.3. After explaining the features and uniqueness of the app, they worte Me a reply that the issue has resolved. then they rejected due to 2.3.6 , fixed that and again today they returned to say again that the app is being rejected due to 4.3. Even when I attach screenshots of their message saying it has resolved just 48 hours ago, they are still holding their ground and keep on re me. they are not even saying what in the app is breaching the 4.3 guideline. this is an absolutely disgraceful
Nov ’25
Questions Regarding App Rejection for 4.3(a) - Duplicate App, Seeking Help and Feedback
Hello everyone, I’m reaching out to the developer community for help regarding an issue I encountered while submitting our app YouMiUM for review on the App Store. Our app was rejected due to 4.3(a) - Duplicate App, and we believe this might be a mistake. I would appreciate any insights or assistance in understanding the reasoning behind this decision. Our App’s Independence and Originality First of all, I want to emphasize that YouMiUM is a fully independently designed and developed app. All of the UI, interactions, and functionality have been created by our team from scratch. We did not use any templates or clone any existing apps. We have registered software copyrights, received electronic copyright certification, have ICP filing information, and possess a business license to prove our app's independence. Question: Why Is Our App Considered a Duplicate? During the review process, our app was flagged for 4.3(a) - Duplicate App, but we are left wondering why an entirely original app would b
1
0
242
Mar ’25
App Development with Swift Book - stuck at unit 4.3
Dear all,I am trying to learn how to code with Swift, I really want to and, to start, I completed the Intro to App Development with Swift. So far, so good ...I then passed to the App Development with Swift book as it was supposed to be a step up (at least in difficulty). I completed the first 3 units and started the 4th a few days ago.I am now stuck at unit 4.3 (Model View Controller) during the Lab at the end of the unit. No matter what I write (even if I try to copy exactly what is in the 'solution' project) I keep getting an error when trying to create Outlet(s) from the main.storyboard's text fields to the AthleteFormViewController.swift file. This error says: Could not insert new outlet connection: Could not find any information for the class named AthleteFormViewController (all of this in red color). This is the second consecutive exercise that I would have to abandon because following the EXACT instructions given in the book puts me into a dead end. Then I confront with the solutions, try them
10
0
2.3k
Mar ’18
Visual Novel Game Rejection due to Design 4.3 (a) Spam
Hello, My company is developing an interactive story game (or a visual novel with multiple ongoing and updated stories). We've added a few unique features to add value to our proposal, but we have been rejected due to Design 4.3 (0) Spam two times now. When trying to get more information from the message from the App Review team, we're only getting what we believe are automated responses Here's the message to our first submission: Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality After the first rejection, we looked into the game and make substantial changes t
3
0
490
Oct ’24
Guideline 4.3(b) rejection – Need guidance for a community-specific matrimonial app
Hello Apple App Review team and fellow developers, I’m looking for some guidance regarding a Guideline 4.3(b) rejection for my app, VIVA Khoja. VIVA Khoja is not intended to be a general-purpose dating app. It was created specifically for the Khoja Shia Ithna-Asheri community, a relatively small and geographically dispersed community worldwide, with the goal of helping members find serious matrimonial connections within their community. We have invested several months of work, significant development time, resources and money into this project. The app was initially rejected under Guideline 4.3 earlier this year, around June. Following that feedback, we did not simply resubmit the same product. We spent months substantially improving and differentiating the application, its onboarding, its features and the overall matrimonial experience. Among other things, VIVA now includes: A limited number of profiles presented per day instead of unlimited swiping A structured Send Interest process instea
0
0
213
3w
Guideline 4.1 - Design - Copycats change to Guideline 4.3(a) - Design - Spam
Regarding 4.1, I deleted the ranking and text of the title according to your instructions and submitted it. It turned into 4.3(a) spam. How should I deal with it? Why did it become 4.3? The following is the information given by the 2nd review team Hello, Thank you for your resubmission. Upon further review, we identified additional issues that need your attention. See below for more information. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment Submission ID: fd44c6b9-ff2d-4ee5-bf5c-c1ede1a5b6b4 Review date: June 10, 2024 Version reviewed: 1.0.0 Guideline 4.1 - Design - Copycats The app or its metadata appears to contain potentially misleading references to third-party content. Specifically, the app includes content that resembles one or multiple third-party sports teams and/or leagues without the necessary authorization. Next Steps If you have the necessary rights to distribute an app with this third-party content,
Topic: Design SubTopic: General
1
0
1.4k
Jun ’24
Extremely Original AI/ML Game Rejected due to 4.3 Spam. Tips on appealing?
I have submitted my game app for review (first release) but it was rejected due to Regarding guideline 4.3, we continue to noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.. I've made attempts to explain to the reviewer on the originality but no success. Some unique features of the app: Arcade style platform with multiple mini-games All games have unique mechanics, and they are supported by AI/ML algorithms to alter the difficulty based on the user's prior performances Various modes to compete with other users for rewards There are more but I prefer not to go too much into detail publicly as I strongly believe that it's an original game app, and don't want to disclose the full design; Happy to be proven otherwise. Essentially, I didn't find any games in the app store with AI/ML to alter the settings per play with competitive aspect involved. This was explained to an app reviewer during a 1:1 consulta
1
0
676
Jan ’25
Reply to My App Rejected 4.3 Design: Spam
Also facing the same issue, App got a 4.3spam, it's an update to an existing live App. I hope we as Indi developers can have better support and concrete solution regarding this dreaded 4.3 app killer. I have read in some threads that even a container app gets rejected. hours/days/months/dollar spent all down the drain with this 4.3.
Jul ’24
Guideline 4.3(a) after rebuilding my app multiple times
Hello Apple Developer Community, I am an independent developer and I have reached a point where I genuinely do not understand what the correct path forward is. I have invested a very significant amount of personal time and money into Zivoo. The app has never been released on the App Store. Every time App Review provided feedback, I tried to address it seriously and substantially redesign the product instead of simply resubmitting the same application. The first versions of Zivoo focused on real-time social communication. Later, the app was rejected under Guideline 4.3(b) because Apple considered the experience too similar to existing dating apps. In response, we substantially redesigned the product again. Profile browsing, swipes, likes, skips and mutual-like mechanics were removed. The current Zivoo is focused on language learning and real-time language practice through active conversation rooms, AI-assisted room discovery, entry requests, live conversations, voice/video messages, reactions, shared
1
0
502
4w
Guideline 4.3(b) rejection for app integrating WeatherKit, HealthKit, EventKit, Contacts, and CoreLocation with AI
My app has been rejected three times under Guideline 4.3(b). I'm seeking guidance from anyone who has navigated a similar situation. The app generates real-time personalized content by combining data from five iOS frameworks — WeatherKit, EventKit, HealthKit, Contacts, and CoreLocation — with an AI API. The generated output directly references the user's actual current weather, actual calendar events, and actual health patterns. No content library exists. Every output is unique. My competitors in this space do not use this method and mine is seriously impressive and can be very beneficial to the user. No other app on the App Store integrates these five frameworks together at content generation time. A 2-minute test confirms this: grant permissions, generate content, and observe your real weather and calendar data in the output. My concern is a process inconsistency. The app was initially reviewed and rejected for four technical issues. Guideline 4.3(b) was not cited. All four issues were res
1
0
76
May ’26
Guideline 4.3 - Design - Spam
Hi everyone,I got an application from a market and send to store. But rejected. What kind of changes can I make?We noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The following apps were found to provide different content but are identical in functionality:1262896391Next StepsTo resolve this issue, please combine apps with a common feature set into a single container app.You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.Important InformationAs a result of violating this guideline, your app’s review has been delayed. Future submissions of this app, and other apps associated with your Apple Developer account, will also experience a delayed review. Deliberate disregard of the App Store Review Guidelines and attem
2
0
5.1k
Jul ’17
Rejected for Guideline 4.3(a) - Spam, looking for advice on next steps
Hello, My game was rejected under Guideline 4.3(a) (Design - Spam), with the message stating that it shares a similar binary, metadata, and/or concept with other apps already submitted to the App Store. The issue is I can’t figure out where this is coming from: No shared source code, template, or assets with any other game. No duplicated metadata. The app’s concept is still fairly niche on the App Store (I could only find around a dozen apps with a similar concept, at most). I’m trying to better understand what might have triggered this rejection, and I’m fully willing to make changes if needed. Has anyone else run into this kind of rejection under similar circumstances? How did you go about clarifying things with the review team, and did requesting an App Review Appointment help in cases like this? Thanks in advance for any insight.
Replies
2
Boosts
0
Views
500
Activity
Aug ’26
Reply to Repeated Guideline 4.3 Rejection for Update – Requesting Insight From Fellow Developers And App Review Team
This is amazing how they just comment the same generic response even in the forum. i am facing the exact same issue I submitted my app last week and got rejected due to 4.3. After explaining the features and uniqueness of the app, they worte Me a reply that the issue has resolved. then they rejected due to 2.3.6 , fixed that and again today they returned to say again that the app is being rejected due to 4.3. Even when I attach screenshots of their message saying it has resolved just 48 hours ago, they are still holding their ground and keep on re me. they are not even saying what in the app is breaching the 4.3 guideline. this is an absolutely disgraceful
Replies
Boosts
Views
Activity
Nov ’25
Questions Regarding App Rejection for 4.3(a) - Duplicate App, Seeking Help and Feedback
Hello everyone, I’m reaching out to the developer community for help regarding an issue I encountered while submitting our app YouMiUM for review on the App Store. Our app was rejected due to 4.3(a) - Duplicate App, and we believe this might be a mistake. I would appreciate any insights or assistance in understanding the reasoning behind this decision. Our App’s Independence and Originality First of all, I want to emphasize that YouMiUM is a fully independently designed and developed app. All of the UI, interactions, and functionality have been created by our team from scratch. We did not use any templates or clone any existing apps. We have registered software copyrights, received electronic copyright certification, have ICP filing information, and possess a business license to prove our app's independence. Question: Why Is Our App Considered a Duplicate? During the review process, our app was flagged for 4.3(a) - Duplicate App, but we are left wondering why an entirely original app would b
Replies
1
Boosts
0
Views
242
Activity
Mar ’25
App Development with Swift Book - stuck at unit 4.3
Dear all,I am trying to learn how to code with Swift, I really want to and, to start, I completed the Intro to App Development with Swift. So far, so good ...I then passed to the App Development with Swift book as it was supposed to be a step up (at least in difficulty). I completed the first 3 units and started the 4th a few days ago.I am now stuck at unit 4.3 (Model View Controller) during the Lab at the end of the unit. No matter what I write (even if I try to copy exactly what is in the 'solution' project) I keep getting an error when trying to create Outlet(s) from the main.storyboard's text fields to the AthleteFormViewController.swift file. This error says: Could not insert new outlet connection: Could not find any information for the class named AthleteFormViewController (all of this in red color). This is the second consecutive exercise that I would have to abandon because following the EXACT instructions given in the book puts me into a dead end. Then I confront with the solutions, try them
Replies
10
Boosts
0
Views
2.3k
Activity
Mar ’18
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
When did you get a phone call Lena? I think recently they have stopped telling the exact reason for 4.3.
Replies
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Views
Activity
Nov ’17
Reply to Xcode multiple targets vs separate project ?
The discussion is under guideline 4.3. See, for example, https://forums.developer.apple.com/thread/85411
Replies
Boosts
Views
Activity
Dec ’17
Visual Novel Game Rejection due to Design 4.3 (a) Spam
Hello, My company is developing an interactive story game (or a visual novel with multiple ongoing and updated stories). We've added a few unique features to add value to our proposal, but we have been rejected due to Design 4.3 (0) Spam two times now. When trying to get more information from the message from the App Review team, we're only getting what we believe are automated responses Here's the message to our first submission: Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality After the first rejection, we looked into the game and make substantial changes t
Replies
3
Boosts
0
Views
490
Activity
Oct ’24
Reply to Eclipse (4.4) and other Java applications unusable under El Capitan DP3
Same here with Eclipse 4.3 and 4.4. Everything was working well until I upgraded to Beta 3 this morning.
Topic: App & System Services SubTopic: Core OS Tags:
Replies
Boosts
Views
Activity
Jul ’15
Guideline 4.3(b) rejection – Need guidance for a community-specific matrimonial app
Hello Apple App Review team and fellow developers, I’m looking for some guidance regarding a Guideline 4.3(b) rejection for my app, VIVA Khoja. VIVA Khoja is not intended to be a general-purpose dating app. It was created specifically for the Khoja Shia Ithna-Asheri community, a relatively small and geographically dispersed community worldwide, with the goal of helping members find serious matrimonial connections within their community. We have invested several months of work, significant development time, resources and money into this project. The app was initially rejected under Guideline 4.3 earlier this year, around June. Following that feedback, we did not simply resubmit the same product. We spent months substantially improving and differentiating the application, its onboarding, its features and the overall matrimonial experience. Among other things, VIVA now includes: A limited number of profiles presented per day instead of unlimited swiping A structured Send Interest process instea
Replies
0
Boosts
0
Views
213
Activity
3w
Guideline 4.1 - Design - Copycats change to Guideline 4.3(a) - Design - Spam
Regarding 4.1, I deleted the ranking and text of the title according to your instructions and submitted it. It turned into 4.3(a) spam. How should I deal with it? Why did it become 4.3? The following is the information given by the 2nd review team Hello, Thank you for your resubmission. Upon further review, we identified additional issues that need your attention. See below for more information. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment Submission ID: fd44c6b9-ff2d-4ee5-bf5c-c1ede1a5b6b4 Review date: June 10, 2024 Version reviewed: 1.0.0 Guideline 4.1 - Design - Copycats The app or its metadata appears to contain potentially misleading references to third-party content. Specifically, the app includes content that resembles one or multiple third-party sports teams and/or leagues without the necessary authorization. Next Steps If you have the necessary rights to distribute an app with this third-party content,
Topic: Design SubTopic: General
Replies
1
Boosts
0
Views
1.4k
Activity
Jun ’24
Extremely Original AI/ML Game Rejected due to 4.3 Spam. Tips on appealing?
I have submitted my game app for review (first release) but it was rejected due to Regarding guideline 4.3, we continue to noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.. I've made attempts to explain to the reviewer on the originality but no success. Some unique features of the app: Arcade style platform with multiple mini-games All games have unique mechanics, and they are supported by AI/ML algorithms to alter the difficulty based on the user's prior performances Various modes to compete with other users for rewards There are more but I prefer not to go too much into detail publicly as I strongly believe that it's an original game app, and don't want to disclose the full design; Happy to be proven otherwise. Essentially, I didn't find any games in the app store with AI/ML to alter the settings per play with competitive aspect involved. This was explained to an app reviewer during a 1:1 consulta
Replies
1
Boosts
0
Views
676
Activity
Jan ’25
Reply to My App Rejected 4.3 Design: Spam
Also facing the same issue, App got a 4.3spam, it's an update to an existing live App. I hope we as Indi developers can have better support and concrete solution regarding this dreaded 4.3 app killer. I have read in some threads that even a container app gets rejected. hours/days/months/dollar spent all down the drain with this 4.3.
Replies
Boosts
Views
Activity
Jul ’24
Guideline 4.3(a) after rebuilding my app multiple times
Hello Apple Developer Community, I am an independent developer and I have reached a point where I genuinely do not understand what the correct path forward is. I have invested a very significant amount of personal time and money into Zivoo. The app has never been released on the App Store. Every time App Review provided feedback, I tried to address it seriously and substantially redesign the product instead of simply resubmitting the same application. The first versions of Zivoo focused on real-time social communication. Later, the app was rejected under Guideline 4.3(b) because Apple considered the experience too similar to existing dating apps. In response, we substantially redesigned the product again. Profile browsing, swipes, likes, skips and mutual-like mechanics were removed. The current Zivoo is focused on language learning and real-time language practice through active conversation rooms, AI-assisted room discovery, entry requests, live conversations, voice/video messages, reactions, shared
Replies
1
Boosts
0
Views
502
Activity
4w
Guideline 4.3(b) rejection for app integrating WeatherKit, HealthKit, EventKit, Contacts, and CoreLocation with AI
My app has been rejected three times under Guideline 4.3(b). I'm seeking guidance from anyone who has navigated a similar situation. The app generates real-time personalized content by combining data from five iOS frameworks — WeatherKit, EventKit, HealthKit, Contacts, and CoreLocation — with an AI API. The generated output directly references the user's actual current weather, actual calendar events, and actual health patterns. No content library exists. Every output is unique. My competitors in this space do not use this method and mine is seriously impressive and can be very beneficial to the user. No other app on the App Store integrates these five frameworks together at content generation time. A 2-minute test confirms this: grant permissions, generate content, and observe your real weather and calendar data in the output. My concern is a process inconsistency. The app was initially reviewed and rejected for four technical issues. Guideline 4.3(b) was not cited. All four issues were res
Replies
1
Boosts
0
Views
76
Activity
May ’26
Guideline 4.3 - Design - Spam
Hi everyone,I got an application from a market and send to store. But rejected. What kind of changes can I make?We noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The following apps were found to provide different content but are identical in functionality:1262896391Next StepsTo resolve this issue, please combine apps with a common feature set into a single container app.You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.Important InformationAs a result of violating this guideline, your app’s review has been delayed. Future submissions of this app, and other apps associated with your Apple Developer account, will also experience a delayed review. Deliberate disregard of the App Store Review Guidelines and attem
Replies
2
Boosts
0
Views
5.1k
Activity
Jul ’17