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4.3

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App Review rejected due to Guideline 4.3(a) - Design - Spam
Hello, My app was recently rejected due to App Review Guideline 4.3(a), which states: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. The feedback provided was: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. This has left me quite confused. I have only one app, Fly2enjoy, which I originally uploaded on Android and am looking to upload it also to iOS. I don't have any other active apps on the Apple App Store. The app was developed with the intention of being unique, and I have not repackaged or copied another app. Additionally, I only have one Bundle ID associated with my app. On Android, th
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Jan ’25
Bizarre situation involving 4.3 guideline and app that cannot be deleted
I've exhausted all avenues getting this resolved; so I'm posting this here mainly to document the absurdity of what happened, and as a warning to other developers.We built an app that was rejected because of its name. We happily renamed the app, creating a new app record because we also wanted to rename the SKU and Bundle ID, and you can't do this any other way.Big mistakeNow there are two factors combining to put us in an impossible situation.The little-known, bizarre limitation of iTunes Connect that An app that has never been approved can never be deletedThe improper enforcement of the 4.3 guideline such that Similar apps you have submitted in the past apparently includes apps that were rejected and are not on the App Store.So now, our New Name app is being rejected for being too similar to our Old Name app. And the Old Name app can't be deleted because it was never approved.To make matters worse, thanks to inconsistent enforcement, our New Name app actually was approved in its first version (1.0)
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1.3k
Oct ’17
Seeking Clarity on App Rejection: Understanding Specific Issues with My Game Under Guideline 4.3(a)
Title: Seeking Clarity on App Rejection: Understanding Specific Issues with My Game Under Guideline 4.3(a) Message: Hello Apple Review Team, I recently received a rejection for my game Super Flappy Rocket under Guideline 4.3(a) regarding spam applications. I understand that flappy-style games might be a crowded category, but I've put significant effort into creating unique gameplay mechanics and visuals. I would appreciate more specific guidance on which aspects of my app triggered this rejection: Is it the core tap-to-navigate mechanic that's considered too similar to existing games? Are there specific visual elements or UI components that need differentiation? Would enhancing my existing unique features (gravity-flipping, spacecraft unlocking system, power-ups) be sufficient? Is the app's name Super Flappy Rocket part of the issue? I've developed this game from scratch without templates or purchased code, and I'm committed to making necessary changes to meet App Store guidelines. Any addit
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125
May ’25
App Rejected for Guideline 4.3(a) - Need Help Differentiating My App
Hi everyone, I recently submitted my app, X2, to the App Store, but it was rejected due to guideline 4.3(a) - Design - Spam. The rejection message stated that my app shares a similar binary, metadata, and/or concept as other apps I’ve already submitted, with only minor differences. They suggested I review my app concept and submit a unique app with distinct content and functionality. For context, I have another app, X1, which was accepted and is live on the App Store. X2 is meant to be a different version of the same app, targeting a unique audience. It has the same core features but includes a completely redesigned user interface, a new name, and a new logo. I overhauled all the screens in X2 to give it a fresh look, but it was still rejected. I’ve reached out to App Review via the Resolution Center, but their response was fairly generic, emphasizing the need for distinct content and functionality. I’m now turning to the community for advice. What specific changes can I make to X2 to ensure it’s uni
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116
Mar ’25
4.3(b) Rejection for 7 year old app Update
My game has been live since 2018 and I’ve been updating it recently to add some improvements because it’s been a few years (last update was 2020). I got hit with a couple of basic issues with the screenshots but I was told I can release that version anyway and fix it in a later update. I spent yesterday fixing those issues because they were minor, and resubmitted my app to review. This morning I was hit with another rejection for a new issue, 4.3(b) Design Spam. The reason being it’s a game in a saturated category (Beer Pong) and so I should reconsider the app concept. This game has been live for 7 years. In those 7 years the category may have become saturated, but it wasn’t when I originally released it, so stopping me from updating it feels extremely unfair. If this was a brand new app I would still be upset but I would understand. Another reason was that it’s based on a drinking game, and that it encourages people to drink alcohol. I stated in the age rating section that it heavily contains alcoho
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Nov ’25
Rejected because of 4.3 (a) spam
Hello. I've been struggling to get through the app review. It's been 3 months of constantly improving and adding new features to the app and getting rejected. A week ago i got a call from apple review team, and they said that my app shares the similar binary with other apps. They don't tell the specififcs or details. My app is a vpn app that is written by me in flutter. The only native code i have is a library that i use to work with vpn. I changed the entirity of the library, but still can't get pass. Although, the only think left is the xray-core (https://github.com/XTLS/Xray-core) framework that implemented as .xcframework to use vless protocol. Does apple check .xcramework for similarity? i can't rewrite the framework, because it written in a go language.
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Feb ’25
Continous 4.3 (a) Spam rejection
I built an app which is a modern twist on a game called Reversi. My app is fundamentally different than the original game because it adds a different game dynamics (a point scoring version and a puzzle mode). Not to mention, it is free and ad-free for users. However, my app continues to get the same boiler plate rejection from Apple. I understand Apple wants to reduce the number of similar apps and also prevent spam, however it is disappointing they take no time to read my responses or provide more information on what the issue is. It's a disappointing experience as a developer, as all of the effort I've put into this app feels like a gamble with Apple as they don't take my submission seriously. Also, the app reviewers have not answered any of my questions through the mail. Unsure of how to continue. If Apple is going to reject an app merely on concept there should be a way to do that before someone spends the time finalising and polishing the game.
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Jun ’25
Appeal Account Termination – App ID 6744330283 (Spam 4.3 Misunderstanding)
Hello Apple Developer Support & Community, I’m reaching out regarding the unexpected termination of my Apple Developer Program account, associated with App ID: 6744330283. Recently, my app was flagged under Guideline 4.3 - Spam, and I was asked to make necessary changes. I followed all guidance provided by Apple, including a phone call with an App Review team member, who clarified the steps I should take. I did not submit any further update after that call. However, before I had the chance to upload the new, compliant version of my app, my entire developer account was terminated without a clear explanation or additional warning. I believe this was a misunderstanding, as I was actively working on compliance and fully committed to resolving the issue. My app is not spam I only followed Apple’s instructions I never uploaded a new version after my call with App Review No specific violation or example of “spam” was shown to me I’ve submitted an official appeal via the App Review Board, but I’m hoping
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333
Jul ’25
An already live app for 3+ years suddenly gets 'Design Spam, item 4.3' rejection !!!
Hi, We have an app live on the App Store since August 2020. We have made some 50+ updates on the app with minor & major changes throughout these 3+ years. A few months ago we submitted an update as usual with some minor changes and a new feature but got 'Design Spam, 4.3' rejection saying: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. 1st question, how does an app that has been doing the same things for 3+ years suddenly gets 'Design Spam' ???? Then we sent a message to App Review with some screenshots of our app's update history taken from App Store Connect console and a message stating the same question as above. We got a reply: Hello, Thank you for your reply. During our review, we found that this app duplicates the content and functionality and icon of other apps submitted to the App Store, which is considered a form of spam and is not appropriate for the App Store. Now they mentioned
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1.4k
Dec ’23
Seeking Help: App Rejected Under Guideline 4.3 - Alleged Similarity with Terminated Account
Hello everyone, I am seeking advice regarding a recurring issue with our app, YouMi UM, which was rejected due to alleged spam under App Review Guideline 4.3(a). The review team stated that our app shares a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Our app, YouMi UM, has been successfully launched on the Android platform, and we have invested significant effort into its UI design and features. However, when submitting to Apple, the review team pointed out similarities between our app and others submitted by different developers, particularly in terms of binary files, metadata, and concept, which led them to believe it might violate Guideline 4.3. Our app is independently developed, with all code and design being original. We have also added several unique features, such as real-time news widgets, branded dynamic toast notifications, and exclusive scene transition animations, which are not commonly found in similar
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261
Jan ’25
Reply to 4.3 Design Spam (Suggestion for Apple)
Here we go again! A bigger company copied some of my ideas from my android app since apple is still rejecting. The redesinged it a little bit to fit 4.3 Design: Spam and got approved a couple of weeks ago. Bad enough.. so I redesinged my App the same way and resubmitted it. And guess what.. Still rejected because of 4.3 Design: Spam. THIS IS UNFAIR TREATMENT! THIS IS FU*CKING NOT OKAY! I am so mad right now. I have a meeting with a lawyer tomorrow. You should do the same!
Sep ’23