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“4.3”

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Apple keeps preventing us for updating our app
It has been over a month since we first attempted to update our app. The issue we wanted to resolve is a bug that prevents in-app purchases from functioning properly. Fixing this bug was crucial—not only for our users but also for us as a company. However, what seemed like a simple fix has turned into an absolute nightmare. Despite our app successfully undergoing 20+ updates in the past, we now face a consistent rejection under guideline 4.3(a) - Design - Spam. Every single submission has been met with the same response. We’ve made significant changes to the app, introduced numerous features, and thoroughly reviewed every aspect, yet the rejections persist. Desperate for clarity, we scheduled a call with an Apple representative. During the call, we were told that the issue was related to our app’s screenshots. We accepted their feedback, updated the screenshots, and resubmitted the app—only to be rejected again. Since then, we’ve submitted the app three additional times, each with new sets of screens
3
0
453
Jan ’25
How Long Until Apps from a Terminated Apple Developer Account Are Fully Removed?
Hey everyone, I’m dealing with a frustrating situation and hoping someone here can share insights. My app has been rejected multiple times under Guideline 4.3(a) - Spam, with Apple stating it resembles an app from a terminated Apple Developer account. Here’s the context: A month ago, my teammate purchased an Apple Developer account from a 3rd party. Then after the app was submitted, we got rejection after that, a couple of hours later. The old account was terminated. The termination notice cited Section 3.2(f) of the ADP Agreement, mentioning commit any act intended to interfere with any of the Apple Software or Services, the intent of this Agreement, or Apple’s business practices including, but not limited to, taking actions that may hinder the performance or intended use of the App Store, Custom App Distribution, TestFlight, Xcode Cloud, Ad Hoc distribution, or the Program…. This old account was purchased from a suspicious source, which may be why it was terminated and you can imagine my relationsh
0
0
526
Jan ’25
White-labeling multiple apps using custom app distribution - Guidelines clarification
I'm looking to distribute multiple versions of an iOS app, each customized with different branding for various clients. I understand that for public App Store submissions, guideline 4.3(a) prohibits multiple Bundle IDs of the same app to prevent spam. My question: Do these same restrictions apply to Custom App Distribution (unlisted apps)? Is it permissible to submit multiple white-labeled versions of the same core app through Custom App Distribution? I've reviewed the Custom Apps documentation but couldn't find clear guidance on this specific scenario. Any insights from developers who have experience with similar situations would be appreciated. Thank you in advance for your help!
1
0
564
Jan ’25
Question About App Store Approval for Similar Apps
Hi everyone, I’ve been reading Apple’s App Store Review Guidelines, especially the part about avoiding similar or duplicate apps (Section 4.3 on Spam). I noticed that the apps 航旅纵横 and 航旅纵横 Pro are both on the App Store. From what I can see, the two apps have some overlapping features, but the Pro version adds a few extra ones. I’m wondering how Apple approves apps like these. Are there specific rules or justifications developers need to follow to get similar apps approved? Thank you for any advice or insights!
2
0
301
Jan ’25
Getting rejected with: Guideline 4.3(a) - Design - Spam
Hello everyone, I'm stuck here, i have developed an app, and i keep getting from Apple Guideline 4.3(a) - Design - Spam - We continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. As i was looking around this seems to be so much an issue now for many people and i don't understand why. My app which is approved in Android already it have an unique design built my own, and the most important the content (in this case futures crypto signals) are created by my own strategy, so it can be no where else found. I literally have no idea what to do next, i don't want to do major changes because i don't believe the app looks similar to any other app and for the reason that its already in Google Play Store i don't want to do major UI design. We would greatly appreciate any valuable advice from fellow developers in the community to help us navigate this challenge and successfully pass the review
1
0
516
Jan ’25
Clarification Needed Regarding Guideline 4.3 - Duplicate Content
Hello, I am facing a recurring issue during the review process of my app, FlexicX, and I am struggling to understand the exact concerns raised by the App Store Review Team under Guideline 4.3. Each time I submit my app, I receive a response stating that it duplicates the content and functionality of other apps already on the App Store and is therefore considered a form of spam. However, no specific examples or comparisons are provided to help me understand which parts of my app are considered problematic or why. I submitted an appeal over a week ago but have not received any substantive response. Each time I contact support, I receive nearly identical replies, reiterating that the app duplicates functionality, but no clarification is given as to what exactly they believe is duplicated. This lack of detail is incredibly frustrating and makes it feel like the guidance is to simply “throw out the app and remake it,” which is neither realistic nor fair. FlexicX is a highly innovative game that has alread
0
0
401
Jan ’25
Seeking Help: App Rejected Under Guideline 4.3 - Alleged Similarity with Terminated Account
Hello everyone, I am seeking advice regarding a recurring issue with our app, YouMi UM, which was rejected due to alleged spam under App Review Guideline 4.3(a). The review team stated that our app shares a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Our app, YouMi UM, has been successfully launched on the Android platform, and we have invested significant effort into its UI design and features. However, when submitting to Apple, the review team pointed out similarities between our app and others submitted by different developers, particularly in terms of binary files, metadata, and concept, which led them to believe it might violate Guideline 4.3. Our app is independently developed, with all code and design being original. We have also added several unique features, such as real-time news widgets, branded dynamic toast notifications, and exclusive scene transition animations, which are not commonly found in similar
1
0
280
Jan ’25
Reply to Apple is preventing us from updating our app
Hi, Unfortunately, I am still facing the same issue. The latest versions have been rejected multiple times under Guideline 4.3(a) - Design - Spam: “We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” I’ve carefully reviewed this feedback and made significant updates after each rejection, including adding new features, improving the UI/UX, rebranding, and introducing localization for more languages. Despite these efforts, the app continues to be rejected for the same reason. Here’s a summary of the key changes I’ve made so far: • Added ~10 unique new features • Completely revamped the UI/UX • Introduced new languages (localization) • Implemented TipKit • Rebranded the entire app • Improved security • Added entirely new modes The latest version of the app is vastly diffe
Jan ’25
App rejected into beta testing design spam.
I recently submitted my app, Ai voice changer - Video effects (Build version 1.0.0 (2)), for beta testing and received feedback indicating that my app was rejected due to a violation of Guideline 4.3(a) - Design - Spam. The rejection email states that my app shares a similar binary, metadata, and/or concept to apps already submitted to the App Store, with only minor differences, leading to the classification of my app as spam. I would like to respectfully request clarification regarding the specific aspects of my app that led to this rejection. I have ensured that the app I submitted offers unique functionalities and has been carefully designed to stand out from other apps in the same category. The features of my app, including apply voice changer effects on videos, were developed with originality and are intended to offer a new experience to users. To provide additional context, my app was created using a unique approach and has distinct features compared to other voice changers available on the App
1
0
481
Jan ’25
Why My App Got Rejected?
I got this below rejection. I was asking why and which aspects of mine was a spam/similarity to which app, but they told me that they can't give a review for my app. I don't know how to resolve this, because I think I did this app done by myself and copying nothing from outside. Can anyone help me? Thank you so much. Hello, The issues we previously identified still need your attention. Review Environment Submission ID: cb12182d-504f-4c1f-851b-1595820da7ec Review date: January 03, 2025 Version reviewed: 1.0.2 Guideline 4.3(a) - Design - Spam We continued to notice your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.
1
0
458
Jan ’25
App rejected during Review due to Design - Spam
Hi all, My app was rejected because of Guideline 4.3(a). Below is the response: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third-party Submitting several similar apps across multiple accounts Is due to another Beta Build of the same app that is also under App Review currently? Because the a
2
0
455
Jan ’25
Guideline 4.3(a) - Design - Spam - automatic rejection
I previously written here, and some advices were to appeal to rejection sending them message describing uniqueness of the app. Nothing is working. In short, i have a vpn app (of course by design shares some concept with other apps that are in the app store). But since the rejection i have completely changed the ui, added built in browser, p2p messenger so users could interact with each other without any interference. The app is completely free with no ads. I thought this is it, there's no way it would reject this time, but... i get a notification with rejection repeating the same old message. I'm extremely frustrated and don't know what to do. Tried changing the logo of the app, the name to Incognito - Messenger, VPN, app store screenshots. I've already appealed with screenshots describing unique features that other vpn apps don't have, but the message just repeats from app review team. Submission ID: 1a49ee0b-c4e2-4a36-8372-e4d3b9a8b13f Does anybody have an advice what i can do?
3
0
2.1k
Jan ’25
App Store Review always got 4.3 for my apps
I created an app and submitted to app store for review and got a rejection with 4.3(a) - Design - Spam. This one was created for brand new, and I didn't find any similar apps in App store. I searched in this forum but am not sure if it is because I used flutter to build my app? How could I get a bit more specific detail why it got rejected? Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.
0
0
394
Dec ’24
Apple is preventing us from updating our app
In December 2022 we published an app. Since then, we published countless updates, never had any problem with the app. We have hundreds of new users daily, got far more than 100k downloads in total, have paying/subscribed users. The beginning of December 2024 in app update that shoudl fix a crucial bug, we suddenly received this rejection: _Guideline 4.3(a) - Design - Spam: We continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps._ What makes it even worse is: In our latest update that we published is a very crucial bug. Literally just days after we noticed this bug we fixed it and sent another version for review. Since then the rejections happened. I do not understand why Apple, out of nowhere, suddenly, prevents us to update/fix our application. It caused us
4
0
589
Dec ’24
Unique App Rejected for Guideline 4.3(a) - Design - Spam
I’m looking for advice and clarification regarding an issue I’ve encountered during the review process. My app was recently rejected under Guideline 4.3(a) for allegedly duplicating content or functionality of other apps. The feedback stated that my app appears to be identical to apps already on the App Store, but I’m confident this is a misunderstanding. The app is entirely unique, both in its functionality and its independently developed codebase. This rejection is puzzling, as I’ve thoroughly reviewed the guidelines and ensured that my app adheres to them. Has anyone else encountered similar issues? How did you address them? To the Apple team: Could you provide additional context or examples of the similarities identified? I’d be happy to address any concerns or make adjustments if necessary to align with the App Store standards. Submission ID: a6e96157-a543-45c6-b05d-8c50766ea4bf I’m grateful for any insights or advice from the community and the Apple team. Thanks in advance for your help! Best r
1
0
352
Dec ’24
Apple keeps preventing us for updating our app
It has been over a month since we first attempted to update our app. The issue we wanted to resolve is a bug that prevents in-app purchases from functioning properly. Fixing this bug was crucial—not only for our users but also for us as a company. However, what seemed like a simple fix has turned into an absolute nightmare. Despite our app successfully undergoing 20+ updates in the past, we now face a consistent rejection under guideline 4.3(a) - Design - Spam. Every single submission has been met with the same response. We’ve made significant changes to the app, introduced numerous features, and thoroughly reviewed every aspect, yet the rejections persist. Desperate for clarity, we scheduled a call with an Apple representative. During the call, we were told that the issue was related to our app’s screenshots. We accepted their feedback, updated the screenshots, and resubmitted the app—only to be rejected again. Since then, we’ve submitted the app three additional times, each with new sets of screens
Replies
3
Boosts
0
Views
453
Activity
Jan ’25
How Long Until Apps from a Terminated Apple Developer Account Are Fully Removed?
Hey everyone, I’m dealing with a frustrating situation and hoping someone here can share insights. My app has been rejected multiple times under Guideline 4.3(a) - Spam, with Apple stating it resembles an app from a terminated Apple Developer account. Here’s the context: A month ago, my teammate purchased an Apple Developer account from a 3rd party. Then after the app was submitted, we got rejection after that, a couple of hours later. The old account was terminated. The termination notice cited Section 3.2(f) of the ADP Agreement, mentioning commit any act intended to interfere with any of the Apple Software or Services, the intent of this Agreement, or Apple’s business practices including, but not limited to, taking actions that may hinder the performance or intended use of the App Store, Custom App Distribution, TestFlight, Xcode Cloud, Ad Hoc distribution, or the Program…. This old account was purchased from a suspicious source, which may be why it was terminated and you can imagine my relationsh
Replies
0
Boosts
0
Views
526
Activity
Jan ’25
White-labeling multiple apps using custom app distribution - Guidelines clarification
I'm looking to distribute multiple versions of an iOS app, each customized with different branding for various clients. I understand that for public App Store submissions, guideline 4.3(a) prohibits multiple Bundle IDs of the same app to prevent spam. My question: Do these same restrictions apply to Custom App Distribution (unlisted apps)? Is it permissible to submit multiple white-labeled versions of the same core app through Custom App Distribution? I've reviewed the Custom Apps documentation but couldn't find clear guidance on this specific scenario. Any insights from developers who have experience with similar situations would be appreciated. Thank you in advance for your help!
Replies
1
Boosts
0
Views
564
Activity
Jan ’25
Question About App Store Approval for Similar Apps
Hi everyone, I’ve been reading Apple’s App Store Review Guidelines, especially the part about avoiding similar or duplicate apps (Section 4.3 on Spam). I noticed that the apps 航旅纵横 and 航旅纵横 Pro are both on the App Store. From what I can see, the two apps have some overlapping features, but the Pro version adds a few extra ones. I’m wondering how Apple approves apps like these. Are there specific rules or justifications developers need to follow to get similar apps approved? Thank you for any advice or insights!
Replies
2
Boosts
0
Views
301
Activity
Jan ’25
Getting rejected with: Guideline 4.3(a) - Design - Spam
Hello everyone, I'm stuck here, i have developed an app, and i keep getting from Apple Guideline 4.3(a) - Design - Spam - We continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. As i was looking around this seems to be so much an issue now for many people and i don't understand why. My app which is approved in Android already it have an unique design built my own, and the most important the content (in this case futures crypto signals) are created by my own strategy, so it can be no where else found. I literally have no idea what to do next, i don't want to do major changes because i don't believe the app looks similar to any other app and for the reason that its already in Google Play Store i don't want to do major UI design. We would greatly appreciate any valuable advice from fellow developers in the community to help us navigate this challenge and successfully pass the review
Replies
1
Boosts
0
Views
516
Activity
Jan ’25
Clarification Needed Regarding Guideline 4.3 - Duplicate Content
Hello, I am facing a recurring issue during the review process of my app, FlexicX, and I am struggling to understand the exact concerns raised by the App Store Review Team under Guideline 4.3. Each time I submit my app, I receive a response stating that it duplicates the content and functionality of other apps already on the App Store and is therefore considered a form of spam. However, no specific examples or comparisons are provided to help me understand which parts of my app are considered problematic or why. I submitted an appeal over a week ago but have not received any substantive response. Each time I contact support, I receive nearly identical replies, reiterating that the app duplicates functionality, but no clarification is given as to what exactly they believe is duplicated. This lack of detail is incredibly frustrating and makes it feel like the guidance is to simply “throw out the app and remake it,” which is neither realistic nor fair. FlexicX is a highly innovative game that has alread
Replies
0
Boosts
0
Views
401
Activity
Jan ’25
Seeking Help: App Rejected Under Guideline 4.3 - Alleged Similarity with Terminated Account
Hello everyone, I am seeking advice regarding a recurring issue with our app, YouMi UM, which was rejected due to alleged spam under App Review Guideline 4.3(a). The review team stated that our app shares a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Our app, YouMi UM, has been successfully launched on the Android platform, and we have invested significant effort into its UI design and features. However, when submitting to Apple, the review team pointed out similarities between our app and others submitted by different developers, particularly in terms of binary files, metadata, and concept, which led them to believe it might violate Guideline 4.3. Our app is independently developed, with all code and design being original. We have also added several unique features, such as real-time news widgets, branded dynamic toast notifications, and exclusive scene transition animations, which are not commonly found in similar
Replies
1
Boosts
0
Views
280
Activity
Jan ’25
Reply to Apple is preventing us from updating our app
Hi, Unfortunately, I am still facing the same issue. The latest versions have been rejected multiple times under Guideline 4.3(a) - Design - Spam: “We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” I’ve carefully reviewed this feedback and made significant updates after each rejection, including adding new features, improving the UI/UX, rebranding, and introducing localization for more languages. Despite these efforts, the app continues to be rejected for the same reason. Here’s a summary of the key changes I’ve made so far: • Added ~10 unique new features • Completely revamped the UI/UX • Introduced new languages (localization) • Implemented TipKit • Rebranded the entire app • Improved security • Added entirely new modes The latest version of the app is vastly diffe
Replies
Boosts
Views
Activity
Jan ’25
App rejected into beta testing design spam.
I recently submitted my app, Ai voice changer - Video effects (Build version 1.0.0 (2)), for beta testing and received feedback indicating that my app was rejected due to a violation of Guideline 4.3(a) - Design - Spam. The rejection email states that my app shares a similar binary, metadata, and/or concept to apps already submitted to the App Store, with only minor differences, leading to the classification of my app as spam. I would like to respectfully request clarification regarding the specific aspects of my app that led to this rejection. I have ensured that the app I submitted offers unique functionalities and has been carefully designed to stand out from other apps in the same category. The features of my app, including apply voice changer effects on videos, were developed with originality and are intended to offer a new experience to users. To provide additional context, my app was created using a unique approach and has distinct features compared to other voice changers available on the App
Replies
1
Boosts
0
Views
481
Activity
Jan ’25
Why My App Got Rejected?
I got this below rejection. I was asking why and which aspects of mine was a spam/similarity to which app, but they told me that they can't give a review for my app. I don't know how to resolve this, because I think I did this app done by myself and copying nothing from outside. Can anyone help me? Thank you so much. Hello, The issues we previously identified still need your attention. Review Environment Submission ID: cb12182d-504f-4c1f-851b-1595820da7ec Review date: January 03, 2025 Version reviewed: 1.0.2 Guideline 4.3(a) - Design - Spam We continued to notice your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.
Replies
1
Boosts
0
Views
458
Activity
Jan ’25
App rejected during Review due to Design - Spam
Hi all, My app was rejected because of Guideline 4.3(a). Below is the response: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third-party Submitting several similar apps across multiple accounts Is due to another Beta Build of the same app that is also under App Review currently? Because the a
Replies
2
Boosts
0
Views
455
Activity
Jan ’25
Guideline 4.3(a) - Design - Spam - automatic rejection
I previously written here, and some advices were to appeal to rejection sending them message describing uniqueness of the app. Nothing is working. In short, i have a vpn app (of course by design shares some concept with other apps that are in the app store). But since the rejection i have completely changed the ui, added built in browser, p2p messenger so users could interact with each other without any interference. The app is completely free with no ads. I thought this is it, there's no way it would reject this time, but... i get a notification with rejection repeating the same old message. I'm extremely frustrated and don't know what to do. Tried changing the logo of the app, the name to Incognito - Messenger, VPN, app store screenshots. I've already appealed with screenshots describing unique features that other vpn apps don't have, but the message just repeats from app review team. Submission ID: 1a49ee0b-c4e2-4a36-8372-e4d3b9a8b13f Does anybody have an advice what i can do?
Replies
3
Boosts
0
Views
2.1k
Activity
Jan ’25
App Store Review always got 4.3 for my apps
I created an app and submitted to app store for review and got a rejection with 4.3(a) - Design - Spam. This one was created for brand new, and I didn't find any similar apps in App store. I searched in this forum but am not sure if it is because I used flutter to build my app? How could I get a bit more specific detail why it got rejected? Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.
Replies
0
Boosts
0
Views
394
Activity
Dec ’24
Apple is preventing us from updating our app
In December 2022 we published an app. Since then, we published countless updates, never had any problem with the app. We have hundreds of new users daily, got far more than 100k downloads in total, have paying/subscribed users. The beginning of December 2024 in app update that shoudl fix a crucial bug, we suddenly received this rejection: _Guideline 4.3(a) - Design - Spam: We continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps._ What makes it even worse is: In our latest update that we published is a very crucial bug. Literally just days after we noticed this bug we fixed it and sent another version for review. Since then the rejections happened. I do not understand why Apple, out of nowhere, suddenly, prevents us to update/fix our application. It caused us
Replies
4
Boosts
0
Views
589
Activity
Dec ’24
Unique App Rejected for Guideline 4.3(a) - Design - Spam
I’m looking for advice and clarification regarding an issue I’ve encountered during the review process. My app was recently rejected under Guideline 4.3(a) for allegedly duplicating content or functionality of other apps. The feedback stated that my app appears to be identical to apps already on the App Store, but I’m confident this is a misunderstanding. The app is entirely unique, both in its functionality and its independently developed codebase. This rejection is puzzling, as I’ve thoroughly reviewed the guidelines and ensured that my app adheres to them. Has anyone else encountered similar issues? How did you address them? To the Apple team: Could you provide additional context or examples of the similarities identified? I’d be happy to address any concerns or make adjustments if necessary to align with the App Store standards. Submission ID: a6e96157-a543-45c6-b05d-8c50766ea4bf I’m grateful for any insights or advice from the community and the Apple team. Thanks in advance for your help! Best r
Replies
1
Boosts
0
Views
352
Activity
Dec ’24