So, my current experience with this. I am advertising my ios app with Google Ads app campaign. Whenever user does this one thing on the app, I log an event to Firebase/Google Analytics. That event there shows up fine with proper count. Then I export this event to Google Ads, and also make a SKAdNetwork mapping. This event shows up in Google Ads as a conversion action definition, but with status No recent conversions. I want it to show Active. I have also set AppsFlyer to receive winning SKAN postback copies (its a bit easier to read them there in the SKAN Overview section). I do see the app instals there, meaning I am getting SKAN postback copies, but the column Null conversion value rate is always 100% - meaning, each received postback has conversion value as NULL. Now, it is my understanding, that in order to update that Conversion Value (CV), we have 2 approaches: Directly: SKAdNetwork.updatePostbackConversionValue(5) { error in if let error = error { // Report production error to Sentry } } Indir
Topic:
App & System Services
SubTopic:
StoreKit
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