“4.3”

Hi, For 10 days now we've been rejected with no answer. I am afraid Apple will never answer us... and 3 years of development down the drain. My team and our whole families are waiting but as the days go by, it is looking more and more grim for us I am afraid. Is there anything we can do? Our game had a decent rating and audience reception so far. All of our code is built by us over thousands of hours. We have alot of features that competitors do not have, this was even mentioned by several Youtubers and called out as a unique game. Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Any advice would be so appreciated ! Thank you, Alex

Hello, Our app rejected by following reason: Guideline 4.3 - Design We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about our requirements to prevent spam in App Store Review Guideline 4.3. iOS App 1.0App Version R

Hey everyone, We’ve been facing an ongoing issue with 4.3 spam guideline rejections, and I wanted to see if anyone has experienced something similar or has advice. Initially, we got rejected under 4.3, but we complied by adding unique features that helped us pass. These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required After two successful updates, we pushed a third update focused on bug fixes—fixing iPad UI issues and notification improvements—but suddenly, we got rejected again for 4.3, without any clarification. We strongly believe this is a mistake because our app has distinct features not found in any other app. We’ve reached out to Apple for clarification but haven’t received a meaningful response. Has anyone else had a similar experience where a compliance fix worked initially, only to be rejected again later? Any advice on how to appeal this effectively? Would appreciate any insights! Thanks.

Hello, i have built an app in Unity, the first app I’ve attempted to submit to the App Store. It is a unique app that links to our web shop. Each time the submission is rejected due to “Guideline 4.3(a) - Design - Spam” with some generic info: “We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” Quite bizarre since this is the first time submitting the app! Nobody ever responds to emails to give further information, frustrating considering you pay £79 for this service…

Is Apple reversing course on guidelines 4.3 and 4.2.6? What exactly is the standard now?Before, the 4.2.6 App Store guideline read as follows:4.2.6 Apps created from a commercialized template or app generation service will be rejected.The company’s revised wording now states:4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.https://techcrunch.com/2017/12/20/apple-revises-its-controversial-guideli

Hello My app got rejected with the message We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. In short, my app is a vpn app built entirely by me. In Russia almost all vpn protocols are blocked: wireguard, openvpn etc. And the only protocol they could not block was vless. It was hard to implement it, i spent like 3 weeks on it writing my own package on flutter. The app first was uploaded to android and shared through testflight with some of my friends. And everyone switched to my app, because it works perfect for their needs: accessing instagram, twitter etc. Those apps are blocked here. So on my first attempt publishing i got 2 errors: Vpn should be published on the account that is organization Spam rejection I registered a company and switched from individual account to a company. I also changed the ui of the app (although i agree most vpns share the same concept design). I got rejected again with only Gui

I have an app called AB Player, which is a music player that can play back user's iTunes library with speed control and A-B repeat.■　AB Player ... View on App StoreThis app was rejected becasue it violates Guideline 4.3 (Spam).I have appealed to the review board. They decided to maintaint the rejection and they told me that AB-Player app is made on the same template as many of other my apps like eLaws■　eLaws ... View on App StoreeLaws is a (sort of) law dictionary app. Users can download Japanese laws from the government website and browse locally.AB Player and eLaws are completely different apps.They are not made from a same template. They may be made from Xcode's Single view app template but that's all.I explained to them but they didn't change mind. And they didn't disclose the exact reason why they think they are made on the same template.AB Player and eLaws both use Realm Swift database frameworks and Google Mobile Ads framework, as well as UIKit, CoreText etc, but I don't think that's an issue.

Hello, I just uploaded my games to apple , and apple is still give me the reason 4.3 design spam for the rejection. I want to mention that my games have unique features from other car simulator games , I have a taxi simulator that have a communication with client feature and a company manager feature. Also I want to mention that I’ve tried to send a lot of review replys and apple contact appeals trying to tell they that my games is different than the others but nothing it gives me the same reasons. So , do you have any ideas that I can do to finally make my games available on apple App Store ? thank you!

Hello, I have a policy-related question regarding App Store Review for dating apps. As a development agency, we build apps based on client requirements. Recently, we received feedback from App Review stating that the dating app category is saturated and that the app should demonstrate unique features to avoid being considered spam or a duplicate of existing apps. In such cases, what is the recommended approach for developers working on client projects? If a client requests a standard dating app with common features (profiles, matching, chat, etc.), is it likely to be rejected under the spam/duplicate guideline (4.3)? Should developers proactively advise clients to include clearly differentiated features before submission, even if the app is functionally complete and complies with technical guidelines? Any clarification on how App Review evaluates dating apps for uniqueness under Guideline 4.3 would be very helpful. Thank you.

Hello, My app was rejected because of App Review Guideline 4.3 – Design Spam. The response I received states: “We noticed your app shares similar features, interface design, and functionality with other apps available on the App Store. Apps that duplicate content or functionality from other apps without adding significant value or unique user experiences are considered spam and will not be approved for distribution.” I developed Plinking Platform Rise, a reaction and accuracy game where players control a platform to balance a ball while avoiding obstacles. The game becomes more challenging with each level, and a dark mode adds an exciting element by reducing visibility and requiring greater precision. I’ve tried multiple times to understand the exact reasons for this rejection and made several updates to address potential issues, but all my efforts have been ignored by App Review. None of the changes I implemented led to a resolution. This is the first app I’ve submitted to the App Store, and I devel

hi I submitted our app 2 days ago to review, and earlier this morning I was surprised that the application was rejected, Reason 4.3 Design: Spam. And I've introduced an application programmed by myself, and a unique design. We spend over 2.5 half years on writing the code and getting this app ready to state it is now. we went through multiple ux/ui designer we have in and out of the design inside figma. This is just generic. We submitted same app 4 weeks ago at first we got same rejection reasoning, then we got a replied and apple said there is an issue, and we fixed and redesigned again. I feel like we are just getting generic answer. What should we do ?The app is a dating app, and yes I know, Another one. but I see dating apps that are exact same copy of others getting published. ours we use AI and very interesting way of matching and completely different than any other UI out there. how could they possible say we are spam ?

Hello everyone, My app has been rejected under guideline 4.3(a) – Design – Spam. It is a padel sports-tracking app with: – Bluetooth sensor connection – live session tracking – AI-generated coaching feedback – community feed and notifications – video analysis features The review states that my app “shares a similar binary, metadata and/or concept as other apps with only minor differences”. However, this app is fully custom developed, not generated from any template, and not a reskinned clone. It is part of a larger project including custom hardware sensors and backend. I would like to better understand what exactly triggered the rejection: – Is it the design? – A specific feature? – The metadata / screenshots? – Or similarity detection with another app name or concept? My goal is to comply fully with Apple guidelines and improve the app if needed, but I need more concrete direction to do so. Any guidance from Apple engineers or other developers who have faced 4.3(a) would be appreciated. Tha

My app has been rejected due to 4.3 design issue. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam my question is I was working on the game from the university level in 2017 for pc platform. In 2019 I convert my game for mobile platform.This is my first app on App Store.it is already available on the play store from 2019.I am still working on it and adding new features in this game.My app is not a spam nor I make a clone of app.How I can solve this problem.I am shifting my all apps of the play store to iOS platform. Is there anyone can help me and guide me for solve this problum.I will be very thankful to you.