“4.3”

I created an app and submitted to app store for review and got a rejection with 4.3(a) - Design - Spam. This one was created for brand new, and I didn't find any similar apps in App store. I searched in this forum but am not sure if it is because I used flutter to build my app? How could I get a bit more specific detail why it got rejected? Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.

Hello, I just uploaded my games to apple , and apple is still give me the reason 4.3 design spam for the rejection. I want to mention that my games have unique features from other car simulator games , I have a taxi simulator that have a communication with client feature and a company manager feature. Also I want to mention that I’ve tried to send a lot of review replys and apple contact appeals trying to tell they that my games is different than the others but nothing it gives me the same reasons. So , do you have any ideas that I can do to finally make my games available on apple App Store ? thank you!

Hello all, i need some advice because i dont know what to do. After having work for months, i submited my dating app, which is a dating app for a niche. And then i discovered the 4.3 b rejection.. I made some adjustment, in order insist on the differences from my app and the others. I sibmitted it on last sunday, waitined for 5 days, and i didnt receive any update from my new submission neither to my reply to Apple reviewer refusal. I then decided to cancel the subisssion, make some more adjustement, and I resubmitted the app yesterday. But in the meantime, I read gain the refusal email and i saw this sentence : We encourage you to reconsider the app concept and submit a new app that provides a unique experience not already found on the App Store. Does this include new version submission ? Or Does this mean to delete my app and create a new one ? i didn't ask for appeal at the moment.

hi I submitted our app 2 days ago to review, and earlier this morning I was surprised that the application was rejected, Reason 4.3 Design: Spam. And I've introduced an application programmed by myself, and a unique design. We spend over 2.5 half years on writing the code and getting this app ready to state it is now. we went through multiple ux/ui designer we have in and out of the design inside figma. This is just generic. We submitted same app 4 weeks ago at first we got same rejection reasoning, then we got a replied and apple said there is an issue, and we fixed and redesigned again. I feel like we are just getting generic answer. What should we do ?The app is a dating app, and yes I know, Another one. but I see dating apps that are exact same copy of others getting published. ours we use AI and very interesting way of matching and completely different than any other UI out there. how could they possible say we are spam ?

Hi,I created new app and submitted but the answer from Apple is:We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.I coded and designed it by myself. There may be similar apps on App Store doing the similar job but that shouldn't make my app a spam! My algorithm is different and my UI is better. Why I can't compete with other apps? No sense.

Hi, For 10 days now we've been rejected with no answer. I am afraid Apple will never answer us... and 3 years of development down the drain. My team and our whole families are waiting but as the days go by, it is looking more and more grim for us I am afraid. Is there anything we can do? Our game had a decent rating and audience reception so far. All of our code is built by us over thousands of hours. We have alot of features that competitors do not have, this was even mentioned by several Youtubers and called out as a unique game. Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Any advice would be so appreciated ! Thank you, Alex

Hello, Our app rejected by following reason: Guideline 4.3 - Design We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts Learn more about our requirements to prevent spam in App Store Review Guideline 4.3. iOS App 1.0App Version R

Is Apple reversing course on guidelines 4.3 and 4.2.6? What exactly is the standard now?Before, the 4.2.6 App Store guideline read as follows:4.2.6 Apps created from a commercialized template or app generation service will be rejected.The company’s revised wording now states:4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.https://techcrunch.com/2017/12/20/apple-revises-its-controversial-guideli

Hey everyone, We’ve been facing an ongoing issue with 4.3 spam guideline rejections, and I wanted to see if anyone has experienced something similar or has advice. Initially, we got rejected under 4.3, but we complied by adding unique features that helped us pass. These included: ✅ Public tracking profiles ✅ Widgets for stats ✅ Background fetch for updates ✅ No login required After two successful updates, we pushed a third update focused on bug fixes—fixing iPad UI issues and notification improvements—but suddenly, we got rejected again for 4.3, without any clarification. We strongly believe this is a mistake because our app has distinct features not found in any other app. We’ve reached out to Apple for clarification but haven’t received a meaningful response. Has anyone else had a similar experience where a compliance fix worked initially, only to be rejected again later? Any advice on how to appeal this effectively? Would appreciate any insights! Thanks.

Hello we have developed our app after years of hard work and managed somehow to make payment for the apple developer program After multiple reviews from the past 2 months, Apple is still rejecting our app stating 4.3 reason design spam as they already host many dating apps We can understand that the app can be sometimes similar but our app has some very unique features which no other app offers in the market. We have tried changing the design layout adding removing features but still, apple rejected our app we haven't use the app to sexualize in any way, it's just a normal app as it is already live in numerous app stores and can be accessed on any device through a browser it makes no sense for the rejection of the app, our users are always asking when are we going live on the apple app store Any help from you all is highly appreciable we have already tried the app review board still in vain many apps with a very simple design and the same concept were accepted recently which makes me think about what

Hello, i have built an app in Unity, the first app I’ve attempted to submit to the App Store. It is a unique app that links to our web shop. Each time the submission is rejected due to “Guideline 4.3(a) - Design - Spam” with some generic info: “We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” Quite bizarre since this is the first time submitting the app! Nobody ever responds to emails to give further information, frustrating considering you pay £79 for this service…

尊敬的苹果审核官 您好 1.我们按照审核要求，这次提交审核中我们重新建了一个Xcode 项目，重构了代码功能及结构，删除了没用到的第三方库，图片资源、功能模块。 2.好多之前没用到的第三方库，资源已经被删除掉了，我们不明白为什么还会有 4.3 的审核意见，希望苹果审查官给一些详细改进意见。 3.为了能上线苹果市场，我们已经花费大量的精力，时间在配合更正 一些产品功能，开发人员加班加点的弄了好几周时间，希望审查官能给一些明确的改进意见，非常感谢。 4.期待digibuy应用能早日的审核上线，不枉费大家的共同努力。

Hello, I have a policy-related question regarding App Store Review for dating apps. As a development agency, we build apps based on client requirements. Recently, we received feedback from App Review stating that the dating app category is saturated and that the app should demonstrate unique features to avoid being considered spam or a duplicate of existing apps. In such cases, what is the recommended approach for developers working on client projects? If a client requests a standard dating app with common features (profiles, matching, chat, etc.), is it likely to be rejected under the spam/duplicate guideline (4.3)? Should developers proactively advise clients to include clearly differentiated features before submission, even if the app is functionally complete and complies with technical guidelines? Any clarification on how App Review evaluates dating apps for uniqueness under Guideline 4.3 would be very helpful. Thank you.

Hello My app got rejected with the message We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. In short, my app is a vpn app built entirely by me. In Russia almost all vpn protocols are blocked: wireguard, openvpn etc. And the only protocol they could not block was vless. It was hard to implement it, i spent like 3 weeks on it writing my own package on flutter. The app first was uploaded to android and shared through testflight with some of my friends. And everyone switched to my app, because it works perfect for their needs: accessing instagram, twitter etc. Those apps are blocked here. So on my first attempt publishing i got 2 errors: Vpn should be published on the account that is organization Spam rejection I registered a company and switched from individual account to a company. I also changed the ui of the app (although i agree most vpns share the same concept design). I got rejected again with only Gui