App Review

RSS for tag

App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

Posts under App Review tag

200 Posts

Post

Replies

Boosts

Views

Activity

App Works on TestFlight but Fails During Apple Review with Server Error
I am facing an issue with my app. It works perfectly on TestFlight, and I have tested it on several devices, where it also runs without any problems. However, when the app is tested in the Apple testing facility, it shows an unexpected server error message. I have tested the app using multiple VPNs and different locations in Sri Lanka, and it works perfectly in all cases. It also works correctly when distributed through third-party app stores. At this point, I am not sure what is causing this issue. I have already submitted more than 10 app versions, each with different fixes that I thought might solve the problem, but the issue still persists. Could someone please help me understand what might be causing this problem? (the above provided screenshot from apple)
2
0
72
Mar ’26
App submitted for client launch – review timing question
Hi everyone, We recently submitted our first B2B iOS app and had a quick question about expected review timing. The application is intended for registered wholesale clients of a food distribution company and the launch is coordinated with the rollout of our ordering platform for customers. Since the launch communication with clients is already scheduled, we wanted to confirm whether there is anything missing in the submission that could delay the review. If anyone from the App Review team can take a quick look or confirm the submission is complete, we would greatly appreciate it. App ID: 6759172913 Thank you!
6
0
170
Mar ’26
App in review for 23 days
I managed to publish the first version of my app at the beginning of February. I was lucky, I guess. On 11th of February, I added a new version which contains in app purchases. The app went "in review" a few hours later and since then ... nothing. After a week or so I sent a first email support. They claim responding in 2 working days: no response. Then I sent another one. 2 days later another one. Tried expedite review several times: nothing. Last week I finally got an answer to my first email: they apologize, blah blah. But still nothing. This is very very annoying. I longtime hesitated to purchase the Apple developer program and finally did it. Now I regret doing so. They seem they don't care about. We buy expensive Apple gear. We develop applications we cannot even install on our devices without Apple developer subscription! And they treat us like this. What is going on, Apple? Are you still there?
3
2
173
Mar ’26
App Store reviews are typically quick, but my Product Page Optimization remains stuck in review
This is my first iOS app release and I’m a bit confused. The initial version was reviewed in under 12 hours (rejected), and the corrected version was approved just as quickly. But my Product Page Optimization with only screenshots has been stuck in “Waiting for Review” for four days. Do these get reviewed only with new versions, or should I just wait it out?
3
1
276
Mar ’26
App stuck "In Review" for 20+ days – Is there a queue delay in March 2026?
My app has been stuck in the "In Review" state for over 20 days now (submitted in mid-February). It is now March, and I have had zero movement. What I’ve checked: Resolution Center: Empty. No pending questions or requests. Account Status: Active and in good standing. This delay is severely impacting our launch timeline. Is anyone else experiencing a similar "Black Hole" right now, or is it just me? If you managed to get yours unstuck, what did you do? Any advice from Apple staff or fellow devs would be greatly appreciated.
2
0
158
Mar ’26
App Review Pending for Over 2 Months – Blocking Our Business Launch
Hello Apple Developer Community, I’m seeking advice regarding a prolonged App Store review that is currently impacting our business. Our app was submitted more than two months ago, and the review process has not progressed since then. During this time, we sent two support emails to Apple Developer Support requesting assistance. We did receive one response stating that the app was “in review”, but unfortunately the message did not provide any useful details, timeline, or further guidance, and there has been no additional update since then. This delay is now blocking our business launch, as the mobile application is a critical component of our product release. Without App Store approval, we cannot proceed with launching our service to customers. Summary of the situation: Submission date: More than 2 months ago Current status: Pending Support requests sent: 2 emails to Apple Developer Support Responses received: 1 reply saying the app was “in review,” but no meaningful information Impact: Blocking our planned business launch We understand that review times can vary, but waiting this long without meaningful feedback or communication has become very challenging for our team. If anyone has experienced a similar situation or knows: How to escalate a long-pending review Alternative ways to contact the App Review team Whether there are currently unusual delays in the review process Any guidance would be greatly appreciated. Thank you for your time and support.
4
5
309
Mar ’26
Help App Review Delay - Apps stuck (+30 days)
I am writing regarding a significant delay in the review process for my apps: Day Check: Day Counter, FastTask, Cookie Fortune, and LexiCrash. My submission for Day Check (v1.0) has been 'Pending Review' since February 9th. I provided the requested information in the Resolution Center over a month ago, but I have received no follow-up, and the red alert remains active. This is now causing a bottleneck for my entire developer account. Could you please verify if my response was received or if further action is required on my part to move these apps forward? References: Day Check: 6758218778 LexiCrash: 6758558703 FastTask: 6759599830 Cookie Fortune: 6758163442 Most concerningly, even simple updates for my existing apps, such as Cookie Fortune, have been completely ignored and have not been reviewed or accepted for over a month
1
0
72
Mar ’26
My App 6749690414 is stuck in review since Feb 10
Hi, My app wich ID is 6749690414 is waiting for review since Feb 10, is this normal? We have few critical changes to be sent and our business has come to stand still. I'm not trying to bother anyone here, just need to make sure that all is fine and the app will be "reviewed" sooner or later! if there is any place that I can submit a ticket or ask more properly please let me know. Kindest regards Vinesh
3
1
161
Mar ’26
Delay in review
Hi everyone, I’m looking for some insight or advice on a persistent review delay. My app, has been stuck in the "Waiting for Review" status since Feb 9th. I thought it got glitched or whatsoever so I rejected and resubmitted a week ago March 2nd. and yet its still in waiting for review status. I applied for expedite review with case ID: 102825200414 I have already: Verified that all metadata is complete. Ensured there are no "Action Required" flags or "Metadata Rejected" notices. Checked that the "Availability" date is set to "As soon as it is approved." Confirmed the build runs perfectly in TestFlight.
1
0
104
Mar ’26
App stuck in "Waiting for Review" for 30 days despite support calls - Case ID: 102829479153
Hello everyone, I am reaching out to the community and hopefully Apple representatives because I am currently facing a significant delay that has completely halted my first app launch. Here is the timeline of my submission process: February 1st: Initial submission of my first app. February 3rd: Received a rejection with minor requests for improvement. February 8th: I completed all requested changes and resubmitted the app. Status since then: The app has been stuck in "Waiting for Review" for exactly one month. Actions Taken: I submitted an Expedited Review request. I contacted Apple Developer Support twice via written tickets. I had a phone call with the Apple Developer Support team. During the phone call, I was advised not to withdraw and resubmit the app, as this would move me to the end of the queue. They mentioned they would escalate the issue to the review team. However, despite these efforts and the escalation, there has been absolutely no progress or change in status. This delay has put me a full month behind my launch schedule. I have spoken with several other iOS developers who mentioned their apps are typically reviewed within 1–5 days. This discrepancy is very discouraging. I am not looking for a shortcut; I simply want my app to be reviewed. My app is straightforward and does not contain any complex or controversial features that should justify such a long wait. This situation is unfortunately killing my motivation and excitement for development. Specific Questions: Is there anyone else experiencing a similar "limbo" for this long? Can any Apple representative provide clarity on how long this queue actually is or why a simple update is stuck for 30 days? Is there any other way to get a status update beyond the standard "just wait" response? Case ID: 102829479153 I would deeply appreciate any insights from the community or assistance from the Apple team. Thank you for your time.
2
2
368
Mar ’26
App still waiting for review after 2+ weeks
One app submitted Feb 21st. The app is currently showing "Waiting for Review". It hasn’t been rejected and there hasn’t been any action taken yet. This is my first submission with this developer account, so I just want to confirm everything was submitted correctly and that I’m simply waiting on Apple’s review process. For anyone from Apple who might be able to look into it, the app details are: App name: Coop Keeper: Chore Cards SKU: com.lukaambros.coopkeeperchorecards Apple ID: 6759481708
0
0
49
Mar ’26
What are some effective tips for boosting app installs and improving App Store ranking?
Should you rely only on organic installs, or would a mix of strategies work better? Isn’t optimizing keywords and refining creatives essential for higher visibility? Would running Apple Search Ads not further amplify reach? And doesn’t encouraging strong reviews ultimately help in improving both ranking and credibility?
3
1
185
Mar ’26
What risks do you think indie iOS developers face in 2026?
I’m interested in hearing what currently concerns other indie iOS developers, as 2026 feels both exciting and somewhat fragile to me, with the constant worry that an Apple account issue or unexpected rejection could undo years of hard work overnight. AI has made cloning apps easier than ever and even strong niches can quickly attract well funded competitors, so while I’m optimistic about building, these are the realities I often find myself thinking about.
1
1
72
Mar ’26
App review stuck, since 12th Feb
Hi, I know many of us are stuck right now it seems - I'm in the 12th Feb club (had another app that was since 5th, I've since pulled that and resubmitted Monday this week, to see if things might have unstuck themselves, but no luck) I can't even get a build approved for TestFlight on anything. This is getting silly now, total lack of communication - emails go unanswered. I will give the lovely team in Ireland their dues though, as always helpful on the phone, but they also seem to have no information and their expedited review requests go no where. App ID is 6758779640
2
0
121
Mar ’26
App Works on TestFlight but Fails During Apple Review with Server Error
I am facing an issue with my app. It works perfectly on TestFlight, and I have tested it on several devices, where it also runs without any problems. However, when the app is tested in the Apple testing facility, it shows an unexpected server error message. I have tested the app using multiple VPNs and different locations in Sri Lanka, and it works perfectly in all cases. It also works correctly when distributed through third-party app stores. At this point, I am not sure what is causing this issue. I have already submitted more than 10 app versions, each with different fixes that I thought might solve the problem, but the issue still persists. Could someone please help me understand what might be causing this problem? (the above provided screenshot from apple)
Replies
2
Boosts
0
Views
72
Activity
Mar ’26
App submitted for client launch – review timing question
Hi everyone, We recently submitted our first B2B iOS app and had a quick question about expected review timing. The application is intended for registered wholesale clients of a food distribution company and the launch is coordinated with the rollout of our ordering platform for customers. Since the launch communication with clients is already scheduled, we wanted to confirm whether there is anything missing in the submission that could delay the review. If anyone from the App Review team can take a quick look or confirm the submission is complete, we would greatly appreciate it. App ID: 6759172913 Thank you!
Replies
6
Boosts
0
Views
170
Activity
Mar ’26
App in review for 23 days
I managed to publish the first version of my app at the beginning of February. I was lucky, I guess. On 11th of February, I added a new version which contains in app purchases. The app went "in review" a few hours later and since then ... nothing. After a week or so I sent a first email support. They claim responding in 2 working days: no response. Then I sent another one. 2 days later another one. Tried expedite review several times: nothing. Last week I finally got an answer to my first email: they apologize, blah blah. But still nothing. This is very very annoying. I longtime hesitated to purchase the Apple developer program and finally did it. Now I regret doing so. They seem they don't care about. We buy expensive Apple gear. We develop applications we cannot even install on our devices without Apple developer subscription! And they treat us like this. What is going on, Apple? Are you still there?
Replies
3
Boosts
2
Views
173
Activity
Mar ’26
App Store reviews are typically quick, but my Product Page Optimization remains stuck in review
This is my first iOS app release and I’m a bit confused. The initial version was reviewed in under 12 hours (rejected), and the corrected version was approved just as quickly. But my Product Page Optimization with only screenshots has been stuck in “Waiting for Review” for four days. Do these get reviewed only with new versions, or should I just wait it out?
Replies
3
Boosts
1
Views
276
Activity
Mar ’26
Renaming an App in App Store Connect and ASO Implications
When I update my app name, the App Store URL also changes, and since the app URL contributes to ASO performance, this is a concern for me. I would like to know whether it is possible to change the app name without affecting the URL, or if the previous URL automatically redirects to the new one.
Replies
2
Boosts
1
Views
169
Activity
Mar ’26
Which backend platform do you rely on for powering your iOS applications in 2026?
Curious what backend others are choosing these days. I am building a vocabulary app and exploring which backend would be a good fit. Considering options like CloudKit, Firebase, Supabase, AWS Amplify, custom servers, or a combination. What are you using and what made you choose it?
Replies
1
Boosts
1
Views
183
Activity
Mar ’26
App stuck "In Review" for 20+ days – Is there a queue delay in March 2026?
My app has been stuck in the "In Review" state for over 20 days now (submitted in mid-February). It is now March, and I have had zero movement. What I’ve checked: Resolution Center: Empty. No pending questions or requests. Account Status: Active and in good standing. This delay is severely impacting our launch timeline. Is anyone else experiencing a similar "Black Hole" right now, or is it just me? If you managed to get yours unstuck, what did you do? Any advice from Apple staff or fellow devs would be greatly appreciated.
Replies
2
Boosts
0
Views
158
Activity
Mar ’26
App Review Pending for Over 2 Months – Blocking Our Business Launch
Hello Apple Developer Community, I’m seeking advice regarding a prolonged App Store review that is currently impacting our business. Our app was submitted more than two months ago, and the review process has not progressed since then. During this time, we sent two support emails to Apple Developer Support requesting assistance. We did receive one response stating that the app was “in review”, but unfortunately the message did not provide any useful details, timeline, or further guidance, and there has been no additional update since then. This delay is now blocking our business launch, as the mobile application is a critical component of our product release. Without App Store approval, we cannot proceed with launching our service to customers. Summary of the situation: Submission date: More than 2 months ago Current status: Pending Support requests sent: 2 emails to Apple Developer Support Responses received: 1 reply saying the app was “in review,” but no meaningful information Impact: Blocking our planned business launch We understand that review times can vary, but waiting this long without meaningful feedback or communication has become very challenging for our team. If anyone has experienced a similar situation or knows: How to escalate a long-pending review Alternative ways to contact the App Review team Whether there are currently unusual delays in the review process Any guidance would be greatly appreciated. Thank you for your time and support.
Replies
4
Boosts
5
Views
309
Activity
Mar ’26
Help App Review Delay - Apps stuck (+30 days)
I am writing regarding a significant delay in the review process for my apps: Day Check: Day Counter, FastTask, Cookie Fortune, and LexiCrash. My submission for Day Check (v1.0) has been 'Pending Review' since February 9th. I provided the requested information in the Resolution Center over a month ago, but I have received no follow-up, and the red alert remains active. This is now causing a bottleneck for my entire developer account. Could you please verify if my response was received or if further action is required on my part to move these apps forward? References: Day Check: 6758218778 LexiCrash: 6758558703 FastTask: 6759599830 Cookie Fortune: 6758163442 Most concerningly, even simple updates for my existing apps, such as Cookie Fortune, have been completely ignored and have not been reviewed or accepted for over a month
Replies
1
Boosts
0
Views
72
Activity
Mar ’26
My App 6749690414 is stuck in review since Feb 10
Hi, My app wich ID is 6749690414 is waiting for review since Feb 10, is this normal? We have few critical changes to be sent and our business has come to stand still. I'm not trying to bother anyone here, just need to make sure that all is fine and the app will be "reviewed" sooner or later! if there is any place that I can submit a ticket or ask more properly please let me know. Kindest regards Vinesh
Replies
3
Boosts
1
Views
161
Activity
Mar ’26
Delay in review
Hi everyone, I’m looking for some insight or advice on a persistent review delay. My app, has been stuck in the "Waiting for Review" status since Feb 9th. I thought it got glitched or whatsoever so I rejected and resubmitted a week ago March 2nd. and yet its still in waiting for review status. I applied for expedite review with case ID: 102825200414 I have already: Verified that all metadata is complete. Ensured there are no "Action Required" flags or "Metadata Rejected" notices. Checked that the "Availability" date is set to "As soon as it is approved." Confirmed the build runs perfectly in TestFlight.
Replies
1
Boosts
0
Views
104
Activity
Mar ’26
App stuck in "Waiting for Review" for 30 days despite support calls - Case ID: 102829479153
Hello everyone, I am reaching out to the community and hopefully Apple representatives because I am currently facing a significant delay that has completely halted my first app launch. Here is the timeline of my submission process: February 1st: Initial submission of my first app. February 3rd: Received a rejection with minor requests for improvement. February 8th: I completed all requested changes and resubmitted the app. Status since then: The app has been stuck in "Waiting for Review" for exactly one month. Actions Taken: I submitted an Expedited Review request. I contacted Apple Developer Support twice via written tickets. I had a phone call with the Apple Developer Support team. During the phone call, I was advised not to withdraw and resubmit the app, as this would move me to the end of the queue. They mentioned they would escalate the issue to the review team. However, despite these efforts and the escalation, there has been absolutely no progress or change in status. This delay has put me a full month behind my launch schedule. I have spoken with several other iOS developers who mentioned their apps are typically reviewed within 1–5 days. This discrepancy is very discouraging. I am not looking for a shortcut; I simply want my app to be reviewed. My app is straightforward and does not contain any complex or controversial features that should justify such a long wait. This situation is unfortunately killing my motivation and excitement for development. Specific Questions: Is there anyone else experiencing a similar "limbo" for this long? Can any Apple representative provide clarity on how long this queue actually is or why a simple update is stuck for 30 days? Is there any other way to get a status update beyond the standard "just wait" response? Case ID: 102829479153 I would deeply appreciate any insights from the community or assistance from the Apple team. Thank you for your time.
Replies
2
Boosts
2
Views
368
Activity
Mar ’26
App stuck in "Waiting for Review" since February 3 (App ID: 6757516331)
My app (App ID: 6757516331) has been stuck in "Waiting for Review" since February 3rd. It has been over a week, and I have not received any updates yet. Any assistance would be greatly appreciated. Thank you.
Replies
16
Boosts
1
Views
555
Activity
Mar ’26
App still waiting for review after 2+ weeks
One app submitted Feb 21st. The app is currently showing "Waiting for Review". It hasn’t been rejected and there hasn’t been any action taken yet. This is my first submission with this developer account, so I just want to confirm everything was submitted correctly and that I’m simply waiting on Apple’s review process. For anyone from Apple who might be able to look into it, the app details are: App name: Coop Keeper: Chore Cards SKU: com.lukaambros.coopkeeperchorecards Apple ID: 6759481708
Replies
0
Boosts
0
Views
49
Activity
Mar ’26
What are some effective tips for boosting app installs and improving App Store ranking?
Should you rely only on organic installs, or would a mix of strategies work better? Isn’t optimizing keywords and refining creatives essential for higher visibility? Would running Apple Search Ads not further amplify reach? And doesn’t encouraging strong reviews ultimately help in improving both ranking and credibility?
Replies
3
Boosts
1
Views
185
Activity
Mar ’26
How have App Store ranking factors evolved in 2026 for iOS apps
When I update my app name, the App Store URL also changes, and since the app URL contributes to ASO performance, this is a concern for me. I would like to know whether it is possible to change the app name without affecting the URL, or if the previous URL automatically redirects to the new one.
Replies
2
Boosts
1
Views
124
Activity
Mar ’26
What risks do you think indie iOS developers face in 2026?
I’m interested in hearing what currently concerns other indie iOS developers, as 2026 feels both exciting and somewhat fragile to me, with the constant worry that an Apple account issue or unexpected rejection could undo years of hard work overnight. AI has made cloning apps easier than ever and even strong niches can quickly attract well funded competitors, so while I’m optimistic about building, these are the realities I often find myself thinking about.
Replies
1
Boosts
1
Views
72
Activity
Mar ’26
App stuck in status Waiting for Review since Feb 9
Our app with Apple ID 6752634390 has been in status Waiting for Review since Feb 09 which has been more than 20 days. And we have sent email via Contact Us two times already but no progress yet. Any one has any idea if there is anything we can do to move on?
Replies
3
Boosts
1
Views
180
Activity
Mar ’26
App review stuck, since 12th Feb
Hi, I know many of us are stuck right now it seems - I'm in the 12th Feb club (had another app that was since 5th, I've since pulled that and resubmitted Monday this week, to see if things might have unstuck themselves, but no luck) I can't even get a build approved for TestFlight on anything. This is getting silly now, total lack of communication - emails go unanswered. I will give the lovely team in Ireland their dues though, as always helpful on the phone, but they also seem to have no information and their expedited review requests go no where. App ID is 6758779640
Replies
2
Boosts
0
Views
121
Activity
Mar ’26
10 days in "Waiting for Review"
Submitted an update 10 days ago, still no movement. No messages in Resolution Center, no compliance issues, everything is green in App Store Connect. Just sitting there. Is this normal right now? Should I keep waiting or contact support? Anyone with similar timeline got reviewed recently? App ID: 6759445545
Replies
3
Boosts
0
Views
128
Activity
Mar ’26