We received a notice from App Review on June 8 requiring us to make some changes. We submitted an updated version on June 10, but the app has remained in the "In Review" status since then.
As the review team mentioned that issues must be resolved within 14 days, we’re now getting a bit worried, since the deadline is approaching and there has been no further update.
Does anyone know how we can help speed up the review process?
App Review
RSS for tagApp review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.
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I have been spending countless amounts of time making sure my application abides by the rules laid out by Apple App Guidelines.
Most recently I got this rejection from App Review:
_**Guideline 3.1.1 - Business - Payments - In-App Purchase
**
The app includes an account registration feature for businesses and organizations, which is considered access to external mechanisms for purchases or subscriptions to be used in the app.
**Next Steps
**
Remove the account registration features for business and organizations._
After asking for the review to clarify what they mean they said:
_"Regarding guideline 3.1.1, users were still able to create an entirely independent business account, when they create a new account without the invite code.
To resolve this issue, it would be appropriate to remove the account registration features for business and organizations."_
But the problem is that There are no different account types in our app. ALL users create company accounts - there is no individual vs business distinction. Users either join existing companies (with invite codes) or create new companies (without invite codes), but the account type is identical in both cases.
I think the App Review has a problem that I am using the word "Company" during registration but users do not sign up business accounts. they are all the same. there are MANAGER users and MEMBER users. Managers can upgrade and they MUST use Apple's IAP to upgrade (I have it set up so there's no other way they can upgrade without using Apple's IAP). Members are just assigned to Manager teams/company/organization (what ever you want to call the group).
I think they are getting completely hung up on the word when in reality it's fine. Any help here? Please this has been going on for weeks. I am happy to meet with Support too.
Hey everyone,
We recently submitted our new dating app, Rove Dating, and it’s been rejected under Guideline 4.3(b) — “Design: Spam.” I’d really appreciate your insights, especially from anyone who’s faced something similar or has experience getting nuanced apps approved in a saturated category.
Before building Rove, we spoke to dozens of users of existing dating platforms. We consistently heard the same thing: people are deeply dissatisfied with current apps. They’re overwhelmed, burned out by swiping, and frustrated by endless choices and low-quality interactions. It became clear that the problem isn’t that there are “too many” dating apps — it’s that most aren’t adapting to how people actually want to date in 2025.
We designed Rove to address those pain points head-on, with a totally different approach to matching, message limits, and emotional safety. We believe our app meaningfully improves the dating experience — but we’re having trouble getting that across in the review process.
Below is the explanation we’ve been submitting, which we feel strongly communicates how Rove is different. If anyone has tips, feedback, or even just a second set of eyes on how we’re presenting this, I’d be grateful!
––
Response to Guideline 4.3(b) – Design – Spam
We respectfully disagree with the assessment that Rove Dating duplicates existing apps. Rove is not a clone of existing dating apps — it introduces original interaction mechanics and novel safety features designed to address the growing frustration users feel toward current dating platforms.
⸻
What Makes Rove Dating Unique
Rove Dating is a highly curated experience that intentionally limits user engagement to foster more meaningful, emotionally safe interactions:
Key Differentiators:
• No Swiping or Infinite Browsing: Users see a small, rotating selection instead of endless feeds.
• Limited Conversations: Each user can have only 3 active conversations at a time.
• “Shoot Your Shot” Mechanism:
• Men can initiate contact with a limited set of women.
• If a woman declines, the man can try with someone else — if not, he must wait.
• Women can only receive inbound messages, helping prevent message fatigue.
This constraint-based system:
• Reduces inbox overload (especially for women).
• Encourages higher-quality, intentional messages.
• Mimics real-life social dynamics — where opportunities are limited and meaningful.
⸻
Innovative Safety System: MPAA-Style Behavior Ratings
Rove also introduces a first-of-its-kind safety feature inspired by the MPAA film rating system:
• Male users are assigned a community-informed behavioral safety rating (e.g., G, PG, R) based on in-app messaging analysis.
• Women can quickly assess a match’s tone, trustworthiness, and vibe before engaging.
• This system encourages respectful behavior and promotes a safer, more transparent dating environment.
This type of behavioral transparency does not exist in any other dating app currently on the App Store.
⸻
Conclusion
Rove is not another swipe-based clone. It is a thoughtfully reimagined dating platform built around scarcity, respect, and intentionality. Its mechanics — from conversation caps to safety scores — are fundamentally different from other offerings in the App Store’s dating category.
We hope you’ll reconsider Rove on the merits of its original features, purpose-driven design, and unique safety innovations.
Dear Apple Team,
We would like to bring to your attention an issue regarding our app release schedule.
To prepare for our scheduled pre-order launch on June 13, we uploaded our app on April 30. However, that version was closer to a test build than the final release. In anticipation of the official launch, we submitted the final version for review on June 5.
Unfortunately, by June 11, the review was still not complete, so we resubmitted the latest final build for review on June 11.
Then, quite unexpectedly, the version we uploaded on April 30 was released on June 12 at 11:00 PM. In response, we urgently removed all release countries to stop further downloads. However, due to pre-order notifications, many users downloaded a version that was not intended for public release. Moreover, deleting the countries also canceled the pre-order setup, resulting in the loss of approximately 17,000 users.
We would like to emphasize that the build intended for pre-order was clearly set to manual release, with a release date of June 13. Furthermore, that particular build had not even entered the review process as of June 12.
We have attempted to reach out through various channels, including email, but have yet to receive a response. We are deeply concerned and have suffered significant damage as a result of this situation.
May we kindly ask if something has happened on Apple’s side that might have caused this issue?
We would sincerely appreciate your urgent review and support on this matter.
Thank you very much.
Hello,
Our new app keeps getting rejected against Guideline 5.1.2(i) - Legal - Privacy - Data Use and Sharing.
Submission ID:
65088313-ab97-4557-bef9-8c1cd631e04d
The reviewer comment:
"The primary purpose of the app still is to encourage users to perform digital tasks in exchange for compensation, watch ads and/or perform other marketing-oriented tasks, which is not appropriate."
Next Steps:
"Review the app concept and incorporate different content and features."
After thorough review of the mentioned guideline (5.1.2(i)) we think our app is totally compliant and transparent, and we feel the rejection reason is not valid neither justified on guidelines.
Regarding the reviewer comment:
On our app, ads are totally optional. Users do not have to watch any ad on our app to enjoy it's core functionality.
We don't require users to perform digital tasks in exchange for compensation, watch ads and/or perform other marketing-oriented tasks.
Regarding Guidelines 5.1.2 Data Use and Sharing (i):
We don't use, transmit, or share someone’s personal data without first obtaining their permission.
We provide access to information about how and where the data will be used in our Privacy Policy and Terms & Conditions, and is only shared with third parties to improve the app or serve advertising (in compliance with the Apple Developer Program License Agreement).
User or device data from our app is linked to third-party data solely on the user’s device and is not sent off the device in a way that can identify the user or device, hence we aren't required to use App Tracking Transparency APIs.
Our app does not require users to enable system functionalities in order to access functionality, content, use the app, or receive monetary or other compensation.
Given these facts, we believe our app rejection is not fair as we are in good standing compliance-wise with App Store Review guidelines.
Has anyone else faced this rejection reason before?
Any advice on how to approach this situation?
Any help would be greatly appreciated, as we have been dealing with the review process for over 2 weeks now...
Build is currently rejected but the submission status is marked as "complete" (even though it isn't). I think this is what's preventing me from replying to the reviewer who is now waiting on info from me.
How am I supposed to reply to them if the option is no longer available?
I already submitted another build - will they eventually just review that or not?
If I expire the build that is rejected, will that get them to stop reviewing it?
We submitted our app for Review on June 3. The submission was put in "In Review" status on the same day. Today is June 10 and we did not receive any status update.
Our customers are waiting for the release of our app.
This is delaying our promised release date. Can someone review our app?
in review for long time Apple ID: 6742814997
Hello all,
One of my app submission got rejected saying deletion feature wasnt available.
We allow de-activate our user accounts after our customer support representative speaks with customer to confirm and then delete the account.
But while submitting our app for release we got this message??
The app only offers to deactivate the account. Temporarily deactivating accounts is not sufficient to meet the account deletion requirement.
Any help how to overcome this issue pls?
Thanks K
Hello we just submitted our app one week ago. First submission was rejected and we have resubmitted it after resolving issues with it. but it has been more than 5 days. And we still haven't got any feedback from apple team. We need to publish the app ASAP. Thanks in advance for your help. Looking forward to hearing back from you.
My app uses Apple IAP. With the recent US external payment changes (May 2025), I plan to use Stripe via Superwall. Superwall allows me to remotely toggle my paywall for US users between Apple IAP and Stripe checkout without a new app build.
Is it permissible to activate Stripe for new US users on an already live app version (approved with only Apple IAP) without first submitting a new build for Apple to review the Stripe integration? Or does this dynamic switch create a risk of takedown/compliance problems?
Concerned about new users hitting an unreviewed Stripe flow during any potential review period for a new build. Seeking clarity on Apple's stance or community experiences.
Thanks!
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags:
App Store
App Review
App Submission
I want to clarify why both email and phone number are mandatory at registration, while still allowing users to log in with either method if one fails.
Email Address (Collected at Registration)
Account Creation & Verification: We use email to establish a unique, verifiable account for each user. This prevents duplicate or fraudulent profiles.
Primary Communications: All booking confirmations, trip updates, support requests, and in-app chat messages between care seekers and carers are sent via email. This ensures users have a reliable record of every transaction and message.
Phone Number (Collected at Registration)
OTP-Based Security: We send a one-time password (OTP) via SMS during registration and login. This SMS-OTP step is critical to confirm that the user owns the provided phone number and to safeguard against unauthorized account access.
Critical Trip Notifications: During a booked trip, carers and care seekers must receive time-sensitive alerts (e.g., gate changes, flight delays, check-in reminders) even if they’re not actively using the app. SMS ensures immediate delivery—even if a user’s internet connection is unavailable.
Support & Emergency Contact: If there’s an urgent issue mid-trip (e.g., a missed flight, sudden cancellation, or a medical concern), our support team can reach users directly via phone to resolve issues in real time.
Flexible Login Options
Fallback Mechanism: If a user cannot access their email (e.g., server delay or no internet), they can request an OTP via SMS to log in. Conversely, if SMS delivery fails (e.g., network outage), they can choose to receive a OTP by email. This redundancy guarantees that users aren’t locked out due to a single point of failure.
We believe both email and phone number are directly tied to our app’s security model, communication requirements, and overall user experience. All collection and usage details are transparently disclosed in our Privacy Policy (https://b4t.com/legal/privacy-policy) and User Terms and Conditions (https://b4t.com/legal/user-terms-and-conditions).
Hello, our submission rejected by the apple team and now we can't remove cancel the current submission. This is api response when we attempt remove:
{
"errors" : [ {
"id" : "e069078e-4c57-4aa6-ab3b-913ddf9e6314",
"status" : "409",
"code" : "STATE_ERROR.ENTITY_STATE_INVALID",
"title" : "Resource state is invalid.",
"detail" : "Resource cannot be canceled at the moment, please try again later"
} ]
}
We need to publish app asap and can't do anything because of this bug.
My application has been in "In Review" status since May 30, 2025, and it is still in that status today. Please check the status of my app, LS Tools. Our customers are waiting for the latest version
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags:
App Store
App Review
App Submission
I’m trying to submit my app for review, but I’m currently blocked due to a recurring issue with in-app subscriptions.
Both of my auto-renewable subscriptions (premium_monthly and premium_yearly) are marked as “Waiting for Review”. However, I am still seeing the blue box stating that “your first subscription must be submitted with a new app version.” Despite creating a new version (1.0.1) and uploading/selecting a new build , I am not seeing the “In-App Purchases and Subscriptions” section on the version page, and I therefore cannot link the subscriptions before submitting.
This issue is blocking my ability to submit the app for review. Any help to resolve this would be greatly appreciated.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags:
Subscriptions
App Review
Hello, my app was rejected with this reason - Guideline 2.1 - Performance - App Completeness. Bug description: Sign in with Apple requests the Apple ID password rather than entering a code.
The issue is that I'm using Clerk inside Expo and they don't support native Apple signIn, only web based. But when users open signIn for the first time - they need to login for appleId via web. I already submitted rejection appeal with explanation. Did someone encounter similar problems? The flow works correctly. In fact even apple testers went through and created accounts.
I am stuck.
Apple asked me to modify the Name/Description of one of my Subscriptions.
But the subscription is "In Review" and everything (including the save button) is disabled. It's lierally impossible for me to update the Name/Description like they are asking for.
I have tried rejecting my submission but they are still locked. I have asked Apple Review for help - like changing the status so that I can edit them but they won't.
I can't get out of review until I modify the Name/Description of a Subscription but I can't update the Name/Description of a Subscription until I'm out of review.
HELP!! 😭
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags:
Subscriptions
App Review
In-App Purchase
Hello, I submitted my mobile game to the App Store with in-app purchase items. I initially sent my in-app purchases for review for the first time. I had fixed a bug before and thought I could submit a new build with the fix. (Before too much time has passed)I withdrew the previous build and re-submitted the new one. Now, I cannot select in-app purchase items in the new build, and the in-app purchases are still in “Waiting for Review.” Did they get stuck? It has been one day. Even if the in-app purchases get approved, I am unable to choose them in the new build.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags:
App Review
App Store Connect
In-App Purchase
App Submission
Hi,
I have submitted my app for review since 05/06/2025. Today is 09/06 it still in Waiting for Review status.
Please help me look into this issue. We need to release it ASAP
AppName: 小马AI学 AppleID: 6745546153
Thank you
Hi All,
So I have been trouble publishing my app on App Store as it keeps rejected by App Review. Specifically guideline 2.3.10 and 3.1.1. Although I don't have any metadata for third-party services in my app or "tip" button anywhere within my apps binary. I do however have external links to my projects help and Github which have that information, which I am getting rejected for.
However, I want those external links because I need to have google play on the projects github page so users can know that are visiting to github that they can also download it officially from those sources as well. It is also useful to tell users that those are the only official platforms that I support, and downloading from anywhere else is not advised. Is there an acceptable solution where the google play and donation link can be kept on the github page? It is not really built into the binary itself anyways so I thought it would be allowed.
Here is an link to my projects repo in case that helps clarify: https://github.com/SrS2225a/custom_uploader
Really hoping to resolve this. I’d love to get the app on the App Store as soon as possible.