Hello, Our app gets rejected for the reason that the reviewer cannot purchase the subscription with the message, "Guideline 2.1 - Performance - App Completeness We found that your in-app purchase products exhibited one or more bugs which create a poor user experience. Specifically, we were unable to purchase Auto-Renewable Subscriptions. The app launched back to the rendering when we tap on the "Get started"" When we test this with our sandbox accounts in test flight version, we can see the subscribe pop up showing and purchase successfully. But turns out they cannot. Unfortunately we cannot see the reason why and even after requesting further explanation regarding how to move along, we are not getting any explanations. Our subscription products are submitted in the first time with the app and they are in "In review" state for more than a week. We requested phone calls and wrote messages to reviewers many times but unfortunately there's no help yet.

I just launched my app Stonk on the App Store and spent $100 on ads but haven’t seen any downloads. I’m curious if others rely on the same strategies or if bigger ad budgets work better. Marketing has been challenging, so I’d appreciate advice on how to advertise more effectively.

I built the Appvector tool – aso.report, a completely free ASO analysis platform designed to help indie developers easily improve their App Store listings without complex metrics or costly subscriptions. Just paste your app’s URL to get instant insights, multi-country analysis, and actionable recommendations - making ASO simple, accessible, and effective for everyone.

This is my first launch, and i submitted 4 versions of my app. All the versions were reviewed and accepted. For each submission i filled in the Age Rating questionnaire, but after all the 7 steps, it shows UnRated. When i fill in the questions for the Age Rating, and in my game app i have no nudity/obscene or defamatry content of any sort, and i eplxicitly mark this questions to NONE, but after answering all questions, on the final step i see the warning: "Based on your selections, this app can't be made available on the App Store. Apps on the App Store can’t contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, and so on)." Which is BS because the app contains nothing of the sort and epxlicitly answered all related questions that it contains nothing of the sort and the app submissions are reviewed and accepted for distribution,.

Our app has been in review for 7 days with no updates. We’ve followed up by email, phone, and even submitted an expedited request, but haven’t heard back. Can someone clarify why it’s stuck and what we can do to move it forward?

Hi there, My app update submission was stuck in "Waiting for Review" state for over 80 hours. Yesterday I canceled and resubmitted it again after 3.5 days of inactivity, but this time it still hasn’t moved forward. I'd like to be sure that there is no issues on my side during sending build to review, cuz I noticed that submit app flow was slightly changed a week ago. Usually app update was verified in 10-20 hours, but now it's stuck. Thank you in advance.

Lately every app that I submit (games) with in app purchases, always coins , the app gets rejected with: Guideline 3.1.1 - Business - Payments - In-App Purchase Your app uses intermediary currency to purchase items that function as non-consumable products but still does not include a restore mechanism. Users restore transactions to maintain access to content that they've already purchased It baffles me that reviewers think buy different number of coins is non-consumable. I have tried to explain that coins will be used to buy weapons and skins and they will also be earned at the end of every level yet for some reasons they are still rejecting the app. It is absurd. This is the second app that I have to go through with this. The first one they eventually figured it out but this one no.

Hello everyone, My app was recently rejected under Guideline 4.1 – Design: Copycats. The review team mentioned that my app or its metadata appears to be misrepresenting itself as another popular app or service, and therefore was not approved. This came as a surprise, because my app is an original trading journal product that I’ve built from scratch. While there are other trading journals in the market, my app has unique features and a different design. I did not intend to copy or impersonate any existing app. I would really appreciate advice from anyone who has gone through a similar rejection: What kind of changes did you make to get past this rejection? Should I focus more on branding (name, logo, color scheme) to differentiate? Is it helpful to write an explanation to the App Review team describing how my app is unique? Any tips or experiences would be very helpful, since I want to make sure my app stands out clearly and avoids any resemblance issues. Thank you in advance!

Since the app was submitted on September 11, it has been stuck in the "in review" status for more than 3 days without being rejected, without further information updates, and without any other feedback. We can't delay any longer, the lack of progress is disrupting our plans. Please inform us immediately on how to proceed or upgrade the review. We contact the Apple review team almost every day (via email), but there is no clear reason for the response. This makes us feel frustrated while waiting for feedback, and at the same time, our users cannot wait any longer. Any help would be greatly appreciated! Thanks.

ASO is by far one of the most frustrating parts of being an indie iOS dev. Despite trying keywords, descriptions, screenshots, and icons, results are unpredictable and competing with big-budget apps feels impossible. Has anyone found a way to make it work?

Since the app was submitted on September 3, it has been stuck in the "in review" status for more than 7 days without being rejected, without further information updates, and without any other feedback. We can't delay any longer, the lack of progress is disrupting our plans. Please inform us immediately on how to proceed or upgrade the review. We contact the Apple review team almost every day (via email), but there is no clear reason for the response. This makes us feel frustrated while waiting for feedback, and at the same time, our users cannot wait any longer.

Hi everyone, Our app has been stuck in "Waiting for Review" status for 2 days now and we’re starting to get very concerned. Details: Version 7.0.4 All required metadata completed It usually takes less than a day for the reviews to be done but it is now two days and we do not want to abuse the expedited review policy. It seems unusually long considering that the typical review time is just a day or less. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention other than an expedited review? Thanks in advance for any help or advice!

Did you got a similar letter ? " This letter serves as notice of termination of the Apple Developer Program License Agreement ...Pursuant to Section 3.2(f) of the ADP Agreement.." Fast forward, we are a corporation that spend over 1M on development for our app at apple store. Out of the blue we got this letter and our app was removed within the same day. No warning email prior, No appeal option afterwards. We were banned for a year. We tried to get at least a reply what we did wrong? So far no explanation. We suspect this is either: A campaign from our competitors, trashing our app with tons of neg/positive reviews. (If so, Why is so easy, for bad actors to manipulate Apple Algorithms and to destroy legit apps and why Apple allows it) ? Either someone else complained about our name or logo. (If so, Apple should ask for document, because we hold trademarks of our logos and names). Section 3.2(f) is very murky without clear language. Up to this day we don't know why our business was destroyed in 1 day ! As consequence of our ban, We are loosing legit advertisers like banks, and brands. We are looking forward for our day in court ! Discovery process will solve the mystery of our ban. The most scariest part of our situation, that might be your situation tomorrow, is the uncertainly in the future, that some bot might flag your app for removal and all your time and investment is gone within a day, without any explanation, and without the possibility to speak to a human. Millions of developers are paying $100 per year. This kind of money should be enough to pay at least, for human customer service, to serve the developers community properly. Did this happen to you too ?

Hi everyone, Our game has been stuck in "Waiting for Review" status for 2 days now and we’re starting to get very concerned. Details: Game category: Games/Puzzles Version 1.0 All required metadata completed Age rating: 4+ We’ve tried the following steps multiple times: Removed and re-submitted the build four times to draw attention to the submission Submitted an expedited review request (no response or movement) It seems unusually long considering that the typical review time is just a few days. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention? Thanks in advance for any help or advice!

I'm looking to learn from others in the community. Please share any effective tips, hacks, or approaches you've used to boost app visibility and downloads through App Store SEO. Insights on keywords, descriptions, or metadata optimization are especially welcome.

Hi, I'm here hoping for some help or advice in terms of a critical situation I'm currently facing. I've submitted an iOS app more than one month ago, it was quickly got review and rejected twice, and when I re-submit the third time with new build, it then was stuck in the "Waiting for review" status for about 3 weeks. Then, I decided to withdraw the submission and re-submit again, but it doesn't work and remain "Waiting for review" status until now. During these waiting period, I’ve contacted Apple Support multiple times through mails, and received confirmation that my expedited review request was approved. However, no progress has been made since then. Here is a quick summary of the timeline Initial submission: July 29, 2025 Rejected due to Guideline 4.2.2 & 2.1: July 30, 2025 Second submission: Aug 4, 2025 Rejected due to Guideline 4.2.2 & 4.2.0: Aug 6, 2025 Third submission: Aug 6, 2025 Withdraw third & create forth submission: Aug 25, 2025 If anyone from the App Review team sees this post, or if any developers have experienced a similar situation and can offer advice, we would be truly grateful. Thank you in advance for your time and support.

When attempting to submit our application for review, I encountered an error message that does not specify the actual cause of the failure. Since the error message provides no indication of the underlying issue, I am unable to identify what is preventing the submission. Could you please advise what should be done? Noting that all app information is accurrate and filled and this is the first time I face such an issue.

We have a React Native iOS app where we are planning to adopt a micro-frontend architecture using Re.Pack. Some modules of the app would be hosted on a CDN and loaded on demand at runtime instead of being bundled fully inside the app. Is this approach compliant with Apple’s App Store Review Guidelines? Specifically, would loading JavaScript bundles or features dynamically from a CDN (instead of shipping all modules within the app binary) be acceptable for App Store approval? If there are any restrictions or best practices we should follow for this type of setup, please advise.

I have ceated a new version, and the status of it is "Prepare for submission", is there a way to delete it, kindly check the attached image.

Hello, PrivacyInfo.xcprivacy Is primordial and without it the app is rejected from the Store I believe. All 5 ressources I had found related to it, mention XCODE, or explain how to add the code to langages that I don't use (Switf i think?) etc. I am building the app thought CI/CD, so prior to building it the app does not have privacy manifest and there is not way to generate it automatically without xcode it seems. My app is written in Flutter prior to becoming an iOS app. I am seeking for a method to do that. Thanks.