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Reply to How to get a human to review my app

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Feb ’25

Reply to App Submission Clarification – Similar Functionality to Existing App

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jun ’25

Reply to Spam Design

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer account ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Sep ’25

Reply to Unexpected 4.3 (Spam) rejection for an fully original application

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jul ’26

Guideline 4.3(a): Spam rejections for music app. App Review seems to be auto-rejecting, not responding to questions.

I have spent the last few months working on a new app, Jelly Music — by JellyLabs, which is a music client for Apple Music users. It has 100+ TestFlight users who are using it daily and sharing great feedback. The app does not include any template code and is not overly similar to any existing apps on the App Store, as far as I know. It includes lots of unique features, like a personal dj (like Spotify), radio stations from playlists (with different station discovery modes), custom app themes, lots of view options for your playlists/songs/artists/albums, bump song to top of library option, Sonos speaker controls, Mac Bridge Sync which allows you to view/edit your song metadata from your iPhone/iPad while your Mac writes the changes to your library, etc. See video here: https://www.reddit.com/r/AppleMusic/comments/1vwkp0n/jelly_music_a_new_apple_music_client_with_full/ The app did previously include one third party open source dependency, FluidAudio (a voice model that powered a live dj feature), so my latest

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Aug ’26

Reply to problema publicando mi primera app

We are not able to provide feedback on app concepts or features, but we recommend evaluating your app against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. ¿Es el único comentario que hacen los revisores de la Appstore? ¿No dice nada sobre la aplicación, qué hace? Las directrices de la Appstore no son tan largas de leer. Y podrías centrarte en unas pocas: 4.1 Copias: ¿es tu aplicación similar a una ya existente? 4.2 funcionalidad mínima: ¿hace tu aplicación un buen uso de las capacidades de iOS? 4.3 Spam: ¿responde a una necesidad ya cubierta por muchas aplicaciones? 5.6.4 Calidad de la aplicación En tu próximo envío a Appstore, explica al revisor en los comentarios lo que has hecho para solucionar los problemas planteados en las revisiones anteriores. Eso suele ayudar. Is it the only comment made by Appstore reviewers ? You do not tell anything about the app, what it is doing ? Appstore guidelines are not that long

App Store Distribution & Marketing App Store Connect

Sep ’22

Reply to Apple Developer Program account under investigation

I have a 6 million downloaded basketball game, I made a soccer game based on it by 1.5 years. Apple rejected the soccer game and told me that they will terminate my account after 14 days, I feel inexplicable, I have never sell this game, I transferred the basketball game to a new account because I don't want to lose it after 14 days.I submited the soccer game again for review by another new account.But it has been rejected by 4.3 spam, ridiculously he said that I dumplicated my own game, because I used to submitted the game by the terminated account. And the new account under investigation.I have not update the basketball game for 6 months,I don't want lost the basketball game if I update it.

App Store Distribution & Marketing App Review

Oct ’19

Reply to Guideline 4.3 - Design - Abuse against developers?

Basically, I have been dealing with the same issue. Apple is just basically sending auto-responses. So here is basically what Apple will allow you to do.1. If you upload an app and get hit with 4.3 or 4.2.62. Build your container app3. Your container app will get rejected because of the auto scans apple is doing.4. Reply in the first rejected app that you have built a container app and reference that container app5. Apple will reply super quick6. Your app will go into review!So basically Apple is giving you one more app to make in your developer account... If you follow their rules they will work with you very fast. I don't like what is happening but I do like that they are giving us an option... Hope this helps everyone.

App Store Distribution & Marketing App Review

Oct ’17

Reply to App Store Review 4.3 . help!help!help!

We are going through a same problem. We have spent about 1 year in developing our multiplayer card game. All the code is written from scratch by our team in unity. For design, we purchased some of the assets pack from unity asset store and we do have the licence to use them. We were very happy with the quality of our game and when we received this weird message (Guideline 4.3 - Design) from the App Store review team, all of us are in shock. So, is our hard work going in vain because we really can't change anything in our game and if we change anything, we will see bugs in our game and it becomes very hard to handle online games. We are feeling very helpless and our team are not able to work since we received this message. Please, if anyone can help us, that will be greatly appreciated. Thanks in advance.

App & System Services Core OS

Jun ’25

Reply to My App Rejected 4.3 Design: Spam

At WWDC 2023 I updated my app and will get: Guideline 4.3 - Design «We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam». I asked to write what exactly I copied and how do I understand it in general? This is my application, developed from scratch. There are figma files with the design, roadmap, issue's, etc. I paid $100, spent a three months and got rejected 👍 Сomplete demotivation. With this logic, if there is a «ToDo» application, then no other developers can create a similar one with their own functionality? P.S. My application works with Stable Diffusion, text-to-image/image-to-image for macOS.

App Store Distribution & Marketing App Review

Jun ’23

Reply to App moderation process problem

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jan ’25

Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Feb ’25

Reply to Guideline 4.3(a) rejection on FlightCue — requesting a call with App Review (App ID: 6790973619)

Sorry to hear it went to Extended Review that queue runs up to ~90 days per Apple's own SLA, so the silence isn't unusual yet, just slow. One thing worth checking before the next round: 4.3(a) same feature set often gets triggered by how the App Store listing reads (screenshots, description, category) as much as the binary if the Turbulence and Price Tracker features aren't front-and-center in your screenshots/description yet, the listing can still read like a generic flight tracker even though the code changed. Worth updating the listing to lead with what's actually unique, and citing that specific listing language in your Resolution Center reply.

App Store Distribution & Marketing App Review

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Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jan ’25

Reply to Problem with App Review

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Store Distribution & Marketing App Review

Jan ’25

“4.3”

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