App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

Posts under App Review tag

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App Waiting for Review Over 7 Days
Our application(Apple ID:6743150642) has been stuck in the Waiting for Review status for more than 7 days. We submitted an expedited review request 22 hours ago, but have not yet received a response. We are currently under significant time pressure, as our company’s app is required to launch before the Labor Day holiday. We have recently submitted a new version (1.2.0) and provided the institutional account as requested by the review team. We sincerely hope the expedited review request can help facilitate the process and move the review forward as soon as possible. Thank you for your attention and assistance.
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App Waiting for Review Over 7 Days
Our application(Apple ID:861891048)has been stuck in the Waiting for Review status for more than 7 days(with an earlier version stuck in the same stage for another 7days). We submitted an expedited review request 3 days ago, and send an support email 2 days ago notify us it's been noticed, but nothing happens after. We were supposed to launch the new version along with our in-app event for the 20th May(520), now everything is left behind. We sincerely hope the expedited review request can help facilitate the process and move the review forward as soon as possible. We are gladly to offer any help or information to support. Thank you for your attention and assistance.
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App stuck in 'Waiting for Review' for nearly a week
Hello App Review team, I am an iOS developer and my app (App ID: 6761247061) has been stuck in 'Waiting for Review' for nearly a week since May 15. Our previous submissions have always entered 'In Review' very quickly, so this is the first time we are experiencing such an extended delay. We have already tried the following: Opened a support case on May 18 (no response yet) Submitted a request for a call with App Review on May 21 We are sincerely hoping for any update or guidance from your team. If there is anything we have done incorrectly, we humbly ask that you let us know. We are fully prepared to make any change necessary to comply with the Review Guidelines. Any guidance or assistance would be deeply appreciated. Thank you!
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App submission is currently stuck in “Waiting for Review.”
My app submission is currently stuck in “Waiting for Review.” The latest build was submitted on May 14, 2026, but as of today it has still not moved into review. The App ID is 6760754970. We have checked the build, review notes, demo account, backend availability, in-app purchase configuration, and privacy information. Everything appears to be complete and accessible. Could someone from Apple please help confirm whether there is any issue with this submission, or whether any additional information is required from our side? We would appreciate your help in looking into this issue. Thank you.
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App stuck in "Waiting for Review" — expedited requests ignored, need help unblocking
Hi Team, My App : LuvLust: Couples Game & Quiz (App ID: 6747910861) has been stuck in "Waiting for Review" for 3-4 weeks with no movement, no feedback, and no communication. What I've tried: Multiple expedited review requests & resubmissions although I understand now that's not the best way as it resets my position. I understand there are lot of requests but a queue number or some form of communication would help. Just want to know if there is a system glitch, account flag, or hidden blocker preventing my submission from entering review. Any help from the App Review team would be greatly appreciated. Thank you.
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My App Stuck in Review for 9+ Days.
My app has been stuck in the “Waiting for Review” stage for the past 9 days, and I have not received any updates, feedback, or rejection notices. I have already contacted support multiple times regarding this issue, but unfortunately I have not received a response yet. I have spent a significant amount of time and resources building this app, including purchasing the required Apple Developer subscription and preparing everything according to the App Store guidelines. I kindly request you to please check my submission status or let me know if there is any issue causing the delay. Even a small update would be greatly appreciated. Case ID: 102893147964
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First auto-renewable subscriptions stuck In Review for more than a week after app approval
Hello, I’m looking for guidance on a first auto-renewable subscription review issue that appears to be stuck. Our app “Skinora: AI Skincare Routine” has already been approved and is live on the App Store, but both of our first auto-renewable subscriptions are still stuck in “In Review”. App version: 1.0.1 Build: 6 Subscriptions: Skinora Pro Annual — product ID: skinora_pro_annual Skinora Pro Weekly — product ID: skinora_pro_weekly_Access Current App Store Connect state: App version 1.0.1 is approved/live Subscription group localization is Approved Both subscription products still show In Review There are no visible Resolution Center messages or Notes from App Review requiring action from us Background: The subscriptions were originally returned because the first subscriptions needed to be submitted with a new app version/binary. We then submitted them together with app version 1.0.1 build 6. The app was approved, but the subscriptions have remained In Review for several working days. (8 days) This is blocking our launch because the live app depends on these subscriptions for Pro access, and users cannot purchase/unlock Pro until Apple approves the products. I have already contacted Apple Developer Support multiple times and also called support. The support representative said they would escalate it internally, but the status has not changed yet. Is this a known App Store Connect issue with first auto-renewable subscriptions? Is there any way to confirm whether the subscriptions are actually being reviewed or stuck in an inconsistent state? Should I continue waiting, or is there a specific action needed to reset or move the subscription review forward? Any guidance would be appreciated.
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May ’26
watchOS-Only App First Submission — IAP Rejected Multiple Times, Works in TestFlight Sandbox but Not in Review
Hi everyone, I'm submitting my watchOS-only app and its In-App Purchase for the very first time (both app and IAP submitted simultaneously). After multiple rejections, I still can't resolve the issue and would appreciate any guidance. Environment: App type: watchOS-only (no iOS companion app) First submission of both the app and IAP IAP type: Non-Consumable, Product Apple ID: 6770497337 The problem: The reviewer (App Review) states that the IAP product information cannot be retrieved in the review environment. According to the reviewer, they are testing in the production environment, not the sandbox. However: In my TestFlight build, the app correctly retrieves the IAP product I have successfully completed the full purchase flow using a sandbox account All business agreements (including Paid Apps Agreement) are accepted and active in The Bundle ID and Product ID are correctly configured in both Xcode and App Store Connect Current IAP status in App Store Connect: Overall status: "Developer Action Needed" All localizations (English US/UK/AU/CA, Japanese, Simplified Chinese, Traditional Chinese): "Rejected" No specific rejection reason is shown anywhere in App Store Connect Any help would be greatly appreciated. Thank you! 🙏
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May ’26
Apple’s Insanely Slow & Shallow App Review is Hurting Our Business
As a game studio with real business commitments, we depend on a predictable App Review process. Every month, we publish updates, run user acquisition campaigns, and test new ideas; that’s how our business operates. It’s not optional. We have obligations to our partners, our marketing budgets are committed in advance, and our entire monthly rhythm depends on getting builds out on schedule. Right now, Apple’s App Review is making that impossible. For the past 30 days, we’ve been stuck in a rejection loop on a single submission. Here’s what the cycle looks like: • Apple rejects our build with vague, generic feedback that doesn’t actually identify what’s wrong. • We investigate every possible scenario that could conceivably match their description, fix what we believe is the issue, and resubmit, usually within three hours. • Then we wait. And wait. Each review of the resubmission takes more than ten days. Read that again: we respond in 3 hours, they respond in 2 weeks. This isn’t a one-off. It’s been three full cycles now, and we still don’t have clarity on what they actually want changed. The rejection notes are so shallow that we’re forced to guess; patch a plausible cause, ship it, and hope. It honestly feels like reviews are being triaged by AI models that aren’t ready for the job yet: surface-level pattern matching, no real engagement with the build, no specifics we can act on. Meanwhile, the cost is real: • UA campaigns we’ve already committed budget to are bleeding out. • Partner deliverables are slipping. • Our team’s monthly release rhythm — the engine of how we operate as a business — is broken. • We’re paying engineers to play guessing games with a reviewer who won’t tell us what’s wrong. We’ve escalated everywhere we can. Contact forms, appeals, developer support, every channel Apple offers. Nothing has moved. We love the platform. We want to keep shipping great games on iOS. But Apple needs to understand that App Review isn’t just a gatekeeping checkbox, it’s a load-bearing piece of every developer’s business operation. When a single rejection cycle eats 10+ days and the feedback isn’t actionable, you’re not protecting users. You’re breaking the businesses building for your platform. Two things need to change, urgently: 1. Restore meaningful, specific rejection feedback. Tell us exactly what’s wrong, with reproduction steps. If a human reviewer can’t be specific, an AI definitely shouldn’t be making the call. 2. Prioritize resubmissions on an in-flight review. A 10-day turnaround on a fix to a rejection you issued, three hours earlier, is indefensible. These should jump the queue, not start at the back. If anyone at Apple is reading this: we’re trying to work with you. Please help us help you. Want me to tighten it, make it angrier, soften it, or pull out the bullet lists so it reads as straight prose for the forum?
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HELP, Pending Termination Notice After App Stuck in Review
I want to share how I truly feel about this situation. I have spent years building every single app on my account before publishing anything on the App Store. Each one represents months of work, testing, and genuine effort to create something valuable for users. I am proud of what I built and I stand behind every app I have ever submitted. I honestly do not believe I deserve this decision. I have never intentionally violated any guideline. I have never tried to deceive Apple or users. I have always engaged with the review process in good faith, even when it was difficult and took months. The notice itself states that automation may have been used as part of the review process. I strongly believe this was an automated mistake. A human reviewer who looks carefully at my submission history and my apps will not find evidence of concept switching or hidden features; because there is none. I am a student in France. This account is how I support myself. Losing it overnight, after years of work, without a proper human review, is devastating. I am not asking for special treatment. I am asking for a fair human review of my case before a final decision is made. Thank you for reading this.
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May ’26
App Review keeps rejecting without addressing my replies
Hello, respected Apple Developer Forums community. SKU: com.apatura.safenet Apple ID: 6762392582 I am writing here because for almost a month we have not been able to find a solution to the situation with publishing our app, and I sincerely hope to get advice from other developers or Apple representatives. We are developing a VPN service. Initially, at an early stage, we tried to submit the app to the App Store from an individual Apple Developer account. Later, we understood that for this type of service we should use an organization account. Over time, the old Xcode project was lost. Because of that, we created a new project with the same name and similar visual materials, and submitted the app from the organization account. After that, the app was rejected under Guideline 4.3(a) — Design: Spam. The App Review message says that the app shares a similar binary, metadata, and/or concept with apps submitted to the App Store by other developers. We assume that the system may have linked the current submission to our previous submission from the individual account. It was in fact our own project, not an attempt to create a duplicate. We already explained this to the App Review Team in App Store Connect and provided information about the previous submission. We were even able to completely remove that app from App Store Connect under the individual account. We also explained that the current submission is being made from the organization account. After that, App Review requested additional information about the VPN functionality: what data the app collects, why it is used, and whether it is shared with third parties. We answered this in detail. However, after that we received the same rejection again under Guideline 4.3(a) — Design: Spam, without any additional explanation of what exactly we need to fix. We tried once again to explain that this is not spam and not a duplicate of someone else’s app. We also removed the old app record from the individual account so that it could no longer create a conflict or be detected as a possible duplicate. Now we are in a very difficult situation. We are not trying to bypass the rules. We are not publishing a network of identical apps. We are not using someone else’s template, and we are not trying to clutter the App Store. This is one real VPN service that we want to publish on behalf of the organization that operates it. It is very difficult when you wait several weeks for review, answer questions in detail, explain the situation, but then receive the same generic response again without understanding what exactly is wrong and what specifically needs to be done. We truly want to resolve this situation correctly, without conflict and without violating the rules. We just need a clear path forward. Apple Review Team, please read our thread in App Store Connect before replying with the same response again without real attention to the issue. I would be very grateful for any help, advice, or experience from developers who have faced a similar situation. With each new review, we wait 7–10 days and then receive the same generic replies without any real engagement. Thank you.
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May ’26
App stuck in “Waiting for Review” for almost two weeks — Apple ID 6761327996
My app ActLike AI – Face Swap Video (Apple ID: 6761327996, Bundle ID: com.LCDMediaGames.ActLike-AI) has been stuck in “Waiting for Review” for almost two weeks. Normally, my app submissions move from “Waiting for Review” to “In Review” within 2–3 days. However, this submission has not started review yet. I have already tried the following: Contacted Apple Developer Support Called support Submitted an expedited review request Removed and resubmitted the build Unfortunately, the app is still stuck in “Waiting for Review”. This delay is affecting my release schedule and causing unnecessary backend/infrastructure costs because the app uses AI video generation services. Could someone from Apple please check whether this submission is blocked, delayed, or requires any action from my side? Any help would be appreciated.
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May ’26
App rejected repeatedly: Subscriptions fail to load in Review but work perfectly in TestFlight
To the Apple Review and Developer Support Teams, I am writing to request guidance and assistance regarding a persistent rejection my React Native application is facing under Guideline 2.1 - Performance (In-App Purchases). My app has been rejected multiple times with the following specific note: "The In-App Purchase products in the app still exhibited one or more bugs which create a poor user experience. Specifically, the subscription screen failed to load any subscription plans. Review the details and resources below to troubleshoot this issue." The screenshot provided by the review team shows a completely black screen where our paywall options are intended to populate, indicating that the product array is returning completely empty during the review process. The Dilemma: We are completely unable to reproduce this behavior on our end. Everything functions flawlessly within our TestFlight builds across multiple physical test devices and various sandbox tester accounts. On TestFlight, the paywall renders instantly, local pricing fetches immediately via SKProductsRequest, and test transactions process without a single error. Our Current Implementation & Verification: Product Status: All subscription products are explicitly marked as "Waiting for Review" in App Store Connect with one In-App product Rejected for not being attached with a bin but I've since submitted the app once again. All the subscriptions and the in-app product have been actively attached to this specific app submission version. Agreements: The Paid Apps Agreement is active, signed, and fully up to date within our Agreements, Tax, and Banking configurations. Identifiers: We have strictly verified that the hardcoded product identifiers in our React Native codebase match the App Store Connect product IDs exactly. Because this error only occurs within the App Review environment and never in TestFlight or local sandboxes, we are at a loss for how to debug or resolve this issue. Could the App Review team or the Developer Support technical team please clarify if there is a known environment mismatch, storefront routing discrepancy, or specific network configuration (such as IPv6 handling in the review sandbox) that would cause production-ready StoreKit products to return an empty array exclusively to the reviewer? Any direct guidance, logs, or steps on how we can successfully surface our plans to your review team would be deeply appreciated. Review Environment Submission ID: 5a35279c-1621-4972-b6c6-7c1fb202b2f0 Review date: May 20, 2026 Review Device: iPad Air 11-inch (M3) Version reviewed: 1.0.2 (8) Thank you for your time and assistance.
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App stuck in "Waiting for Review" for 8+ days, never entered In Review — New Submission (App ID: 6762489731)
Hi App Review team, My app BadyApp (Badminton Group Management) has been stuck in "Waiting for Review" since May 12, 2026 and has never moved to "In Review" — no reviewer has engaged with it at all. Submission details: App Name: BadyApp Apple ID: 6762489731 Submitted: May 12, 2026 Current status: Waiting for Review (8+ days, no movement) Steps already taken: Submitted Apple Developer Support request at ~80 hours — no response received Resolution Center shows no messages Demo credentials provided in submission Privacy policy URL is active and accessible This is a straightforward badminton group management app with no sensitive permissions. The complete silence — no rejection, no message, no status change — suggests a possible system or queue hold that needs investigation. Could someone from the App Review team please look into this? Happy to provide any additional information. Thank you.
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Follow-up: Urgent Review Delay – App ID 6705133649
Dear App Review Team, I am writing to follow up again regarding our app review, which has now been pending for over 20 days. App ID: 6705133649 Status: Waiting for Review since April 30, 2026 Despite previous communication indicating that the issue was being investigated and that we would be contacted via App Store Connect, we have still not received any update or outreach. To summarize: April 30 – Submitted for review May 5 – Apple responded that the issue is under investigation Multiple follow-ups since then Today – Over 20 days with no progress, no communication This ongoing delay is significantly impacting our users and business operations. Given that our app reviews were previously completed within 24–48 hours, and considering the extended delay in our last submission as well, we are concerned that there may be an underlying issue affecting our account or app. We kindly request: Immediate escalation to a senior App Review team member A clear explanation for the delay Confirmation if any action is required from our side An estimated timeline for resolution We are fully available to provide any additional information, demo credentials, or clarification needed, and will respond promptly to any requests. We respectfully request that this matter be treated as urgent. Thank you for your attention. Best regards, Bishwajit
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May ’26
Follow-up and Escalation Request – App Waiting for Review Since March 27, 2026
Dear Apple App Review Team, I hope you are doing well. I am writing to respectfully request assistance regarding my app review status for the following application: App Name: Lang-Talk : Language Lessons App ID: 6761159353 The app was submitted to App Store Connect on March 27, 2026, and it is still showing “Waiting for Review” after more than two months. I previously contacted Apple Developer Support regarding this issue under: Case ID: 102863904030 I received responses on April 15 and April 21 stating that the app was still in the queue and that there was nothing I could do to speed up the process. However, since then, there has been no progress, no review activity, and no additional communication regarding my submission. Because of the unusually long delay, I also posted a question on the Apple Developer Forums to seek guidance from other developers. In my forum post, I explained that: The app has remained in “Waiting for Review” since March 27, 2026 No rejection or feedback has ever been received This is the app’s first submission Many other apps and updates submitted after my app have already been reviewed and released Several developers mentioned that this waiting period is far longer than normal App Store review timelines, which increased my concern that there may be an issue preventing the review process from starting properly. I also submitted an expedite review request, but unfortunately there has been no change in the status. I completely understand that review times may vary depending on internal workload and review requirements. However, after waiting for more than two months without any feedback or status change, I kindly request that the App Review Team please investigate whether there is any hidden issue, account-related problem, or technical reason causing this delay. If any additional information or action is required from my side, I would be happy to provide it immediately. This project is very important to me, and the prolonged uncertainty has become extremely stressful. I would sincerely appreciate any clarification, assistance, or escalation that could help move the review process forward. Thank you very much for your time and support. Kind regards, Sameen Zaka
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May ’26
App Waiting for Review Over 7 Days
Our application(Apple ID:6743150642) has been stuck in the Waiting for Review status for more than 7 days. We submitted an expedited review request 22 hours ago, but have not yet received a response. We are currently under significant time pressure, as our company’s app is required to launch before the Labor Day holiday. We have recently submitted a new version (1.2.0) and provided the institutional account as requested by the review team. We sincerely hope the expedited review request can help facilitate the process and move the review forward as soon as possible. Thank you for your attention and assistance.
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App Waiting for Review Over 7 Days
Our application(Apple ID:861891048)has been stuck in the Waiting for Review status for more than 7 days(with an earlier version stuck in the same stage for another 7days). We submitted an expedited review request 3 days ago, and send an support email 2 days ago notify us it's been noticed, but nothing happens after. We were supposed to launch the new version along with our in-app event for the 20th May(520), now everything is left behind. We sincerely hope the expedited review request can help facilitate the process and move the review forward as soon as possible. We are gladly to offer any help or information to support. Thank you for your attention and assistance.
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App stuck in 'Waiting for Review' for nearly a week
Hello App Review team, I am an iOS developer and my app (App ID: 6761247061) has been stuck in 'Waiting for Review' for nearly a week since May 15. Our previous submissions have always entered 'In Review' very quickly, so this is the first time we are experiencing such an extended delay. We have already tried the following: Opened a support case on May 18 (no response yet) Submitted a request for a call with App Review on May 21 We are sincerely hoping for any update or guidance from your team. If there is anything we have done incorrectly, we humbly ask that you let us know. We are fully prepared to make any change necessary to comply with the Review Guidelines. Any guidance or assistance would be deeply appreciated. Thank you!
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App submission is currently stuck in “Waiting for Review.”
My app submission is currently stuck in “Waiting for Review.” The latest build was submitted on May 14, 2026, but as of today it has still not moved into review. The App ID is 6760754970. We have checked the build, review notes, demo account, backend availability, in-app purchase configuration, and privacy information. Everything appears to be complete and accessible. Could someone from Apple please help confirm whether there is any issue with this submission, or whether any additional information is required from our side? We would appreciate your help in looking into this issue. Thank you.
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App stuck in "Waiting for Review" — expedited requests ignored, need help unblocking
Hi Team, My App : LuvLust: Couples Game & Quiz (App ID: 6747910861) has been stuck in "Waiting for Review" for 3-4 weeks with no movement, no feedback, and no communication. What I've tried: Multiple expedited review requests & resubmissions although I understand now that's not the best way as it resets my position. I understand there are lot of requests but a queue number or some form of communication would help. Just want to know if there is a system glitch, account flag, or hidden blocker preventing my submission from entering review. Any help from the App Review team would be greatly appreciated. Thank you.
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My App Stuck in Review for 9+ Days.
My app has been stuck in the “Waiting for Review” stage for the past 9 days, and I have not received any updates, feedback, or rejection notices. I have already contacted support multiple times regarding this issue, but unfortunately I have not received a response yet. I have spent a significant amount of time and resources building this app, including purchasing the required Apple Developer subscription and preparing everything according to the App Store guidelines. I kindly request you to please check my submission status or let me know if there is any issue causing the delay. Even a small update would be greatly appreciated. Case ID: 102893147964
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App stuck in 'Waiting for review'
Hello App Review team - I am an iOS developer and my app(App ID: 6756242440) is stuck in 'Waiting for review'. Please help us resolve the issue. Thanks in advance!
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116
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May ’26
First auto-renewable subscriptions stuck In Review for more than a week after app approval
Hello, I’m looking for guidance on a first auto-renewable subscription review issue that appears to be stuck. Our app “Skinora: AI Skincare Routine” has already been approved and is live on the App Store, but both of our first auto-renewable subscriptions are still stuck in “In Review”. App version: 1.0.1 Build: 6 Subscriptions: Skinora Pro Annual — product ID: skinora_pro_annual Skinora Pro Weekly — product ID: skinora_pro_weekly_Access Current App Store Connect state: App version 1.0.1 is approved/live Subscription group localization is Approved Both subscription products still show In Review There are no visible Resolution Center messages or Notes from App Review requiring action from us Background: The subscriptions were originally returned because the first subscriptions needed to be submitted with a new app version/binary. We then submitted them together with app version 1.0.1 build 6. The app was approved, but the subscriptions have remained In Review for several working days. (8 days) This is blocking our launch because the live app depends on these subscriptions for Pro access, and users cannot purchase/unlock Pro until Apple approves the products. I have already contacted Apple Developer Support multiple times and also called support. The support representative said they would escalate it internally, but the status has not changed yet. Is this a known App Store Connect issue with first auto-renewable subscriptions? Is there any way to confirm whether the subscriptions are actually being reviewed or stuck in an inconsistent state? Should I continue waiting, or is there a specific action needed to reset or move the subscription review forward? Any guidance would be appreciated.
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May ’26
watchOS-Only App First Submission — IAP Rejected Multiple Times, Works in TestFlight Sandbox but Not in Review
Hi everyone, I'm submitting my watchOS-only app and its In-App Purchase for the very first time (both app and IAP submitted simultaneously). After multiple rejections, I still can't resolve the issue and would appreciate any guidance. Environment: App type: watchOS-only (no iOS companion app) First submission of both the app and IAP IAP type: Non-Consumable, Product Apple ID: 6770497337 The problem: The reviewer (App Review) states that the IAP product information cannot be retrieved in the review environment. According to the reviewer, they are testing in the production environment, not the sandbox. However: In my TestFlight build, the app correctly retrieves the IAP product I have successfully completed the full purchase flow using a sandbox account All business agreements (including Paid Apps Agreement) are accepted and active in The Bundle ID and Product ID are correctly configured in both Xcode and App Store Connect Current IAP status in App Store Connect: Overall status: "Developer Action Needed" All localizations (English US/UK/AU/CA, Japanese, Simplified Chinese, Traditional Chinese): "Rejected" No specific rejection reason is shown anywhere in App Store Connect Any help would be greatly appreciated. Thank you! 🙏
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156
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May ’26
App stuck in "Waiting for Review" for 2 weeks
Hi, My app (6766506951) has been in review for two weeks with no status update. I already emailed the App Review team and submitted an expedited review request last week, but I haven’t received any response and the status is still “Waiting for Review.” I’m not sure what else I should do at this point. I would really appreciate your help.
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May ’26
Apple’s Insanely Slow & Shallow App Review is Hurting Our Business
As a game studio with real business commitments, we depend on a predictable App Review process. Every month, we publish updates, run user acquisition campaigns, and test new ideas; that’s how our business operates. It’s not optional. We have obligations to our partners, our marketing budgets are committed in advance, and our entire monthly rhythm depends on getting builds out on schedule. Right now, Apple’s App Review is making that impossible. For the past 30 days, we’ve been stuck in a rejection loop on a single submission. Here’s what the cycle looks like: • Apple rejects our build with vague, generic feedback that doesn’t actually identify what’s wrong. • We investigate every possible scenario that could conceivably match their description, fix what we believe is the issue, and resubmit, usually within three hours. • Then we wait. And wait. Each review of the resubmission takes more than ten days. Read that again: we respond in 3 hours, they respond in 2 weeks. This isn’t a one-off. It’s been three full cycles now, and we still don’t have clarity on what they actually want changed. The rejection notes are so shallow that we’re forced to guess; patch a plausible cause, ship it, and hope. It honestly feels like reviews are being triaged by AI models that aren’t ready for the job yet: surface-level pattern matching, no real engagement with the build, no specifics we can act on. Meanwhile, the cost is real: • UA campaigns we’ve already committed budget to are bleeding out. • Partner deliverables are slipping. • Our team’s monthly release rhythm — the engine of how we operate as a business — is broken. • We’re paying engineers to play guessing games with a reviewer who won’t tell us what’s wrong. We’ve escalated everywhere we can. Contact forms, appeals, developer support, every channel Apple offers. Nothing has moved. We love the platform. We want to keep shipping great games on iOS. But Apple needs to understand that App Review isn’t just a gatekeeping checkbox, it’s a load-bearing piece of every developer’s business operation. When a single rejection cycle eats 10+ days and the feedback isn’t actionable, you’re not protecting users. You’re breaking the businesses building for your platform. Two things need to change, urgently: 1. Restore meaningful, specific rejection feedback. Tell us exactly what’s wrong, with reproduction steps. If a human reviewer can’t be specific, an AI definitely shouldn’t be making the call. 2. Prioritize resubmissions on an in-flight review. A 10-day turnaround on a fix to a rejection you issued, three hours earlier, is indefensible. These should jump the queue, not start at the back. If anyone at Apple is reading this: we’re trying to work with you. Please help us help you. Want me to tighten it, make it angrier, soften it, or pull out the bullet lists so it reads as straight prose for the forum?
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157
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4w
HELP, Pending Termination Notice After App Stuck in Review
I want to share how I truly feel about this situation. I have spent years building every single app on my account before publishing anything on the App Store. Each one represents months of work, testing, and genuine effort to create something valuable for users. I am proud of what I built and I stand behind every app I have ever submitted. I honestly do not believe I deserve this decision. I have never intentionally violated any guideline. I have never tried to deceive Apple or users. I have always engaged with the review process in good faith, even when it was difficult and took months. The notice itself states that automation may have been used as part of the review process. I strongly believe this was an automated mistake. A human reviewer who looks carefully at my submission history and my apps will not find evidence of concept switching or hidden features; because there is none. I am a student in France. This account is how I support myself. Losing it overnight, after years of work, without a proper human review, is devastating. I am not asking for special treatment. I am asking for a fair human review of my case before a final decision is made. Thank you for reading this.
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169
Activity
May ’26
App Review keeps rejecting without addressing my replies
Hello, respected Apple Developer Forums community. SKU: com.apatura.safenet Apple ID: 6762392582 I am writing here because for almost a month we have not been able to find a solution to the situation with publishing our app, and I sincerely hope to get advice from other developers or Apple representatives. We are developing a VPN service. Initially, at an early stage, we tried to submit the app to the App Store from an individual Apple Developer account. Later, we understood that for this type of service we should use an organization account. Over time, the old Xcode project was lost. Because of that, we created a new project with the same name and similar visual materials, and submitted the app from the organization account. After that, the app was rejected under Guideline 4.3(a) — Design: Spam. The App Review message says that the app shares a similar binary, metadata, and/or concept with apps submitted to the App Store by other developers. We assume that the system may have linked the current submission to our previous submission from the individual account. It was in fact our own project, not an attempt to create a duplicate. We already explained this to the App Review Team in App Store Connect and provided information about the previous submission. We were even able to completely remove that app from App Store Connect under the individual account. We also explained that the current submission is being made from the organization account. After that, App Review requested additional information about the VPN functionality: what data the app collects, why it is used, and whether it is shared with third parties. We answered this in detail. However, after that we received the same rejection again under Guideline 4.3(a) — Design: Spam, without any additional explanation of what exactly we need to fix. We tried once again to explain that this is not spam and not a duplicate of someone else’s app. We also removed the old app record from the individual account so that it could no longer create a conflict or be detected as a possible duplicate. Now we are in a very difficult situation. We are not trying to bypass the rules. We are not publishing a network of identical apps. We are not using someone else’s template, and we are not trying to clutter the App Store. This is one real VPN service that we want to publish on behalf of the organization that operates it. It is very difficult when you wait several weeks for review, answer questions in detail, explain the situation, but then receive the same generic response again without understanding what exactly is wrong and what specifically needs to be done. We truly want to resolve this situation correctly, without conflict and without violating the rules. We just need a clear path forward. Apple Review Team, please read our thread in App Store Connect before replying with the same response again without real attention to the issue. I would be very grateful for any help, advice, or experience from developers who have faced a similar situation. With each new review, we wait 7–10 days and then receive the same generic replies without any real engagement. Thank you.
Replies
3
Boosts
1
Views
221
Activity
May ’26
App stuck in “Waiting for Review” for almost two weeks — Apple ID 6761327996
My app ActLike AI – Face Swap Video (Apple ID: 6761327996, Bundle ID: com.LCDMediaGames.ActLike-AI) has been stuck in “Waiting for Review” for almost two weeks. Normally, my app submissions move from “Waiting for Review” to “In Review” within 2–3 days. However, this submission has not started review yet. I have already tried the following: Contacted Apple Developer Support Called support Submitted an expedited review request Removed and resubmitted the build Unfortunately, the app is still stuck in “Waiting for Review”. This delay is affecting my release schedule and causing unnecessary backend/infrastructure costs because the app uses AI video generation services. Could someone from Apple please check whether this submission is blocked, delayed, or requires any action from my side? Any help would be appreciated.
Replies
1
Boosts
0
Views
152
Activity
May ’26
App stuck in review for over 7 days
My app SoulPal: AI Social Media (Apple ID: 6765955053) has been stuck in review since Friday. This is my second submission after addressing all rejection feedback immediately. I have submitted a Contact Us request but received no response. Every day without a resolution is adding unnecessary infrastructure costs. Any help would be appreciated.
Replies
0
Boosts
0
Views
95
Activity
May ’26
App rejected repeatedly: Subscriptions fail to load in Review but work perfectly in TestFlight
To the Apple Review and Developer Support Teams, I am writing to request guidance and assistance regarding a persistent rejection my React Native application is facing under Guideline 2.1 - Performance (In-App Purchases). My app has been rejected multiple times with the following specific note: "The In-App Purchase products in the app still exhibited one or more bugs which create a poor user experience. Specifically, the subscription screen failed to load any subscription plans. Review the details and resources below to troubleshoot this issue." The screenshot provided by the review team shows a completely black screen where our paywall options are intended to populate, indicating that the product array is returning completely empty during the review process. The Dilemma: We are completely unable to reproduce this behavior on our end. Everything functions flawlessly within our TestFlight builds across multiple physical test devices and various sandbox tester accounts. On TestFlight, the paywall renders instantly, local pricing fetches immediately via SKProductsRequest, and test transactions process without a single error. Our Current Implementation & Verification: Product Status: All subscription products are explicitly marked as "Waiting for Review" in App Store Connect with one In-App product Rejected for not being attached with a bin but I've since submitted the app once again. All the subscriptions and the in-app product have been actively attached to this specific app submission version. Agreements: The Paid Apps Agreement is active, signed, and fully up to date within our Agreements, Tax, and Banking configurations. Identifiers: We have strictly verified that the hardcoded product identifiers in our React Native codebase match the App Store Connect product IDs exactly. Because this error only occurs within the App Review environment and never in TestFlight or local sandboxes, we are at a loss for how to debug or resolve this issue. Could the App Review team or the Developer Support technical team please clarify if there is a known environment mismatch, storefront routing discrepancy, or specific network configuration (such as IPv6 handling in the review sandbox) that would cause production-ready StoreKit products to return an empty array exclusively to the reviewer? Any direct guidance, logs, or steps on how we can successfully surface our plans to your review team would be deeply appreciated. Review Environment Submission ID: 5a35279c-1621-4972-b6c6-7c1fb202b2f0 Review date: May 20, 2026 Review Device: iPad Air 11-inch (M3) Version reviewed: 1.0.2 (8) Thank you for your time and assistance.
Replies
2
Boosts
0
Views
315
Activity
1w
App stuck in "Waiting for Review" for 8+ days, never entered In Review — New Submission (App ID: 6762489731)
Hi App Review team, My app BadyApp (Badminton Group Management) has been stuck in "Waiting for Review" since May 12, 2026 and has never moved to "In Review" — no reviewer has engaged with it at all. Submission details: App Name: BadyApp Apple ID: 6762489731 Submitted: May 12, 2026 Current status: Waiting for Review (8+ days, no movement) Steps already taken: Submitted Apple Developer Support request at ~80 hours — no response received Resolution Center shows no messages Demo credentials provided in submission Privacy policy URL is active and accessible This is a straightforward badminton group management app with no sensitive permissions. The complete silence — no rejection, no message, no status change — suggests a possible system or queue hold that needs investigation. Could someone from the App Review team please look into this? Happy to provide any additional information. Thank you.
Replies
2
Boosts
0
Views
99
Activity
4w
My Apps is in review for 1 month with no status change
Hi, My App(6705133649) is in review for a month with no status change. I tired calling the developer team, emailed them and expedited the app review process last week. But no change. I am not sure, what else am i supposed to do. Please help.
Replies
1
Boosts
0
Views
116
Activity
May ’26
Follow-up: Urgent Review Delay – App ID 6705133649
Dear App Review Team, I am writing to follow up again regarding our app review, which has now been pending for over 20 days. App ID: 6705133649 Status: Waiting for Review since April 30, 2026 Despite previous communication indicating that the issue was being investigated and that we would be contacted via App Store Connect, we have still not received any update or outreach. To summarize: April 30 – Submitted for review May 5 – Apple responded that the issue is under investigation Multiple follow-ups since then Today – Over 20 days with no progress, no communication This ongoing delay is significantly impacting our users and business operations. Given that our app reviews were previously completed within 24–48 hours, and considering the extended delay in our last submission as well, we are concerned that there may be an underlying issue affecting our account or app. We kindly request: Immediate escalation to a senior App Review team member A clear explanation for the delay Confirmation if any action is required from our side An estimated timeline for resolution We are fully available to provide any additional information, demo credentials, or clarification needed, and will respond promptly to any requests. We respectfully request that this matter be treated as urgent. Thank you for your attention. Best regards, Bishwajit
Replies
0
Boosts
0
Views
146
Activity
May ’26
Follow-up and Escalation Request – App Waiting for Review Since March 27, 2026
Dear Apple App Review Team, I hope you are doing well. I am writing to respectfully request assistance regarding my app review status for the following application: App Name: Lang-Talk : Language Lessons App ID: 6761159353 The app was submitted to App Store Connect on March 27, 2026, and it is still showing “Waiting for Review” after more than two months. I previously contacted Apple Developer Support regarding this issue under: Case ID: 102863904030 I received responses on April 15 and April 21 stating that the app was still in the queue and that there was nothing I could do to speed up the process. However, since then, there has been no progress, no review activity, and no additional communication regarding my submission. Because of the unusually long delay, I also posted a question on the Apple Developer Forums to seek guidance from other developers. In my forum post, I explained that: The app has remained in “Waiting for Review” since March 27, 2026 No rejection or feedback has ever been received This is the app’s first submission Many other apps and updates submitted after my app have already been reviewed and released Several developers mentioned that this waiting period is far longer than normal App Store review timelines, which increased my concern that there may be an issue preventing the review process from starting properly. I also submitted an expedite review request, but unfortunately there has been no change in the status. I completely understand that review times may vary depending on internal workload and review requirements. However, after waiting for more than two months without any feedback or status change, I kindly request that the App Review Team please investigate whether there is any hidden issue, account-related problem, or technical reason causing this delay. If any additional information or action is required from my side, I would be happy to provide it immediately. This project is very important to me, and the prolonged uncertainty has become extremely stressful. I would sincerely appreciate any clarification, assistance, or escalation that could help move the review process forward. Thank you very much for your time and support. Kind regards, Sameen Zaka
Replies
1
Boosts
0
Views
121
Activity
May ’26