App Store Connect Analytics Help
Analytics dashboard
The Analytics dashboard in App Store Connect is the primary place to explore and understand your app’s performance on the App Store. It brings acquisition, engagement, monetization, retention, and quality metrics together in one interactive experience so you can move quickly from high-level trends to detailed analysis.
The dashboard is best suited for:
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Interactive exploration and diagnosis
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Monitoring performance trends
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Comparing segments and time periods
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Investigating the impact of launches, updates, or campaigns
For bulk data access, automation, or integration with external systems, you can use Analytics reports via the App Store Connect API. Learn more about analytics reports.
Required role: Account Holder, Admin, Finance, or Sales. View role permissions.
How the dashboard is organized
The Analytics dashboard is organized around common questions you might want to answer.
Key sections include:
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Overview – A high-level summary of your app's performance, highlighting key metrics and recent trends.
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Sources – Insights into how users discover your app and how that discovery turns into downloads.
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Product Pages – Performance of your default and custom product pages, including conversion and downstream impact.
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In-App Events – Engagement and outcomes from your In-App Events on the App Store.
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Campaigns – Attribution and performance for marketing links and campaigns.
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Sales – Data including sales, proceeds, refunds, and paying users over time.
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Subscriptions — Insights into the full subscription lifecycle, including trials and offers, active plans, conversions, renewals, churn, and recurring revenue.
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Cohorts — Group users by download or subscription start date to measure behavior over time, such as conversion, retention, and long-term value.
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Offers – Performance of subscription offers, including free trials, introductory and promotional offers, and win-back offers.
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Retention – How often users open your app on days following installation.
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Benchmarks – Peer group comparisons that provide context for your metrics.
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Metrics – A flexible, chart-based view for exploring individual metrics with custom filters and comparisons.
Across the dashboard, you'll find consistent interaction patterns that support exploration:
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Dashboard feature |
Description |
|---|---|
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Date range |
Adjust the time window to analyze short-term changes or long-term trends. |
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Metrics |
Select one or more metrics to visualize performance, compare trends, and understand how different aspects of your app change over time. |
|
Filters (dimensions) |
Segment data by attributes like app version, device, platform version, region, product page, or feature—depending on the metric. |
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Tooltips and explanations |
Hover over charts, tables, and labels to access definitions and additional context. |
Typical workflow
A typical workflow might look like this:
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Start in Overview to spot a change or anomaly.
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Drill into a specific section (such as Acquisition, Sales, Subscriptions, or Retention) to understand what’s driving the change.
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Apply filters like app version, device, or region to isolate affected segments.
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Switch to Metrics or Cohorts to analyze behavior over time or across user groups.
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Validate findings using related metrics (for example, pairing retention with crashes).
Privacy and data availability
Analytics in App Store Connect provides usage data collected from users who have agreed to share their data on devices running iOS 8 and later, macOS 11 and later, tvOS 9 and later, and visionOS 1 and later. To protect user privacy, Analytics only shows data after a certain number of data points are available. Analytics doesn't include data from watchOS.
Analytics overview dashboard widgets
Note: Analytics overview dashboard widgets only display when data is available.
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Widget title |
Section |
Widget description |
|---|---|---|
|
First-Time Downloads |
Acquisition |
The number of first-time downloads on devices with iOS, macOS, tvOS, or visionOS. |
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Redownloads |
Acquisition |
The number of redownloads on a device with iOS, macOS, tvOS, or visionOS. Redownloads do not include auto-downloads, restores, or updates. |
|
Conversion Rate |
Acquisition |
Calculated by dividing total downloads and pre-orders by unique device impressions. When a user pre-orders an app, it counts towards your conversion rate. It's not counted again when it downloads to their device. |
|
Impressions |
Acquisition |
The number of times the app's icon was displayed on the App Store on devices running iOS 8, macOS 10.14.1, tvOS 9, visionOS 1.0, or later. |
|
Product Page Views |
Acquisition |
The number of times the app's product page was accessed on the App Store on devices running iOS 8, macOS 10.14.1, tvOS 9, visionOS 1.0, or later. |
|
Updates |
Acquisition |
The number of times the app has been updated to its latest version. |
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Proceeds |
Sales |
The estimated amount of proceeds the developer will receive from their sales, minus Apple’s commission. May not match final payout due to final exchange rates and transaction lifecycle. |
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Paying Users |
Sales |
The number of unique users that paid for the app or an In-App Purchase. |
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In-App Purchases |
Sales |
The number of In-App Purchases on devices with iOS, macOS, tvOS, or visionOS. |
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Day 1 Download to Paid |
Sales |
The total number of first-time downloads or redownloads that is followed by an In-App Purchase within 1 day of downloading. |
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Day 7 Download to Paid |
Sales |
The total number of first-time downloads or redownloads that is followed by an In-App Purchase within 7 days of downloading. |
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Day 35 Download to Paid |
Sales |
The total number of first-time downloads or redownloads that is followed by an In-App Purchase within 35 days of downloading. |
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Active Plans |
Subscriptions |
The total number of active subscriptions, including free trials, paid offers, and paid subscriptions. |
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Paid Plans |
Subscriptions |
The number of active full-price, preserved-price, and contingent-price subscriptions. |
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Monthly Recurring Revenue |
Subscriptions |
The amount of revenue earned from active paid subscriptions, normalized to a monthly timeframe. |
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Net Paid Plans |
Subscriptions |
The number of paid subscriptions that were acquired within the last 13 weeks. This is the total number of paid subscription starts and conversions to paid, minus churned subscriptions. |
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Plan Starts |
Subscriptions |
Number of paid subscriptions that began within the last 13 weeks. |
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Conversion to Paid |
Subscriptions |
The number of offers that converted to a paid subscription within the last 13 weeks. |
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Churned |
Subscriptions |
The number of subscriptions that have churned or became inactive within the last 13 weeks. |
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Paid to Offer |
Subscriptions |
The number of existing paid subscriptions that changed to an offer within the last 13 weeks. |
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Total Downloads by Product Page |
App Store Features |
Download attribution segmented by product page listing. |
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App Opens by In-App Event |
App Store Features |
App launches triggered by In-App Events. |
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Total Downloads by Campaign |
App Store Features |
Download attribution segmented by campaign. |
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App Clip Installations |
App Usage |
The number of times an App Clip was installed on a device. |
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App Clip Sessions |
App Usage |
The number of times an App Clip was used for at least one second. |
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App Clip Crashes |
App Usage |
The total number of times an App Clip crashed. |
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Average Retention |
App Usage |
User retention rates at Day 1, 7, 14, and 28. |
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Crashes by App Version |
App Usage |
Crash counts segmented by app version. |