App Clip metrics
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Term |
Definition |
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App Clip Card Views |
The number of times a card for this App Clip has been invoked by a device on iOS 14 or later. |
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App Clip Card Views (Unique) |
The unique number of devices that invoked a card for this App Clip on iOS 14 or later. |
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App Clip Installations |
The number of times an App Clip has been installed on a device. An App Clip installation occurs when a user taps the Open button on an App Clip Card. Once an App Clip is installed on a user’s device, it will remain installed for a period of seven days. If the same user installs the app a second time after the seven-day period has ended, a second installation will be counted. |
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App Clip Sessions |
The number of times the App Clip has been used for at least one second. |
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App Clip Active Devices |
The unique number of devices with at least one App Clip session. |
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App Clip Crashes |
The total number of times the App Clip has crashed. |
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