In-app event metrics
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Metric |
Definition |
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Event Impressions |
The total number of times your in-app event was viewed on the App Store. Includes event detail page views and event card views. |
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Event Impressions (Unique) |
The number of unique devices that viewed your in-app event on the App Store. Includes event detail page views and event card views. |
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Event Page Views |
The total number of times your in-app event details page was viewed on the App Store. |
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Event Page Views (Unique) |
The total number of devices that viewed your in-app event details page on the App Store. |
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App Opens |
The number of times users opened your app by clicking on a link from your in-app event card. |
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Reminders |
The number of times users tapped on the reminder button to request a notification when your app begins. Canceled reminders are subtracted from the total. |
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Notification Taps |
The number of times users tapped on a notification that your in-app event is about to start. |
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