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4.3

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App Rejected for 4.3 Spam Without Proper Review – Need Clarification
Hello everyone, I’m reaching out to seek advice and support regarding a confusing issue I’m experiencing with my app’s review process. App ID: 6744330283 Here’s the situation: Versions 1.0 and 1.1 of my app were approved and successfully published on the App Store. However, updates 1.2 and 2.0 have both been rejected for Guideline 4.3 – Spam. The rejection happens extremely fast – less than 10 seconds after the app goes “In Review”, it gets rejected. There is no indication that the reviewer even launched the app. This is very frustrating because: The app has real user reviews, In-App Purchases, and active paying users. My app is 100% original – it is not a copy or template-based app. Even worse, the review process for versions 1.2 and 2.0 took over 7 days before even starting, and then they were rejected instantly, again without being opened. I’m happy to cooperate and improve my app further, but I feel like this may be a misunderstanding or a mistaken flag by an automated process. Has anyone experie
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Jun ’25
Reply to Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hello, That's a thoughtful response. You may need to provide more evidence of uniqueness to support this claim: Its mechanics — from conversation caps to safety scores — are fundamentally different from other offerings in the App Store’s dating category. Similarly, we recommend reaching out to App Review to provide more detailed feedback on how guideline 4.3(b) was applied.
Jun ’25
Reply to 4.3.0 Design: Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to App Rejected (4.3.0 Design Spam) (I'm a iOs developer since 2009 and this is the first time)
There are several reasons for 4.3 rejection, some are not spam by itself but overcrowded category. b) Also avoid piling on to a category that is already saturated;… We will reject these apps unless they provide a unique, high-quality experience. Searching on the AppStore, one can see there are a lot of puzzle games. So may be that's just the reason. If so, have you arguments to convince reviewer that your app creates a unique, high-quality experience ?
Jun ’25
Reply to 4.3.0 Design: Spam
See section 4.3 of the App Review Guidelines here: https://developer.apple.com/app-store/review/guidelines/#spam Whether Apple believes you’re submitting a too-similar app with minimal changes, or maybe the app category is too overrun? Or shorter, whether this is case 4.3(a) or case 4.3(b)?
Jun ’25
Reply to A problem I'm going through
We are going through a same problem. We have spent about 1 year in developing our multiplayer card game. All the code is written from scratch by our team in unity. For design, we purchased some of the assets pack from unity asset store and we do have the licence to use them. We were very happy with the quality of our game and when we received this weird message (Guideline 4.3 - Design) from the App Store review team, all of us are in shock. So, is our hard work going in vain because we really can't change anything in our game and if we change anything, we will see bugs in our game and it becomes very hard to handle online games. We are feeling very helpless and our team are not able to work since we received this message. Please, if anyone can help us, that will be greatly appreciated. Thanks in advance.
Jun ’25
Reply to App Store Review 4.3 . help!help!help!
We are going through a same problem. We have spent about 1 year in developing our multiplayer card game. All the code is written from scratch by our team in unity. For design, we purchased some of the assets pack from unity asset store and we do have the licence to use them. We were very happy with the quality of our game and when we received this weird message (Guideline 4.3 - Design) from the App Store review team, all of us are in shock. So, is our hard work going in vain because we really can't change anything in our game and if we change anything, we will see bugs in our game and it becomes very hard to handle online games. We are feeling very helpless and our team are not able to work since we received this message. Please, if anyone can help us, that will be greatly appreciated. Thanks in advance.
Topic: App & System Services SubTopic: Core OS Tags:
Jun ’25
My App Rejected 4.3 Design: Spam
Hello. Appstore is rejecting my app according to article 4.3. But the app is not a copy, what should I do in this case? It is useful to specify the details; I had previously registered with my personal account and the Appstore stated that unfortunately VPN applications are not accepted with a personal account. Then they told me to register with a company account and make this application from the company account. (When I sent the application for review on my personal account, there were only a few incorrect items and the most important reason why it was not accepted was that it was a personal account). Now we send the application for review with our company account, but as soon as it is put into in review mode, it is quickly rejected due to 4.3 spam. The app is not a copy but completely custom created. I don't know how to find a solution. Can you please help with the issue?
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May ’25
Reply to Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
May ’25
Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but
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May ’25
Guideline 4.3(a) - Design - Spam - automatic rejection
I previously written here, and some advices were to appeal to rejection sending them message describing uniqueness of the app. Nothing is working. In short, i have a vpn app (of course by design shares some concept with other apps that are in the app store). But since the rejection i have completely changed the ui, added built in browser, p2p messenger so users could interact with each other without any interference. The app is completely free with no ads. I thought this is it, there's no way it would reject this time, but... i get a notification with rejection repeating the same old message. I'm extremely frustrated and don't know what to do. Tried changing the logo of the app, the name to Incognito - Messenger, VPN, app store screenshots. I've already appealed with screenshots describing unique features that other vpn apps don't have, but the message just repeats from app review team. Submission ID: 1a49ee0b-c4e2-4a36-8372-e4d3b9a8b13f Does anybody have an advice what i can do?
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Jan ’25
Seeking Clarity on App Rejection: Understanding Specific Issues with My Game Under Guideline 4.3(a)
Title: Seeking Clarity on App Rejection: Understanding Specific Issues with My Game Under Guideline 4.3(a) Message: Hello Apple Review Team, I recently received a rejection for my game Super Flappy Rocket under Guideline 4.3(a) regarding spam applications. I understand that flappy-style games might be a crowded category, but I've put significant effort into creating unique gameplay mechanics and visuals. I would appreciate more specific guidance on which aspects of my app triggered this rejection: Is it the core tap-to-navigate mechanic that's considered too similar to existing games? Are there specific visual elements or UI components that need differentiation? Would enhancing my existing unique features (gravity-flipping, spacecraft unlocking system, power-ups) be sufficient? Is the app's name Super Flappy Rocket part of the issue? I've developed this game from scratch without templates or purchased code, and I'm committed to making necessary changes to meet App Store guidelines. Any addit
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May ’25
My App Rejected 4.3 Design: Spam
hii submitted app yesterday to review, This morning I was surprised that the application was rejected, Reason 4.3 Design: Spam.And I've introduced an application programmed by myself, and a unique design.This message I receivedGuideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.what should I do ?
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Jun ’23