4.3

Hey everyone, We recently submitted our new dating app, Rove Dating, and it’s been rejected under Guideline 4.3(b) — “Design: Spam.” I’d really appreciate your insights, especially from anyone who’s faced something similar or has experience getting nuanced apps approved in a saturated category. Before building Rove, we spoke to dozens of users of existing dating platforms. We consistently heard the same thing: people are deeply dissatisfied with current apps. They’re overwhelmed, burned out by swiping, and frustrated by endless choices and low-quality interactions. It became clear that the problem isn’t that there are “too many” dating apps — it’s that most aren’t adapting to how people actually want to date in 2025. We designed Rove to address those pain points head-on, with a totally different approach to matching, message limits, and emotional safety. We believe our app meaningfully improves the dating experience — but we’re having trouble getting that across in the review process. Below is the ex

I built an app which is a modern twist on a game called Reversi. My app is fundamentally different than the original game because it adds a different game dynamics (a point scoring version and a puzzle mode). Not to mention, it is free and ad-free for users. However, my app continues to get the same boiler plate rejection from Apple. I understand Apple wants to reduce the number of similar apps and also prevent spam, however it is disappointing they take no time to read my responses or provide more information on what the issue is. It's a disappointing experience as a developer, as all of the effort I've put into this app feels like a gamble with Apple as they don't take my submission seriously. Also, the app reviewers have not answered any of my questions through the mail. Unsure of how to continue. If Apple is going to reject an app merely on concept there should be a way to do that before someone spends the time finalising and polishing the game.

Hey everyone, I'm in a bit of a frustrating situation and could really use some advice from anyone who's been through something similar. So here's what happened: I built a VPN app and submitted it from my personal developer account a few months ago. It got rejected because apparently VPN apps need to be submitted under an organization account, not individual. I went ahead and created a new organization developer account, deleted the app from my personal account, and resubmitted the exact same app. Same code, same assets, everything identical - just from the new organization account. Now I keep getting 4.3(a) spam rejections. I'm pretty sure it's because Apple's system is flagging this as the same app from different accounts even though I legitimately needed to switch account types. I've tried explaining this in my appeal responses but they just keep sending back the same 4.3(a) rejection template. I'm starting to think the reviewers aren't even reading my explanations. Has anyone dealt with

Hello. Appstore is rejecting my app according to article 4.3. But the app is not a copy, what should I do in this case? It is useful to specify the details; I had previously registered with my personal account and the Appstore stated that unfortunately VPN applications are not accepted with a personal account. Then they told me to register with a company account and make this application from the company account. (When I sent the application for review on my personal account, there were only a few incorrect items and the most important reason why it was not accepted was that it was a personal account). Now we send the application for review with our company account, but as soon as it is put into in review mode, it is quickly rejected due to 4.3 spam. The app is not a copy but completely custom created. I don't know how to find a solution. Can you please help with the issue?

Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but

我们收到贵团队的审核反馈4.3(a) ，对此我们高度重视并认真核查。我们理解苹果对应用生态原创性的严格要求，但我们的 App 完全由团队独立开发，并未复制或模仿其他应用。 独立原创开发，非模板应用 • 本 App 100% 由我们团队自主开发，未使用任何第三方模板或克隆代码。 • 所有 UI 设计、交互逻辑、功能实现均为 原创，不存在与其他 App 的刻意相似。 核心功能差异显著 我们的 App 在以下方面具有独特创新：【交友】模块「通过（RTC）技术提供在线语音/视频聊天服务，以用户允许的个人信息匹配到对应用户进行音视频聊天，支持视频聊天场景下文本输入的交互」，以独特的用户操作界面和交互方式区别于市场同类交友App。 愿意配合调整，请求具体指导 如审核团队认为我们的 App与其他应用存在相似性，恳请提供关于本APP更具体的问题点，以便我们做针对性优化。我们非常愿意配合调整，确保符合苹果的审核标准。 感谢您的理解与支持，期待您的进一步反馈！ app #1561289219 We have received your feedback regarding Guideline 4.3(a), and we take it very seriously. We fully understand Apple’s commitment to maintaining originality and a high-quality app ecosystem. Therefore, we would like to clarify that our app is entirely independently developed and not copied or cloned from any other application. Independently Developed – Not a Template-Based App • This app is 100% developed in-house by our team. We have not used any third-party templates or cloned source code. • All UI designs, interaction logic, and functionality are original

Title: Seeking Clarity on App Rejection: Understanding Specific Issues with My Game Under Guideline 4.3(a) Message: Hello Apple Review Team, I recently received a rejection for my game Super Flappy Rocket under Guideline 4.3(a) regarding spam applications. I understand that flappy-style games might be a crowded category, but I've put significant effort into creating unique gameplay mechanics and visuals. I would appreciate more specific guidance on which aspects of my app triggered this rejection: Is it the core tap-to-navigate mechanic that's considered too similar to existing games? Are there specific visual elements or UI components that need differentiation? Would enhancing my existing unique features (gravity-flipping, spacecraft unlocking system, power-ups) be sufficient? Is the app's name Super Flappy Rocket part of the issue? I've developed this game from scratch without templates or purchased code, and I'm committed to making necessary changes to meet App Store guidelines. Any addit

Subject: Follow-up on Appeal – Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6 Dear App Review Team, I hope this message finds you well. We submitted an appeal for our app (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6), which was rejected under Guideline 4.3(a). It has been over a week since our appeal was submitted, but we have not received any response or confirmation regarding its status. We respectfully request a follow-up on the progress of the appeal review. Our team has carefully reviewed the guideline and provided supporting materials to demonstrate the app’s unique purpose, target audience, and feature set. We are fully committed to complying with all App Store policies and are open to making necessary improvements based on your feedback. Please let us know if any further information or clarification is needed. Thank you very much for your time and assistance. Best regards