“4.3”

Hello everyone, I'm seeking some advice and perspective from the community regarding an appeal I've submitted to the App Review Board. My app, (App ID: 6748638280), was recently rejected under Guideline 4.3 - Spam. We believe this was a misunderstanding, as our app is a highly specialized academic tool for the study of Qimen Dunjia (奇門遁甲), a complex form of ancient Chinese metaphysics. It is a professional calculation engine, not a generic fortune-telling app. We submitted a detailed appeal to the App Review Board two weeks ago, explaining the unique, academic nature of our app and providing a link to a demo video that showcases its innovative features (like its real-world compass integration and its unique data visualization system). As of today, we have not yet received a response. I completely understand that the review process takes time, and I want to be respectful of the board's workload. However, I'm starting to wonder if this length of time without a reply is normal for an appeal. I would be

hi all, i have dating app, approved in google store, and working website but i cant get approval from apple review team ( Guideline 4.3(b) - Design - Spam) can someone help/suggest how to solve it our app has 2000 clients already

Hi all, I'm looking for guidance or experiences from others who’ve run into this issue. I'm developing a series of educational apps that teach different languages from English, using a simple flashcard-based format. Each app is fully offline, has no ads, no subscriptions, and contains native audio and culturally relevant images for that specific language. Each language pack (audio + images + data) is around 50MB, and I’m planning to support 50 languages. Because of size constraints and my offline-first approach, it’s not feasible to combine all languages into a single app. To stay user-friendly and efficient: Each app contains only one language. Each has its own name and icon (e.g., “Babel Bash Chinese ”, “Babel Bash Thai”). All use the same visual structure (by design) for brand consistency and usability. Despite this, I’ve had an app rejected under Guideline 4.3(a) – Spam, with the reasoning that it duplicates the functionality of another app I've submitted (even though the language, audio, and vis

We have developed an app called FastUP, which has been constantly reminding us of 4.3(a). We have uploaded the original evidence of the developed code and UI design drafts, but it still keeps giving us this problem. There will be no manual response and no consideration of our explanations. It always just reacts mechanically. This is a repetitive application. Could you please explain how to apply it repeatedly when our code is original and the UI is also original? Is it possible that there can only be one tool-type app in the AppStore? ？ Every time during the process of applying for the phone communication, we were told there was no problem, but they still gave us incorrect information and kept deceiving us. Is this not discrimination against us just because we applied for the Chinese voice phone service?

Hey everyone, We recently submitted our new dating app, Rove Dating, and it’s been rejected under Guideline 4.3(b) — “Design: Spam.” I’d really appreciate your insights, especially from anyone who’s faced something similar or has experience getting nuanced apps approved in a saturated category. Before building Rove, we spoke to dozens of users of existing dating platforms. We consistently heard the same thing: people are deeply dissatisfied with current apps. They’re overwhelmed, burned out by swiping, and frustrated by endless choices and low-quality interactions. It became clear that the problem isn’t that there are “too many” dating apps — it’s that most aren’t adapting to how people actually want to date in 2025. We designed Rove to address those pain points head-on, with a totally different approach to matching, message limits, and emotional safety. We believe our app meaningfully improves the dating experience — but we’re having trouble getting that across in the review process. Below is the ex

My app keep getting rejected after changing complete UI. It's an finance tool app. any advice Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts

Hello Apple Developer Support & Community, I’m reaching out regarding the unexpected termination of my Apple Developer Program account, associated with App ID: 6744330283. Recently, my app was flagged under Guideline 4.3 - Spam, and I was asked to make necessary changes. I followed all guidance provided by Apple, including a phone call with an App Review team member, who clarified the steps I should take. I did not submit any further update after that call. However, before I had the chance to upload the new, compliant version of my app, my entire developer account was terminated without a clear explanation or additional warning. I believe this was a misunderstanding, as I was actively working on compliance and fully committed to resolving the issue. My app is not spam I only followed Apple’s instructions I never uploaded a new version after my call with App Review No specific violation or example of “spam” was shown to me I’ve submitted an official appeal via the App Review Board, but I’m hoping

Hello Apple Developer Team and Community, I’m writing to raise a serious concern regarding my app (App ID: 6744330283) which is now being repeatedly rejected under Guideline 4.3 (A) – Spam, despite being previously approved and published for at least two earlier versions. We have had multiple rounds of communication with the App Review team in the past, carefully addressing every request and making adjustments accordingly. These previous versions were reviewed and approved without any reference to 4.3 issues. However, since a recent update, we’ve been receiving rejections citing Spam 4.3 (A) — without any specific explanation or detailed reasoning. Even more frustrating: Each review now takes over a week to process, making our release cycle extremely difficult to manage. It required dozens of phone calls and emails just to get the app reviewed at all. I even had a meeting with an App Review team member, where I was told: “The recent updates are considered Spam 4.3, while th

Section 1: Our game was developed using Cocos Creator 3.8.5, written in TypeScript. The team spent nearly two years completing it. Initially, our submission wasn't classified under Guideline 4.3(a). The first four reviews provided normal feedback, which we addressed. However, after a subsequent rejection citing 4.3(a), we considered whether similarities in gameplay concepts, narrative, or art assets might exist. In response, our team introduced unique features not found in other App Store applications. We completely redesigned our original art assets to ensure originality and extensively modified aspects potentially resembling other developers’ work. This included removing all third-party SDK modules except Apple Pay and Sign in with Apple. Despite these significant efforts, we still received a 4.3(a) rejection. We have now iterated over 20 versions but continue to face this issue.  Section 2: Our game’s business logic code (excluding the Cocos engine code) is entirely original and