“4.3”

Hello, please someone help me this outrageous i worked so hard on this game for many months and payed apple developer fee to get my app Rejected for being spam which is completely FALSE my app genre is endless runner which is very popular and have a lot of apps but my story is original my music is composed by a professional musician specifically for my game, the UI designed by ME, yes my control mechanics is the same as many apps—this is expected due to genre standards, not duplication. The presence of similar controls codes does not automatically make a game spam. If this logic applied broadly, many top games on the App Store would be at risk of the same guideline violation, Yes i did use some free to use commercially Unity assets (which is entirely permitted under Apple’s policy), i have customized and integrated them meaningfully into the game, so how is this spam?

Our game was written by Cocos Creator version 3.8.5 ‌TypeScript, which took the team nearly 2 years to complete. At the beginning, my application was not defined as 4.3a. The first four reviews were all normal feedback questions. We revised the questions. After the last review rejected 4.3A, we also suspected that the reasons such as game creativity, game copywriting and game art might be close to other applications. Then our team added functional innovations that other applications in the Apple Store didn't have, and the original art was original. We created new art again because of 4.3a, and also revised many places that may be similar to other developers, including that we removed all SDK modules except Apple Pay and Apple Login, and it also showed that 4.3a refused, and we have revised no less than 20 versions or failed. Our business code except the game engine code is newly developed by us and should not be duplicated with other developers' code. Is it because the JSC file and binary file output by JavaS

Hi everyone, I submitted an appeal to the App Review Board on May 27, related to a rejection under Guideline 4.3(a). (We noticed your app shares a similar binary, metadata, and/or concept as other apps you already submitted to the App Store, with only minor differences.) (The app is named LucidYou and was submitted through my personal developer account.). So far, I haven't received any update or response in App Store Connect or via email. I fully understand that WWDC may have delayed reviews, and I appreciate how busy this time of year is. Still, I just want to make sure my appeal was received and is still being considered. Has anyone else experienced longer-than-usual response times for appeals recently? Should I follow up via App Store Connect again or wait a bit longer? Thanks in advance — any advice or shared experience would be appreciated!

Hello, I submitted an appeal after my app was rejected under Guideline 4.3(a). It has now been over 5 days and I have not received any reply from the App Review Team. Has anyone experienced similar delays recently? Does Apple respond eventually or is there something else I should do? Thank you in advance.

We are preparing to submit a new app that shares some functionality and with an app we have previously distributed on the App Store. The Codebase will be different (the existing one was developped using React JS and the Second one usinf SWIFT). While the new app includes updated features, a redesigned interface, and is intended for a different user audience, we would like to confirm in advance whether submitting it as a separate app (with a new Bundle ID) is acceptable under current App Store Review Guidelines. In particular, we would appreciate clarification regarding Guideline 4.3 (Spam), to ensure that the submission will not be considered a duplicate or unnecessarily repetitive version of our existing app. Could you please advise on this matter?

I built an app which is a modern twist on a game called Reversi. My app is fundamentally different than the original game because it adds a different game dynamics (a point scoring version and a puzzle mode). Not to mention, it is free and ad-free for users. However, my app continues to get the same boiler plate rejection from Apple. I understand Apple wants to reduce the number of similar apps and also prevent spam, however it is disappointing they take no time to read my responses or provide more information on what the issue is. It's a disappointing experience as a developer, as all of the effort I've put into this app feels like a gamble with Apple as they don't take my submission seriously. Also, the app reviewers have not answered any of my questions through the mail. Unsure of how to continue. If Apple is going to reject an app merely on concept there should be a way to do that before someone spends the time finalising and polishing the game.

Hi everyone, I’m reaching out because I’m really struggling to understand what’s happening with my app’s review status. My app was successfully approved and published with: Version 1.0 on May 12, 2025 Then updated to 1.1 on May 18, 2025 Everything was going smoothly — users were engaging, and within the last 20 days alone, in-app purchases totaled $2,100. However, when I submitted a new summer update (with fresh features and an in-app event), both: Version 1.2 and Version 2.1 ...were rejected under guideline 4.3(A) – Spam. This is incredibly confusing because: My app has a completely original design and functionality It provides distinctive value and content There is real user activity and sales I tried everything — submitted explanations, requested a manual review, even scheduled a Webex meeting with Apple. But the meeting was vague, and I still haven't received any concrete details on what exactly violates 4.3(A). Everything just refers back to not complying with Apple's guidelines without