4.3

Hi everyone, I’m hoping to get advice or hear from anyone with similar experiences. Our app Pixllove was originally rejected under Guideline 4.3 (“Spam”). We were later invited to an App Review call with Erica, who reviewed everything and confirmed verbally and in writing (April 8, 2025) that the spam classification was removed. She acknowledged that our app uses a unique concept and only required us to implement a pre-chat consent popup. We implemented exactly that: • A popup appears before any chat starts, displaying the match’s name, age, and distance. • Users must actively accept before the chat begins. • We show this clearly in our new demo video. • Full reporting/blocking/moderation is in place. However, after submitting the updated build, we were again rejected under a different interpretation of 1.2, with the reasoning that our app “connects users randomly.” This appears to be a misunderstanding, since no match occurred during their test – and it takes at least 2 users online for a match to h

I’m posting this here as a last resort as I’ve exhausted all options including numerous unsuccessful messages and appeals to the App Review Team and App Review Board. On April 1, 2022, a simple bug fix update was rejected and the app and account was under investigation. This had never happened to me before so I wasn’t sure what was going on. After a couple of days, the App Review Team concluded their investigation and rejected my app due to 4.3.0 spam design (“same features to other apps”). This took me surprise as my app was doing well and offered users unique features not found on other similar apps. These features were added due to request from my customers. I then realized this was most likely caused by a copyright claim my app received in March by another app developer that had a similar app on the App Store. The copyright claim was recently dropped by the complainant as their rights were not being infringed but it appears that my app and account have been flagged as a spammer. All because of a false cop

Dear App Review Team, My app has been under continuous development for 6 years since it first launched in 2019. It currently serves a loyal user base of over 200,000 users. I can confidently confirm that all the core functionality in the app is fully developed by me. While I do use a few third-party libraries, the overall app design, code, and feature set are entirely my own work. In my recent submission (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6, reviewed on April 9, 2025, version 4.3.9), the app was rejected under guideline 4.3(a). I previously integrated AI features using DeepSeek, but after receiving a rejection, I completely removed all related AI components and metadata. However, the updated submission was still rejected with the same reason, and I was not given a clear explanation of what part of the app may be in violation. I deeply value this project, and so do my users who have accompanied me through this journey for years. I do not wish to give up on this app — it is meaningful t

My app was originally launched in 2019 and has accumulated around 200,000 users to date. I've been actively maintaining and updating the app for the past six years. Recently, I integrated some AI-related features using DeepSeek, but after submitting the update, the app was rejected with guideline 4.3(a) – spam or misleading content. I assumed the rejection was due to the AI functionality, so I removed all AI-related features and references, then resubmitted the app. However, the app was rejected again, still under 4.3(a). This has left me confused. The app has a long history, active users, and consistent updates. I don’t publish clones or multiple versions, and everything is original work. Has anyone experienced something similar? Could it be something else in the metadata, UI, or keywords that’s triggering the rejection? Any advice or insights would be really appreciated.

Hello, Appeal Ticket: APL149985 Thank you for your patience as we considered your appeal. The App Review Board determined that the original rejection feedback was valid. Your app does not comply with: 4.3(a) - Design During our review, we found that this app duplicates the content and functionality of other apps submitted to the App Store, which is considered a form of spam and not appropriate for the App Store. Apps submitted to the App Store should be unique and should not duplicate other apps. We encourage you to create a unique app to submit to the App Store. For more information about developing apps for the App Store, visit the Develop section of the Apple Developer website. We appreciate your efforts to resolve this issue and look forward to reviewing your revised submission. Best regards, Leo App Review Board BlockQuote a Blockchain based slg game got 4.3 a, I think the reviewer should know some thing about blockchain. 您好，我已经重新提交了一个版本的应用，和之前版本已经不同了，目前游戏的所有代码都是我自己写的，第三方的所有代码都被我移除了，所以代

Hi all, I am dealing with a confusing issue relating to a beta build that I am trying to share over TestFlight. I have followed all steps and managed to upload a build to App Store Connect, but I mistakenly selected Internal Only when submitting from XCode. This build was accepted (See image), but then when I submitted a build that would be shareable externally, it was rejected under Guideline 4.3(a). I am unsure what had changed between the first and second build I submitted, and I have since updated the app page with more information and screenshots clearly explaining how this is different to other items available on the app store with no luck. Does anyone have any clue what I could do? Signed hopefully, Luke

my app in app store: https://apps.apple.com/cn/app/%E4%B8%89%E5%9B%BD%E6%88%98%E4%BA%89%E7%AD%96%E7%95%A5slg/id6741073714?ct=Tap725796 my app in android store: https://www.taptap.cn/app/725796?os=android Hello, Thank you for your response. Your app still provides the same feature set as other apps submitted to the App Store for review. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. To resolve the issue it would be appropriate to revise your app to provide a unique experience or submit a new app that does not repackage the content and functionality of other apps on the App Store. You may also choose to post a question in the Apple Developer Forums. Best regards, App Review This is a cross-era slg game. Players can customize and create the generals' skills they want in the game. The game has been updated for half a year. After the basic functions of the slg game are realized, the game's special functions and custom skills are b

Hi all, I’ve been working on an innovative dating app — it focuses on short videos and AI-powered recommendations, rather than static profiles/images and swipe interactions. It includes: Short-form video feeds instead of pictures AI-generated summaries from uploaded videos (hobbies, personality, etc.) AI-driven feed recommendations based on user like behavior Free, unlimited messaging between mutually interested users Inclusive for all genders, non-swipe-based UI Despite these features, the app has been repeatedly rejected under Guideline 4.3(b): Design – Spam. The review feedback refers to duplicative functionality in a saturated category. I’ve filed an appeal and previously raised this in the forums — where I received helpful feedback. I would love any insights, examples, or advice from others who’ve built in saturated categories while navigating this rule. I genuinely believe the app brings something innovation and unique experience to dating app users on iPhone. And it's bringing some freshness t

Hello we have developed our app after years of hard work and managed somehow to make payment for the apple developer program After multiple reviews from the past 2 months, Apple is still rejecting our app stating 4.3 reason design spam as they already host many dating apps We can understand that the app can be sometimes similar but our app has some very unique features which no other app offers in the market. We have tried changing the design layout adding removing features but still, apple rejected our app we haven't use the app to sexualize in any way, it's just a normal app as it is already live in numerous app stores and can be accessed on any device through a browser it makes no sense for the rejection of the app, our users are always asking when are we going live on the apple app store Any help from you all is highly appreciable we have already tried the app review board still in vain many apps with a very simple design and the same concept were accepted recently which makes me think about what

Hi everyone, I recently submitted my app, X2, to the App Store, but it was rejected due to guideline 4.3(a) - Design - Spam. The rejection message stated that my app shares a similar binary, metadata, and/or concept as other apps I’ve already submitted, with only minor differences. They suggested I review my app concept and submit a unique app with distinct content and functionality. For context, I have another app, X1, which was accepted and is live on the App Store. X2 is meant to be a different version of the same app, targeting a unique audience. It has the same core features but includes a completely redesigned user interface, a new name, and a new logo. I overhauled all the screens in X2 to give it a fresh look, but it was still rejected. I’ve reached out to App Review via the Resolution Center, but their response was fairly generic, emphasizing the need for distinct content and functionality. I’m now turning to the community for advice. What specific changes can I make to X2 to ensure it’s uni

Dear Apple Developer Community, I have been facing repeated 4.3 Spam rejections for my game on the App Store, and I am struggling to understand the reason behind it. My game is a multiplayer racing and drifting game, fully designed and developed from scratch. Every aspect—including UI, 3D assets, game mechanics, and netcode—has been built independently. While I have used some paid assets, they are strictly for visuals only (such as models and textures), not game templates or code templates. Additionally, these assets have been significantly modified to fit my game’s unique style. To address the rejection, I have made numerous changes—some major and some minor—including: Modifying gameplay elements Adjusting UI and mechanics Updating the App Store listing (title, screenshots, description, and category) Despite these efforts, I continue to receive the same 4.3 Spam rejection. I have also tried to appeal multiple times but have not received any response. My game is categorized under Racing and