Hello we have developed our app after years of hard work and managed somehow to make payment for the apple developer program After multiple reviews from the past 2 months, Apple is still rejecting our app stating 4.3 reason design spam as they already host many dating apps We can understand that the app can be sometimes similar but our app has some very unique features which no other app offers in the market. We have tried changing the design layout adding removing features but still, apple rejected our app we haven't use the app to sexualize in any way, it's just a normal app as it is already live in numerous app stores and can be accessed on any device through a browser it makes no sense for the rejection of the app, our users are always asking when are we going live on the apple app store Any help from you all is highly appreciable we have already tried the app review board still in vain many apps with a very simple design and the same concept were accepted recently which makes me think about what
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Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Hi everyone, I recently submitted my app, X2, to the App Store, but it was rejected due to guideline 4.3(a) - Design - Spam. The rejection message stated that my app shares a similar binary, metadata, and/or concept as other apps I’ve already submitted, with only minor differences. They suggested I review my app concept and submit a unique app with distinct content and functionality. For context, I have another app, X1, which was accepted and is live on the App Store. X2 is meant to be a different version of the same app, targeting a unique audience. It has the same core features but includes a completely redesigned user interface, a new name, and a new logo. I overhauled all the screens in X2 to give it a fresh look, but it was still rejected. I’ve reached out to App Review via the Resolution Center, but their response was fairly generic, emphasizing the need for distinct content and functionality. I’m now turning to the community for advice. What specific changes can I make to X2 to ensure it’s uni
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Dear Apple Developer Community, I have been facing repeated 4.3 Spam rejections for my game on the App Store, and I am struggling to understand the reason behind it. My game is a multiplayer racing and drifting game, fully designed and developed from scratch. Every aspect—including UI, 3D assets, game mechanics, and netcode—has been built independently. While I have used some paid assets, they are strictly for visuals only (such as models and textures), not game templates or code templates. Additionally, these assets have been significantly modified to fit my game’s unique style. To address the rejection, I have made numerous changes—some major and some minor—including: Modifying gameplay elements Adjusting UI and mechanics Updating the App Store listing (title, screenshots, description, and category) Despite these efforts, I continue to receive the same 4.3 Spam rejection. I have also tried to appeal multiple times but have not received any response. My game is categorized under Racing and
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags:
Games
App Store
App Review
App Store Connect
Hey there, looking for advice. I am trying to figure out more details as to why my app is rejected. They say: 4.3 Spam (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. I know this is a unique app, I have spent several years developing it. When I got rejected the first time, I decided to spend time and re-design the interface such as removing my tab bar navigation structure and making it a hamburger re-designing the GUI to have a cleaner look etc -- even redesigning my login screen. Still rejected for 4.3(a) Spam. Our content is completely unique and I can't get anything else other than Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Some examples of our old vs new. The new a
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend you respond in the review center to request a call with an Apple representative. You can also schedule an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
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Hi everyone, I understand that Apple is cracking down on generic dating apps, and I totally agree that the App Store is full of low-effort clones. However, our app is a legitimate business with a real user base actively requesting an app version. Been operational since 2020 and serves users in Australia, the US, Canada, and Brazil, with over 57,000 monthly active users (MAUs). This isn’t a reskinned template or a quick-fix dating app—it’s an extension of a platform that users already trust and rely on. Our unique features include: Disappearing Photos & Voice Notes – Messages auto-delete after being viewed for better privacy. Private Galleries with Revocable Access – Users can share and revoke access to private albums anytime. We explained these points in our App Review Notes, but Apple keeps rejecting the app with the same template response about duplicate content in a saturated category. Has anyone successfully overcome this type of rejection for a dating app? Any advice would be greatly appreciated!
For the last 2 years, our team at Panda has had one goal in mind: to change the failing connection application industry. The business model is severely flawed - evidenced in decline of users in match group etc (all public info). We are building the only connections app in the market without paid features – We Don't Play Games”. This in itself revolutionizes a space which currently commodifies human connection; true connections aren’t forged through super-likes, platinum memberships and such pay-to-win models, where users that don’t pay are unfairly disadvantaged. Key Differentiators: Never having paid features 50/50 Male-Female Ratio: Our app will ensure a balanced male-to-female ratio, something not found in other apps, especially in countries like India, where dating apps are dominated by men. This helps create a healthier, more equitable user experience for all genders. In a country like India, how can any connections app succeed with 99.9% men and 0.1% women? Panda Duos: A first-of-its-kind feature where
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags:
App Store
App Review
Xcode
Accessibility
Hello everyone, I'm looking for guidance on a situation that has been quite frustrating for me. I've developed an AI-powered Tarot app that offers an innovative and enhanced experience. Its features include: 3 different tarot decks 70 tarot spreads AI-based personalized interpretations Extensive customization options The app has been successfully published on Android (You can search Tarot AI 3D in the android store) and has received positive feedback from users. Many have contacted me asking for an iOS version, so I decided to rebuild it in Unity with an improved approach, ensuring it meets quality and uniqueness standards. This new version has already been approved on Android. However, after several attempts, Apple has repeatedly rejected it under Guideline 4.3(b) - Design - Spam. I carefully reviewed the guidelines and put all my effort into creating a unique, high-quality experience. I have submitted two appeals (one 15 days ago and another about 5 days ago), but I have not received any response.
Topic:
App Store Distribution & Marketing
SubTopic:
General
Hello everyone, I’m reaching out to the developer community for help regarding an issue I encountered while submitting our app YouMiUM for review on the App Store. Our app was rejected due to 4.3(a) - Duplicate App, and we believe this might be a mistake. I would appreciate any insights or assistance in understanding the reasoning behind this decision. Our App’s Independence and Originality First of all, I want to emphasize that YouMiUM is a fully independently designed and developed app. All of the UI, interactions, and functionality have been created by our team from scratch. We did not use any templates or clone any existing apps. We have registered software copyrights, received electronic copyright certification, have ICP filing information, and possess a business license to prove our app's independence. Question: Why Is Our App Considered a Duplicate? During the review process, our app was flagged for 4.3(a) - Duplicate App, but we are left wondering why an entirely original app would b
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
My app has been rejected twice (on March 5 and March 11) . 1. Response to Initial Rejection (March 5) After the first rejection on March 5, I thoroughly reviewed the feedback and provided the following evidence to demonstrate the originality of my app: Design Documentation: I shared multiple iterations of the app’s design process, including early sketches and final mockups. Code Provenance: I provided Git version control logs to show the development history and prove that the code was written entirely by me. Explanation of Uniqueness: I explained how my app differs from existing productivity and wellness apps, particularly in its combination of focus and relaxation features. Despite this, my feedback was rejected. I took the feedback seriously and made significant improvements to the app before resubmitting. 2. Changes Made After First Rejection To address potential concerns and enhance the app’s value, I implemented the following changes: Added New Features: Introduced a breathing guide with visual animation
Hello team I submitted an app. It's a dating app. There are definitely some innovations and uniqueness in it, like it's inclusive to all genders, it's based on short video instead of a profile with 1 or 2 pictures. The user experience is definitely better than those 'swipe to like or pass' apps. But due to the 'guideline 4.3 Spam', it's rejected twice. I submitted an appeal, but it's been like 10 days, I haven't heard anything about the appeal. How long will the appeal take? Thanks
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Hello, I've developed a dating app and published it on Google Play Store without any problem. I tried to publish it on Apple App Store. But it was rejected because of Guideline 4.3 - Design - Spam reason. I changed some design elements, added some new features and tried to publish it to Test Flight, so my friends with iPhone can test and send feedback to me. But my app was rejected again on Test Flight too with same reason. I guess all new dating apps are being rejected with Guideline 4.3 - Design - Spam reason. I saw a lot of posts about dating apps rejected with same reason. In fact dating app that I developed is for a small group of people and there are (as far as I count) only 5 more dating apps in App Store for same small group of people. My dating app would be the 6th of them, if it was published. I think 6 apps for same group of people should not be too much. So my question is what should I do next? What should I do to be able to pass Guideline 4.3 - Design - Spam and publish
Hello, I would like to make an appeal on behalf of small businesses around the world.My name is André, I'm a developer and an entrepreneur.When Apple was created its biggest mission was to bring technology to everyone. I'm in love with this ideology. Technology for all in an easy and usual way.Many development companies work hard to generate jobs, move their country's economy, realize dreams, and bring quality technology to users.Currently I received a call from Simone, from Apple's review team (case: 1769784) - she was very caring, polite and professional.Simone told me that my applications are outside of Apple's guidelines, my case is item 4.3 Design Spam. She suggested that I create a container application to solve the problem.As I accepted being an Apple developer I should suit the guidelines. However, it is a guideline that goes against information democracy. Brands do not want to share spaces with competitors. Example is Apple itself. Apple has concept stores around the world that only sell App
Hello, Thank you for your patience as we considered your appeal. The App Review Board determined that the original rejection feedback was valid. Your app does not comply with: 4.3(a) - Design During our review, we found that this app duplicates the content and functionality of other apps submitted to the App Store, which is considered a form of spam and not appropriate for the App Store. Apps submitted to the App Store should be unique and should not duplicate other apps. We encourage you to create a unique app to submit to the App Store. For more information about developing apps for the App Store, visit the Develop section of the Apple Developer website. We appreciate your efforts to resolve this issue and look forward to reviewing your revised submission. Best regards, App Review Board This is the appeal ticket I received, and I want to thank the App Review team for considering my request. Based on the message, I would appreciate it if other developers who have encountered this issue could help me