“4.3”

Hello. Appstore is rejecting my app according to article 4.3. But the app is not a copy, what should I do in this case? It is useful to specify the details; I had previously registered with my personal account and the Appstore stated that unfortunately VPN applications are not accepted with a personal account. Then they told me to register with a company account and make this application from the company account. (When I sent the application for review on my personal account, there were only a few incorrect items and the most important reason why it was not accepted was that it was a personal account). Now we send the application for review with our company account, but as soon as it is put into in review mode, it is quickly rejected due to 4.3 spam. The app is not a copy but completely custom created. I don't know how to find a solution. Can you please help with the issue?

Hello everyone, We’re currently facing an issue with getting our app, approved in the App Store. The app keeps getting rejected under Guideline 4.3(a) with the explanation that it appears too similar in concept, binary, or metadata to other apps on the App Store. We’ve responded to Apple multiple times explaining that: -Our app is built from scratch with unique design and code. -We do not use any templates or prebuilt frameworks. -The app offers real-time support and a working, stable VPN connection. -Notifications are limited to rare, essential updates. -Metadata (title, description, keywords, screenshots) were crafted individually. -We’ve also thoroughly reviewed the App Review Guidelines, the Human -Interface Guidelines, and the Apple Developer Program License Agreement, and we believe our app fully complies. However, we continue to receive the same general rejection response, without specific feedback on what exactly needs to be changed. We’ve requested clarification from the App Review team, but

I previously written here, and some advices were to appeal to rejection sending them message describing uniqueness of the app. Nothing is working. In short, i have a vpn app (of course by design shares some concept with other apps that are in the app store). But since the rejection i have completely changed the ui, added built in browser, p2p messenger so users could interact with each other without any interference. The app is completely free with no ads. I thought this is it, there's no way it would reject this time, but... i get a notification with rejection repeating the same old message. I'm extremely frustrated and don't know what to do. Tried changing the logo of the app, the name to Incognito - Messenger, VPN, app store screenshots. I've already appealed with screenshots describing unique features that other vpn apps don't have, but the message just repeats from app review team. Submission ID: 1a49ee0b-c4e2-4a36-8372-e4d3b9a8b13f Does anybody have an advice what i can do?

Title: Seeking Clarity on App Rejection: Understanding Specific Issues with My Game Under Guideline 4.3(a) Message: Hello Apple Review Team, I recently received a rejection for my game Super Flappy Rocket under Guideline 4.3(a) regarding spam applications. I understand that flappy-style games might be a crowded category, but I've put significant effort into creating unique gameplay mechanics and visuals. I would appreciate more specific guidance on which aspects of my app triggered this rejection: Is it the core tap-to-navigate mechanic that's considered too similar to existing games? Are there specific visual elements or UI components that need differentiation? Would enhancing my existing unique features (gravity-flipping, spacecraft unlocking system, power-ups) be sufficient? Is the app's name Super Flappy Rocket part of the issue? I've developed this game from scratch without templates or purchased code, and I'm committed to making necessary changes to meet App Store guidelines. Any addit

Hi everyone, My iOS app MaxTutor has been repeatedly rejected under Guideline 4.3(a) - Design - Spam. Since I developed the app entirely from scratch, and its concept is unique (blending modern AI technology with traditional parental involvement in child’s learning), I’m clueless about what might have triggered the rejection. The only theory I can come up with is that the bundle identifier contains a substring that matches the name of an existing app in the store, but the apps themselves are entirely unrelated in both functionality and design. I was going to change it but that complicated things as I have a macOs version of the app already accepted and using the same bundle id. I’ve responded to the reviewer multiple times seeking clarification, but have never received any feedbacks at all. I’ve also resubmitted the app several times with new features but got rejected for the same reason with identical comments. I finally filed an appeal a week ago but still I haven’t heard anything back yet. Interes

Subject: Follow-up on Appeal – Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6 Dear App Review Team, I hope this message finds you well. We submitted an appeal for our app (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6), which was rejected under Guideline 4.3(a). It has been over a week since our appeal was submitted, but we have not received any response or confirmation regarding its status. We respectfully request a follow-up on the progress of the appeal review. Our team has carefully reviewed the guideline and provided supporting materials to demonstrate the app’s unique purpose, target audience, and feature set. We are fully committed to complying with all App Store policies and are open to making necessary improvements based on your feedback. Please let us know if any further information or clarification is needed. Thank you very much for your time and assistance. Best regards

Hello Developer Community and Apple Staff, Like many others I've seen posting here recently, I'm facing persistent Guideline 4.3 Spam rejections for my puzzle games. I'm hoping for guidance as I believe I've identified and corrected the initial technical cause, but I'm still facing rejection and need help understanding why. My Situation: I develop grid-based puzzle games in Unity, often using my own well-developed reusable codebase (for GridManager, Tile logic, etc.). My last successfully approved app (Seat Em All!) used my standard workflow: New empty Unity project + import my necessary code = No 4.3 issues. The 4.3 rejections started with my next game (Twisty Train). My mistake: Duplicated the entire Seat Em All! project folder, including all .meta files/GUIDs. I now understand this likely triggered spam flags due to identical technical IDs, despite adding new mechanics. My subsequent game (Egg Pack) unfortunately repeated this flawed copy process from Twisty Train and was also re

Hi everyone, I’m hoping to get advice or hear from anyone with similar experiences. Our app Pixllove was originally rejected under Guideline 4.3 (“Spam”). We were later invited to an App Review call with Erica, who reviewed everything and confirmed verbally and in writing (April 8, 2025) that the spam classification was removed. She acknowledged that our app uses a unique concept and only required us to implement a pre-chat consent popup. We implemented exactly that: • A popup appears before any chat starts, displaying the match’s name, age, and distance. • Users must actively accept before the chat begins. • We show this clearly in our new demo video. • Full reporting/blocking/moderation is in place. However, after submitting the updated build, we were again rejected under a different interpretation of 1.2, with the reasoning that our app “connects users randomly.” This appears to be a misunderstanding, since no match occurred during their test – and it takes at least 2 users online for a match to h

I’m posting this here as a last resort as I’ve exhausted all options including numerous unsuccessful messages and appeals to the App Review Team and App Review Board. On April 1, 2022, a simple bug fix update was rejected and the app and account was under investigation. This had never happened to me before so I wasn’t sure what was going on. After a couple of days, the App Review Team concluded their investigation and rejected my app due to 4.3.0 spam design (“same features to other apps”). This took me surprise as my app was doing well and offered users unique features not found on other similar apps. These features were added due to request from my customers. I then realized this was most likely caused by a copyright claim my app received in March by another app developer that had a similar app on the App Store. The copyright claim was recently dropped by the complainant as their rights were not being infringed but it appears that my app and account have been flagged as a spammer. All because of a false cop

Dear App Review Team, My app has been under continuous development for 6 years since it first launched in 2019. It currently serves a loyal user base of over 200,000 users. I can confidently confirm that all the core functionality in the app is fully developed by me. While I do use a few third-party libraries, the overall app design, code, and feature set are entirely my own work. In my recent submission (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6, reviewed on April 9, 2025, version 4.3.9), the app was rejected under guideline 4.3(a). I previously integrated AI features using DeepSeek, but after receiving a rejection, I completely removed all related AI components and metadata. However, the updated submission was still rejected with the same reason, and I was not given a clear explanation of what part of the app may be in violation. I deeply value this project, and so do my users who have accompanied me through this journey for years. I do not wish to give up on this app — it is meaningful t

My app was originally launched in 2019 and has accumulated around 200,000 users to date. I've been actively maintaining and updating the app for the past six years. Recently, I integrated some AI-related features using DeepSeek, but after submitting the update, the app was rejected with guideline 4.3(a) – spam or misleading content. I assumed the rejection was due to the AI functionality, so I removed all AI-related features and references, then resubmitted the app. However, the app was rejected again, still under 4.3(a). This has left me confused. The app has a long history, active users, and consistent updates. I don’t publish clones or multiple versions, and everything is original work. Has anyone experienced something similar? Could it be something else in the metadata, UI, or keywords that’s triggering the rejection? Any advice or insights would be really appreciated.