Apple Search Ads

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Help potential customers discover your app on the App Store with Apple Search Ads.

Posts under Apple Search Ads tag

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This campaign is no longer eligible to run in one or more countries or regions.
Hello, I used to have running campaigns in mostly all regions, but recently I got this message on some of the countries that were previously added and have recently become ineligible. It shows a yellow triangle with an exclamation mark next to them saying "This campaign is no longer eligible to run in one or more countries or regions.". However I think my app respects and complies with all Policies, so I don't think I am in Violation with them. Do you know how to apply/request a manual review on advertising in these countries. P.S I was in contact with Apple Support but they only responded by giving directions to the Policy and Guidelines sections, which is not a helpful response in any ways.
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16h
Custom Product Page ineligible for ASA
Hi, We used to have custom product pages (CPP) for our ads in Apple Search Ads (ASA). However, now most of them are ineligible. When I asked support, they referred me to a page with localization requirements. I added all the possible localizations that we normally use and uploaded translated screens for most of them. For some, we didn’t have translations, so I used English. Yet, they still remain ineligible. Can someone help me fix this? It’s been over a month since I started facing this issue and have been trying to resolve it with support, but they don’t tell me what’s wrong—they just send links to their FAQ or other documentation. Thanks!
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Unable to create Apple Search Ads account
Pretty much the title. I fill in the "Create Account" form, then agree to the terms and just get an error: Server encountered an error processing your request The error also has a "Reason Code", but theres nothing that explains what this is or how I could possibly understand what it means. Reason Code: 3d189f22-abef-44ca-9ee7-ebba63369182_1723100909330.C810026 Ironically when I try to contact support, it requires me to login, directing me back to the very same "Create Account" form I get the error on. So I'm posting here as a last hope.
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2w
Search Ads (Basic) campaign stopped at previous budget even if it was raised during the month.
I raised the monthly budget for this app from $1300 to $2000 during July, but the campaign stopped once it reached $1303.84 around July 21st. I understand that lowering the budget should only apply in the following month, so why did the campaign stop even though there was roughly $700 left for the month? The issue is that the system spent the initial budget within three weeks as if it was using the new budget, so I don't have ads showing for the remainder of the month. The CPI is set at $5.60 per recommendation, and the average CPI is $1.28, so I don't think the issue is that the bid is not high enough.
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3w
Apple Search Ads language glitch and odd replies
I have Apple Advanced campaign and an Apple Basic campaign. But the Basic seems glitched. It's not spending, is not suggesting any increase in spend but it also says it can't run in Brazil due to lack of localization. I am currently not running it in Brazil anyway but the error is odd. As all my screen shots are universal. They contain icons rather than text. Everything looks correct on Connect. I email support and at first they just repeat the problem statement. As if I didn't read it the first time. So I try to explain I've already read the error and checked for issues. Finding none, I contacted support. They still claim "localized app screenshots have not been added for Portuguese (Brazil) while the app metadata has been localized in Portuguese (Brazil)." Seemingly dismissing that I stated I see all this stuff for Brazil in App Store Connect. Everything is in place. No indication more is needed. I got 21 languages and this one is being treated different despite all of them implemented the same way. Again they just reply with "Thank you for your Apple Search Ads inquiry. To run ads in Brazil, please ensure that you have also added localized app screenshots for Portuguese (Brazil). Once added, your campaign should be able to run in Brazil, as long as your assets are approved." It's like they aren't even reading the replies? Is this an LLM or can they only send canned responses? They seem to be saying that all the language support works the same except for Brazil which requires you to post the screen shots again despite the screenshots already being there and despite the fact there is no indication to do so. Why are the replies so generic, not signed by anyone, take 24 hours to receive, and seemingly non responsive to my explanations of the problem? My first email to them was on the 6th and I'm still trying to convey to them the images are in the store and approved.
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Jul ’24
Are Deep Links on Custom Product Pages working?
I created a new Custom Product Page with a Deep Link, according to the WWDC '24 session "What's new in App Store Connect", and everything has been approved, but the Deep Link does not appear to be working. Is this feature fully operational yet? When the app is installed via this product page, the user should be directed to a specific page in the app, however this does not happen. It does work properly when installing directly via the Deep Link This is the link to the product page: https://apps.apple.com/app/bills-to-budget/id1636872963?ppid=ff079a93-be32-43fe-a88e-ad97a68ff725
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1.2k
Jun ’24
Evaluating Apple Search Ads for Game Monetization: User Experiences and Cost-Effectiveness
This inquiry seeks insights from individuals with experience running Apple Search Ads campaigns for games on the App Store. The primary focus is on understanding the effectiveness of this platform for game monetization. Specifically, valuable contributions would include: Performance: Sharing experiences with Apple Search Ads, both positive and negative. Cost-Effectiveness: Insights into the cost per install (CPI) and return on investment (ROI) achieved through Apple Search Ads campaigns. Conversion Rates: Data on the percentage of users who clicked on the ad and ultimately bought, downloaded or made in-app purchases within the game. By sharing this information, we can collectively gain a clearer understanding of the potential of Apple Search Ads as a monetization strategy for mobile games.
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300
Jun ’24
Use Apple Search Ads as a private individual from Sweden
I'm trying to understand if I, as a Swedish private individual developer without a company, can use the Apple Search Ads in App Store to promote my apps. The problem is that it's not clear if the prices for advertising on App Store is including Skatteverkets "moms", or if it's without it and I need to report it to Skatteverket on my own? I don't have a momsregistreringsnummer (VAT registration number) since I'm a private person.
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Jun ’24
This account has been placed on hold because your tax information is invalid or pending verification
Hello Our ASA account is on hold pending tax verification, does anybody know how long this usually takes? We're an Indian entity and have submitted GST details. I contacted Apple and the response was "We regularly validate tax information but can't give you any timeline or details of the process". Wondering if anybody else had this problem and how long it took to get resolved Thanks
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May ’24
Apple Search Ads attribution data request returns 404 after releasing app version built with Xcode 15.3
Greetings, We're using MMP attribution (AppsFlyer), and also track attribution via https://api-adservices.apple.com/api/v1/ manually. After releasing a new app version with the latest Xcode 15.3 / iOS 17.4 (the previous store version was built with the older software), our Apple Search Attribution in MMP statistics got worse. In out error log we can see that https://api-adservices.apple.com/api/v1/ returns 404, although we're calling API in 5 min after token is retrieved. Are there any issues observed with Apple Search Ads attribution on iOS 17.4? Thanks
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Apr ’24
Unexpected behaviour in Get User ACL
Hi, For some of the ASA account Get User ACL api is working fine without X-AP-Context in the header. But for some of the ASA account we are getting 403 response code. As per API details X-AP-Context is not a mandatory field. If we provide X-AP-Context for failed ASA account it works fine. Looks like there some changes in ASA api based on the account that may cause this issue. Thanks Shankara
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Mar ’24
App is not showing up in search results
Hello Everyone, I have published my app few months back . The app does not show up in search when I search with the app name . It's a social media app and i provided the right key words . FYI- But when I search the app with combining the company name and app name it shows up. I am in contact with apple support for last 1 month and all the time , i get the an answer that the engineers are woking on it. They even suggested me to include the app name in the Key words, which I did , but no results. Today the supervisor suggests that support team might not be able to do much and I have to revisit my settings. I don't know what else to change other than the key words. . He also highlighted that since Language EN was chosen and the my app name is not an english word, could be also the reason for it not showing up in the search. Can someone please help to provide a solution to this.
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Mar ’24
Install-validation postback is not received
Hi, We have Apple Search Ads for promoting our app. We are able fetch attribution records of those ads using AAAttribution inside app and send to our server and it is working fine. Now, we would like to receive Install-validation postbacks by setting NSAdvertisingAttributionReportEndpoint into our domain name and configured the server to receive HTTPS POST messages as per the instruction provided in the below link. Steps done Set NSAdvertisingAttributionReportEndpoint into our domain name Our server configured the server to receive HTTPS POST messages Made sure that updatePostbackConversionValue is called while app is launched. https://developer.apple.com/documentation/bundleresources/information_property_list/nsadvertisingattributionreportendpoint In our live app, we are keep getting attribution records using AAAttribution inside our app and sending them to our server. It is working fine now. But we did not receive any Install-validation postback yet into the URL provided in NSAdvertisingAttributionReportEndpoint. To troubleshoot this, i clicked Apple Search Ad of our app in App Store, i installed our app and opened it and in the console i can see the below error message. Error updating install attribution pingback for app: <OUR_APP_ID>, error: Error Domain=ASDErrorDomain Code=1208 "SKAdNetwork: No pingbacks found while attempting to register/ update." UserInfo={NSLocalizedDescription=SKAdNetwork: No pingbacks found while attempting to register/update.}, result: 0 I have attached console log for your reference. Is there any step i am missing to receive Install-validation postback in our server? Is there any way to validate domain name provided in nsadvertisingattributionreportendpoint so that we can check if any server configuration issue? Please advise on getting Install-validation postback in our server, Thank you.
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550
Feb ’24