App Store Connect Analytics Help
App Store Connect Analytics Help
Discover the dashboards, reports, and insights available in App Store Connect that can help you measure and improve your business.
Analytics overview
Analytics in App Store Connect helps you measure your app's performance—from discovery through download to engagement, purchases, and subscriptions.
With Analytics, you can access key data in one place so you can identify trends quickly, investigate what's driving them, and make changes with confidence—whether you're improving your product page, running a marketing campaign, publishing an In-App Event, or iterating on your subscription offers.
Analytics grows with your business. As you adopt new App Store capabilities—like Custom Product Pages, Product Page Optimization tests, In-App Events, App Clips, or subscriptions—new sections and metrics appear, enabling you to measure relevant performance in a contextual way.
Quick start
Analytics is designed to help you answer core questions that are relevant throughout your app's lifecycle:
- Are people finding and downloading your app? Monitor visibility and discovery across the App Store, including how often your app is displayed, downloaded, and where your users come from. Learn more about acquisition.
- Are users returning to your app over time? Measure app retention signals to understand how long new users stay with your app. Learn more about app retention.
- Is your business healthy? Monitor In-App Purchases, proceeds, and refund rates — and tie results to acquisition sources to help you find your best customers. Learn more about sales.
- How is your subscription business performing? Measure the full subscriber lifecycle—from offer starts to renewals, churn, and long-term recurring revenue. Learn more about subscriptions.
Measure feature performance
Additional data appears when you adopt App Store features. App Store Analytics helps you understand how each of these features is performing end-to-end, including:
- Custom Product Pages: Evaluate each custom product page's reach, conversion, and downstream value—so you can decide which messaging works for which audience. Learn more about Custom Product Page analytics.
- Product Page Optimization: Run product page tests to identify assets that resonate most with your users. Learn more about product page optimization.
- In-App Events: Measure In-App Event engagement on the App Store, including outcomes like opens and downloads. Learn more about In-App Event analytics.
- Pre-orders: Monitor pre-order interest and demand ahead of launch, and understand how pre-orders convert into downloads on release day. Learn more about pre-order analytics.
- App Clips: Measure App Clip card views, installations, sessions, active devices, and stability signals for your App Clip experience. Learn more about App Clip analytics.
Use cohorts and benchmarks to add context
- Cohorts. Group users by a shared starting point (like download week or subscription start month) so you can track behavior unfold over time. Learn more about cohorts.
- Benchmarks put your performance in context by comparing your results to a peer group (where available), helping you prioritize what to improve next. Learn more about benchmarks.
Dive deeper with granular metrics, filters, and dimensions
- Metrics: Analyze over 100 distinct quantitative measurements to help you understand how your app is performing across the user journey—from discovery, to download, to long-term engagement. Learn more about metrics.
- Filters and dimensions: Filters and dimensions enable you to explore your data by different categories, such as the source of your traffic, user device characteristics, and territory breakdowns. Learn more about filters and dimensions.
Ways to access Analytics
Analytics data is available through two ways:
- App Store Connect dashboard: Best for interactive exploration, filtering, comparisons, and quick diagnosis. Learn more about the analytics dashboard.
- Downloadable reports and API access: Best for bulk exports, building your own dashboards, and joining App Store data with internal systems. Learn more about reports.
Privacy and data availability
Analytics is designed with privacy in mind. Some usage and quality metrics are available only when there's sufficient data and when users have opted in to share diagnostics and usage information. You may also find gaps when volume is too low to meet privacy thresholds. Learn more about privacy in Analytics.