As a game studio with real business commitments, we depend on a predictable App Review process. Every month, we publish updates, run user acquisition campaigns, and test new ideas; that’s how our business operates. It’s not optional. We have obligations to our partners, our marketing budgets are committed in advance, and our entire monthly rhythm depends on getting builds out on schedule. Right now, Apple’s App Review is making that impossible. For the past 30 days, we’ve been stuck in a rejection loop on a single submission. Here’s what the cycle looks like: • Apple rejects our build with vague, generic feedback that doesn’t actually identify what’s wrong. • We investigate every possible scenario that could conceivably match their description, fix what we believe is the issue, and resubmit, usually within three hours. • Then we wait. And wait. Each review of the resubmission takes more than ten days. Read that again: we respond in 3 hours, they respond in 2 weeks. This isn’t a one-off. It’s been thr
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