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4.3

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Reply to App Submission Clarification – Similar Functionality to Existing App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Appeal Submission – No Confirmation or Update
Just to clarify the situation in case someone can offer further insight: It's a new app and the reason it was rejected was 4.3(b) Spam - Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports that duplicate the content and functionality of similar apps in a saturated category. -- but this seems to be a misunderstanding. My app’s purpose is quite the opposite of what was stated in the rejection. It’s a science-based educational experience that uses Greek mythology as a narrative hook, then guides users through constellations (not horoscopes or zodiac signs) to explore verified astronomical (not astrological) knowledge. The goal is to inspire curiosity about the universe through astronomy and not astrology. There is no horoscope, zodiac, or fortune telling content in the app. I’d really appreciate any additional feedback or help ensuring the app is accurately understood.
Jun ’25
Continous 4.3 (a) Spam rejection
I built an app which is a modern twist on a game called Reversi. My app is fundamentally different than the original game because it adds a different game dynamics (a point scoring version and a puzzle mode). Not to mention, it is free and ad-free for users. However, my app continues to get the same boiler plate rejection from Apple. I understand Apple wants to reduce the number of similar apps and also prevent spam, however it is disappointing they take no time to read my responses or provide more information on what the issue is. It's a disappointing experience as a developer, as all of the effort I've put into this app feels like a gamble with Apple as they don't take my submission seriously. Also, the app reviewers have not answered any of my questions through the mail. Unsure of how to continue. If Apple is going to reject an app merely on concept there should be a way to do that before someone spends the time finalising and polishing the game.
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Jun ’25
Reply to Continous 4.3 (a) Spam rejection
Thank you for your post and appeal. We're investigating this issue and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Request for update on app review pending since June 2nd
I'm currently experiencing the same issue as you. I’ve already gone through this twice — my app was approved in versions 1.0 and 1.1, but all the newer versions have been consecutively rejected. If you wait the full 7 days, the system will automatically treat your app as spam and reject it without a proper review. This issue can be identified when even your TestFlight beta builds or App Store submissions are delayed for 7 days, only to be rejected with the reason Spam 4.3(A). This has already happened to two of my apps. Now my third app is facing the same problem. I’ve contacted the support team via email and phone, but they’ve been very irresponsible — only giving vague, generic responses. Apple does not seem to value new developers. They clearly prioritize older, established ones. A company that claims to be professional is now proving its worth by moving backwards. My app ID 6744330283 is also affected just like yours. Despite having gained user trust and over $3,000 in purchases so far, my app is
Jun ’25
Reply to App stuck in “In Review” and then “Waiting for Review” — seeking advice
I'm currently experiencing the same issue as you. I’ve already gone through this twice — my app was approved in versions 1.0 and 1.1, but all the newer versions have been consecutively rejected. If you wait the full 7 days, the system will automatically treat your app as spam and reject it without a proper review. This issue can be identified when even your TestFlight beta builds or App Store submissions are delayed for 7 days, only to be rejected with the reason Spam 4.3(A). This has already happened to two of my apps. Now my third app is facing the same problem. I’ve contacted the support team via email and phone, but they’ve been very irresponsible — only giving vague, generic responses. Apple does not seem to value new developers. They clearly prioritize older, established ones. A company that claims to be professional is now proving its worth by moving backwards. My app ID 6744330283 is also affected just like yours. Despite having gained user trust and over $3,000 in purchases so far, my app is
Jun ’25
[HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)
Hi everyone, I’m reaching out because I’m really struggling to understand what’s happening with my app’s review status. My app was successfully approved and published with: Version 1.0 on May 12, 2025 Then updated to 1.1 on May 18, 2025 Everything was going smoothly — users were engaging, and within the last 20 days alone, in-app purchases totaled $2,100. However, when I submitted a new summer update (with fresh features and an in-app event), both: Version 1.2 and Version 2.1 ...were rejected under guideline 4.3(A) – Spam. This is incredibly confusing because: My app has a completely original design and functionality It provides distinctive value and content There is real user activity and sales I tried everything — submitted explanations, requested a manual review, even scheduled a Webex meeting with Apple. But the meeting was vague, and I still haven't received any concrete details on what exactly violates 4.3(A). Everything just refers back to not complying with Apple's guidelines without
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Jun ’25
Reply to [HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)
Thank you for your post. We believe we have resolved this issue as we see you were able to discuss this with an App Review representative during Meet with Apple. If you continue to experience issues during review, please contact us. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you disagree with the outcome of our review, you may consider submitting an appeal to the App Review Board. The App Review Board will contact you directly as soon as they've completed their investigation.
Jun ’25
Game Rejected due to 4.3 Design Spam!
So game I created a racing game with open world , all content was made by me from scratch , I understand the appstore was flooded by racing games like mine , but if u compare , test and etc it has been much better , when I started to develop this game , I think about quallity and good experience for users because I've seen what a trash games on the appstore , with screenshots from gta 5 and the game by itself is really just an asset , I aldo bought an asset , but I modified amd added an half of things in this car physics asset , more than half of this asset modified , I'm worked on this game about 4 years , I have big plans for this to update and work more to give to users a console like physics and experience , right now I tried to add some features to my game and adding online mode , the main idea of The game was an open world racing game like forza horizon , with similar car physics , tuning system , and in feature updates with online races , rankings and etc , so what to do right now idk , just to add thi
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Jun ’25
Reply to Game Rejected due to 4.3 Design Spam!
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
App rejected for Guideline 4.3(a) due to similar app on old account I cannot access
Hello, I am facing an issue with App Store Review Guideline 4.3(a) - Design - Spam. My app was rejected because it was found to be similar to another app previously uploaded on a different Apple Developer account. However, I have lost access to my old developer account and cannot remove or modify the previous submission. Currently, I am unable to: Log in to the old Apple Developer account Remove or update the app that is causing the conflict My new app is intended for internal testing only and is not yet published on the App Store. I have made efforts to modify the app, but the system still detects similarities with the old app. I would like to ask for advice or assistance on how to proceed in this situation, as I no longer have control over the previous account. Has anyone experienced a similar situation, and is there any way Apple can help resolve this? Thank you very much for your support.
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Jun ’25
Reply to App rejected for Guideline 4.3(a) due to similar app on old account I cannot access
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hey lifeofjer, I'm really glad you shared this, because we’re going through a very similar situation right now with our app Cloose. Although Cloose isn’t a dating app, Apple keeps interpreting it as one and rejecting us under 4.3(b) – Spam. Our concept is a social map, built around real-time location and spontaneous proximity, where users can connect if they happen to be nearby and active on the map — no swipe mechanics, no auto-matching, no profiles sorted like in dating apps. We even removed all “dating-like” terminology and visuals, including hearts, swipes, and the word “match.” Still, we keep getting the same general response from Apple: that the app doesn’t provide a unique enough experience. To really demonstrate how different our app is, we even created a full walkthrough video showing all the redesigned functionalities, safety mechanics, merge-based interaction logic, delayed/obfuscated location, and more. But honestly, we’re not sure if the review team has watched it. Here’s the video, in c
Jun ’25
Reply to Review-Spam 4.3
Hello everyone, I’m reaching out to seek advice and support regarding a confusing issue I’m experiencing with my app’s review process. App ID: 6744330283 Here’s the situation: Versions 1.0 and 1.1 of my app were approved and successfully published on the App Store. However, updates 1.2 and 2.0 have both been rejected for Guideline 4.3 – Spam. The rejection happens extremely fast – less than 10 seconds after the app goes “In Review”, it gets rejected. There is no indication that the reviewer even launched the app. This is very frustrating because: The app has real user reviews, In-App Purchases, and active paying users. My app is 100% original – it is not a copy or template-based app. Even worse, the review process for versions 1.2 and 2.0 took over 7 days before even starting, and then they were rejected instantly, again without being opened. I’m happy to cooperate and improve my app further, but I feel like this may be a misunderstanding or a mistaken flag by an automated process. Has anyone experie
Jun ’25
Review-Spam 4.3
Hello, It has been almost a week since I submitted an appeal, but I haven’t received any response yet. Additionally, my app has been in the review queue for three days without any progress. This delay is quite frustrating. Is anyone else experiencing similar delays? Any suggestions on how to speed up the process? Thanks.
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Jun ’25